MATTEL, INCORPORATED logo

MATTEL, INCORPORATED

20,371 Marks
Corp.
First Filed:Aug 15, 1955Latest Filed:Jun 2, 2026Address:333 CONTINENTAL BOULEVARD, EL SEGUNDO, CA 90245, US

Portfolio Overview

Previous
407

Top Classes

Class 28
Toys, Games & Sports Equipment
17,973(88%)
Class 9
Electronics, Software & Scientific Equipment
824(4%)
Class 41
Education and Entertainment
647(3%)

TTAB Proceedings

Total Proceedings
1,197
As Plaintiff
812(68%)
As Defendant
386(32%)

Top Firms

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Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

20,782 results

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Filed
Registered
Last Activity
LOVE NOTES
LOVE NOTES
Trademark
Word
PENDING
Owner:
Serial:99874338
Filed:Jun 9, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
LOVE NOTES
LOVE NOTES
Service Mark
Word
PENDING
Owner:
Serial:99874342
Filed:Jun 9, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
MIMI AND THE GOO GOOS
MIMI AND THE GOO GOOS
Service Mark
Word
PENDING
Owner:
Serial:99865371
Filed:Jun 4, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
MIMI AND THE GOO GOOS
MIMI AND THE GOO GOOS
Trademark
Word
PENDING
Owner:
Serial:99865366
Filed:Jun 4, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
FRIGHT FACTORY
FRIGHT FACTORY
Trademark
Word
PENDING
Owner:
Serial:99860238
Filed:Jun 2, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
SWEET SCREAMS
SWEET SCREAMS
Trademark
Word
PENDING
Owner:
Serial:99853534
Filed:May 29, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
UNO BETRAYAL
UNO BETRAYAL
Trademark
Word
PENDING
Owner:
Serial:99853333
Filed:May 29, 2026
Classes:28
Goods & Services
Class 028: TOYS & GAMES
UNO BETRAYAL
UNO BETRAYAL
Service Mark
Word
PENDING
Owner:
Serial:99853338
Filed:May 29, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT; TELEVISION SERIES; FILM SERIES; SERIES OF SHORT CONTENT & FILMS AVAILABLE ONLINE AND VIA STREAMING; ONLINE GAMES
ANIMAL YACKERS
ANIMAL YACKERS
Trademark
Word
PENDING
Owner:
Serial:99847747
Filed:May 27, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories; Playsets for dolls; Doll houses; Toy vehicles and accessories therefor; Toy figures; Playsets for toy figures; Plush toys; Board games; Card games; Parlor games; Party games; Jigsaw puzzles; Manipulative puzzles; Construction toys; Toy construction sets
GOLD LABEL
GOLD LABEL
Trademark
Word
PENDING
Owner:
Serial:99847741
Filed:May 27, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
CREATABLE WORLD
CREATABLE WORLD
Trademark
Word
PENDING
Owner:
Serial:99837353
Filed:May 21, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
HE-MAN
HE-MAN
Trademark
Word
PENDING
Owner:
Serial:99823401
Filed:May 14, 2026
Classes:25
Goods & Services
Class 025: CLOTHING, HEADWEAR, FOOTWEAR, SHIRTS
HOT WHEELS
HOT WHEELS
Trademark
Word
PENDING
Owner:
Serial:99815102
Filed:May 11, 2026
Classes:30
Goods & Services
Class 030: Tea based beverages; Tea-based iced beverages; Tea-based beverages with fruit flavoring
BABY SKATES
BABY SKATES
Service Mark
Word
PENDING
Owner:
Serial:99811321
Filed:May 8, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
BABY SKATES
BABY SKATES
Trademark
Word
PENDING
Owner:
Serial:99811317
Filed:May 8, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
HONEY HILL BUNCH
HONEY HILL BUNCH
Service Mark
Word
PENDING
Owner:
Serial:99811311
Filed:May 8, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
HOT LOOKS
HOT LOOKS
Trademark
Word
PENDING
Owner:
Serial:99811301
Filed:May 8, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
HOT LOOKS
HOT LOOKS
Service Mark
Word
PENDING
Owner:
Serial:99811306
Filed:May 8, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
HOT WHEELS
HOT WHEELS
Trademark
Combined
PENDING
Owner:
Serial:99811333
Filed:May 8, 2026
Classes:30
Goods & Services
