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Trademark Class 35: Advertising, Business Services & Retail

Advertising; business management; business administration; office functions.

518,247live trademarks

Filing Activity

Trademark applications and registrations in Class 35 over the past 15 years.

Class 35 covers advertising, business management, business administration, office functions, and retail and wholesale store services. It is the second most heavily filed class in the Nice Classification system, trailing only Class 9. This volume reflects the fundamental reality that nearly every commercial enterprise requires some form of advertising, marketing, or business management service, making Class 35 a near-universal filing destination.

The class encompasses a sweeping range of commercial activities, from traditional advertising agencies and marketing consultancies to modern digital marketing platforms, influencer management services, and e-commerce retail store services. Online retail services — the sale of goods via the internet — have driven enormous filing growth in recent years, as brands seek to protect their digital storefronts. Top filing firms include LZ Legal Services, LegalForce RAPC, and Greenberg Traurig, reflecting the class's appeal to both large enterprises and emerging brands filing through online legal platforms.

Classification pitfalls in Class 35 are among the most consequential in trademark practice. The critical distinction is between providing a service and selling a product. A company that manufactures and sells clothing files in Class 25 for the goods, but a retailer that curates and sells others' clothing files in Class 35 for the retail store services. Franchising services belong in Class 35, but the underlying goods or services provided through the franchise require separate class filings. Business consulting is here, but financial consulting moves to Class 36, and technology consulting shifts to Class 42.

Given its breadth, Class 35 is frequently paired in multi-class filings with Class 42 for technology companies offering SaaS platforms with associated marketing tools, Class 41 for entertainment and media companies with advertising components, and Class 9 for software products that complement business management services. Applicants should resist the temptation to treat Class 35 as a catch-all — the services claimed must be genuine service offerings, not merely ancillary activities supporting a product business.

What's Included in Class 35

Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.

  • the bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
  • services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
  • services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This Class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.
  • services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the Alphabetical List of Services).
🛒 Online retail store services
📢 Advertising and marketing services
📊 Business consulting and management
🧮 Accounting and bookkeeping services
🤝 Employment recruitment agencies
🎪 Trade show and exhibition services
📈 Market research and analysis
🏪 Franchise business services

Top Filers in Class 35

#OwnerFilingsRegisteredFirst Reg.Latest Reg.
1AMAZON TECHNOLOGIES, INC.418335Jun 23, 1998Nov 3, 2026
2CVS PHARMACY, INC.244177Sep 7, 1971Nov 3, 2026
3TARGET BRANDS. INC.236148Jul 31, 2001Oct 27, 2026
4UNITED STATES POSTAL SERVICE227224Jun 10, 1997Feb 24, 2026
5WALMART APOLLO, LLC218171Feb 11, 2003Oct 27, 2026
6HOME DEPOT PRODUCT AUTHORITY, LLC151119Feb 17, 1998Sep 29, 2026
7PHOENIX INTANGIBLES HOLDING COMPANY14098Dec 26, 2000Oct 20, 2026
81-800-FLOWERS.COM, INC.139137Apr 29, 1975Aug 18, 2026
9SPG IP HOLDINGS, LLC13585Sep 11, 2001Nov 24, 2026
10MARRIOTT INTERNATIONAL, INC.12290Apr 30, 1996Nov 3, 2026

Top Law Firms in Class 35

#FirmTotalRegisteredPendingDead
1LZ Legal Services, LLC12,5626,3281,9624,272
2LegalForce RAPC Worldwide, P.C.6,5101,7894594,262
3Greenberg Traurig, LLP5,9212,3965922,933
4Womble Bond Dickinson (US) LLP5,0142,4554502,109
5BARNES & THORNBURG LLP4,9982,4635072,028
6Kilpatrick Townsend & Stockton LLP4,5071,7954052,307
7VENABLE LLP4,0922,2524411,399
8Fross Zelnick Lehrman & Zissu, P.C.4,0301,8803261,824
9DLA Piper LLP (US)3,7631,5872961,880
10Dentons US LLP3,5151,6124171,486

