Watch Alerts
GleanMark checks every new USPTO filing against your watches and tells you only about the ones that fit: a look-alike of a client’s mark, a competitor’s new filing in one class, a blocking mark that was just abandoned. You hear it early enough to advise the client before they hear it from someone else.
Say HALO for toys and games (Reg. 2,980,043) is yours. Watch its word in its class:
The watch
HALO & HAVEN
TRINITY COMMERCE L.L.C.
Class 28 · Mahjong game mats · filed July 27, 2026
Set up a custom watch with the words, classes and events that matter to a client, see what it would have caught over the past year, and get an email when a new filing matches.
1:46. Shown on a custom watch for LEGENDS OF THE DEEP, Light & Wonder's registered mark for casino gaming machines, which would have caught LEGENDS OF ROCK, a Raw Thrills application. Transcript · All feature videos
Build a watch as narrow as you need
Fewer false alarms means less time reviewing. Every filter you add must match, so each one narrows the watch. Keep it broad to see a whole field, or narrow it to the few filings you would act on for a client.
Contains, starts with, ends with, exact, sounds like, or a wildcard pattern. Add as many words as you like; a match on any of them counts.
Words in the description of goods, like “video game.” Match any of your words, or require all of them.
One Nice class or several. A filing matches when it names any of them.
Only filings by an owner whose name contains what you type, like “Microsoft.”
Word marks, stylized, design, combined words and design, or non-visual marks such as sounds.
New design marks that resemble a logo you choose, judged from the USPTO’s design codes and its description of each design. Pick strict, balanced or broad, depending on how wide you want to cast.
Or start from a search. Run a Trademark Lookup, then save it as a watch, filters and all. Each watch can be filed under a client.
Every stage of a filing
Pick any of the five for each watch. A new watch starts with applications, publications and registrations; add abandonments and cancellations to learn when a path has cleared for a client.
Someone just applied. Your earliest warning, months before anything is final, while a call or a letter can still settle it.
The USPTO approved it for publication. You get 30 days from publication to oppose or ask for more time, and this alert usually comes about 19 days before publication day.
It is now a registered mark. Past this point, the fight is a cancellation.
An application died. A mark that blocked your client may be gone.
A registration was cancelled, and the name may be free again.
Conflicts, watched for you
Import a client’s marks and the watches come with them, so a new client is covered from day one. Your time goes to reviewing matches, not building searches.
Watching is on by default for paying accounts. On the 7-day trial, turn it on from the Automated tab on the Watches page.
Watch a competitor
Say you make games. A watch on Microsoft, in Class 9, where the goods mention a video or computer game, reports its new game filings and skips everything else it files. It would have flagged SENUA, filed Sept 16, 2026.
Want everything a company does?
That is Owner Tracking.
Owner Tracking follows an owner’s whole portfolio: new applications, marks bought and sold, and Board challenges. Status Tracking covers status changes and deadlines on the marks you manage.
Why timing matters
Thirty days is not long.
Once the USPTO publishes a mark, anyone who objects has 30 days to oppose it or ask for more time. Miss that, and the only route left is a petition to cancel the mark after it registers.
A watch that reports the application, often months before publication, gives you the whole window to decide. Even a publication alert usually arrives about 19 days before publication day, so you start with closer to seven weeks than four, and the client hears it from you first.
Watches start on Starter with one custom and one automatic watch; Professional and Max include unlimited watches. 7 days free, no card.
Example filings are from the USPTO’s records as of September 26, 2026.