Class 030: Tea based beverages; Tea-based iced beverages; Tea-based beverages with fruit flavoring
HOT WHEELS UNLEASHED
HOT WHEELS UNLEASHED
Service Mark
Word
PENDING
Owner:
Serial:99811269
Filed:May 8, 2026
Classes:41
Goods & Services
Class 041: Entertainment in the nature of an amusement park ride
SLEEPY SUE
SLEEPY SUE
Service Mark
Word
PENDING
Owner:
Serial:99811296
Filed:May 8, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
SLEEPY SUE
SLEEPY SUE
Trademark
Word
PENDING
Owner:
Serial:99811288
Filed:May 8, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
ESCAPE ROOM IN A BOX
ESCAPE ROOM IN A BOX
Trademark
Word
PENDING
Owner:
Serial:99799003
Filed:May 1, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
SAUCY
SAUCY
Service Mark
Word
PENDING
Owner:
Serial:99799010
Filed:May 1, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
SAUCY
SAUCY
Trademark
Word
PENDING
Owner:
Serial:99799007
Filed:May 1, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
SCARY CROW
SCARY CROW
Trademark
Word
PENDING
Owner:
Serial:99799013
Filed:May 1, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
SCARY CROW
SCARY CROW
Service Mark
Word
PENDING
Owner:
Serial:99799019
Filed:May 1, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
SCARY CROW
SCARY CROW
Trademark
Word
PENDING
Owner:
Serial:99799016
Filed:May 1, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
BACKDRAFTER
BACKDRAFTER
Trademark
Word
PENDING
Owner:
Serial:99792800
Filed:Apr 28, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
GIRLS IN BAR BATHROOMS
GIRLS IN BAR BATHROOMS
Trademark
Word
PENDING
Owner:
Serial:99792403
Filed:Apr 28, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
JILLIONS OF JEWELS
JILLIONS OF JEWELS
Trademark
Word
PENDING
Owner:
Serial:99792405
Filed:Apr 28, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
JILLIONS OF JEWELS
JILLIONS OF JEWELS
Service Mark
Word
PENDING
Owner:
Serial:99792413
Filed:Apr 28, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
LI'L MISS MAKEUP
LI'L MISS MAKEUP
Service Mark
Word
PENDING
Owner:
Serial:99792400
Filed:Apr 28, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
LIVE DRIVE
LIVE DRIVE
Trademark
Word
PENDING
Owner:
Serial:99792416
Filed:Apr 28, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
MY PASSWORD JOURNAL
MY PASSWORD JOURNAL
Trademark
Word
PENDING
Owner:
Serial:99792812
Filed:Apr 28, 2026
Classes:28
Goods & Services
Class 028: Toy figures; Electronic action toys; Electronic learning toys; Hand-held units for playing electronic games
MY PASSWORD JOURNAL
MY PASSWORD JOURNAL
Service Mark
Word
PENDING
Owner:
Serial:99792814
Filed:Apr 28, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE ANIMATED MOVIES, TELEVISION PROGRAMS AND NON-DOWNLOADABLE WEBISODES, ALL FEATURING ENTERTAINMENT FOR CHILDREN AND ADULTS and PROVIDED VIA STREAMING SERVICES; PROVIDING ONLINE COMPUTER GAMES; PROVIDING AN INTERACTIVE WEBSITE FOR ENTERTAINMENT PURPOSES FEATURING NON-DOWNLOADABLE PHOTOS AND NON-DOWNLOADABLE VIDEOS, AND INFORMATION ALL RELATING TO TOYS, GAMES AND CHILDREN'S ENTERTAINMENT
MY PASSWORD JOURNAL
MY PASSWORD JOURNAL
Trademark
Word
PENDING
Owner:
Serial:99792807
Filed:Apr 28, 2026
Classes:9
Goods & Services
Class 009: ELECTRONIC DEVICES FEATURING VOICE RECORDATION AND RECOGNITION PROPERTIES
PREYING MENACE
PREYING MENACE
Trademark
Word
PENDING
Owner:
Serial:99792803
Filed:Apr 28, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
SKIP-BO H2O TO GO
SKIP-BO H2O TO GO
Trademark
Word
PENDING
Owner:
Serial:99782751
Filed:Apr 23, 2026
Classes:28
Goods & Services
Class 028: Card games
KIYOMI HAUNTERLY
KIYOMI HAUNTERLY
Trademark
Word
PENDING
Owner:
Serial:99765880
Filed:Apr 15, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
FAN FAVORITES
FAN FAVORITES
Trademark
Word
PENDING
Owner:
Serial:99753750
Filed:Apr 9, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
MATTEL ADVENTURE PARK
MATTEL ADVENTURE PARK
