CETERA FINANCIAL HOLDINGS, INC.

Class 035: Business management consulting and advisory services; Business management consulting services in the field of financial advisory, wealth management, and retirement planning services; Business management consulting services in the field of administration of business engaged in financial advisory, wealth management, and retirement planning services; Tax and taxation planning, advice, information and consultancy services; Class 036: Financial advisory and consultancy services, namely, wealth management services; financial planning and investment advisory services; insurance and financial information and consultancy services; financial services, namely, estate settlement services; Trust services, namely, investment and trust company services; Financial trust planning; Class 041: Education services, namely, providing classes, seminars, workshops, presentations and retreats in the field of financial advisory, wealth management, and retirement planning services

Investment advisory services, namely, Registered Investment Advisor (RIA) services.; "RIA"; Providing temporary use of on-line non-downloadable computer software, web-based software applications, and platform as a service (PaaS) services featuring computer software platforms, all for use by financial professionals, specifically for providing technological assistance, compliance guidance and custodial solutions to support Registered Investment Advisors (RIAs); software as a service (SaaS) featuring software for use by financial professionals, specifically for providing technological assistance, compliance guidance and custodial solutions to support Registered Investment Advisors (RIAs).

Temporary use of on-line non-downloadable computer software, web-based software applications, and platform as a service (PAAS) featuring computer software platforms for use by financial professionals to assess wealth management opportunities and growth potential of their tax books by reviewing investible assets and revenue projections; software as a service (SAAS) featuring software for use by financial professionals to assess wealth management opportunities and growth potential of their tax books by reviewing investible assets and revenue projections

Downloadable software in the nature of a mobile application for use in managing, storing, analyzing, aggregating and transmitting financial account information in the fields of retirement planning and financial planning; downloadable software in the nature of a mobile application for collecting, analyzing, organizing, storing and transmitting data and information in the field of retirement planning; downloadable software in the nature of a mobile application for collecting, analyzing, organizing, storing and transmitting account data and information; downloadable software in the nature of a mobile application for financial account data aggregation

Providing an internet website portal for use by financial professionals to securely access financial information

Financial services, namely, securities broker-dealer services, fee-based financial planning services, financial and investment advisory services, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments | Providing temporary use of on-line non-downloadable computer software, and web-based software applications in the field of financial services for providing risk management, financial information, financial management, securities trading, investment management services, and retirement planning; Platform as a service (PAAS) featuring computer software platforms in the field of financial services for providing risk management, financial information, financial management, securities trading, investment management services, and retirement planning; Providing temporary use of on-line non-downloadable computer software, and web-based software applications in the field of financial services for delivering and planning financial and investment advice and strategies; Platform as a service (PAAS) featuring computer software platforms in the field of financial services for delivering and planning financial and investment advice and strategies; providing temporary use of non-downloadable financial and investment advisory software

On-line non-downloadable software for use by financial advisors for analyzing and assessing investors' risk tolerance, financial goals and objectives and creating, formulating and providing matching personalized asset allocation analysis, personalized income plans and investment portfolio advice and proposals; temporary use of on-line non-downloadable computer software, web-based software applications, platform as a service (PAAS) featuring computer software platforms for use by financial advisors for analyzing and assessing investors' risk tolerance, financial goals and objectives and creating, formulating and providing matching personalized asset allocation analysis, personalized income plans and investment portfolio advice and proposals; software as a service (SAAS) featuring software for use by financial advisors for analyzing and assessing investors' risk tolerance, financial goals and objectives and creating, formulating and providing matching personalized asset allocation analysis, personalized income plans and investment portfolio advice and proposals

