Etrademark
Etrademark is a Pembroke Pines, CALIFORNIA-based trademark practice with 38 USPTO filings on file, 26 of which are currently live. The firm has represented 27 distinct trademark owners — a broad client roster of mostly one-off filings at roughly 1.4 marks per client. In TTAB practice, the firm has handled 4 proceedings, more often as defendant (4) than plaintiff (0). 1 attorneys have appeared at the firm — 1 focused on prosecution.
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Refusals 101, Part 2: Section 2(d) — The Register's Biggest Fight
Section 2(d) is the most common substantive reason the USPTO refuses a trademark — and the one most likely to kill a name you've already fallen in love with. Here's what examiners actually compare.
How a Name Becomes Unownable: OSHO and the Anatomy of a Generic Trademark
Seventeen years after the TTAB ruled OSHO generic, the register tells the whole story: twenty OSHO marks ever filed, eighteen dead - and the only live OSHO word registration belongs to a Mexican beverage company.
The DEMON HUNTER Trademark That Netflix Filed Right Past
A Christian metal band sued Netflix over KPOP DEMON HUNTERS. The USPTO register shows a first DEMON HUNTER registration the band let die in 2014 — and a live one it rebuilt in 2022.