Trademark
Word
PENDING
Owner:
Serial:99753766
Filed:Apr 9, 2026
Classes:28
Goods & Services
Class 028: Plush toys; Toy vehicles and accessories therefor; Toy figures; Dolls; Doll clothing; Doll accessories; Card games; Construction toys
THINGMAKER
THINGMAKER
Trademark
Word
PENDING
Owner:
Serial:99753758
Filed:Apr 9, 2026
Classes:28
Goods & Services
Class 028: TOY FIGURES AND ACCESSORIES THEREFOR, TOY VEHICLES AND ACCESSORIES THEREFOR, CHILDREN'S MULTIPLE ACTIVITY TOYS; DECORATIONS FOR CHRISTMAS TREES
HOT WHEELS MONSTER TRUCKS COLOR BASH
HOT WHEELS MONSTER TRUCKS COLOR BASH
Trademark
Combined
PENDING
Owner:
Serial:99736116
Filed:Mar 31, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
HOT WHEELS MONSTER TRUCKS COLOR BASH
HOT WHEELS MONSTER TRUCKS COLOR BASH
Service Mark
Combined
PENDING
Owner:
Serial:99736109
Filed:Mar 31, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES, NAMELY, ORGANIZING AND CONDUCTING MOTOR SPORTS EVENTS
99714909
99714909
Trademark
Design
PENDING
Owner:
Serial:99714909
Filed:Mar 20, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
99714904
99714904
Trademark
Design
PENDING
Owner:
Serial:99714904
Filed:Mar 20, 2026
Classes:25
Goods & Services
Class 025: Tee shirts; Sweatshirts; Sweaters; Short-sleeved shirts; Long-sleeved shirts; Pants; Pajamas; Headwear; Footwear
TONY THE TATTOOED MAN
TONY THE TATTOOED MAN
Trademark
Word
PENDING
Owner:
Serial:99714393
Filed:Mar 20, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
FISHER-PRICE STARS
FISHER-PRICE STARS
Trademark
Word
PENDING
Owner:
Serial:99710062
Filed:Mar 18, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
STREET SHAKER
STREET SHAKER
Trademark
Word
PENDING
Owner:
Serial:99706705
Filed:Mar 17, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
SPLITTIN' IMAGE
SPLITTIN' IMAGE
Trademark
Word
PENDING
Owner:
Serial:99690945
Filed:Mar 9, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
ELISSABAT
ELISSABAT
Trademark
Word
PENDING
Owner:
Serial:99677220
Filed:Mar 2, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
UNO DUO
UNO DUO
Trademark
Word
PENDING
Owner:
Serial:99677216
Filed:Mar 2, 2026
Classes:28
Goods & Services
Class 028: Card games
STONEDAR
STONEDAR
Trademark
Word
PENDING
Owner:
Serial:99669827
Filed:Feb 25, 2026
Classes:28
Goods & Services
Class 028: Toy action figures and accessories therefor
DINO RIVALS
DINO RIVALS
Trademark
Word
PENDING
Owner:
Serial:99662669
Filed:Feb 20, 2026
Classes:28
Goods & Services
Class 028: Toy figures; Action figures and accessories therefor; Playsets for toy figures
FISHER-PRICE UP & ACTIVE
FISHER-PRICE UP & ACTIVE
Trademark
Word
PENDING
Owner:
Serial:99662207
Filed:Feb 20, 2026
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
RING SHOT RALLY
RING SHOT RALLY
Trademark
Word
PENDING
Owner:
Serial:99662653
Filed:Feb 20, 2026
Classes:28
Goods & Services
Class 028: Action skill games; Parlor games; Party games; Tabletop games
LITTLE PRETTY
LITTLE PRETTY
Service Mark
Word
PENDING
Owner:
Serial:99658913
Filed:Feb 18, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES, TELEVISION SERIES, AND WEBISODES, ALL FEATURING COMEDY, ACTION, DRAMA AND CHILDREN'S ENTERTAINMENT
ROLL & REVEAL
ROLL & REVEAL
Trademark
Word
PENDING
Owner:
Serial:99649189
Filed:Feb 12, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
EVERYDAY ADVENTURES
EVERYDAY ADVENTURES
Trademark
Word
PENDING
Owner:
Serial:99642310
Filed:Feb 9, 2026
Classes:28
Goods & Services
Class 028: Playsets for toy figures; Toy houses for toy figures; Toy figures; Toy vehicles
BOOMCO
BOOMCO
Trademark
Word
PENDING
Owner:
Serial:99637899
Filed:Feb 6, 2026
Classes:28
Goods & Services
Class 028: Toy projectile shooters and accessories therefor, toy projectiles and accessories therefor; Action skill games and accessories therefor; Target games and accessories therefor; Toy shields; Toy targets; Role playing toys; Toy figures and accessories therefor
