APEAM, A.C. logo

APEAM, A.C.

264 Marks
Asociación Civil
First Filed:May 25, 2004Latest Filed:Mar 13, 2026Address:Colonia Quirindavara, Uruapan, Michoacan, 60190, MX

Portfolio Overview

Top Classes

Class 35
Advertising, Business Services & Retail
235(89%)
Class 43
Restaurant & Hotel Services
15(6%)
Class 41
Education and Entertainment
9(3%)

TTAB Proceedings

Total Proceedings
2
As Plaintiff
0(0%)
As Defendant
2(100%)

Top Firms

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Trademark Activity Timeline(2004 – 2026)

Trademark Portfolio

264 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
AVOCADOLAND
AVOCADOLAND
Service Mark
Word
PENDING
Owner:
Serial:99701365
Filed:Mar 13, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
RIPE SHOWCASE
RIPE SHOWCASE
Service Mark
Word
PENDING
Owner:
Serial:99701359
Filed:Mar 13, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
SUPERGOOD FATS AND ZERO SUGAR
SUPERGOOD FATS AND ZERO SUGAR
Service Mark
Word
PENDING
Owner:
Serial:99701356
Filed:Mar 13, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOSQUAD
AVOSQUAD
Service Mark
Word
PENDING
Owner:
Serial:99674475
Filed:Feb 27, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUAC MAKES THE FIESTA
GUAC MAKES THE FIESTA
Service Mark
Word
PENDING
Owner:
Serial:99674488
Filed:Feb 27, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
SUPERGOOD FATS
SUPERGOOD FATS
Service Mark
Word
PENDING
Owner:
Serial:99674479
Filed:Feb 27, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
BRING THE GOOD
BRING THE GOOD
Service Mark
Word
PENDING
Owner:
Serial:99668734
Filed:Feb 24, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
THE GUAC BOX KIT
THE GUAC BOX KIT
Service Mark
Word
PENDING
Owner:
Serial:99668732
Filed:Feb 24, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
WIN YOUR WATCH PARTY
WIN YOUR WATCH PARTY
Service Mark
Word
PENDING
Owner:
Serial:99668729
Filed:Feb 24, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GLOW UP YOUR MESSAGE
GLOW UP YOUR MESSAGE
Service Mark
Word
PENDING
Owner:
Serial:99659013
Filed:Feb 18, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
THE FRESH AVOCADO AWARD
THE FRESH AVOCADO AWARD
Service Mark
Word
PENDING
Owner:
Serial:99659011
Filed:Feb 18, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
YOU GOT JINGLED
YOU GOT JINGLED
Service Mark
Word
PENDING
Owner:
Serial:99659002
Filed:Feb 18, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO ALWAYS DELICIOUS
AVOCADOS FROM MEXICO ALWAYS DELICIOUS
Service Mark
Combined
PENDING
Owner:
Serial:99584113
Filed:Jan 8, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO ALWAYS FRESH
AVOCADOS FROM MEXICO ALWAYS FRESH
Service Mark
Combined
PENDING
Owner:
Serial:99584116
Filed:Jan 8, 2026
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUAC GURU
GUAC GURU
Service Mark
Word
PENDING
Owner:
Serial:99555078
Filed:Dec 18, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
PREDICTION PIT
PREDICTION PIT
Service Mark
Word
PENDING
Owner:
Serial:99555082
Filed:Dec 18, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVO AI
AVO AI
Service Mark
Word
PENDING
Owner:
Serial:99435028
Filed:Oct 9, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVO.AI
AVO.AI
Service Mark
Word
PENDING
Owner:
Serial:99435054
Filed:Oct 9, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO AI
AVOCADO AI
Service Mark
Word
PENDING
Owner:
Serial:99435036
Filed:Oct 9, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO.AI
AVOCADO.AI
Service Mark
Word
PENDING
Owner:
Serial:99435050
Filed:Oct 9, 2025
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO UNIVERSITY
AVOCADO UNIVERSITY
Service Mark
Word
PENDING
Owner:
Serial:99278049
Filed:Jul 10, 2025
Classes:41
Registered:Jun 30, 2026
Description: Providing on-line training courses in the field of picking, handling, and avocado storage; No claim is made to the exclusive right to use AVOCADO, apart from the mark as shown.
GUACARANCH
GUACARANCH
Service Mark
Word
PENDING
Owner:
Serial:98717735
Filed:Aug 26, 2024
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUAC N' RANCH
