BECLE, S.A.B. DE C.V. logo

BECLE, S.A.B. DE C.V.

274 Marks
Other
First Filed:Apr 1, 1960Latest Filed:Nov 13, 2025Address:800 Guillermo Gonzalez Camarena, 4th Fl., Mexico City, 01210, MX

Portfolio Overview

Registered
115(42%)
Pending
45(16%)
Dead
114(42%)
Previous
28

Top Classes

Class 33
Wines and Spirits
232(85%)
Class 32
Beer & Non-Alcoholic Beverages
35(13%)
Class 30
Staple Foods
9(3%)

TTAB Proceedings

Total Proceedings
42
As Plaintiff
35(83%)
As Defendant
7(17%)

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Trademark Activity Timeline(1984 – 2026)

Trademark Portfolio

302 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
LUCHONES
LUCHONES
Trademark
Word
PENDING
Owner:
Serial:99495547
Filed:Nov 13, 2025
Classes:33
Goods & Services
Class 033: Alcoholic beverages, except beer
GOAT: GREATEST OF ALL TEQUILAS
PENDING
Owner:
Serial:99387972
Filed:Sep 11, 2025
Classes:33
Goods & Services
Class 033: Alcoholic beverages, except beer
OFFICIAL TEQUILA OF FÚTBOL
PENDING
Owner:
Serial:99387985
Filed:Sep 11, 2025
Classes:33
Goods & Services
Class 033: Alcoholic beverages, except beer
TEQUILA OFICIAL DEL FÚTBOL
PENDING
Owner:
Serial:99387994
Filed:Sep 11, 2025
Classes:33
Goods & Services
Class 033: Alcoholic beverages, except beer
GALLARDO
GALLARDO
Trademark
Word
PENDING
Owner:
Serial:99385425
Filed:Sep 10, 2025
Classes:32, 33
Goods & Services
Class 032: Non-alcoholic cocktail mixes expressly intended only for mixing with tequila, such as margarita mix; Class 033: Tequila based liqueurs; prepared alcoholic cocktails with tequila
DON'T BE A GRINGO
DON'T BE A GRINGO
Trademark
Word
PENDING
Owner:
Serial:99333172
Filed:Aug 12, 2025
Classes:33
Goods & Services
Alcoholic beverages except beers
BABYMANGO
BABYMANGO
Trademark
Word
PENDING
Owner:
Serial:99231892
Filed:Jun 12, 2025
Classes:33
Goods & Services
Alcoholic beverages, except beer
CAFÉ DE OLLA
CAFÉ DE OLLA
Trademark
Word
PENDING
Owner:
Serial:99232116
Filed:Jun 12, 2025
Classes:33
Goods & Services
Alcoholic beverages, except beer
VIUDA DE SÁNCHEZ AZUL
PENDING
Owner:
Serial:99231917
Filed:Jun 12, 2025
Classes:33
Goods & Services
Alcoholic beverages, except beer
ZARCO AZUL
ZARCO AZUL
Trademark
Word
PENDING
Owner:
Serial:99231910
Filed:Jun 12, 2025
Classes:33
Goods & Services
Alcoholic beverages, except beer
99208123
99208123
Trademark
Design
PENDING
Owner:
Serial:99208123
Filed:May 29, 2025
Classes:33
Goods & Services
Alcoholic beverages, except beer
CAMICHINES
CAMICHINES
Trademark
Word
PENDING
Owner:
Serial:99159183
Filed:Apr 28, 2025
Classes:32, 33, 43
Goods & Services
Distilled blue agave liquor; Prepared alcoholic cocktail; Non-alcoholic cocktail mixes; preparations for making non-alcoholic cocktail mixes; Restaurants; Bar services; Providing food and drink for guests
VIVEZO
VIVEZO
Trademark
Stylized
PENDING
Owner:
Serial:98838433
Filed:Nov 5, 2024
Classes:32
Goods & Services
Beer; mineral and aerated waters and other non-alcoholic beverages; fruit-based drinks and fruit juices; syrups and other preparations for making beverages
CAKEQUILA
CAKEQUILA
Trademark
Word
REGISTERED
Owner:
Serial:98814392
Filed:Oct 22, 2024
Classes:29, 30
Registration:8123224
