Brown-Forman Corporation logo

Brown-Forman Corporation

423 Marks
Corp.
First Filed:Jun 27, 1962Latest Filed:Sep 11, 2026Address:850 Dixie Highway, Louisville, KY 40210, US

Portfolio Overview

Previous
71

Top Classes

Class 33
Wines and Spirits
354(84%)
Class 25
Clothing, Footwear & Headgear
11(3%)
Class 41
Education and Entertainment
11(3%)

TTAB Proceedings

No litigation activity

Top Firms

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Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

494 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
LOCASH
LOCASH
Trademark
Word
PENDING
Owner:
Serial:50103689
Filed:Sep 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
KENTUCKY BOY
KENTUCKY BOY
Trademark
Word
PENDING
Owner:
Serial:50068453
Filed:Aug 24, 2026
Classes:33
Description: Alcoholic beverages, except beer
BEECH FORK
BEECH FORK
Trademark
Word
PENDING
Owner:
Serial:50044116
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
BONESET BOURBON TONIC
PENDING
Owner:
Serial:50044113
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
KENTUCKY CARNIVAL
KENTUCKY CARNIVAL
Trademark
Word
PENDING
Owner:
Serial:50044110
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
KENTUCKY PAL
KENTUCKY PAL
Trademark
Word
PENDING
Owner:
Serial:50044105
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
KENTUCKY WINNER
KENTUCKY WINNER
Trademark
Word
PENDING
Owner:
Serial:50044101
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
OLD POLK
OLD POLK
Trademark
Word
PENDING
Owner:
Serial:50044099
Filed:Aug 11, 2026
Classes:33
Description: Alcoholic beverages, except beer
BAR CAFÉ
BAR CAFÉ
Trademark
Word
PENDING
Owner:
Serial:50036401
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
GLHF
GLHF
Trademark
Word
PENDING
Owner:
Serial:50036531
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
GOOD LUCK HAVE FUN
GOOD LUCK HAVE FUN
Trademark
Word
PENDING
Owner:
Serial:50036544
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
HERRADURA BARRICA MAESTRA
PENDING
Owner:
Serial:50035364
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
LEGADO DE AGAVE
LEGADO DE AGAVE
Trademark
Word
PENDING
Owner:
Serial:50036575
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
SOUR HOUR
SOUR HOUR
Trademark
Word
PENDING
Owner:
Serial:50036556
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
UNCORKED WINETAILS
UNCORKED WINETAILS
Trademark
Word
PENDING
Owner:
Serial:50036564
Filed:Aug 6, 2026
Classes:33
Description: Alcoholic beverages, except beer
HERRADURA BARRICA 25
PENDING
Owner:
Serial:99874925
Filed:Jun 9, 2026
Classes:33
Description: Alcoholic beverages, except beer
BELONG TO BETTER
BELONG TO BETTER
Service Mark
Word
PENDING
Owner:
Serial:99857423
Filed:Jun 1, 2026
Classes:35
Description: Employment recruiting services; Professional staffing and recruiting services; Providing on-line employment information in the field of recruitment, careers, job resources, and job listings; Providing employment information; Job and personnel placement
LEGADO DE BARRICA
LEGADO DE BARRICA
Trademark
Word
PENDING
Owner:
Serial:99857552
Filed:Jun 1, 2026
Classes:33
Description: Alcoholic beverages, except beer
NEW MIX
NEW MIX
Trademark
Word
PENDING
Owner:
Serial:99837862
Filed:May 21, 2026
Classes:33
Description: Alcoholic beverages, except beer; Alcoholic mixed beverages except beers
CHAMBORD
CHAMBORD
Trademark
Word
PENDING
Owner:
Serial:99677447
Filed:Mar 2, 2026
Classes:33
Description: Alcoholic beverages, except beer and wine
BROWN-FORMAN
BROWN-FORMAN
Trademark
Combined
REGISTERED
Owner:
Serial:99609465
Filed:Jan 22, 2026
Classes:33
Registration:8379495
Registered:Aug 4, 2026
Description: Alcoholic beverages, except beer
HERRADURA DIRECTO DE ALAMBIQUE
PENDING
Owner:
Serial:99431084
Filed:Oct 7, 2025
Classes:33
Description: Distilled spirits
HERRADURA CRISTAL
HERRADURA CRISTAL
Trademark
Word
PENDING
Owner:
Serial:99405883
Filed:Sep 22, 2025
Classes:33
Description: Alcoholic beverages, namely, distilled blue agave liquor, excluding sparkling distilled blue agave liquor
EL JIMADOR NEW MIX CANTARITO
REGISTERED
Owner:
Serial:99282973
Filed:Jul 14, 2025