GUAC N' RANCH
Service Mark
Word
ABANDONED
Owner:
Serial:98717740
Filed:Aug 26, 2024
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUAC FOR A GOOD CAUSE
GUAC FOR A GOOD CAUSE
Service Mark
Word
PENDING
Owner:
Serial:98600055
Filed:Jun 13, 2024
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVO INSIDERS
AVO INSIDERS
Service Mark
Word
ABANDONED
Owner:
Serial:98418432
Filed:Feb 23, 2024
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVO"
GUACAIMOLE
GUACAIMOLE
Service Mark
Word
REGISTERED
Owner:
Serial:98312072
Filed:Dec 13, 2023
Classes:35
Registration:7544780
Registered:Oct 22, 2024
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUACAMOLE.AI
GUACAMOLE.AI
Service Mark
Word
ABANDONED
Owner:
Serial:98312058
Filed:Dec 13, 2023
Classes:35
AVOCADOS FROM MEXICO ALWAYS DELICIOUS
AVOCADOS FROM MEXICO ALWAYS DELICIOUS
Service Mark
Word
REGISTERED
Owner:
Serial:98275422
Filed:Nov 17, 2023
Classes:35
Registration:7923008
Registered:Aug 26, 2025
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVOCADOS FROM MEXICO" or "DELICIOUS"
AVOCADOS FROM MEXICO ALWAYS FRESH
AVOCADOS FROM MEXICO ALWAYS FRESH
Service Mark
Word
REGISTERED
Owner:
Serial:98275419
Filed:Nov 17, 2023
Classes:35
Registration:8196925
Registered:Mar 31, 2026
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVOCADOS FROM MEXICO" or "FRESH"
SE PUSO BUENO
SE PUSO BUENO
Service Mark
Word
ABANDONED
Owner:
Serial:98275414
Filed:Nov 17, 2023
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
ALWAYS GOOD
ALWAYS GOOD
Service Mark
Word
REGISTERED
Owner:
Serial:98264586
Filed:Nov 10, 2023
Classes:35
Registration:8196915
Registered:Mar 31, 2026
Description: Association services, namely, promoting the interests of the Mexican avocado industry
CINCO DE WEEKEND
CINCO DE WEEKEND
Service Mark
Word
ABANDONED
Owner:
Serial:98264590
Filed:Nov 10, 2023
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
HOUSE OF GOODNESS
HOUSE OF GOODNESS
Service Mark
Word
ABANDONED
Owner:
Serial:98264581
Filed:Nov 10, 2023
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
SUPERGOOD
SUPERGOOD
Service Mark
Word
REGISTERED
Owner:
Serial:98264576
Filed:Nov 10, 2023
Classes:35
Registration:8196914
Registered:Mar 31, 2026
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GUAC HEAVEN BY AVOCADOS FROM MEXICO
GUAC HEAVEN BY AVOCADOS FROM MEXICO
Service Mark
Word
REGISTERED
Owner:
Serial:98222523
Filed:Oct 13, 2023
Classes:35
Registration:7804794
Registered:May 20, 2025
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVOCADOS FROM MEXICO"
GUAC HEAVEN BY AVOCADOS FROM MEXICO
GUAC HEAVEN BY AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:98221476
Filed:Oct 12, 2023
Classes:35
Registration:7804791
Registered:May 20, 2025
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVOCADOS FROM MEXICO"
GUAC HEAVEN BY AVOCADOS FROM MEXICO
GUAC HEAVEN BY AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:98221480
Filed:Oct 12, 2023
Classes:35
Registration:7804792
Registered:May 20, 2025
Description: Association services, namely, promoting the interests of the Mexican avocado industry; "AVOCADOS FROM MEXICO"
SPARK THE GOOD
SPARK THE GOOD
Service Mark
Word
ABANDONED
Owner:
Serial:98209489
Filed:Oct 4, 2023
Classes:36
Description: Providing scholarships for culinary students
GUACTAIL
GUACTAIL
Service Mark
Word
ABANDONED
Owner:
Serial:97357214
Filed:Apr 11, 2022
Classes:35
TACO WORLD
TACO WORLD
Service Mark
Word
ABANDONED
Owner:
Serial:97249690
Filed:Feb 2, 2022
Classes:35
ADDVOCADOS
ADDVOCADOS
Service Mark
Word
ABANDONED
Owner:
Serial:97173882
Filed:Dec 15, 2021
Classes:35
AVOCADO GLOW
AVOCADO GLOW
Service Mark
Word
ABANDONED
Owner:
Serial:97106042
Filed:Nov 3, 2021
Classes:35
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AGUACATES DE MÉXICO SIEMPRE DELICIOSO
AGUACATES DE MÉXICO SIEMPRE DELICIOSO
Service Mark
Combined
REGISTERED
Owner:
Serial:97048733
Filed:Sep 28, 2021
Classes:35
Registration:7153364
Registered:Sep 5, 2023
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AGUACATES DE MÉXICO SIEMPRE DELICIOSO SIEMPRE FRESCO SIEMPRE EN TEMPORADA
