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Trademark Class 14: Jewelry & Watches

Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.

83,271live trademarks

Filing Activity

Trademark applications and registrations in Class 14 over the past 15 years.

  • Applications
  • Registrations
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Class 14 covers precious metals and their alloys, jewellery, precious and semi-precious stones, and horological and chronometric instruments. With nearly 82,900 live marks, the class is one of the more actively filed goods classes, driven by the luxury jewelry, fashion accessories, and watch industries where brand prestige is often the primary driver of commercial value.

The class's leading filers — Fross Zelnick Lehrman & Zissu, LegalForce RAPC, and LZ Legal Services — represent both the elite luxury brand IP firms and high-volume filing services serving the growing direct-to-consumer jewelry market. The class has seen substantial filing growth from independent jewelry designers and online-first brands that have disrupted the traditional wholesale jewelry model, making trademark protection increasingly important for smaller market participants.

The most common classification confusion in Class 14 involves the boundary with Class 9 for watches and with Class 6 for metals. Traditional watches and timepieces that primarily display time belong in Class 14. Smart watches with computing, communication, and app functionality belong in Class 9. Many watch brands now file in both classes to cover traditional and connected product lines. The precious metal versus common metal distinction determines whether metal goods fall in Class 14 or Class 6 — gold, silver, and platinum items are Class 14, while steel, aluminum, and copper items are Class 6. Watch straps are classified with the watch in Class 14, but leather watch bands considered as standalone leather goods may also implicate Class 18.

Luxury brands file across Classes 14, 18, and 25 as the core trio of fashion trademark protection — covering jewelry, leather goods, and apparel. Watch companies often add Class 9 for smart watch variants and Class 37 for repair services. Fine jewelry brands pair Class 14 with Class 35 for retail services and Class 40 for custom manufacturing. The class is also relevant to wedding and bridal businesses, which frequently combine Class 14 with Class 25 and Class 45 for wedding planning services.

What's Included in Class 14

Class 14 includes mainly precious metals and certain goods made of precious metals or coated therewith, as well as jewellery, clocks and watches, and component parts therefor.

  • jewellery, including imitation jewellery, for example, paste jewellery;
  • cuff links, tie pins, tie clips;
  • key rings, key chains and charms therefor;
  • jewellery charms;
  • jewellery boxes;
  • smartwatches (Cl. 9);
  • charms, other than for jewellery, key rings or key chains (Cl. 26);
  • objects of art not made of precious metals or coated therewith that are classified according to the material of which they are made, for example, works of art of metal (Cl. 6), of stone, concrete or marble (Cl. 19), of wood, wax, plaster or plastic (Cl. 20), of porcelain, ceramic, earthenware, terra-cotta or glass (Cl. 21);
  • certain goods made of precious metals or coated therewith that are classified according to their function or purpose, for example, metals in foil and powder form for use in painting, decorating, printing and art (Cl. 2), dental amalgams of gold (Cl. 5), cutlery (Cl. 8), electric contacts (Cl. 9), pen nibs of gold (Cl. 16), teapots (Cl. 21), gold and silver embroidery (Cl. 26), cigar boxes (Cl. 34).
💍 Diamond engagement rings
📿 Gold and silver necklaces
⌚ Wristwatches and pocket watches
💎 Costume jewelry and fashion bracelets
🔗 Cufflinks and tie clips
🪨 Precious gemstones
🕰️ Clocks and alarm clocks
🔑 Key rings and key chains of precious metal

Top Filers in Class 14

#OwnerFilings
1RICHEMONT INTERNATIONAL, S.A.411
2ROLEX WATCH, U.S.A., INC.111
3TARGET BRANDS. INC.109
4INVICTA WATCH COMPANY OF AMERICA, INC.107
5DISNEY ENTERPRISES,INC.100
6QUALITY GOLD, INC.84
7RICHLINE GROUP, INC.84
8LOUIS VUITTON MALLETIER78
9LE VIAN CORP.78
10STULLER, INC.77

Recent Registrations

Mark
HANFORADO
KILYBO
MINERVA
SILVELVE
GMMISSK
NED BOWMAN
STARGLASS
FANTHE
MERNEIX
FIFA WOMEN'S CLUB WORLD CUP

Search Jewelry & Watches Trademarks

Explore 83,271 live trademarks in Jewelry & Watches. Search by name, owner, or serial number — then filter by Class 14.

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Frequently Asked Questions

Does Class 14 cover fashion jewelry?

Yes. Both fine jewelry (made with precious metals and gemstones) and costume/fashion jewelry (made with base metals and synthetic stones) are classified in Class 14.

Are smart watches in Class 14 or Class 9?

Smart watches with computing and communication functionality (like the Apple Watch) are generally classified in Class 9. Traditional watches and timepieces that primarily tell time belong in Class 14. Many smart watch brands file in both classes.

Are key chains in Class 14?

Key chains made of precious metals belong in Class 14. Common metal key chains and rings are in Class 6. Decorative key chains may also be in Class 26 (novelty items).

Are engagement rings and wedding bands in Class 14?

Yes. All rings, whether engagement, wedding, fashion, or costume, are classified in Class 14 regardless of the metal or material used. Both fine jewelry with precious metals and fashion jewelry with base metals belong here.

Where are watch bands sold separately classified?

Watch straps and bands are classified in Class 14 with horological goods when sold as watch accessories. However, standalone leather bands marketed purely as leather goods could also implicate Class 18. Most watch accessory brands file in Class 14.

Are jewelry boxes and watch cases in Class 14?

No. Jewelry boxes and watch display cases are classified in Class 20 (non-metal containers) or Class 6 (metal containers). Class 14 covers the jewelry and watches themselves, not their storage.

Do lab-grown diamonds and moissanite belong in Class 14?

Yes. Lab-grown diamonds, moissanite, cubic zirconia, and all semi-precious and synthetic stones are classified in Class 14. The class covers both natural and manufactured gemstones and jewelry made from them.

Are fitness trackers and smart rings in Class 14 or Class 9?

Fitness trackers and smart rings with computing or health monitoring features belong in Class 9. Traditional rings without electronic functionality belong in Class 14. Smart jewelry brands often file in both classes.

What multi-class strategy works for jewelry brands?

Jewelry brands typically file in Class 14 (jewelry and watches), Class 35 (retail store services), Class 25 (fashion accessories if selling apparel), and Class 40 (custom jewelry manufacturing services). Adding Class 18 for leather goods extends protection for luxury lifestyle brands.

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