Larry H. Tronco
Larry H. Tronco is a USPTO correspondent of record based in Denver, Colorado, listed on 2,090 trademark filings (1,059 currently live). The correspondent has worked across 670 distinct trademark owners — a mid-breadth client roster at roughly 3.1 marks per client. In TTAB matters, Larry H. Tronco is attorney of record on 50 contested oppositions and cancellations, more often as plaintiff (26) than defendant (24). The correspondent is associated with Holland & Hart LLP.
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Who Actually Filed 'The Shire'? Not Universal — and the USPTO Record Tells a Bigger Story
A new USPTO filing for THE SHIRE is fueling Universal theme-park rumors. The register shows the applicant isn't Universal at all — and the filing is narrower than the headlines suggest.
Board dismisses Inmode challenge to Empower Aesthetics design application
The Board dismissed Inmode Ltd.'s opposition, a challenge to Empower Aesthetics LLC's application, or pending request, to register a graphic design as a trademark.
Board cancels Storyteller Overland’s two clothing registrations for lack of use when it applied
The Board cancelled both of Storyteller Overland, LLC’s registrations, entries on the trademark register, after finding that the company had not used the marks for the listed clothing when it applied.