AGUACATES DE MÉXICO SIEMPRE DELICIOSO SIEMPRE FRESCO SIEMPRE EN TEMPORADA
Service Mark
Combined
REGISTERED
Owner:
Serial:97048736
Filed:Sep 28, 2021
Classes:35
Registration:7153366
Registered:Sep 5, 2023
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AGUACATES DE MÉXICO SIEMPRE FRESCO
AGUACATES DE MÉXICO SIEMPRE FRESCO
Service Mark
Combined
REGISTERED
Owner:
Serial:97048735
Filed:Sep 28, 2021
Classes:35
Registration:7153365
Registered:Sep 5, 2023
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO ALWAYS GOOD
AVOCADOS FROM MEXICO ALWAYS GOOD
Service Mark
Combined
REGISTERED
Owner:
Serial:90897231
Filed:Aug 23, 2021
Classes:35
Registration:6805245
Registered:Jul 26, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO ALWAYS GOOD
AVOCADOS FROM MEXICO ALWAYS GOOD
Service Mark
Word
REGISTERED
Owner:
Serial:90896333
Filed:Aug 23, 2021
Classes:35
Registration:6783740
Registered:Jul 5, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO ALWAYS GOOD
AVOCADOS FROM MEXICO ALWAYS GOOD
Service Mark
Combined
REGISTERED
Owner:
Serial:90896341
Filed:Aug 23, 2021
Classes:35
Registration:6783741
Registered:Jul 5, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
Service Mark
Combined
ABANDONED
Owner:
Serial:90738758
Filed:May 27, 2021
Classes:35
Description: "AVOCADOS FROM MEXICO"
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
Service Mark
Word
ABANDONED
Owner:
Serial:90738845
Filed:May 27, 2021
Classes:35
Description: "AVOCADOS FROM MEXICO"
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
T.G.I. CINCO AVOCADOS FROM MEXICO ALWAYS IN SEASON
Service Mark
Combined
ABANDONED
Owner:
Serial:90738732
Filed:May 27, 2021
Classes:35
Description: "AVOCADOS FROM MEXICO"
AVOCADO NATION
AVOCADO NATION
Service Mark
Combined
REGISTERED
Owner:
Serial:90705951
Filed:May 12, 2021
Classes:35
Registration:6743281
Registered:May 31, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO NATION
AVOCADO NATION
Service Mark
Combined
REGISTERED
Owner:
Serial:90705852
Filed:May 12, 2021
Classes:35
Registration:6743279
Registered:May 31, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
Service Mark
Word
REGISTERED
Owner:
Serial:90623765
Filed:Apr 5, 2021
Classes:35
Registration:6735322
Registered:May 24, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
THE GOOD SLICE
THE GOOD SLICE
Service Mark
Word
REGISTERED
Owner:
Serial:90584602
Filed:Mar 17, 2021
Classes:41
Registration:6562951
Registered:Nov 16, 2021
Description: Providing on-line newsletters in the field of the Mexican avocado industry; Providing online newsletters in the field of the Mexican avocado industry via e-mail
AVOCADOS FROM MEXICO GUAC THE HOUSE
AVOCADOS FROM MEXICO GUAC THE HOUSE
Service Mark
Combined
REGISTERED
Owner:
Serial:90566457
Filed:Mar 8, 2021
Classes:35
Registration:6735116
Registered:May 24, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO GUAC THE HOUSE
AVOCADOS FROM MEXICO GUAC THE HOUSE
Service Mark
Combined
REGISTERED
Owner:
Serial:90518854
Filed:Feb 8, 2021
Classes:35
Registration:6734992
Registered:May 24, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOEATS BY AVOCADOS FROM MEXICO
AVOEATS BY AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90518821
Filed:Feb 8, 2021
Classes:43
Registration:6734991
Registered:May 24, 2022
Description: Providing of food and drink
THANK GUAC IT'S CINCO
THANK GUAC IT'S CINCO
Service Mark
Word
REGISTERED
Owner:
Serial:90488960
Filed:Jan 26, 2021
Classes:35
Registration:6742536
Registered:May 31, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVO COMMUNICATOR
AVO COMMUNICATOR
Service Mark
Combined
REGISTERED
Owner:
Serial:90471783
Filed:Jan 18, 2021
Classes:35
Registration:6562486
Registered:Nov 16, 2021
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO INSTITUTE OF MEXICO
AVOCADO INSTITUTE OF MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90468595
Filed:Jan 15, 2021
Classes:35
Registration:6734775
Registered:May 24, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO INSTITUTE OF MEXICO