Recent Registrations

MarkOwnerRegisteredGoods & Services
SAN RAFAEL '71
AURORA CANNABIS ENTERPRISES INC.Nov 3, 2026Class 034: Ashtrays; Herbs for smoking containing cannabidiol (CBD) derived from hemp for smoking purposes; Cartridges filled with vegetable glycerin and also containing cannabidiol (CBD) oil for electronic cigarettes; Cartridges filled with vegetable glycerin and also containing cannabidiol (CBD) oil for oral vaporizers for smoking; Hemp cigarettes; Dried cannabis being herbs for smoking; cannabis grinders being tobacco substitute grinders; Cartridges filled with vegetable glycerin and also containing cannabidiol (CBD) oil, other than essential oils, for electronic cigarettes; Cartridges filled with vegetable glycerin and also containing cannabidiol (CBD) oil, other than essential oils, for oral vaporizers for smoking; Cases for electronic cigarettes; Cigarette boxes; Cigarette cases; Cigarette filters; Cigarette paper; Cigarette rollers being cigarette rolling machines; Cigarette rolling machines; cigarettes; Dried hemp being herbs for smoking; Electronic cigarettes; Herbs for smoking; Lighters for smokers; Machines for rolling cigarettes; Match boxes; Oral vaporizers for smoking purposes; Vaping pens being oral vaporizers for smoking purposes; all of the foregoing goods containing or exclusively for use with hemp and CBD products solely derived from hemp with a delta-9-tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis; Class 035: Retail store services and online retail store services featuring dried cannabis being herbs for smoking and dried hemp for smoking; Wholesale store services featuring dried cannabis being herbs for smoking and dried hemp for smoking; Distributorship services in the field of dried cannabis being herbs for smoking and dried hemp for smoking; Retail store services, online retail store services, wholesale store services, and distributorship services featuring cannabis-related products, namely, ashtrays, herbs for smoking containing cannabidiol (CBD) derived from hemp for smoking purposes, cannabidiol (CBD) oil comprised of vegetable glycerin for electronic cigarettes, cannabidiol (CBD) oil comprised of vegetable glycerin for oral vaporizers for smoking, cannabis cigarettes, dried cannabis being herbs for smoking, hemp grinders being tobacco substitute grinders, cannabidiol (CBD) oil, other than essential oils, comprised of vegetable glycerin for electronic cigarettes, hemp oil comprised of vegetable glycerin for oral vaporizers for smoking, cases for electronic cigarettes, cigarette boxes, cigarette cases, cigarette filters, cigarette paper, cigarette rollers being cigarette rolling machines, cigarette rolling machines, cigarettes, dried cannabis being herbs for smoking, dried hemp being herbs for smoking, electronic cigarettes, herbs for smoking, lighters for smokers, machines for rolling cigarettes, match boxes, oral vaporizers for smoking purposes, vaping pens being oral vaporizers for smoking purposes; providing consumer information in the field of cannabis dispensary locations; providing via a website, the ratings, reviews and recommendations on products and services for commercial purposes posted by users in the field of cannabis; retail store services featuring clothing, cosmetic skin care preparations; all of the foregoing goods being featured or provided in the aforementioned services containing or exclusively for use with hemp with a delta-9 tetrahydrocannabinol (THC) concentration of not more than 0.3 percent on a dry weight basis
PEAK BUSINESS MANAGEMENT
Peak Business Management LLCNov 3, 2026Class 035: Business project management services; Business management consulting; Business organization consulting; Professional business consulting; Business consulting services
KUUKPIAK COFFEE COMPANY
Kuukpiak Coffee Company, LLCNov 3, 2026Class 030: Coffee; Class 035: On-line retail store services featuring coffee, tea, gift cards, stickers, magnets, drinkware and apparel
HOOKD SEO
Hookd LLCNov 3, 2026Class 035: Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; On-line customer-based social media brand marketing services; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Providing marketing consulting in the field of social media; Development, creation, production, and post-production of advertising content; On-line advertising on a computer network; Online advertising and promotional services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations
AIRSPEEDER
Alauda Aeronautics Pty LtdNov 3, 2026Class 009: Downloadable and recorded computer software for recording, collecting, processing, managing, editing, modifying, displaying organizing, transferring, sharing, controlling and storing data, information, files and videos in the field of aerial sports, racing, sports involving motor vehicles and aircraft, and aircraft manufacturing; computer hardware used in the field of aerial sports, racing, sports involving motor vehicles, and aircraft, none of the aforementioned computer hardware relating to multi-channel digital media recorders and players; downloadable and recorded software applications for recording, collecting, processing, managing, editing, modifying, displaying organizing, transferring, sharing, controlling and storing data, information, files and videos in the field of aerial sports, racing, sports involving motor vehicles and aircraft, and aircraft manufacturing; downloadable software applications for recording, collecting, processing, managing, editing, modifying, displaying organizing, transferring, sharing, controlling and storing data, information, files and videos in the field of aerial sports, racing, sports involving motor vehicles and aircraft, and aircraft manufacturing; downloadable and recorded computer programs for recording, collecting, processing, managing, editing, modifying, displaying organizing, transferring, sharing, controlling and storing data, information, files and videos in the field of aerial sports, racing, sports involving motor vehicles and aircraft, and aircraft manufacturing; downloadable and recorded electronic game programs; computer game software, downloadable; computers; downloadable and recorded video games software and downloadable and recorded audiovisual games software; downloadable and recorded interactive games software; downloadable and recorded gaming software for gambling; downloadable and recorded betting systems software for gambling; internet games, namely, computer game programmes downloadable via the internet; protective clothing, namely, garments for protection against accident and injury in aerial motor racing; articles of protective clothing, namely, protective suits, protective footwear, protective gloves, protective goggles, protective helmets specifically adapted for the prevention of accident and injury in aerial motorsports and flying cars; protective clothing for participants in aerial motorsports specifically adapted