MATTEL, INCORPORATED logo

MATTEL, INCORPORATED

20,432 Marks
Corp.
First Filed:Aug 15, 1955Latest Filed:Sep 10, 2026Address:333 CONTINENTAL BOULEVARD, EL SEGUNDO, CA 90245, US

Portfolio Overview

Previous
407

Top Classes

Class 28
Toys, Games & Sports Equipment
18,006(88%)
Class 9
Electronics, Software & Scientific Equipment
825(4%)
Class 41
Education and Entertainment
667(3%)

TTAB Proceedings

Proceedings
520
As Plaintiff
370(71%)
As Defendant
150(29%)
Extensions of Time
692

Top Firms

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Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

20,840 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
LETTERFETTI
LETTERFETTI
PENDING
Owner:N/A
Serial:50128269
Filed:Sep 24, 2026
Classes:N/A
Description: Board games; Party games; Parlor games; Tabletop games
CLOUDEES
CLOUDEES
Trademark
Word
PENDING
Owner:
Serial:50101156
Filed:Sep 10, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories; Toy figures
FISHER-PRICE YOUR GO-TO FOR A REASON
FISHER-PRICE YOUR GO-TO FOR A REASON
Trademark
Word
PENDING
Owner:
Serial:50101208
Filed:Sep 10, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
LOTTA LOOKS
LOTTA LOOKS
Trademark
Word
PENDING
Owner:
Serial:50101163
Filed:Sep 10, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
MOONSPELL SCHOOL FOR WITCHES
MOONSPELL SCHOOL FOR WITCHES
Trademark
Word
PENDING
Owner:
Serial:50101170
Filed:Sep 10, 2026
Classes:16
Description: Series of printed fiction books; Series of printed children's books; Printed children's books
BIG JIM
BIG JIM
Service Mark
Word
PENDING
Owner:
Serial:50085451
Filed:Sep 2, 2026
Classes:41
Description: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES, ON-GOING TELEVISION PROGRAMS AND NON-DOWNLOADABLE WEBISODES, ALL FEATURING COMEDY, DRAMA, AND CHILDREN'S ENTERTAINMENT PROVIDED VIA STREAMING SERVICES
FISHER-PRICE ACTIVE
FISHER-PRICE ACTIVE
Trademark
Word
PENDING
Owner:
Serial:50085914
Filed:Sep 2, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
OFF TRACK
OFF TRACK
Trademark
Word
PENDING
Owner:
Serial:50086834
Filed:Sep 2, 2026
Classes:28
Description: Toy vehicles and accessories therefor
MATCHBOX
MATCHBOX
Trademark
Combined
PENDING
Owner:
Serial:50083288
Filed:Sep 1, 2026
Classes:28
Description: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
SMILESTONES
SMILESTONES
Service Mark
Word
PENDING
Owner:
Serial:50083251
Filed:Sep 1, 2026
Classes:41
Description: ENTERTAINMENT SERVICES IN THE NATURE OF HOSTING IN-PERSON SOCIAL ENTERTAINMENT EVENTS FOR CHILDREN AND FAMILIES; PROVIDING RECREATIONAL AREAS IN THE NATURE OF IN-PERSON INTERACTIVE PLAY AREAS FOR CHILDREN AND FAMILIES; HOSTING POP-UP SOCIAL ENTERTAINMENT EVENTS IN THE FIELDS OF CHILDREN'S DEVELOPMENT, ENTERTAINMENT, AND PLAY
DINO RIDERS
DINO RIDERS
Trademark
Word
PENDING
Owner:
Serial:50074901
Filed:Aug 27, 2026
Classes:28
Description: Toy figures; Playsets for toy figures; Action figures and accessories therefor; Playsets for action figures; Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles; Jigsaw puzzles; Manipulative puzzles; Plush toys; Card games; Board games; Parlor games; Party games; Construction toys
KAI REVERIE
KAI REVERIE
