Mary Ann Novak
Mary Ann Novak is a USPTO correspondent of record based in LINCOLN, NEBRASKA, listed on 837 trademark filings (665 currently live). The correspondent has worked across 118 distinct trademark owners — a mid-breadth client roster at roughly 7.1 marks per client. In TTAB matters, Mary Ann Novak is attorney of record on 44 contested oppositions and cancellations, more often as plaintiff (32) than defendant (12). The correspondent is associated with HILGERS GRABEN PLLC.
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Explore the Trademark Intelligence Library
Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Refusals 101, Part 2: Section 2(d) — The Register's Biggest Fight
Section 2(d) is the most common substantive reason the USPTO refuses a trademark — and the one most likely to kill a name you've already fallen in love with. Here's what examiners actually compare.
How a Name Becomes Unownable: OSHO and the Anatomy of a Generic Trademark
Seventeen years after the TTAB ruled OSHO generic, the register tells the whole story: twenty OSHO marks ever filed, eighteen dead - and the only live OSHO word registration belongs to a Mexican beverage company.
The DEMON HUNTER Trademark That Netflix Filed Right Past
A Christian metal band sued Netflix over KPOP DEMON HUNTERS. The USPTO register shows a first DEMON HUNTER registration the band let die in 2014 — and a live one it rebuilt in 2022.