for the prevention of accident and injury, namely, protective suits, protective footwear, protective gloves, protective goggles, protective helmets for aerial motorsports and flying cars; safety sheets, namely, downloadable electronic publications in the nature of safety data sheets in the field of aerial motorsports; sporting articles for use in aerial motorsports and flying cars, namely, helmets, other than skateboard helmets for protection against accident and injury; gloves for protection against accidents; protective goggles; fire-extinguishing apparatus; sunglasses; eyeglasses; binoculars; electrical tracking apparatus, namely, GPS tracking devices; radio signalling instruments for use in tracking, namely, radio tomographic imaging apparatus for tracking movement; vehicle tracking apparatus, namely, wireless transceivers with collection and display technology for the status and tracking of all vehicle types in local environments; remote control for operating flying objects, other than toys; remote control apparatus for drones, aerial motor vehicles and other flying objects, other than toys; simulators for training personnel in the flying of aircraft; simulators for driving or control of vehicles, namely, by air; calibration and testing apparatus for calibrating and testing the structural parts for computers; speedometers for vehicles; navigation apparatus for vehicles; distance measuring apparatus; precision measuring apparatus, namely, laser level measuring apparatus; speed indicators; apparatus for recording, transmitting, editing, mixing and reproducing of sound and images; data processing equipment; compact discs, DVDs and other digital recording media, namely, laser discs, downloadable audio and visual recordings, video game cartridges, solid state memory cards, video discs, audio discs, audio and video tapes, MP3 files, cassettes and recorded digital files featuring aerial motorsports, instructional materials, music, music videos, movies and documentaries, television programming/programs, podcasts and electronic books; blank magnetic data carriers; digital media, namely, CDs, DVDs, downloadable audio and video files in the field of aerial motorsports, recording discs, namely, blank compact disks; time recording apparatus; portable electronic storage devices, namely, blank USB flash drives and other information storage and memory devices in the nature of memory cards; electric batteries for vehicles; rechargeable batteries; radios; televisions; apparatus for verifying data of cards magnetically encoded, namely, electronic card readers; chip cards; memory cards; integrated circuit cards being smart cards, namely, blank smart cards and encoded smart cards containing programming used in the field of aerial motorsports; magnetic encoded identity cards; magnetic encoded gift cards; magnetically encoded credit cards; magnetically encoded debit cards; earphones; headphones; electronic notebooks, diaries and agendas; mouse pads; downloadable ringtones and graphic representations for phones and portable electronic devices; smartphones; mobile phone accessories, namely, headphones; cinematographic cameras; photography cameras; cameras incorporating secondary functionality; cameras and camera straps, batteries; chips being integrated circuits; pressure measuring apparatus; diagnostic apparatus, not for medical purposes, for testing aerial motor vehicles; directional signage, namely, luminous signs, electric signs and digital signs; digital, electric and luminous reflective road signs; teaching apparatus, namely, simulators for aerial sports, racing, sports involving motor vehicles and aircraft, motor vehicles and aircraft manufacturing; electronic publications in the nature of online magazines, articles and blogs in the field of aerial motorsports; Class 010: Ear defenders, namely, ear plugs for noise reduction; ear plugs for use in aerial motorsports; ear protection devices, namely, ear plugs for noise reduction; hearing protection devices, namely, ear plus for noise reduction; Class 012: Vehicles, namely, cars, aerial cars and electric flying cars; vehicles for air, namely, airplanes, aerial cars and electric flying cars; motor vehicles, namely, cars, aerial cars and electric flying cars; apparatus for locomotion by land, air or water, namely, amphibious vehicles; automobiles; aeroplanes; racing vehicles, namely, racing cars; engines for land and air vehicles; electric vehicles, namely, cars, aerial cars and electric flying cars; automotive vehicles, namely, cars, aerial cars and electric flying cars; bodies for vehicles; structural body parts for vehicles; body restraint devices for use in vehicles, namely, safety belts for vehicle seats; launches, namely, launching gear for air vehicles; powered vehicles for use in the air, namely, electrically-powered aircrafts; tracked vehicles, namely, tracked aerial cars and tracked electric flying cars; remote controlled vehicles, namely, remote controlled land and air vehicles, drones; Class 014: Precious metals and their alloys; jewellery; precious stones; semi-precious stones; gems being precious stones; horological and chronometric instruments; watches; clocks; wristwatches; stopwatches; watch straps; bracelets; rings; necklaces being jewellery; earrings; tie pins; tie clips; amulets; ornaments of precious metal in the nature of jewellery; ornamental pins for hats being jewellery; pins being jewellery; brooches being jewellery; key rings; chains for keys; charms being jewellery; cufflinks; sculptures of precious metals; statuettes of precious metal; medals; commemorative medals; commemorative and collectible coins; trophies made of precious metals; decorative key fobs; jewellery made of leather; Class 016: Paper and cardboard; stationery; books in the field of motor vehicles, aerial cars, electric flying cars and motorsports; printed booklets in the field of motor vehicles, aerial cars, electric flying cars and motorsports; printed publications, namely, books, newsletters, articles, magazines, newspapers and hand-outs in the field of motor vehicles, aerial cars, electric flying cars and motorsports; printed children's activity books; printed colouring books; stamp albums; photo albums; event albums; printed almanacs; annuals, namely, printed annual reports, newsletters and magazines featuring motor vehicles, aerial cars, electric flying cars and motorsports; printed autograph books; printed comic books; printed diaries; printed brochures relating to motor vehicles, aerial cars, electric flying cars and motorsports; printed informational flyers featuring motor vehicles, aerial cars, electric flying cars and motorsports; printed leaflets relating to motor vehicles, aerial cars, electric flying cars and motorsports; printed newsletters relating to motor vehicles, aerial cars, electric flying cars and motorsports; printed newspapers; printed wall planners; printed calendars; printed guidebooks in