THE AVON COMPANY logo

THE AVON COMPANY

31 Marks
Corp.
First Filed:Feb 20, 1996Latest Filed:Nov 25, 2024Address:One Liberty Plaza, 165 Broadway, New York, NY 10006, US

Portfolio Overview

Top Classes

Class 3
Cosmetics & Cleaning Products
26(84%)
Class 5
Pharmaceuticals
3(10%)
Class 35
Advertising, Business Services & Retail
2(6%)

TTAB Proceedings

Proceedings
1
As Plaintiff
1(100%)
As Defendant
0(0%)
Extensions of Time
1

Top Firms

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Trademark Activity Timeline(1996 – 2026)

Trademark Portfolio

31 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
FEMBLISS
FEMBLISS
Trademark
Word
PENDING
Owner:
Serial:98871535
Filed:Nov 25, 2024
Classes:3
Description: Body creams; neck creams; non-medicated skin care preparations, namely, body mist; facial mists being non-medicated skin care preparations; wipes impregnated with a skin cleanser; pre-moistened cosmetic wipes
HIT PAUSE
HIT PAUSE
Trademark
Word
ABANDONED
Owner:
Serial:98826593
Filed:Oct 29, 2024
Classes:3
Description: Anti-aging moisturizer; anti-aging cream; body creams; neck creams; non-medicated skin care preparations, namely, body mist; facial mists being non-medicated skin care preparations; wipes impregnated with a skin cleanser; pre-moistened cosmetic wipes
PURE NATURE
PURE NATURE
Trademark
Word
REGISTERED
Owner:
Serial:98755044
Filed:Sep 17, 2024
Classes:3
Registration:7811252
Registered:May 27, 2025
Description: Personal care products, namely, shower gel, body lotion; hair care products, namely, hair shampoo, hair conditioner, hair masks
FIRMUP
FIRMUP
Trademark
Word
PENDING
Owner:
Serial:98733422
Filed:Sep 4, 2024
Classes:3
Description: Personal care products, namely bath oil, body lotion, and shower gel
HYDROPLENISH
HYDROPLENISH
Trademark
Word
PENDING
Owner:
Serial:98733388
Filed:Sep 4, 2024
Classes:3
Description: Personal care products, namely bath oil, body lotion, shower gel, and body scrub
RADIANT RENEW
RADIANT RENEW
Trademark
Word
PENDING
Owner:
Serial:98733412
Filed:Sep 4, 2024
Classes:3
Description: Personal care products, namely bath oil, body lotion, and shower gel
AVON RITUALS
AVON RITUALS
Trademark
Word
ABANDONED
Owner:
Serial:97644471
Filed:Oct 24, 2022
Classes:3
LIVE OUT LOUD #4U
LIVE OUT LOUD #4U
Trademark
Word
REGISTERED
Owner:
Serial:97569347
Filed:Aug 29, 2022
Classes:3
Registration:8296018
Registered:Jun 9, 2026
Description: Perfume; Non-medicated skin care preparation, namely, body mist
LIVE OUT LOUD APPLELICIOUS
LIVE OUT LOUD APPLELICIOUS
Trademark
Word
PENDING
Owner:
Serial:97569360
Filed:Aug 29, 2022
Classes:3
Description: Perfume; Non-medicated skin care preparation, namely, body mist
CASHMERE LIPCREAM
CASHMERE LIPCREAM
Trademark
Word
REGISTERED
Owner:
Serial:90682158
Filed:Apr 29, 2021
Classes:3
Registration:7262689
Registered:Jan 2, 2024
Description: Cosmetics, namely, lipstick
COLORS OF LOVE
COLORS OF LOVE
Trademark
Word
REGISTERED
Owner:
Serial:88784079
Filed:Feb 4, 2020
Classes:3
Registration:6310325
Registered:Mar 30, 2021
Description: Cosmetics; compacts containing make-up; facial make-up, namely, blush, bronzer, highlighter
CASHMERE COMPLEXION
CASHMERE COMPLEXION
Trademark
Word
REGISTERED
Owner:
Serial:88771062
Filed:Jan 23, 2020
Classes:3
Registration:6160205
Registered:Sep 22, 2020
Description: Cosmetics, namely, foundation and facial concealer
MAKE LIFE BEAUTIFUL
MAKE LIFE BEAUTIFUL
Service Mark
Word
REGISTERED
Owner:
Serial:88607284
Filed:Sep 6, 2019
Classes:35
Registration:6623038
Registered:Jan 18, 2022
Description: Advertising, marketing and promotional services; business development services; door-to-door merchandising of products, online retail store services, retail store services, and mail order catalog services, all in the fields of personal care products, skin care products, cosmetics, nutritional supplements, jewelry, glassware, housewares, beauty care and salon services, toiletries, clothing, handbags, fashion accessories, gift items, toys, pre-recorded videos, audio tapes, and CDs, kitchenware, linens, dinnerware, kitchen appliances, and giftware
#NAKEDPROOF
#NAKEDPROOF
Trademark
Word
CANCELLED
Owner:
Serial:88265849
Filed:Jan 17, 2019
Classes:3
Registration:5833315
Registered:Aug 13, 2019
Description: Non-medicated skincare preparations, namely, creams, lotions, and gels
