SWIMC LLC
SWIMC LLC is a CLEVELAND, OHIO-based trademark practice with 1,764 USPTO filings on file, 927 of which are currently live. The firm has represented 50 distinct trademark owners — a concentrated practice with deep portfolios per client at roughly 35.3 marks per client. In TTAB practice, the firm has handled 120 proceedings, more often as plaintiff (66) than defendant (54). 9 attorneys have appeared at the firm — 7 focused on prosecution, 1 on TTAB matters, 1 working across both areas.
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Refusals 101, Part 2: Section 2(d) — The Register's Biggest Fight
Section 2(d) is the most common substantive reason the USPTO refuses a trademark — and the one most likely to kill a name you've already fallen in love with. Here's what examiners actually compare.
How a Name Becomes Unownable: OSHO and the Anatomy of a Generic Trademark
Seventeen years after the TTAB ruled OSHO generic, the register tells the whole story: twenty OSHO marks ever filed, eighteen dead - and the only live OSHO word registration belongs to a Mexican beverage company.
The DEMON HUNTER Trademark That Netflix Filed Right Past
A Christian metal band sued Netflix over KPOP DEMON HUNTERS. The USPTO register shows a first DEMON HUNTER registration the band let die in 2014 — and a live one it rebuilt in 2022.