the fields of motor vehicles, aerial cars, electric flying cars and motorsports; printed handbooks being manuals in the field of motor vehicles, aerial cars, electric flying cars and motorsports; printed periodicals in the nature of magazines in the field of motor vehicles, aerial cars, electric flying cars and motorsports; printed catalogues in the field of motor vehicles, aerial cars, electric flying cars and motorsports; scrapbooks; cards not magnetically coded for use in business transactions; printed postcards; printed notebooks; writing and drawing books and pads; writing paper; bumper stickers; desktop business card holders; printed business cards; printed charts in the field of motor vehicles, aerial cars, electric flying cars and motorsports; document files being stationery; printed forms; writing and drawing instruments and materials, namely, writing paper, drawing paper; pens being office requisites; pencils; model vehicles made of card, namely, ornaments of paper; printed photographs; pictures in the nature of drawings, paintings and photographs; printed posters; vignettes, namely, printed photographs; printed instructional and teaching material in the field of motor vehicles, aerial cars, electric flying cars and motorsports; advertisement signs of paper and cardboard and signboards of paper and cardboard; flags of paper; bags being envelopes and pouches of paper and plastics for packaging; envelopes for stationery use; stickers being stationery; credit cards other than encoded and magnetic for use in relation to electronic transfer of funds; decalcomanias; letter openers; letter trays; loose-leaf binders; table linen of paper; towels of paper; place mats of paper; face towels of paper; toilet paper; paper coasters; mats for beer glasses, namely, paper place mats for beer glasses; printed tickets; printed timetables; printed event programs; printed vouchers; printed paper event passes; wrapping paper; labels of paper and cardboard, not of textile; passport holders; desk accessories made of leather, namely, book covers, pen holders, blotting paper holders and notepaper folders; document folders in the form of wallets; book covers in the nature of desk diary covers; packaging bags of plastic vinyl and plastic nylon; Class 018: wallets; umbrellas, parasols and walking sticks; boxes of leather and leather board; business card cases; coin holders in the nature of wallets; credit card holders; leather key cases; luggage tags; collars and leashes for pets; clothing for animals; baggage tags; Class 021: Beverage glassware, porcelain jars, mugs, cups, jugs, bowls, plates and pots and earthenware jars, mugs, cups, jugs, bowls, plates and pots for household purposes; household and kitchen utensils not of precious metal or coated therewith, namely, knives, forks, spoons, teaspoons and serving cutlery; household or kitchen containers; containers for food and beverages for household use; articles for cleaning purposes, namely, cleaning sponges, cleaning brushes and cleaning cloths; combs; toiletry, scouring and bath sponges; toothbrushes; hairbrushes; brushes for cosmetic use except paintbrushes; unworked or semi-worked glass, except building glass; bottles, sold empty; insulating vacuum bottles; glass flasks being containers; statues and figurines of porcelain, terra-cotta and glass; commemorative plates; manual mixers for cooking, baking and making cocktails; cocktail shakers; mixing spoons being kitchen utensils; crystal being beverage glassware; glasses being drinking vessels; tankards; beer mugs; glass receptacles, namely, basins; drinking glasses, namely, tumblers; plates; dishes; bowls; cups; saucers; sugar bowls; tea pots; stubby holders, namely, insulating sleeve holders for jars, bottles and cans; coasters, not of paper and textile; gloves for household purposes; bottle openers; ice buckets; coolers, namely, ice pails; fruit presses, non-electric, for household use; waste paper baskets; cutting boards for the kitchen; non-electric portable coolers for food and drinks; trays for household purposes; decorative glass trays for household purposes; trays for domestic use; bar mats, namely, rubber backed bar mats for drying dishes; Class 024: Unfitted fabric protective covers for vehicle seats; textiles for use in automobiles; bedding, namely, sheets, blankets, bed throws, pillowcases, underlays; linen; towels; towels of textile; tea towels; face washers, namely, face cloths; flags and banners of textile and plastic; bar towels; cushion covers; furniture coverings of textile; curtains of textile and fabric; Class 028: Toys relating to the field of aerial sports and motorsports, namely, toy vehicles, toy air vehicles, toy flying vehicles, model toy vehicles, toy cars and toy aeroplanes, remote controlled toy and model toy vehicles, electronically operated toy vehicles, model toy vehicle racing sets, model toy vehicles, motor vehicle playthings, ride-on toy vehicles; scale model toy vehicles; games relating to the field of aerial sports and motorsports, namely, toy vehicle track sets, roadways and accessories therefor; model toy vehicle racing sets; playthings relating to the field of aerial sports and motorsports, namely, toy cars, toy motorcycles, toy aeroplanes; board games; electronic games, other than software and other than those adapted for use with television receivers only; video game machines; portable electronic games with liquid crystal displays; toy vehicles; toy air vehicles; toy flying vehicles; model toy vehicles, toy cars and toy aeroplanes; remote controlled toy and model toy vehicles; electronically operated toy vehicles; model toy vehicle racing sets; model toy vehicles; motor vehicle playthings; ride-on toy vehicles; vehicles for children, namely, rideable toy vehicles; scale model vehicles; remote controls for operating scale model vehicles and toys in the form of vehicles; remote controls for operating flying toy planes; tracks for model toy vehicles; wheels for toy vehicles; playing cards; card games; battery operated games, namely, battery-operated computer game with LCD screen; plush toys; teddy bears; dolls; inflatable toys; jigsaw puzzles; decorations for Christmas trees; scratch cards for playing lottery games; lottery tickets; none of the aforementioned relating to golf and golf clubs; printed cards for games of chance; none of the foregoing being jump ropes; Class 035: Business management; business administration services; providing office functions; compilation of databases, namely, compiling of information into computer databases; business information services; compilation of statistical data and information on sports performances; compilation of information into computer databases; data processing services; business management of racing and sports teams; all the foregoing in the field of racing and sports teams; Class 036: Insurance services, namely, insurance information, insurance consultancy, insurance