LOVE AT 1ST LASH
LOVE AT 1ST LASH
Trademark
Word
REGISTERED
Owner:
Serial:88041387
Filed:Jul 17, 2018
Classes:3
Registration:5708770
Registered:Mar 26, 2019
Description: Mascara
DAILY BEAUTY DEFENSE
DAILY BEAUTY DEFENSE
Trademark
Word
REGISTERED
Owner:
Serial:87816670
Filed:Mar 1, 2018
Classes:3
Registration:6555468
Registered:Nov 9, 2021
Description: Skincare, namely, face lotions
LOVE COMPLEX
LOVE COMPLEX
Trademark
Word
REGISTERED
Owner:
Serial:87697768
Filed:Nov 27, 2017
Classes:3
Registration:5770602
Registered:Jun 4, 2019
Description: Non-medicated ingredient complex, namely, lycopene, olive oil, vitamins and essential fatty acids, sold as an integral component of mascara; "COMPLEX"
EXPEDITION
EXPEDITION
Trademark
Word
REGISTERED
Owner:
Serial:87460864
Filed:May 23, 2017
Classes:5
Registration:5478995
Registered:May 29, 2018
Description: Insect repellent
ESPIRA
ESPIRA
Trademark
Word
REGISTERED
Owner:
Serial:87363459
Filed:Mar 8, 2017
Classes:5
Registration:6042906
Registered:Apr 28, 2020
Description: Nutrition and dietary supplements; vitamin supplements; mineral supplements; herbal supplements; protein supplement shakes; powdered protein nutritional supplement drinks; powdered meal replacement nutritional supplement drink mix for weight loss purposes; liquid ready to drink protein supplement shakes; powdered nutritional supplement drinks mix containing protein for medicinal purposes; herbal teas for medicinal purposes; antioxidant enriched coffee for medicinal purposes; dietary supplemental drinks for weight loss purposes; nutritional supplement meal replacement bars for boosting energy
THIS IS BOSS LIFE
THIS IS BOSS LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:87207400
Filed:Oct 18, 2016
Classes:35
Registration:5213217
Registered:May 30, 2017
VITA TONE COMPLEX
VITA TONE COMPLEX
Trademark
Word
CANCELLED
Owner:
Serial:86305523
Filed:Jun 10, 2014
Classes:3
Registration:4805132
Registered:Sep 1, 2015
Description: Cosmetic ingredient complex, namely, botanical extracts sold as a component ingredient in skin care products, namely, facial creams and facial lotions
HYDRABOOST TECHNOLOGY
HYDRABOOST TECHNOLOGY
Trademark
Word
REGISTERED
Owner:
Serial:86206386
Filed:Feb 27, 2014
Classes:3
Registration:4786768
Registered:Aug 4, 2015
Description: Body creams; Body lotions; Body scrub; Hand creams
ENDLESS OCEAN
ENDLESS OCEAN
Trademark
Word
REGISTERED
Owner:
Serial:86086694
Filed:Oct 9, 2013
Classes:3
Registration:4660758
Registered:Dec 23, 2014
Description: Bubble bath
SKINVINCIBLE
SKINVINCIBLE
Trademark
Word
CANCELLED
Owner:
Serial:85781580
Filed:Nov 16, 2012
Classes:3
Registration:4472242
Registered:Jan 21, 2014
BLUE ESCAPE
BLUE ESCAPE
Trademark
Word
CANCELLED
Owner:
Serial:85534921
Filed:Feb 6, 2012
Classes:3
Registration:4448357
Registered:Dec 10, 2013
POWDER BUFF
POWDER BUFF
Trademark
Word
REGISTERED
Owner:
Serial:78913305
Filed:Jun 21, 2006
Classes:3
Registration:3309853
Registered:Oct 9, 2007
Description: Cosmetics, namely, facial makeup foundation
SLICK TINT
SLICK TINT
Trademark
Word
CANCELLED
Owner:
Serial:76547821
Filed:Sep 24, 2003
Classes:3
Registration:2869062
Registered:Aug 3, 2004
Description: Cosmetics, namely, lip color; "TINT"
LIP DEW
LIP DEW
Trademark
Word
REGISTERED
Owner:
Serial:76420697
Filed:Jun 14, 2002
Classes:3
Registration:2719023
Registered:May 27, 2003
Description: Lip Balm; "LIP"
GENTLE BREEZE
GENTLE BREEZE
Trademark
Word
REGISTERED
Owner:
Serial:78031020
Filed:Oct 17, 2000
Classes:3
Registration:2647243
Registered:Nov 5, 2002
Description: Sun tan lotions and creams; sunscreen lotions and creams [; hand and body moisturizing lotions and creams ]
GENTLE BREEZE
GENTLE BREEZE
Trademark
Word
REGISTERED
Owner:
Serial:78031023
Filed:Oct 17, 2000
Classes:5
Registration:2602896
Registered:Jul 30, 2002
Description: Insect repellent, with and without sunscreens and/or moisturizers; towelettes premoistened with insect repellent, with and without sunscreens and/or moisturizers
SOFT & SENSUAL
SOFT & SENSUAL
Trademark
Word
REGISTERED
Owner:
Serial:75063100
Filed:Feb 20, 1996
Classes:3
Registration:2080250
Registered:Jul 15, 1997
Description: Hand and body moisturizing lotion, moisturizing foam bath, toilet soap, bath oil, shower gel, talcum powder