Classes:33
Registration:8250015
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
EL JIMADOR NEW MIX PALOMA
EL JIMADOR NEW MIX PALOMA
Trademark
Combined
REGISTERED
Owner:
Serial:99282974
Filed:Jul 14, 2025
Classes:33
Registration:8250016
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
EL JIMADOR NEW MIX PIKOSITO TAMARINDO
Owner:
Serial:99282971
Filed:Jul 14, 2025
Classes:33
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
EL JIMADOR NEW MIX VAMPIRO
REGISTERED
Owner:
Serial:99282882
Filed:Jul 14, 2025
Classes:33
Registration:8250014
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
NEW MIX CANTARITO
NEW MIX CANTARITO
Trademark
Combined
REGISTERED
Owner:
Serial:99282877
Filed:Jul 14, 2025
Classes:33
Registration:8250013
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
NEW MIX PALOMA
NEW MIX PALOMA
Trademark
Combined
REGISTERED
Owner:
Serial:99282872
Filed:Jul 14, 2025
Classes:33
Registration:8250012
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
NEW MIX PIKOSITO TAMARINDO
PENDING
Owner:
Serial:99282968
Filed:Jul 14, 2025
Classes:33
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
NEW MIX VAMPIRO
NEW MIX VAMPIRO
Trademark
Combined
REGISTERED
Owner:
Serial:99282871
Filed:Jul 14, 2025
Classes:33
Registration:8250011
Registered:May 12, 2026
Description: Alcoholic mixed beverages except beers; Alcoholic beverages except beers
99236087
99236087
Trademark
Design
REGISTERED
Owner:
Serial:99236087
Filed:Jun 16, 2025
Classes:33
Registration:8238816
Registered:May 5, 2026
Description: Alcoholic beverages, except beer
EL JIMADOR
EL JIMADOR
Trademark
Combined
REGISTERED
Owner:
Serial:99236116
Filed:Jun 16, 2025
Classes:33
Registration:8249771
Registered:May 12, 2026
Description: Alcoholic beverages, except beer
SIP FOR YOURSELF
SIP FOR YOURSELF
Trademark
Word
PENDING
Owner:
Serial:99205584
Filed:May 28, 2025
Classes:33
Description: Alcoholic beverages, except beer
BAR-FABRIC
BAR-FABRIC
Service Mark
Word
REGISTERED
Owner:
Serial:99061226
Filed:Feb 28, 2025
Classes:41
Registration:8359474
Registered:Jul 21, 2026
Description: Providing entertainment information in the fields of bartending and mixology; Providing entertainment information in the fields of bartending and mixology via a website; Entertainment services in the nature of organizing and conducting competitions for bartenders; Arranging contests and exhibitions for entertainment purposes, in the nature of contests for bartenders to create new alcohol beverages and cocktails; Entertainment services in the nature of cocktail competitions showcasing new cocktail creations; Educational services, namely, conducting informal educational demonstrations in the field of bartending and mixology; Providing online non-downloadable interview videos featuring bartenders for entertainment purposes; Entertainment services, namely, beverage tastings
EL JIMADOR NEW MIX
EL JIMADOR NEW MIX
Trademark
Word
REGISTERED
Owner:
Serial:99053722
Filed:Feb 24, 2025
Classes:33
Registration:8488125
Registered:Oct 6, 2026
Description: Alcoholic beverages, except beer; Alcoholic mixed beverages except beers
LONDON DRY RECORDS
LONDON DRY RECORDS
Trademark
Word
REGISTERED
Owner:
Serial:99018018
Filed:Jan 24, 2025
Classes:9
Registration:7859715
Registered:Jul 8, 2025
Description: Pre-recorded record albums featuring music
EL JIMADOR
EL JIMADOR
Trademark
Word
REGISTERED
Owner:
Serial:98806520
Filed:Oct 17, 2024
Classes:9
Registration:7858535
Registered:Jul 8, 2025
Description: Sunglasses
EL JIMADOR
EL JIMADOR
Trademark
Word
REGISTERED
Owner:
Serial:98804387
Filed:Oct 16, 2024
Classes:21
Registration:7898940
Registered:Aug 19, 2025
Description: Drinking glasses; shot glasses; bottle openers; cocktail shakers; tumblers for use as drinking glasses; Insulated containers for food or beverages; napkin holders; condiment caddy
EL JIMADOR
EL JIMADOR
Trademark
Word
REGISTERED
Owner:
Serial:98804279
Filed:Oct 16, 2024
Classes:25
Registration:7858231
Registered:Jul 8, 2025
Description: Apparel, namely, caps, hats, t-shirts, shirts, aprons; bandanas; wristbands as clothing
EL JIMADOR
EL JIMADOR