administration; financial advisory and consultancy services; financial sponsorship of motor racing, aerial racing and sporting events; insurance services relating to vehicles, namely, vehicle insurance consultancy, underwriting and administration; vehicle warranty services, namely, underwriting programs in the field of automobiles and aerial motorsports; vehicle insurance information; vehicle insurance brokerage; vehicle financing; investment services, namely, capital investment services; credit card authorisation and payment processing services; debit card transaction processing services; financial services relating to electronic wallets and cryptocurrency, namely, cryptocurrency exchange services, cryptocurrency payment processing, cryptocurrency trading services; financial management of sporting and entertainment events, namely, vehicle racing, competitions and events; Class 037: Vehicle cleaning, maintenance and repair services; battery charging services for vehicles; repair and maintenance of vehicles, namely, installation of parts for vehicles; repair and maintenance of vehicles, namely, overhaul of vehicles; painting of vehicles; repair and maintenance of vehicles, namely, reconditioning of vehicle engines; refurbishment of vehicles; servicing of vehicles; building construction, ; construction of aerial vehicle racing venues, namely, the construction and installation of grandstands, pits and other buildings; anti-rust treatment for vehicles; machinery installation, maintenance and repair; aircraft fuelling services; consultancy and advisory services relating to the aforementioned services; Class 038: Provision of access to interactive computer databases; telecommunications services, namely, transmission of voice, data and documents in the field of aerial motorsports, racing and sports involving motor vehicles and aircraft; communication by radio and telephone; providing telecommunications connections to a global computer network, the Internet and databases; radio and television broadcasting of programs, namely, relating to sports and sports events; broadcasting of cable television, television and radio programs; distribution and transmission of data relating to interactive entertainment and interactive competitions via analogue television, digital television, cable television, satellite television, pay-per-view television, interactive television and radio; providing access to data communication servers and real-time chat forums; providing connections for telecommunications with a global computer network, the Internet and with data banks; telecommunication services for receiving and exchanging information, messages, images and data; providing access to a multi-user network system giving information relating to sporting events, gaming and internet-based services and other global networks; providing access to a global computer network via interactive communication technologies for access to private and commercial purchasing and ordering services; providing access time to a global computer network via wireless electronic communication devices; telecommunication of computer information, websites and other data by computer terminals, cellular phones and fiber optic networks; multimedia telecommunication, namely, providing telecommunication connectivity services for transfer of images, messages, audio, visual, audiovisual and multimedia works; cable television transmission and broadcasting; transmission of information, including sites on data communication networks, via telecommunication; information transmission via communication satellite, microwave and by electronic, digital and analogue means; streaming of audio, video and audiovisual materials on the Internet; electronic message transmission; transmission of television and radio programs via the Internet or via any wireless electronic communication network; distribution of data and audiovisual images via the Internet; computerised communication services, namely, communications by computer terminals; Class 039: Transport services, namely, transportation of goods and people; air transport; piloting; piloting of civilian drones; arrangement of vehicle rental; transportation of vehicles; fuel distribution services, namely, fuel delivery services; travel services, namely, travel guide services and travel reservation in relation to aerial sports and motorsports, namely, travel agency services in the nature of making reservations and booking transportation; travel tour operation and agency services, namely, arranging of transportation for travel tours; travel arrangement, namely, arranging transport for travelers; packaging and storage of goods; advisory services relating to the distribution of goods, namely, advisory services relating to the delivery of goods; transport services, namely, distribution of goods in the nature of delivery of goods; warehousing of goods; satellite navigation services, namely, GPS navigation services; freight forwarding services; vehicle leasing; rental of aircraft and vehicles, automotive parts and automotive engines; aircraft handling, namely, cargo handling; reservation services for hired car transport; transportation reservation services for sightseeing tours in relation to air sports, motorsports and motorsports events and competitions; Class 041: Entertainment services, namely, motorsports, aerial sports and aerial vehicle racing; recreational services, namely, motorsports, aerial sports and aerial vehicle racing; cultural activities, namely, organisation of cultural shows; education activities and events, namely, organising events in the field of automobiles, motorsports, aerial sports and aerial vehicle racing for educational purposes; sporting activities and events, namely, organising sports events in the field of automobiles, motorsports, aerial sports and aerial vehicle racing; arranging, organising, conducting and event planning of sporting and entertainment events in the nature of aerial vehicle racing competitions and events; sports facility services for racing and sport teams; aircraft pilot training; television programme distribution for others, other than transportation; presentation of live show performances; radio, music, cinema and television entertainment, namely, production of radio, cinema and television programs; rental of videotapes, motion pictures, games equipment and sound recordings; cinema film, movie and video film production, other than advertising films; entertainment services in the form of public viewing of live and delayed broadcast of sports events; recording studio and television studio services; radio and television news reporting of sports events; teaching in the fields of motorsports, aerial sports and aerial vehicle racing; providing training, practical training and demonstration in the field of motorsports, aerial sports and aerial vehicle racing; coaching in the field of motorsports, aerial sports and aerial vehicle