Trademark
Word
PENDING
Owner:
Serial:50070868
Filed:Aug 25, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
LEON NEON
LEON NEON
Service Mark
Word
PENDING
Owner:
Serial:50069968
Filed:Aug 25, 2026
Classes:41
Description: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES, ONGOING TELEVISION PROGRAMS, AND NON-DOWNLOADABLE WEBISODES, ALL FEATURING COMEDY, ACTION, DRAMA AND CHILDREN'S ENTERTAINMENT
UNO
UNO
Service Mark
Word
PENDING
Owner:
Serial:50069954
Filed:Aug 25, 2026
Classes:41
Description: Conducting social entertainment events; Organization of social entertainment events; Entertainment services in the nature of organizing social entertainment events; Entertainment services in the nature of arranging social entertainment events; Entertainment services in the nature of hosting social entertainment events; Gaming services in the nature of card game tournaments; Entertainment services, namely, arranging and conducting of competitions in the field of card games
DESTRUCTO-DRAGON
DESTRUCTO-DRAGON
Trademark
Word
PENDING
Owner:
Serial:50064043
Filed:Aug 21, 2026
Classes:28
Description: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
VERTIBIRD
VERTIBIRD
Service Mark
Word
PENDING
Owner:
Serial:50064040
Filed:Aug 21, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
SHOGUN WARRIORS
SHOGUN WARRIORS
Service Mark
Word
PENDING
Owner:
Serial:50057391
Filed:Aug 18, 2026
Classes:41
Description: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES, ON-GOING TELEVISION PROGRAMS AND NON-DOWNLOADABLE WEBISODES, ALL FEATURING COMEDY, ACTION, DRAMA AND CHILDREN'S ENTERTAINMENT, PROVIDED VIA STREAMING SERVICES; PROVIDING ONLINE COMPUTER GAMES
MUSHIMOOS
MUSHIMOOS
Trademark
Word
PENDING
Owner:
Serial:50046000
Filed:Aug 12, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
NEVER SETTLE FOR NEUTRAL
NEVER SETTLE FOR NEUTRAL
Trademark
Word
PENDING
Owner:
Serial:50046921
Filed:Aug 12, 2026
Classes:28
Description: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
SHOW THE WORLD YOUR FLAMES
SHOW THE WORLD YOUR FLAMES
Trademark
Word
PENDING
Owner:
Serial:50046927
Filed:Aug 12, 2026
Classes:28
Description: Toy vehicles and accessories therefor; Toy vehicle track sets and roadways and accessories therefor; Playsets for toy vehicles
WHEELED WARRIORS
WHEELED WARRIORS
Service Mark
Word
PENDING
Owner:
Serial:50046002
Filed:Aug 12, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
DOTTY GLIDER
DOTTY GLIDER
Trademark
Word
PENDING
Owner:
Serial:50037942
Filed:Aug 7, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
DOTTY GLIDER
DOTTY GLIDER
Service Mark
Word
PENDING
Owner:
Serial:50037952
Filed:Aug 7, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
ELLIE SCHELLE
ELLIE SCHELLE
Service Mark
Word
PENDING
Owner:
Serial:50037954
Filed:Aug 7, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
ELLIE SCHELLE
ELLIE SCHELLE
Trademark
Word
PENDING
Owner:
Serial:50037943
Filed:Aug 7, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
PEPPER PURRSALOT
PEPPER PURRSALOT
Trademark
Word
PENDING
Owner:
Serial:50037951
Filed:Aug 7, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
PEPPER PURRSALOT
PEPPER PURRSALOT
Service Mark
Word