Trademark
Word
REGISTERED
Owner:
Serial:98804284
Filed:Oct 16, 2024
Classes:16
Registration:7858233
Registered:Jul 8, 2025
Description: Paper napkins; pens; table tents; paper banners
HERRADURA
HERRADURA
Trademark
Word
PENDING
Owner:
Serial:98805001
Filed:Oct 16, 2024
Classes:21
Description: Drinking glasses; pitchers; beverage stirrers; bottle openers; cocktail shakers; ice buckets; cocktail strainers; condiment caddy
HERRADURA
HERRADURA
Trademark
Word
REGISTERED
Owner:
Serial:98804286
Filed:Oct 16, 2024
Classes:16
Registration:7913550
Registered:Aug 26, 2025
Description: Paper napkins; pens; printed paper signs in the nature of table tents; paper banners
HERRADURA
HERRADURA
Trademark
Word
REGISTERED
Owner:
Serial:98804026
Filed:Oct 16, 2024
Classes:25
Registration:7898927
Registered:Aug 19, 2025
Description: Apparel, namely, caps, hats, t-shirts, shirts, golf shirts, aprons
BELONG TO SOMETHING BETTER
PENDING
Owner:
Serial:98669177
Filed:Jul 26, 2024
Classes:35
Description: Employment recruiting services; Professional staffing and recruiting services; Providing on-line employment information in the field of recruitment, careers, job resources, and job listings; Providing employment information; Job and personnel placement
CH CASA HERRADURA ESTABLECIDO EN 1870
REGISTERED
Owner:
Serial:98489421
Filed:Apr 8, 2024
Classes:33
Registration:7652097
Registered:Jan 14, 2025
Description: Alcoholic beverages, except beer
B-F DISTILLER
B-F DISTILLER
Trademark
Word
REGISTERED
Owner:
Serial:98373840
Filed:Jan 24, 2024
Classes:9
Registration:7763759
Registered:Apr 15, 2025
Description: Downloadable software for accessing global information networks; Downloadable software for management of employee resources; Downloadable computer software for use on computers and mobile devices for monitoring and managing the distribution of employee resources; Downloadable software in the nature of a mobile application for accessing employee resources, enabling communication, accessing news, and scheduling; Downloadable computer application software for mobile phones and handheld computers, namely, software for accessing employee resources, enabling communication, accessing news, and scheduling; Downloadable computer software for accessing employee resources, enabling communication, accessing news, and scheduling; Downloadable computer software designed to be deployed on web servers for accessing employee resources, enabling communication, accessing news, and scheduling.
EL PRIMER REPOSADO DEL MUNDO
REGISTERED
Owner:
Serial:98354920
Filed:Jan 12, 2024
Classes:33
Registration:8451383
Registered:Sep 22, 2026
Description: Alcoholic beverages, namely, distilled blue agave liquor
THE FORDS GIN CO
THE FORDS GIN CO
Trademark
Combined
REGISTERED
Owner:
Serial:97916838
Filed:May 2, 2023
Classes:33
Registration:7398152
Registered:May 28, 2024
Description: Alcoholic beverages, except beer
SHAKE UP THE JOURNEY
REGISTERED
Owner:
Serial:97668548
Filed:Nov 8, 2022
Classes:33
Registration:7560180
Registered:Nov 5, 2024
Description: Alcoholic beverages, except beer and wine
RESERVADO PARA TODOS
ABANDONED
Owner:
Serial:97611203
Filed:Sep 28, 2022
Classes:33
Description: Alcoholic beverages, except beer
RESERVED FOR EVERYONE
REGISTERED
Owner:
Serial:97611197
Filed:Sep 28, 2022
Classes:33
Registration:8254075
Registered:May 12, 2026
Description: Alcoholic beverages, except beer
EL JIMADOR
EL JIMADOR
Trademark
Word
PENDING
Owner:
Serial:97589144
Filed:Sep 13, 2022
Classes:9
Description: Downloadable multimedia files containing artwork, text, audio, and video relating to beverages, barware, and apparel authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring beverages, barware, and apparel for use in online virtual worlds; Downloadable computer software for use as a digital wallet; Downloadable digital media, namely, digital collectibles in the nature of downloadable image files and digital graphic art reproductions related to beverages, barware, and apparel, authenticated by non-fungible tokens (NFTs); Downloadable digital collectibles and digital art in the nature of downloadable image files relating to beverages, barware, and apparel authenticated by nonfungible tokens (NFTs); Downloadable computer software for use in providing information in the field of beverages, barware, and apparel