Registered:Feb 3, 2026
Goods & Services
Cakes and pies; Meat, fish, poultry and game; meat extracts; canned, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes, eggs, milk and dairy products; edible oils and fats
· A FAMILY OWNED COMPANY · GENERATIONS FOR 10 JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO MÁS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
Owner:
Serial:98764532
Filed:Sep 23, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; "RESERVE" and "TEQUILA WITH NATURAL FLAVORS"
SANTA CLARA
SANTA CLARA
Trademark
Word
PENDING
Owner:
Serial:98706179
Filed:Aug 19, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer
.100% DE AGAVE AZUL. RECETA CUERVO ORIGINAL TRADICIONAL BLANCO DE LA CASA .EST. 1795.
Owner:
Serial:98689695
Filed:Aug 8, 2024
Classes:33
Goods & Services
Alcoholic beverages (except beer); "EST. 1795"
PERPETUO
PERPETUO
Trademark
Word
PENDING
Owner:
Serial:98689332
Filed:Aug 8, 2024
Classes:33
Goods & Services
Distilled spirits, expressly excluding wine, sparkling wine and beer
SOÑADOR
SOÑADOR
Trademark
Word
PENDING
Owner:
Serial:98666215
Filed:Jul 25, 2024
Classes:33
Goods & Services
Alcoholic beverages except beer
98645752
98645752
Trademark
Design
REGISTERED
Owner:
Serial:98645752
Filed:Jul 12, 2024
Classes:33
Registration:7753607
Registered:Apr 8, 2025
Goods & Services
Alcoholic beverages, namely distilled blue agave liquor
98646003
98646003
Trademark
Design
PENDING
Owner:
Serial:98646003
Filed:Jul 12, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; distilled agave alcoholic beverage; distilled agave liquor; distilled agave liqueur; alcoholic cocktails containing distilled agave liquor
A FAMILY OWNED COMPANY FOR 10 GENERATIONS JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO TEQUILA WITH NATURAL FLAVORS MAS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
Owner:
Serial:98646039
Filed:Jul 12, 2024
Classes:33
Goods & Services
Alcoholic beverages (except beer); "RESERVE" and "TEQUILA WITH NATURAL FLAVORS"
CUERVO
CUERVO
Trademark
Word
PENDING
Owner:
Serial:98630560
Filed:Jul 2, 2024
Classes:30
Goods & Services
Agave nectar; Agave syrup; Agave syrup for use as a natural sweetener; Agave-based natural sweeteners; Syrup prepared from agave nectar used as a beverage ingredient; Syrup for flavoring food or beverages
ESENCIA DE AGAVE
ESENCIA DE AGAVE
Trademark
Word
REGISTERED
Owner:
Serial:98527395
Filed:Apr 30, 2024
Classes:33
Registration:8055517
Registered:Dec 9, 2025
Goods & Services
Distilled blue agave liquor, drinks and cocktails containing distilled blue agave liquor
OSO NEGRO TAMARINDO PICOSO LICOR DE VODKA SABOR TAMARINDO PICANTE
Owner:
Serial:98522099
Filed:Apr 26, 2024
Classes:33
Registration:7720093
Registered:Mar 11, 2025
Goods & Services
Alcoholic beverages except beer; "LICOR DE VODKA SABOR TAMARINDO PICANTE"
SANTIN
SANTIN
Trademark
Word
PENDING
Owner:
Serial:98497703
Filed:Apr 12, 2024
Classes:33
Goods & Services
Alcoholic beverages, namely, distilled blue agave liquor, distilled blue agave liqueurs, and alcoholic beverages containing distilled blue agave liquor
RAYA NEGRA
RAYA NEGRA
Trademark
Word
PENDING
Owner:
Serial:98493726
