Tracking Owners & Competitors

Tracked owners are how you monitor competitors, partners, or any entity in the trademark space. When you track an owner, GleanMark monitors all their filings, assignments, TTAB proceedings, and milestones — and alerts you when something changes.

How It Works

1. Find an owner — search by name in Power Search (Owners mode) or browse from any trademark detail page
2. Click "Track This Owner" — on the owner's profile page, which opens the tracking dialog
3. Add notes, tags, and choose alert categories — pick which kinds of activity you want alerted on, then click "Start Tracking"
4. Monitor from the Owners workspace — tracked owners appear under Owners in the sidebar with filing breakdowns and alert counts

What Gets Monitored

When you track an owner, you receive alerts for:

• New applications — the owner files a new trademark
• Assignments — the owner acquires or transfers a mark
• Info changes — entity name or address updates
• Citation alerts — an examiner cites the owner's mark as a Section 2(d) bar
• Milestones — publication, registration, renewal, cancellation, abandonment, international registration
• TTAB proceedings — new oppositions or cancellations involving the owner
• TTAB status changes — updates on existing proceedings

Owner Profile Page

Visit /owner/:name to see a complete owner profile:

• Filing portfolio with status breakdowns
• Filing trends over time
• TTAB history
• Alert activity
• Related entities

Managing Tracked Owners

Go to Owners in the sidebar to see all your tracked owners. From here you can:

• Search and filter your tracked owner list
• Toggle each owner's Active and Alerts switches, and adjust which alert categories fire per owner
• Pause or untrack owners
• View quick stats (mark count, TTAB involvement)

Tips

• Track your top 3-5 competitors — know when they file new marks, especially in your classes
• Watch for citation alerts — if a competitor's mark is being cited as a 2(d) bar, it signals examiner attention on that mark
• Track potential acquirers — if a company is buying up marks in your space, you want to know early
• Narrow alert categories for low-priority owners — turn off the categories you don't need to reduce email volume

What's Included in Each Plan

Related Features

• Setting Up Alerts — Full alert configuration guide
• Power Search — Find owners to track using Owners mode
• Markus AI — "What has Nike filed in the last 6 months?"