FORDS GIN
FORDS GIN
Trademark
Word
ABANDONED
Owner:
Serial:97589136
Filed:Sep 13, 2022
Classes:9
HERRADURA
HERRADURA
Trademark
Word
PENDING
Owner:
Serial:97589140
Filed:Sep 13, 2022
Classes:9
Description: Downloadable multimedia files containing artwork, text, audio, and video relating to beverages, barware, and apparel authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring beverages, barware, and apparel for use in online virtual worlds; Downloadable computer software for use as a digital wallet; Downloadable digital media, namely, digital collectibles in the nature of downloadable image files and digital graphic art reproductions related to beverages, barware, and apparel, authenticated by non-fungible tokens (NFTs); Downloadable digital collectibles and digital art in the nature of downloadable image files relating to beverages, barware, and apparel authenticated by nonfungible tokens (NFTs); Downloadable computer software for use in providing information in the field of beverages, barware, and apparel
CHEERS TO THE WOMEN WHO RAISE OUR SPIRITS
Owner:
Serial:97533557
Filed:Aug 3, 2022
Classes:33, 35, 41
Registration:7162994
Registered:Sep 12, 2023
Description: Class 33: Alcoholic beverages, except beer
Class 35: Promoting women involved in the wine and spirits industry; Promoting public awareness of leadership development and business opportunities for women; promoting public awareness of women's leadership in the wine and spirits industry; Promoting awareness of increased opportunities for women in the wine and spirits industry
Class 41: Provision of entertainment information relating to wine and spirits; Providing entertainment information via a website; Providing entertainment information in the fields of wine and spirits via a website; Providing online interviews featuring women in the wine and spirits industry for entertainment purposes; Photo sharing and video sharing services being entertainment, namely, providing an online interactive database of photos and videos promoting women in the wine and spirits industry; Providing information about increased educational opportunities for women in the wine and spirits industry via a website
HERRADURA CRISTAL
HERRADURA CRISTAL
Trademark
Word
ABANDONED
Owner:
Serial:97401158
Filed:May 9, 2022
Classes:33
Description: Alcoholic beverages, namely, distilled blue agave liquor, excluding sparkling distilled blue agave liquor; "CRISTAL"
HERRADURA
HERRADURA
Service Mark
Word
REGISTERED
Owner:
Serial:97166798
Filed:Dec 10, 2021
Classes:43
Registration:6924712
Registered:Dec 13, 2022
Description: Bar services
HERRADURA
HERRADURA
Service Mark
Combined
REGISTERED
Owner:
Serial:97166846
Filed:Dec 10, 2021
Classes:43
Registration:7009802
Registered:Mar 28, 2023
Description: Bar services
97118324
97118324
Trademark
Design
REGISTERED
Owner:
Serial:97118324
Filed:Nov 10, 2021
Classes:33
Registration:6918064
Registered:Dec 6, 2022
Description: Alcoholic beverages, except beer
EL JIMADOR
EL JIMADOR
Trademark
Stylized
REGISTERED
Owner:
Serial:97118573
Filed:Nov 10, 2021
Classes:33
Registration:6918067
Registered:Dec 6, 2022
Description: Alcoholic beverages, except beer
MAKE THE MOMENT MAGNIFIQUE
REGISTERED
Owner:
Serial:97113684
Filed:Nov 8, 2021
Classes:33
Registration:6917983
Registered:Dec 6, 2022
Description: Alcoholic beverages, namely, distilled spirits
UNCORK A SERIOUS COCKTAIL
REGISTERED
Owner:
Serial:97108456
Filed:Nov 4, 2021
Classes:33
Registration:6917524
Registered:Dec 6, 2022
Description: Alcoholic beverages, except beers; Prepared alcoholic cocktail; Alcoholic cocktail mixes; Pre-mixed alcoholic beverages, other than beer-based
FORDS GIN
FORDS GIN
Trademark
Word
REGISTERED
Owner:
Serial:90815416
Filed:Jul 7, 2021
Classes:33
Registration:6818322
Registered:Aug 16, 2022
Description: Alcoholic beverages, except beer
EXTRAORDINARY AWAITS
REGISTERED
Owner:
Serial:90704108