PENDING
Owner:
Serial:50037964
Filed:Aug 7, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
SCOOTER SHELLSPOT
SCOOTER SHELLSPOT
Service Mark
Word
PENDING
Owner:
Serial:50037957
Filed:Aug 7, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
SCOOTER SHELLSPOT
SCOOTER SHELLSPOT
Trademark
Word
PENDING
Owner:
Serial:50037945
Filed:Aug 7, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
SUNNY SWAMPTAIL
SUNNY SWAMPTAIL
Service Mark
Word
PENDING
Owner:
Serial:50037962
Filed:Aug 7, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
SUNNY SWAMPTAIL
SUNNY SWAMPTAIL
Trademark
Word
PENDING
Owner:
Serial:50037947
Filed:Aug 7, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
ANIMAL YACKERS
ANIMAL YACKERS
Service Mark
Word
PENDING
Owner:
Serial:50035348
Filed:Aug 6, 2026
Classes:41
Description: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES, ON-GOING TELEVISION PROGRAMS AND NON-DOWNLOADABLE WEBISODES, ALL FEATURING ENTERTAINMENT FOR CHILDREN AND ADULTS AND PROVIDED VIA STREAMING SERVICES; PROVIDING ONLINE COMPUTER GAMES; PROVIDING AN INTERACTIVE WEBSITE FOR ENTERTAINMENT PURPOSES FEATURING NON-DOWNLOADABLE PHOTOS AND NON-DOWNLOADABLE VIDEOS, AND INFORMATION ALL RELATING TO TOYS, GAMES AND CHILDREN'S ENTERTAINMENT
CRISSY
CRISSY
Trademark
Word
PENDING
Owner:
Serial:50035339
Filed:Aug 6, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
HOT WHEELS IT'S NOT THE SAME WITHOUT THE FLAME
HOT WHEELS IT'S NOT THE SAME WITHOUT THE FLAME
Trademark
Combined
PENDING
Owner:
Serial:50035334
Filed:Aug 6, 2026
Classes:28
Description: Toy vehicles and accessories therefor
MATTEL ADVENTURE PARK
MATTEL ADVENTURE PARK
Service Mark
Word
PENDING
Owner:
Serial:50035342
Filed:Aug 6, 2026
Classes:41
Description: Family entertainment center services; Providing theme park facilities; Amusement park and theme park services
U.B. FUNKEYS
U.B. FUNKEYS
Service Mark
Word
PENDING
Owner:
Serial:50033591
Filed:Aug 5, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
U.B. FUNKEYS
U.B. FUNKEYS
Trademark
Word
PENDING
Owner:
Serial:50033578
Filed:Aug 5, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
WHAC-A-MOLE
WHAC-A-MOLE
Trademark
Word
PENDING
Owner:
Serial:99946200
Filed:Jul 17, 2026
Classes:9
Description: Downloadable video game software
HOT WHEELS CHALLENGE ACCEPTED
HOT WHEELS CHALLENGE ACCEPTED
Trademark
Word
PENDING
Owner:
Serial:99939863
Filed:Jul 14, 2026
Classes:25
Description: Pajamas; T-shirts
MATCHBOX
MATCHBOX
Service Mark
Word
PENDING
Owner:
Serial:99939872
Filed:Jul 14, 2026
Classes:41
Description: ENTERTAINMENT SERVICES, NAMELY, PROVIDING NON-DOWNLOADABLE MOVIES AND ON-GOING TELEVISION PROGRAMS, ALL FEATURING CHILDREN'S ENTERTAINMENT PROVIDED VIA STREAMING SERVICES
SUPER CHROMES
SUPER CHROMES
Trademark
Word
PENDING
Owner:
Serial:99939912
Filed:Jul 14, 2026
Classes:28
Description: Toy vehicles and accessories therefor
HOT WHEELS
HOT WHEELS
Trademark
Combined
PENDING
Owner:
Serial:99907343
Filed:Jun 26, 2026
Classes:14
Description: Key chains
HOT WHEELS
HOT WHEELS
Trademark
Word
PENDING
Owner:
Serial:99907344
Filed:Jun 26, 2026
Classes:14
Description: Key chains
HOT WHEELS
HOT WHEELS
Trademark
Word
PENDING
Owner:
Serial:99907340