racing; arranging and conducting of seminars, symposiums, congresses, contests and concerts in the field of motorsports, aerial sports and aerial vehicle racing; gambling services; betting and gaming services in the nature of online computer game tournaments; operating lotteries; computer, electronic and video game services provided online from a computer network; electronic game services provided by means of the Internet and mobile telephones; online publication of books, texts other than publicity texts, electronic books and journals; electronic desktop publishing; providing non-downloadable online electronic publications in the nature of books, magazines, newsletters, blogs, brochures and catalogues in the field of motorsports, aerial sports and aerial vehicle racing; photography; rental of sports grounds and stadium facilities; recreational park services and amusement park services; ticket reservation and booking services for entertainment, sporting, musical and cultural events; reservation services for tickets to sporting events and competitions; Class 042: Design and development of computers and software; design and development of computer programs; testing and maintenance of computer programs; development of computer programs for vehicles for locomotion by air; computer programming of vehicles for locomotion by air; design and development of vehicles; testing of vehicles, namely, vehicle flight and safety testing; motor vehicle engine design services; weighing of vehicles; calibration services; development of aircraft; design of protective clothing; scientific and technological services, namely, research and design in the field of computer software, computer hardware and computer architecture; industrial analysis and research services in the field of flying vehicles; creation and maintenance of database software and applications; creating, maintaining and hosting Internet web sites on wireless electronic communication networks; electronic storage of data; installation and maintenance of computer software; providing temporary use of non-downloadable computer software to enable users to create and share text, documents, images, photos, videos and maps; temporary provision of non-downloadable computer software online to allow users to access programs with audio content, video, text and other multimedia content, namely,. music, concerts, videos, radio, television, news, sports, games, cultural events, and programs in connection with entertainment; computerised data storage services; re-calibration services; inspection of aircrafts for quality control purposes; Class 043: Services for providing food and drink; restaurant services; bar services; cafes; cafeterias; canteen services; snack bar services; catering services; hospitality services being the provision of food and drink; preparation of take-away and fast food; take away food services; fast food restaurant services; providing hotel accommodation; temporary accommodation reservations; making hotel reservations for others; accommodation information, namely, providing information in the field of temporary accommodation for travellers, namely, in relation to aerial sports,aerial vehicle racing and motorsport events and competitions; reservation services, namely, in relation to air sports, motorsports and motorsports events and competitions, namely, reservation services for temporary accommodations for travellers; agency services for the reservation of temporary accommodations, namely, online searching for, reserving and booking accommodations; booking of temporary accommodations for travellers; provision of information relating to the availability of temporary accommodations and booking of temporary accommodations
POTTERY BARN DUPE
WILLIAMS-SONOMA, INC.Nov 3, 2026Class 035: Retail store services and on-line retail store services featuring housewares, furniture, lighting, bedding, pillows and blankets, bath and kitchen linens, bath accessories, rugs, curtains, dinnerware including plates, bowls, and drinkware, home accessories and decorative objects
ANV
AMT INTERMEDIARIES LIMITEDNov 3, 2026Class 035: Business management and consultation; Business administration; Providing office functions; Business risk assessment consulting services; Business risk management consulting and planning services; Providing information in the fields of business risk management and business risk research; Business risk forecasting and analysis; Preparing business reports and research reports in the field of business risk management; Business data analytics services; Compilation and analysis of data in the fields of insurance, risk management, insurance brokerage, reinsurance and reinsurance brokerage; Tracking and monitoring insurance compliance for business purposes; Cost containment in the field of insurance; Class 036: Insurance and reinsurance underwriting in the fields of property, casualty, liability, financial lines, specialty risks and personal lines; insurance brokerage; wholesale insurance brokerage; managing general agent (MGA) and managing general underwriter (MGU) services, namely, insurance program design, insurance underwriting, insurance administration and delegated authority services; program management of insurance portfolios; arranging and administering extended warranties related to insurance; third party administration (TPA) of insurance programs; insurance claims administration and adjustment; actuarial services; financial risk assessment services relating to insurance; insurance policy issuance and administration; insurance premium billing services; co insurance and captive insurance services; insurance consultancy and advisory services; providing online information in the field of insurance and financial risk management; providing online insurance policy management and account information services
CLARVOS
Clarvos LLCNov 3, 2026Class 035: Providing business services in the field of advertising technology, namely, facilitating real-time bidding (RTB) for digital advertisements, in the nature of bidding quotation services, utilizing artificial intelligence and machine learning and data sciences; Business consulting services in the fields of developing market strategies, growth advisory, business data science, artificial intelligence, utilizing machine learning, business decision science, business data analytics, trend and consumer behavior forecasting, alerting in the nature of monitoring consumer perception for business purposes, and analyzing consumer and market insights; Class 042: Providing on-line non-downloadable software for use in enabling programmatic advertising, real-time bidding, data-driven ad targeting, and performance tracking for marketing and advertising technology platforms; Providing on-line non-downloadable software for use in managing digital advertising campaigns, leveraging artificial intelligence and machine learning and data sciences; Providing on-line non-downloadable software for the placement, management, and tracking of social media advertisements on the webpages of others