Filed:Apr 10, 2024
Classes:33
Goods & Services
Alcoholic beverages except beer
DEVIL'S RESERVE
DEVIL'S RESERVE
Trademark
Word
PENDING
Owner:
Serial:98464243
Filed:Mar 22, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; "RESERVE"
JOSE CUERVO DEVIL'S RESERVE
PENDING
Owner:
Serial:98464242
Filed:Mar 22, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; RESERVE
JOSE CUERVO 1795 R
JOSE CUERVO 1795 R
Trademark
Combined
PENDING
Owner:
Serial:98445343
Filed:Mar 12, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; "1795"
DEVIL'S JUICE
DEVIL'S JUICE
Trademark
Word
PENDING
Owner:
Serial:98408854
Filed:Feb 16, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer
JOSE CUERVO
JOSE CUERVO
Trademark
Word
REGISTERED
Owner:
Serial:98402602
Filed:Feb 12, 2024
Classes:33
Registration:7659093
Registered:Jan 21, 2025
Goods & Services
Alcoholic beverages except beer
BECKMANN
BECKMANN
Trademark
Word
PENDING
Owner:
Serial:98400195
Filed:Feb 9, 2024
Classes:33
Goods & Services
Alcoholic beverages except beer
GRANDOMINGO
GRANDOMINGO
Trademark
Word
REGISTERED
Owner:
Serial:98400301
Filed:Feb 9, 2024
Classes:33
Registration:7886298
Registered:Aug 12, 2025
Goods & Services
Alcoholic beverages except beer
DEVIL'S WATER
DEVIL'S WATER
Trademark
Word
ABANDONED
Owner:
Serial:98365715
Filed:Jan 19, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer
DE OLLA
DE OLLA
Trademark
Word
REGISTERED
Owner:
Serial:98362169
Filed:Jan 17, 2024
Classes:33
Registration:7641150
Registered:Jan 7, 2025
Goods & Services
Alcoholic beverages except beer
CHRISTMAS EDITION
CHRISTMAS EDITION
Trademark
Word
PENDING
Owner:
Serial:98359885
Filed:Jan 16, 2024
Classes:33
Goods & Services
Alcoholic beverages, except beer; EDITION
JOSE CUERVO CANTARITOS
PENDING
Owner:
Serial:98355303
Filed:Jan 12, 2024
Classes:33
Goods & Services
Distilled blue agave liquor and alcoholic cocktails containing distilled blue agave liquor; CANTARITOS
CHABELA
CHABELA
Trademark
Word
REGISTERED
Owner:
Serial:98353381
Filed:Jan 11, 2024
Classes:33
Registration:7782577
Registered:May 6, 2025
Goods & Services
Distilled agave liquor
DOS AGAVES
DOS AGAVES
Trademark
Stylized
REGISTERED
Owner:
Serial:98317235
Filed:Dec 15, 2023
Classes:33
Registration:7475225
Registered:Aug 13, 2024
Goods & Services
Class 033: Distilled blue agave liquor and alcoholic beverages containing distilled blue agave liquor
MASTINO
MASTINO
Trademark
Word
REGISTERED
Owner:
Serial:98308780
Filed:Dec 11, 2023
Classes:33
Registration:7658416
Registered:Jan 21, 2025
Goods & Services
Alcoholic beverages except beer, namely, sambuca
TALAPA
TALAPA
Trademark
Word
REGISTERED
Owner:
Serial:98308513
Filed:Dec 11, 2023
Classes:33
Registration:7658415
Registered:Jan 21, 2025
Goods & Services
Alcoholic beverages except beer
MAROMA
MAROMA
Trademark
Word
REGISTERED
Owner:
Serial:98306116
Filed:Dec 8, 2023
Classes:33
Registration:7584945
Registered:Dec 3, 2024
Goods & Services
Alcoholic beverages except coffee based beverages and beer
TRADICIONAL PREDIOS
TRADICIONAL PREDIOS
Trademark
Word
PENDING
Owner:
Serial:98255412
Filed:Nov 4, 2023
Classes:33
Goods & Services
Alcoholic beverages, except beer; Distilled blue agave liquor
