LOZA & LOZA, LLP
LOZA & LOZA, LLP is a Upland, CALIFORNIA-based trademark practice with 15,360 USPTO filings on file, 10,253 of which are currently live. The firm has represented 10,885 distinct trademark owners — a broad client roster of mostly one-off filings at roughly 1.4 marks per client. In TTAB practice, the firm has handled 871 proceedings, more often as defendant (592) than plaintiff (283). 62 attorneys have appeared at the firm — 13 focused on prosecution, 13 on TTAB matters, 18 working across both areas.
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Introducing GleanMark
Eleven years as a CFO, a trademark fight over my own company name, and the tool I wished existed. GleanMark is live.
Buc-ee's Isn't Suing Over Its Name. It's Claiming the Cartoon Animal.
We pulled all 33 trademark oppositions Buc-ee's has filed. The word "beaver" keeps disappearing from them — and what replaces it is far broader than anyone has reported.
July Trademark Filings Reach Second-Highest Level in 11 Years
July produced 57,863 U.S. trademark applications, the second-highest July in the 11-year series and just 364 applications short of the July 2019 record.