SN 79439588
Blinq Holdings Pty LtdNov 3, 2026Class 009: Computer programs, downloadable for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile formats in the nature of digital business cards, email signatures, and other electronic formats for the purpose of transferring personal and business information and for use in customer relationship management systems; computer software applications, downloadable, for transferring personal and business information; computer software applications, downloadable, for customer relationship management; downloadable computer software for business purposes, namely, for transferring personal and business information; downloadable computer software for business purposes, namely, for customer relationship management; downloadable computer software for use in the field of identity profile products, namely, downloadable software for generating, transferring, and storing digital business cards, email signatures, and other electronic formats for transferring personal and business information, all for use in customer relationship management; downloadable software in the nature of a mobile application for the compilation, management and exchange of personal, commercial and business contact information; downloadable electronic business cards containing personal, commercial and business contact information; near field communication (NFC) tags for the exchange of personal, commercial, and business contact information; downloadable computer software for use as a digital wallet; downloadable computer software for generating, transferring and storing contact information for identity profile purposes also sold with printed quick response code labels; cards bearing electronically recorded data, namely, electronic coded identifying cards for use as electronic business cards; cards bearing coded data in magnetic form, namely, magnetic coded identifying cards for use as electronic business cards; smart cards being encoded integrated circuit cards containing programming used to identify the holder and share their contact information with others; data sets, recorded and downloadable, in the field of personal, business and commercial contact information; electronic directories, namely, downloadable databases containing business contract information; downloadable graphics for mobile phones; downloadable image files of electronic business cards; electronic publications, downloadable, in the nature of articles, reports, magazines, brochures and books in the field of identity profile products in the nature of digital business cards, email signatures, and products for the purpose of transferring personal and business information and customer relationship management systems; computer screen saver software, recorded and downloadable; audio recordings featuring recorded audio communications; electronic scanners, namely, optical card scanners, bar code scanners and optical character recognition (OCR) scanners; scanners for data processing; Class 035: Business networking services; business networking, namely, services to assist in establishing a network of business contacts; providing commercial and business contact information; data collection for others for business purposes; collecting business information for others; providing business information; compilation of business information for others; commercial information services via the internet, namely, commercial information services provided by access to a computer database; layout services for advertising purposes; providing telephone directory information; transcription of audio recordings being transcription of audio communications; transcription of audio communications; data processing, systematisation and management services for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products, all for business purposes; appointment scheduling and reminder services; Class 042: Business card design; providing online non-downloadable software for use in the field of identity profile products, namely, software for generating, transferring, and storing digital business cards, email signatures, and other electronic formats for the purpose of transferring personal and business information and customer relationship management; providing online non-downloadable software that enables users to compile, manage and exchange personal commercial and business contact information; online provision of web-based non-downloadable software applications for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products in the nature of digital business cards, email signatures, products for the purpose of transferring personal and business information and customer relationship management systems; online provision of web-based non-downloadable software for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products in the nature of digital business cards, email signatures, products for the purpose of transferring personal and business information and customer relationship management systems; software as a service (SaaS) services featuring software for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products in the nature of digital business cards, email signatures, products for the purpose of transferring personal and business information and customer relationship management systems; software as a service (SaaS) services featuring software for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products in the nature of digital business cards, email signatures, and other electronic formats for the purpose of transferring personal and business information and customer relationship management systems; artificial intelligence as a service (AIAAS) featuring software using artificial intelligence for machine-human interaction being software for the compilation, management and exchange of personal, commercial and business contact information or user profiles for use in the field of identity profile products in the nature of digital business cards, email signatures, products for the purpose of transferring personal and business information and customer relationship management systems; artificial intelligence as a service (AIAAS) featuring software for recording, transcription and summarising of in-person meeting interactions; artificial intelligence as a service (AIAAS) featuring software to automate contact reminders and follow-up suggestions to enable and promote business opportunities; artificial intelligence as a service (AIAAS) featuring software to automate the collection and compiling of personal and business information
MY INSPIREMENT
Wave Ventures LLCNov 3, 2026Class 035: On-line retail store services featuring branded and curated apparel, accessories, headwear, eyewear, jewelry, bags, sports and fitness products, yoga mats, books, journals, e-cases, art, crafts, candles, and home goods

