The Estee Lauder Companies Inc.
The Estee Lauder Companies Inc. is a NEW YORK, NEW YORK-based trademark practice with 3,153 USPTO filings on file, 1,124 of which are currently live. The firm has represented 98 distinct trademark owners — a concentrated practice with deep portfolios per client at roughly 32.2 marks per client. In TTAB practice, the firm has handled 489 proceedings, more often as plaintiff (375) than defendant (115). 27 attorneys have appeared at the firm — 7 focused on prosecution, 5 on TTAB matters, 9 working across both areas.
111Registered16Pending214DeadNew York, NY
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Refusals 101, Part 2: Section 2(d) — The Register's Biggest Fight
Section 2(d) is the most common substantive reason the USPTO refuses a trademark — and the one most likely to kill a name you've already fallen in love with. Here's what examiners actually compare.
How a Name Becomes Unownable: OSHO and the Anatomy of a Generic Trademark
Seventeen years after the TTAB ruled OSHO generic, the register tells the whole story: twenty OSHO marks ever filed, eighteen dead - and the only live OSHO word registration belongs to a Mexican beverage company.
The DEMON HUNTER Trademark That Netflix Filed Right Past
A Christian metal band sued Netflix over KPOP DEMON HUNTERS. The USPTO register shows a first DEMON HUNTER registration the band let die in 2014 — and a live one it rebuilt in 2022.