BOOMCO
BOOMCO
Service Mark
Word
PENDING
Owner:
Serial:99637907
Filed:Feb 6, 2026
Classes:41
Goods & Services
Class 041: Entertainment services, namely, providing movies, television programs and webisodes, all featuring comedy, drama and children's entertainment, delivered via television, the internet, and streaming services; Entertainment services, namely, providing online computer games
PRIMAL AMBUSH
PRIMAL AMBUSH
Trademark
Word
PENDING
Owner:
Serial:99637875
Filed:Feb 6, 2026
Classes:28
Goods & Services
Class 028: Toy action figures and accessories therefor; Toy figures; Toy vehicles and accessories therefor
UNO SHOW 'EM NO MERCY
UNO SHOW 'EM NO MERCY
Trademark
Combined
PENDING
Owner:
Serial:99624242
Filed:Jan 30, 2026
Classes:28
Goods & Services
Class 028: Card games
EPIC FAST
EPIC FAST
Trademark
Word
PENDING
Owner:
Serial:99607318
Filed:Jan 21, 2026
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
MEN OF MEDAL
MEN OF MEDAL
Service Mark
Word
PENDING
Owner:
Serial:99607312
Filed:Jan 21, 2026
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES
MEN OF MEDAL
MEN OF MEDAL
Trademark
Word
PENDING
Owner:
Serial:99607309
Filed:Jan 21, 2026
Classes:25
Goods & Services
Class 025: CLOTHING; HEADWEAR; FOOTWEAR
RAQUELLE
RAQUELLE
Trademark
Word
PENDING
Owner:
Serial:99586049
Filed:Jan 9, 2026
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
HOT HEAP
HOT HEAP
Trademark
Word
PENDING
Owner:
Serial:99548731
Filed:Dec 15, 2025
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
AMIGAMI
AMIGAMI
Trademark
Word
PENDING
Owner:
Serial:99517926
Filed:Nov 26, 2025
Classes:28
Goods & Services
Class 028: TOY FIGURES AND ACCESSORIES THEREFOR, TOY FIGURE HOBBY CRAFT KITS COMPRISING TOY FIGURES, PAPER APPLIQUES, AND ACCESSORIES THEREFOR
BLOK SQUAD
BLOK SQUAD
Trademark
Word
PENDING
Owner:
Serial:99515109
Filed:Nov 25, 2025
Classes:28
Goods & Services
Class 028: Construction toys; Toy construction blocks; Toy building blocks; Playsets for construction blocks; Toy vehicles and accessories therefor; Toy figures
HOT WHEELS
HOT WHEELS
Service Mark
Word
PENDING
Owner:
Serial:99515438
Filed:Nov 25, 2025
Classes:43
Goods & Services
Class 043: Cafe services; Restaurant services
HOT WHEELS
HOT WHEELS
Service Mark
Word
ABANDONED
Owner:
Serial:99515446
Filed:Nov 25, 2025
Classes:41
Goods & Services
Class 041: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES FEATURING COMEDY, DRAMA AND CHILDREN'S ENTERTAINMENT, DELIVERED VIA TELEVISION, THE INTERNET, AND STREAMING SERVICES; PROVIDING AN INTERACTIVE WEBSITE FOR ENTERTAINMENT PURPOSES FEATURING INFORMATION AND NON-DOWNLOADABLE PHOTOS AND VIDEOS ALL RELATING TO CHILDREN'S ENTERTAINMENT
MOONSPELL MAGIC BY MONSTER HIGH
MOONSPELL MAGIC BY MONSTER HIGH
Trademark
Combined
PENDING
Owner:
Serial:99515116
Filed:Nov 25, 2025
Classes:28
Goods & Services
Class 028: Dolls; Doll clothing; Doll accessories
AUDACIOUS
AUDACIOUS
Trademark
Word
PENDING
Owner:
Serial:99510194
Filed:Nov 21, 2025
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
HOUND HAULER
HOUND HAULER
Trademark
Word
PENDING
Owner:
Serial:99510213
Filed:Nov 21, 2025
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
V8 BOMBER
V8 BOMBER
Trademark
Word
PENDING
Owner:
Serial:99510204
Filed:Nov 21, 2025
Classes:28
Goods & Services
Class 028: Toy vehicles and accessories therefor
VIEW-MASTER
VIEW-MASTER
Trademark
Word
PENDING
Owner:
Serial:99494420
Filed:Nov 13, 2025
Classes:28
Goods & Services
Class 028: TOYS, GAMES AND PLAYTHINGS
BARBIE PINK
BARBIE PINK
Trademark
Word
PENDING
Owner:
Serial:99485480
Filed:Nov 7, 2025
Classes:25
Goods & Services
Class 025: CLOTHING, NAMELY, SHIRTS, TOPS, BOTTOMS, DRESSES, HEADWEAR
ANIMAL IMPACT
ANIMAL IMPACT
Trademark
Word
PENDING
Owner:
Serial:99479935
Filed:Nov 5, 2025
Classes:28
Goods & Services
Class 028: Toy action figures and accessories therefor