Related Classes

42Software, IT Services & Scientific Research
36Insurance, Financial Services & Real Estate
41Education and Entertainment

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Frequently Asked Questions

Why do most businesses need to file in Class 35?

Class 35 covers the retail sale of goods, advertising, and general business services. If you sell products (even products classified in other Nice classes), the act of retailing those products through a store or online shop is a Class 35 service. This is why most e-commerce and retail brands file in Class 35 in addition to their product classes.

What is the difference between Class 35 and Class 42 for tech companies?

Class 35 covers business-related software services (CRM, accounting software, marketing platforms). Class 42 covers technical/scientific software services (development tools, hosting, cloud computing). An analytics SaaS tool could be filed in either or both depending on its primary function.

Does Class 35 cover influencer marketing?

Yes. Advertising, promotional marketing, influencer marketing services, and social media marketing management all fall under Class 35.

Are subscription box services in Class 35?

The retail service of curating and selling subscription boxes belongs in Class 35. The individual products inside the box are classified in their respective product classes.

Does an e-commerce brand selling its own products need Class 35?

If a company manufactures and sells only its own products, the products are covered in their respective goods classes. Class 35 specifically covers the retail service of selling goods. However, most e-commerce brands file in Class 35 as a precaution because the retail service is a distinct protectable activity.

Are data analytics and business intelligence services in Class 35?

Business data analytics, market research, consumer surveys, and competitive intelligence services belong in Class 35 when focused on business decision-making. Technical data analysis and scientific data processing belong in Class 42. The distinction depends on whether the output serves a business or technical purpose.

Does Class 35 cover franchise services?

Yes. Business management assistance in the nature of franchising, franchise consulting, and administration of franchise business operations all belong in Class 35. The underlying goods or services provided through the franchise still require separate filings in their respective classes.

Are HR and recruiting services in Class 35?

Yes. Employment agency services, recruitment, headhunting, personnel management consulting, and staffing services are all classified in Class 35 as business management services. Payroll processing is also Class 35, though closely related to Class 36 financial services.

Where does affiliate marketing fall?

Affiliate marketing program management, performance marketing services, and advertising network operation all belong in Class 35. The software platform enabling affiliate tracking may also require Class 42 (SaaS) and Class 9 (downloadable software).

Is Class 35 needed for a marketplace platform like Etsy or eBay?

Yes. Online marketplace services facilitating the sale of goods by third-party sellers are classified in Class 35 as retail store services. The marketplace operator also typically files in Class 42 for the technology platform and Class 9 for any downloadable app.

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