98231844
98231844
Trademark
Design
ABANDONED
Owner:
Serial:98231844
Filed:Oct 19, 2023
Classes:33
VIVEZO
VIVEZO
Trademark
Stylized
REGISTERED
Owner:
Serial:98169618
Filed:Sep 7, 2023
Classes:33
Registration:7910915
Registered:Aug 26, 2025
Goods & Services
Alcoholic beverages except beer
BEER BOOSTER
BEER BOOSTER
Trademark
Word
REGISTERED
Owner:
Serial:98162193
Filed:Sep 1, 2023
Classes:33
Registration:7481404
Registered:Aug 20, 2024
Goods & Services
Class 033: Alcoholic beverages except beer
RESERVA DE LA FAMILIA PRIVATE COLLECTION
Owner:
Serial:98151321
Filed:Aug 25, 2023
Classes:33
Goods & Services
Alcoholic beverages except beer; “RESERVA” and “PRIVATE COLLECTION”
GRAN CENTENARIO AZUL BABYMANGO
ABANDONED
Owner:
Serial:98139875
Filed:Aug 18, 2023
Classes:33
BABYMANGO
BABYMANGO
Trademark
Word
ABANDONED
Owner:
Serial:98025260
Filed:Jun 2, 2023
Classes:33
97906645
97906645
Trademark
Design
ABANDONED
Owner:
Serial:97906645
Filed:Apr 25, 2023
Classes:33
JOSE CUERVO ROYALE MARGARITA
PENDING
Owner:
Serial:97878342
Filed:Apr 7, 2023
Classes:33
Goods & Services
Alcoholic beverages, namely, prepared alcoholic cocktails; "MARGARITA"
T-SENG
T-SENG
Trademark
Word
PENDING
Owner:
Serial:97729362
Filed:Dec 22, 2022
Classes:33
Goods & Services
Alcoholic beverages except beers
TENAMPA
TENAMPA
Trademark
Word
PENDING
Owner:
Serial:97713992
Filed:Dec 12, 2022
Classes:33
Goods & Services
Alcoholic beverages, namely, distilled blue agave liquor
JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO
Owner:
Serial:97673861
Filed:Nov 11, 2022
Classes:33
Registration:7371014
Registered:Apr 30, 2024
Goods & Services
"EST. 1795" AND "FOUNDED BY"
GRAN CENTENARIO
GRAN CENTENARIO
Trademark
Combined
REGISTERED
Owner:
Serial:97621797
Filed:Oct 6, 2022
Classes:33
Registration:7145528
Registered:Aug 22, 2023
Goods & Services
Alcoholic beverages, except beer
97620471
97620471
Trademark
Design
REGISTERED
Owner:
Serial:97620471
Filed:Oct 5, 2022
Classes:33
Registration:7335238
Registered:Mar 26, 2024
Goods & Services
Alcoholic beverages, except beer
RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA
Owner:
Serial:97563045
Filed:Aug 24, 2022
Classes:33
Goods & Services
Distilled blue agave liquor; "RESERVA" AND "PLATA"
RESERVA DE LA FAMILIA PLATINO JOSE CUERVO PLATA PLATINO JOSE CUERVO
Owner:
Serial:97562919
Filed:Aug 24, 2022
Classes:33
Registration:7246230
Registered:Dec 19, 2023
Goods & Services
"RESERVA" AND "PLATA"
GRAN CENTENARIO GRAN RESERVA
REGISTERED
Owner:
Serial:97546847
Filed:Aug 12, 2022
Classes:33
Registration:7603261
Registered:Dec 17, 2024
Goods & Services
"GRAN RESERVA"
VERDANA
VERDANA
Trademark
Word
REGISTERED
Owner:
Serial:97526916
Filed:Jul 29, 2022
Classes:33
Registration:7603236
Registered:Dec 17, 2024
Goods & Services
Alcoholic beverages except beer and wine
KRUDO
KRUDO
Trademark
Word
PENDING
Owner:
Serial:97522876
Filed:Jul 27, 2022
Classes:33
Goods & Services
Alcoholic beverages except beers
OSO NEGRO
OSO NEGRO
Trademark
Combined
PENDING
Owner:
Serial:97503556
Filed:Jul 14, 2022
Classes:33
Goods & Services
Alcoholic beverages except beer
GRAN CENTENARIO AZUL
REGISTERED
Owner:
Serial:97501948
Filed:Jul 13, 2022