Filed:Jun 26, 2026
Classes:26
Description: Ornamental novelty pins
HOT WHEELS
HOT WHEELS
Trademark
Combined
PENDING
Owner:
Serial:99907338
Filed:Jun 26, 2026
Classes:26
Description: Ornamental novelty pins
EL SUPERFASTO
EL SUPERFASTO
Trademark
Word
PENDING
Owner:
Serial:99902586
Filed:Jun 24, 2026
Classes:28
Description: Toy vehicles and accessories therefor
PANTHERESS
PANTHERESS
Trademark
Word
PENDING
Owner:
Serial:99902391
Filed:Jun 24, 2026
Classes:28
Description: Toy vehicles and accessories therefor
POWER WHEELS
POWER WHEELS
Service Mark
Word
PENDING
Owner:
Serial:99903579
Filed:Jun 24, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
CATRA
CATRA
Trademark
Word
PENDING
Owner:
Serial:99891093
Filed:Jun 17, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories; Toy figures; Toy action figures and accessories therefor
FUNLIGHT
FUNLIGHT
Trademark
Word
PENDING
Owner:
Serial:99891104
Filed:Jun 17, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS, NAMELY, DOLLS, DOLL CLOTHING, DOLL ACCESSORIES, DOLL PLAYSETS AND ACCESSORIES THEREFOR, DOLL HOUSES AND ACCESSORIES THEREFOR; TOY VEHICLES AND ACCESSORIES THEREFOR; TOY FIGURES AND ACCESSORIES THEREFOR; TOY FIGURE PLAYSETS AND ACCESSORIES THEREFOR; PLUSH TOYS AND ACCESSORIES THEREFOR; BOARD GAMES, CARD GAMES, PARLOR GAMES AND PARTY GAMES; JIGSAW PUZZLES AND MANIPULATIVE PUZZLES; CONSTRUCTION TOYS, TOY CONSTRUCTION SETS; TOY PROJECTORS; ELECTRONIC LEARNING TOYS
GLIMMER
GLIMMER
Trademark
Word
PENDING
Owner:
Serial:99891099
Filed:Jun 17, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories; Toy figures; Toy action figures and accessories therefor
SUPER BLITZEN
SUPER BLITZEN
Trademark
Word
PENDING
Owner:
Serial:99891068
Filed:Jun 17, 2026
Classes:28
Description: Toy vehicles and accessories therefor
THE HAULINATOR
THE HAULINATOR
Trademark
Word
PENDING
Owner:
Serial:99891077
Filed:Jun 17, 2026
Classes:28
Description: Toy vehicles and accessories therefor
BREAK THE SAFE
BREAK THE SAFE
Trademark
Word
PENDING
Owner:
Serial:99887977
Filed:Jun 16, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
BREAK THE SAFE
BREAK THE SAFE
Service Mark
Word
PENDING
Owner:
Serial:99887972
Filed:Jun 16, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
LOVE NOTES
LOVE NOTES
Service Mark
Word
PENDING
Owner:
Serial:99874342
Filed:Jun 9, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
LOVE NOTES
LOVE NOTES
Trademark
Word
PENDING
Owner:
Serial:99874338
Filed:Jun 9, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
MIMI AND THE GOO GOOS
MIMI AND THE GOO GOOS
Service Mark
Word
PENDING
Owner:
Serial:99865371
Filed:Jun 4, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
MIMI AND THE GOO GOOS
MIMI AND THE GOO GOOS
Trademark
Word
PENDING
Owner:
Serial:99865366
Filed:Jun 4, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
FRIGHT FACTORY
FRIGHT FACTORY
Trademark
Word
PENDING
Owner:
Serial:99860238
Filed:Jun 2, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
SWEET SCREAMS
SWEET SCREAMS
Trademark
Word
PENDING
Owner:
Serial:99853534
Filed:May 29, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
UNO BETRAYAL
UNO BETRAYAL
Service Mark
Word
PENDING
Owner:
Serial:99853338
