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Setting Up Trademark Alerts: Automated Monitoring That Works While You Sleep

By GleanMark Research Team
April 13, 2026
5 min read

GleanMark monitors the USPTO twice daily and alerts you when something changes — a status update on your mark, a new filing by a competitor, a TTAB proceeding, or an approaching deadline. With 35 alert types across portfolio marks and tracked owners, you get comprehensive coverage without manual TSDR checks.

What You Can Do

  • Monitor your own trademarks for status changes, prosecution events, and deadlines
  • Track competitors and watch for new filings, assignments, and TTAB activity
  • Get alerts for similar marks that could conflict with yours
  • Receive deadline reminders at 30 days, 7 days, and 1 day before due dates
  • Set up keyword watch searches that fire when new matching filings appear (Professional and Firm plans)
  • Customize which alert categories you receive

How It Works

  1. Add marks to a portfolio — Navigate to Portfolios in the sidebar and create a portfolio. Add trademarks by serial number. Every mark in a portfolio is automatically monitored.
  2. Track owners — Go to Owners in the sidebar and click "Track" on any owner. GleanMark monitors all their current and future filings.
  3. Configure settings — Go to Settings > Alert Settings (/settings/alerts) to control which alert categories are active and how they're delivered.
  4. Receive alerts — GleanMark checks the USPTO twice daily (morning and afternoon, US Eastern time) and sends email notifications for any changes detected.

Alert Types

Portfolio Mark Alerts (monitoring your trademarks)

Status & Prosecution

  • Status change — Registration status changes (e.g., Published for Opposition, Registered)
  • Prosecution events — New office actions, examiner amendments, responses filed
  • ITU transition — Intent-to-use application files a Statement of Use or amendment

Milestones

  • Publication — Mark published in the Official Gazette for opposition
  • Registration — Mark officially registered
  • Renewal — Section 8/9 renewal filed
  • Cancellation — Mark cancelled
  • Abandonment — Application or registration abandoned
  • International registration — Madrid Protocol designation accepted

Changes

  • Assignment — Ownership transferred to a new entity
  • Correspondent changed — Attorney/correspondent of record changed
  • Goods/services changed — Amendments to the goods and services description
  • Classification changed — Nice class modifications
  • Design search codes changed — Updates to design code assignments

TTAB Activity

  • TTAB proceeding initiated — New opposition or cancellation proceeding filed involving your mark
  • TTAB status change — Status update on an existing proceeding (suspended, resumed, decided)
  • TTAB prosecution entry — New document or filing in a proceeding

Deadlines

  • 30-day deadline — Upcoming deadline in 30 days
  • 7-day deadline — Upcoming deadline in 7 days
  • Tomorrow deadline — Deadline is tomorrow

Conflict Detection

  • Similar mark threats — New filings that are phonetically or visually similar to your marks

Tracked Owner Alerts (monitoring competitors)

  • New application — Owner files a new trademark application
  • Assignment — Owner acquires or transfers a mark
  • Info change — Owner entity name or address changes
  • Citation alerts — When an examiner cites one of the owner's marks as a Section 2(d) bar to another application
  • Publication — One of the owner's marks published for opposition
  • Registration — Owner's mark registered
  • Renewal — Owner's mark renewed
  • Cancellation — Owner's mark cancelled
  • Abandonment — Owner's application/registration abandoned
  • International registration — Owner's Madrid Protocol mark registered
  • TTAB proceeding — Owner is named in a new opposition or cancellation proceeding
  • TTAB status change — Status update on a proceeding involving the owner

Watch Searches (keyword-based monitoring)

Watch searches let you save a keyword query and get alerted when new filings match. For example, watch for any new trademark containing "SOLAR" in Class 9.

Watch alerts fire on five event types: new filing, publication, registration, abandonment, and cancellation.

Watch searches are available on Professional and Firm plans.

Configuring Alert Settings

Navigate to Settings > Alert Settings (/settings/alerts) to customize your alerts. Settings are organized into three tabs:

Marks Tab

Control alerts for your portfolio trademarks. Alerts are grouped into categories: status changes, deadlines, TTAB activity, ownership changes, and similar marks. Toggle categories on or off based on what matters to you.

Owners Tab

Configure tracked owner alerts at Settings > Owner Alerts (/settings/owner-alerts). Set monitoring frequency per owner: immediate, daily, weekly, or monthly.

Watches Tab

Manage your keyword watch searches. Create new watches, edit existing ones, and control notification settings.

Tips & Best Practices

  • Start with all categories on — You can always mute specific categories later. It's better to see too much initially than to miss something important.
  • Use tracked owners for competitors — Don't just monitor your own marks. Track your top competitors to catch new filings early.
  • Pay attention to citation alerts on tracked owners — If a competitor's mark is cited as a Section 2(d) bar, it signals examiner-level concern about confusion with similar marks.
  • Set up similar mark threat alerts — These catch new filings that resemble your marks, even if the applicant doesn't know your mark exists.
  • Check deadlines regularly — The 30/7/1 day cascade ensures you won't miss a deadline, but review the Alerts page (/alerts) to see everything in one place.

What's Included in Each Plan

FeatureStarterProfessionalFirm
Portfolio mark alertsAll categoriesAll categoriesAll categories
Tracked owner alertsAll categoriesAll categoriesAll categories
Watch search alertsNot includedIncludedIncluded
Monitoring frequency2x daily2x daily2x daily
Owner alert frequencyDaily/weeklyImmediate/daily/weeklyImmediate/daily/weekly

Related Features

Need Help?

If you have questions about alerts or need help configuring your settings, click the chat icon in the bottom right or email support@gleanmark.com.

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