Filed:May 11, 2021
Classes:33
Registration:6881251
Registered:Oct 18, 2022
Description: Distilled blue agave liquor
UP OR OVER
UP OR OVER
Trademark
Word
REGISTERED
Owner:
Serial:90606808
Filed:Mar 26, 2021
Classes:33
Registration:6762216
Registered:Jun 14, 2022
Description: Alcoholic beverages, except beers; prepared alcoholic cocktail; alcoholic cocktail mixes; pre-mixed alcoholic beverages, other than beer-based
CHEERS TO THE WOMEN OF GRAPES AND GRAINS
Owner:
Serial:90560713
Filed:Mar 4, 2021
Classes:33, 35, 41
Registration:6769490
Registered:Jun 21, 2022
Description: Class 33: Alcoholic beverages, except beer
Class 35: Promoting women involved in the wine and spirits industry; Promoting public awareness of leadership development and business opportunities for women; promoting public awareness of women's leadership in the wine and spirits industry; Promoting awareness of increased opportunities for women in the wine and spirits industry
Class 41: Provision of entertainment information relating to wine and spirits; Providing entertainment information via a website; Providing entertainment information in the fields of wine and spirits via a website; Providing online interviews featuring women in the wine and spirits industry for entertainment purposes; Photo sharing and video sharing services being entertainment, namely, providing an online interactive database of photos and videos promoting women in the wine and spirits industry; Providing information about increased educational opportunities for women in the wine and spirits industry via a website
HERRADURA
HERRADURA
Trademark
Combined
REGISTERED
Owner:
Serial:90451419
Filed:Jan 6, 2021
Classes:33
Registration:6511274
Registered:Oct 5, 2021
Description: Alcoholic beverages, namely, distilled spirits
90389375
90389375
Trademark
Design
REGISTERED
Owner:
Serial:90389375
Filed:Dec 17, 2020
Classes:33
Registration:6507987
Registered:Oct 5, 2021
Description: Alcoholic beverages, namely, distilled spirits
JOURNEYS IN GIN
JOURNEYS IN GIN
Trademark
Word
REGISTERED
Owner:
Serial:90296153
Filed:Nov 3, 2020
Classes:33
Registration:6389201
Registered:Jun 15, 2021
Description: Gin
OFFICERS' RESERVE
OFFICERS' RESERVE
Trademark
Word
REGISTERED
Owner:
Serial:90225636
Filed:Sep 30, 2020
Classes:33
Registration:6388299
Registered:Jun 15, 2021
Description: Gin
FORDS GIN THE COCKTAIL GIN
REGISTERED
Owner:
Serial:88602896
Filed:Sep 3, 2019
Classes:33
Registration:6531376
Registered:Oct 19, 2021
Description: Alcoholic beverages, except beer
PAUSE ELEVATE RESPONSIBILITY
PAUSE ELEVATE RESPONSIBILITY
Service Mark
Combined
REGISTERED
Owner:
Serial:88472198
Filed:Jun 13, 2019
Classes:35
Registration:6486798
Registered:Sep 14, 2021
Description: Promoting public awareness of the need for the responsible consumption of alcoholic beverages
88459371
88459371
Trademark
Design
REGISTERED
Owner:
Serial:88459371
Filed:Jun 4, 2019
Classes:33
Registration:5937624
Registered:Dec 17, 2019
Description: Gin
88459374
88459374
Trademark
Design
REGISTERED
Owner:
Serial:88459374
Filed:Jun 4, 2019
Classes:33
Registration:6139238
Registered:Sep 1, 2020
Description: Gin
DRY GIN
DRY GIN
Trademark
Combined
REGISTERED
Owner:
Serial:88459269
Filed:Jun 4, 2019
Classes:33
Registration:5943263
Registered:Dec 24, 2019
Description: Gin
FORDS GIN
FORDS GIN
Trademark
Combined
REGISTERED
Owner:
Serial:88459359
Filed:Jun 4, 2019
Classes:33
Registration:5943267
Registered:Dec 24, 2019
Description: Gin
FORDS GIN
FORDS GIN
Trademark
Combined
REGISTERED
Owner:
Serial:88459274
Filed:Jun 4, 2019
Classes:33
Registration:5943264
Registered:Dec 24, 2019
Description: Gin
BROWN-FORMAN FOUNDATION
BROWN-FORMAN FOUNDATION
Service Mark
Word
REGISTERED
Owner:
Serial:88451547
Filed:May 29, 2019
Classes:36
Registration:6228968
Registered:Dec 22, 2020
Description: Charitable foundation services, namely, providing financial assistance for programs and services of others
HERRADURA LEGEND
HERRADURA LEGEND
Trademark
Word
REGISTERED
Owner:
Serial:88327861
Filed:Mar 6, 2019
Classes:33
Registration:6222655
Registered:Dec 15, 2020
Description: Distilled spirits