Filed:May 29, 2026
Classes:41
Description: ENTERTAINMENT; TELEVISION SERIES; FILM SERIES; SERIES OF SHORT CONTENT & FILMS AVAILABLE ONLINE AND VIA STREAMING; ONLINE GAMES
UNO BETRAYAL
UNO BETRAYAL
Trademark
Word
PENDING
Owner:
Serial:99853333
Filed:May 29, 2026
Classes:28
Description: TOYS & GAMES
ANIMAL YACKERS
ANIMAL YACKERS
Trademark
Word
PENDING
Owner:
Serial:99847747
Filed:May 27, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories; Playsets for dolls; Doll houses; Toy vehicles and accessories therefor; Toy figures; Playsets for toy figures; Plush toys; Board games; Card games; Parlor games; Party games; Jigsaw puzzles; Manipulative puzzles; Construction toys; Toy construction sets
GOLD LABEL
GOLD LABEL
Trademark
Word
PENDING
Owner:
Serial:99847741
Filed:May 27, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
CREATABLE WORLD
CREATABLE WORLD
Trademark
Word
PENDING
Owner:
Serial:99837353
Filed:May 21, 2026
Classes:28
Description: Dolls; Doll clothing; Doll accessories
HE-MAN
HE-MAN
Trademark
Word
PENDING
Owner:
Serial:99823401
Filed:May 14, 2026
Classes:25
Description: CLOTHING, HEADWEAR, FOOTWEAR, SHIRTS
HOT WHEELS
HOT WHEELS
Trademark
Word
REGISTERED
Owner:
Serial:99815102
Filed:May 11, 2026
Classes:30
Registration:8423537
Registered:Sep 1, 2026
Description: Tea based beverages; Tea-based iced beverages; Tea-based beverages with fruit flavoring
BABY SKATES
BABY SKATES
Service Mark
Word
PENDING
Owner:
Serial:99811321
Filed:May 8, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
BABY SKATES
BABY SKATES
Trademark
Word
PENDING
Owner:
Serial:99811317
Filed:May 8, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
HONEY HILL BUNCH
HONEY HILL BUNCH
Service Mark
Word
PENDING
Owner:
Serial:99811311
Filed:May 8, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
HOT LOOKS
HOT LOOKS
Trademark
Word
PENDING
Owner:
Serial:99811301
Filed:May 8, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
HOT LOOKS
HOT LOOKS
Service Mark
Word
PENDING
Owner:
Serial:99811306
Filed:May 8, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
HOT WHEELS
HOT WHEELS
Trademark
Combined
PENDING
Owner:
Serial:99811333
Filed:May 8, 2026
Classes:30
Description: Tea based beverages; Tea-based iced beverages; Tea-based beverages with fruit flavoring
HOT WHEELS UNLEASHED
HOT WHEELS UNLEASHED
Service Mark
Word
PENDING
Owner:
Serial:99811269
Filed:May 8, 2026
Classes:41
Description: Entertainment in the nature of an amusement park ride
SLEEPY SUE
SLEEPY SUE
Trademark
Word
PENDING
Owner:
Serial:99811288
Filed:May 8, 2026
Classes:28
Description: TOYS, GAMES AND PLAYTHINGS
SLEEPY SUE
SLEEPY SUE
Service Mark
Word
PENDING
Owner:
Serial:99811296
Filed:May 8, 2026
Classes:41
Description: ENTERTAINMENT SERVICES
ESCAPE ROOM IN A BOX
ESCAPE ROOM IN A BOX
Trademark
Word
PENDING
Owner:
Serial:99799003
Filed:May 1, 2026
Classes:25
Description: CLOTHING, NAMELY, TOPS, BOTTOMS; HEADWEAR; FOOTWEAR
SAUCY
SAUCY
Trademark
Word
PENDING
Owner:
Serial:99799007
Filed:May 1, 2026
Classes:25
Description: CLOTHING; HEADWEAR; FOOTWEAR
SAUCY
SAUCY
Service Mark
Word
PENDING
Owner:
Serial:99799010
Filed:May 1, 2026
Classes:41
Description: ENTERTAINMENT SERVICES