Classes:33
Registration:7505024
Registered:Sep 17, 2024
Goods & Services
Class 033: Alcoholic beverages, namely, distilled blue agave liquor
GRAN RESERVA ORIGINAL
REGISTERED
Owner:
Serial:97474781
Filed:Jun 24, 2022
Classes:33
Registration:7861114
Registered:Jul 8, 2025
Goods & Services
Alcoholic beverages, namely distilled blue agave liquor
EL ZARCO
EL ZARCO
Trademark
Stylized
REGISTERED
Owner:
Serial:97438589
Filed:Jun 1, 2022
Classes:33
Registration:7074988
Registered:Jun 6, 2023
Goods & Services
Alcoholic beverages, except beers
TENAMPA
TENAMPA
Trademark
Stylized
REGISTERED
Owner:
Serial:97438649
Filed:Jun 1, 2022
Classes:33
Registration:7161197
Registered:Sep 12, 2023
Goods & Services
Alcoholic beverages, except beers
GRAN CENTENARIO LEYENDA
GRAN CENTENARIO LEYENDA
Trademark
Combined
REGISTERED
Owner:
Serial:97116352
Filed:Nov 9, 2021
Classes:33
Registration:7204510
Registered:Oct 31, 2023
Goods & Services
Distilled blue agave liquor
OSO NEGRO
OSO NEGRO
Trademark
Combined
REGISTERED
Owner:
Serial:97116053
Filed:Nov 9, 2021
Classes:33
Registration:7158531
Registered:Sep 5, 2023
Goods & Services
Vodka
RESERVA DE LA FAMILIA PLATINO JOSE CUERVO TEQUILA PLATA PLATINO
Owner:
Serial:97113828
Filed:Nov 8, 2021
Classes:33
RESERVA DE LA FAMILIA PLATINO JOSE CUERVO TEQUILA PLATA
Owner:
Serial:97112504
Filed:Nov 7, 2021
Classes:33
FABRICA LA ROJENA TEQUILA JOSE CUERVO
ABANDONED
Owner:
Serial:97080120
Filed:Oct 18, 2021
Classes:33
Goods & Services
Distilled blue agave liquor, alcoholic cocktails containing distilled blue agave liquor; "FABRICA" AND "TEQUILA"
JOSE CUERVO GOLDEN TEQUILA SUNRISE
Owner:
Serial:97047671
Filed:Sep 27, 2021
Classes:33
GOTLAND VODKA FROM SWEDEN IMPORTED
REGISTERED
Owner:
Serial:97004351
Filed:Aug 31, 2021
Classes:33
Registration:7933526
Registered:Sep 9, 2025
Goods & Services
Vodka; "GOTLAND VODKA FROM SWEDEN IMPORTED" and the shape of the bottle and cap
ROYALE MARGARITA
ROYALE MARGARITA
Trademark
Word
ABANDONED
Owner:
Serial:90885539
Filed:Aug 16, 2021
Classes:33
Goods & Services
"MARGARITA"
DAMAJUANA
DAMAJUANA
Trademark
Word
REGISTERED
Owner:
Serial:90861255
Filed:Aug 2, 2021
Classes:32, 33
Registration:7963343
Registered:Sep 30, 2025
Goods & Services
Alcoholic beverages, namely, distilled blue agave liquor; Non-alcoholic beverages, namely, non-alcoholic beer, soft drinks and water beverages; non-alcoholic cocktails
JOSE CUERVO BLACK JOSE CUERVO FABRICA LA ROJENA TEQUILA
Owner:
Serial:90861220
Filed:Aug 2, 2021
Classes:33
TENAMPA AZUL TEQUILA
TENAMPA AZUL TEQUILA
Trademark
Combined
ABANDONED
Owner:
Serial:90861181
Filed:Aug 2, 2021
Classes:33
CAMICHINES
CAMICHINES
Trademark
Word
ABANDONED
Owner:
Serial:90858700
Filed:Jul 30, 2021
Classes:32, 33, 43
Goods & Services
Distilled blue agave liquor, prepared alcoholic cocktails; Restaurants, bar services; providing food and drink for guests; Non-alcoholic cocktail mixes, preparations for making non-alcoholic cocktail mixes
HOTCHUP
HOTCHUP
Trademark
Word
REGISTERED
Owner:
Serial:90746466
Filed:Jun 1, 2021
Classes:30
Registration:7477477
Registered:Aug 20, 2024
Goods & Services
Food sauces

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