AVOCADO INSTITUTE OF MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90468616
Filed:Jan 15, 2021
Classes:35
Registration:6734777
Registered:May 24, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO INSTITUTE OF MEXICO
AVOCADO INSTITUTE OF MEXICO
Service Mark
Word
REGISTERED
Owner:
Serial:90468644
Filed:Jan 15, 2021
Classes:35
Registration:6674244
Registered:Mar 15, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
LIFE AVOCADOS FROM MEXICO
LIFE AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90387435
Filed:Dec 16, 2020
Classes:35
Registration:6618362
Registered:Jan 18, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
LIFE AVOCADOS FROM MEXICO
LIFE AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90387418
Filed:Dec 16, 2020
Classes:35
Registration:6618361
Registered:Jan 18, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90359655
Filed:Dec 4, 2020
Classes:35
Registration:6618293
Registered:Jan 18, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
AVOCADO UNIVERSITY BY AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90359276
Filed:Dec 4, 2020
Classes:35
Registration:6618291
Registered:Jan 18, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
THE GUAC NATION EXPERIENCE
THE GUAC NATION EXPERIENCE
Service Mark
Word
ABANDONED
Owner:
Serial:90359237
Filed:Dec 4, 2020
Classes:35
Description: "GUAC"
THE GUAC NATION EXPERIENCE
THE GUAC NATION EXPERIENCE
Service Mark
Combined
ABANDONED
Owner:
Serial:90359209
Filed:Dec 4, 2020
Classes:35
Description: "GUAC"
AVOCADOS FROM MEXICO AVOCADO NATION
AVOCADOS FROM MEXICO AVOCADO NATION
Service Mark
Word
ABANDONED
Owner:
Serial:90281889
Filed:Oct 27, 2020
Classes:35
Description: "AVOCADOS FROM MEXICO AVOCADO"
AVOCADOS FROM MEXICO
AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90274283
Filed:Oct 23, 2020
Classes:35
Registration:6618058
Registered:Jan 18, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO
AVOCADOS FROM MEXICO
Service Mark
Combined
REGISTERED
Owner:
Serial:90274269
Filed:Oct 23, 2020
Classes:35
Registration:6543363
Registered:Nov 2, 2021
Description: Association services, namely, promoting the interests of the Mexican avocado industry
GOOD FATS
GOOD FATS
Service Mark
Combined
REGISTERED
Owner:
Serial:90274543
Filed:Oct 23, 2020
Classes:35
Registration:6742135
Registered:May 31, 2022
Description: "THE DESIGN OF THE AVOCADO PIECES"
AVO COCINA BY AVOCADOS FROM MEXICO
AVO COCINA BY AVOCADOS FROM MEXICO
Service Mark
Combined
ABANDONED
Owner:
Serial:90235147
Filed:Oct 5, 2020
Classes:35
Description: "COCINA" IN INTERNATIONAL CLASS 43 AND "AVOCADOS FROM MEXICO" IN INTERNATIONAL CLASSES 35 AND 43
AVO COCINA BY AVOCADOS FROM MEXICO
AVO COCINA BY AVOCADOS FROM MEXICO
Service Mark
Combined
ABANDONED
Owner:
Serial:90235163
Filed:Oct 5, 2020
Classes:35
Description: "COCINA" IN INTERNATIONAL CLASS 43 AND "AVOCADOS FROM MEXICO" IN INTERNATIONAL CLASSES 35 AND 43
AVO COCINA BY AVOCADOS FROM MEXICO
AVO COCINA BY AVOCADOS FROM MEXICO
Service Mark
Combined
ABANDONED
Owner:
Serial:90235159
Filed:Oct 5, 2020
Classes:35
Description: "COCINA" IN INTERNATIONAL CLASS 43 AND "AVOCADOS FROM MEXICO" IN INTERNATIONAL CLASSES 35 AND 43
AVO STUDIOS LATINO
AVO STUDIOS LATINO
Service Mark
Word
ABANDONED
Owner:
Serial:90235193
Filed:Oct 5, 2020
Classes:35
Description: "LATINO"
GOOD FATS
GOOD FATS
Service Mark
Combined
REGISTERED
Owner:
Serial:90235094
Filed:Oct 5, 2020
Classes:35
Registration:6742107
Registered:May 31, 2022
Description: "THE DESIGN OF THE AVOCADO PIECES"
GOOD FATS
GOOD FATS
Service Mark
Word
REGISTERED
Owner:
Serial:90235136
Filed:Oct 5, 2020
Classes:35
Registration:6551038
Registered:Nov 9, 2021
Description: Association services, namely, promoting the interests of the Mexican avocado industry
AVOCADOS FROM MEXICO SHOPPING NETWORK
AVOCADOS FROM MEXICO SHOPPING NETWORK
Service Mark
Word
REGISTERED
Owner:
Serial:90159510
Filed:Sep 4, 2020
Classes:35
Registration:6661576
Registered:Mar 1, 2022
Description: Association services, namely, promoting the interests of the Mexican avocado industry