Downloadable computer software using artificial intelligence for analyzing, revealing, assessing and uncovering human emotions, feelings and attitudes and subconscious reactions about a person's financial priorities and concerns, money and finances; Downloadable computer programs for smartphones, mobile phones, personal digital assistants and computers for analyzing, revealing, assessing and uncovering human emotions, feelings and attitudes and subconscious reactions about a person's financial priorities and concerns, money and finances; Downloadable mobile applications for smartphones, mobile phones and personal digital assistants for analyzing, revealing, assessing and uncovering human emotions, feelings and attitudes and subconscious reactions about a person's financial priorities and concerns, money and finances | On-line non-downloadable software using artificial intelligence for analyzing, revealing, assessing and uncovering human emotions, feelings and attitudes and subconscious reactions about a person's financial priorities and concerns, money and finances; Temporary use of on-line non-downloadable computer software, web-based software applications, platform as a service (PAAS) featuring computer software platforms using artificial intelligence for analyzing, revealing, assessing and uncovering human emotions, feelings and attitudes and subconscious reactions about a person's financial priorities and concerns, money and finances

Business management services for professionals in the fields of clearing and trading for investment transactions; Business management services for professionals in the field of retirement planning; Data management services for use in electronic data aggregation and storage for professionals in the fields of retirement planning and financial planning; Providing online marketing information for others in the field of retirement planning

Business management services for professionals in the fields of clearing and trading for investment transactions; Business management services for professionals in the field of retirement planning; Data management services for use in electronic data aggregation and storage for professionals in the fields of retirement planning and financial planning; Providing online marketing information for others in the field of retirement planning | Temporary use of on-line non-downloadable computer software, web-based software applications, software platforms, namely, for use in managing, storing, analyzing, aggregating and transmitting financial account information in the fields of retirement planning and financial planning; Temporary use of on-line non-downloadable computer software, web-based software applications, software platforms for collecting, analyzing, organizing, storing and transmitting data and information in the field of retirement planning; Temporary use of on-line non-downloadable computer software, web-based software applications, software platforms for collecting, analyzing, organizing, storing and transmitting account data and information; Temporary use of on-line non-downloadable computer software, web-based software applications, software platform for financial account data aggregation

Financial services, namely, securities broker-dealer services, fee-based financial planning services, financial and investment advisory services for independent financial professionals, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments

"ECOSYSTEM" FOR INTERNATIONAL CLASSES 9 AND 42

"DOL"

"FIVE MEASURES OF BUSINESS SUCCESS"

"1040"

Computer application software for mobile phones, tablets, handheld computers and mobile devices, namely, software for managing and accessing stock brokerage and financial accounts; Financial investment services, namely, stock brokerage services provided via the Internet

"INVESTMENT MANAGEMENT"

"INVESTMENT MANAGEMENT"

Business education and training services for professional investment advisors in the field of enhancement of advisory practice management skills, improved business development, operational efficiency, human capital management, business management and succession planning, via a website and distribution of training material in connection therewith; Business services, namely, providing business advice and information for professional investment advisors related to enhancement of their advisory practice management skills, improved business development, operational efficiency, human capital management, business management, and business succession planning, via a website

"MANAGED WEALTH"

Providing an online computer database for others in the field of personal contact management

Business management services for professionals in the fields of clearing and trading for investment transactions, estate planning, research and due diligence on investment strategies, and companies, offerors and intermediaries and their products, broker-dealer liaison services with regulatory agencies, fee-based financial planning programs and support, marketing support, technology support; providing office support staff services for fee-based financial planning programs; business administration and management, namely, administration of insurance licensing for states and security registration broker-dealer firms and advisors | Financial services, namely, securities broker-dealer services, fee-based financial planning programs, financial and investment advisory programs for independent financial professionals, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments; insurance services, namely, insurance brokerages and insurance agency services

Business management services for professionals in the fields of clearing and trading for investment transactions, estate planning, research and due diligence on investment strategies, and companies, offerors and intermediaries and their products, broker-dealer liaison services with regulatory agencies, fee-based financial planning programs and support, marketing support, technology support; providing office support staff services for fee-based financial planning programs; business administration and management, namely, administration of insurance licensing for states and security registration broker-dealer firms and advisors | Financial services, namely, securities broker-dealer services, fee-based financial planning programs, financial and investment advisory programs for independent financial professionals, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments; insurance services, namely, insurance brokerages and insurance agency services

Business management services for professionals in the fields of clearing and trading for investment transactions, estate planning, research and due diligence on investment strategies, and companies, offerors and intermediaries and their products, broker-dealer liaison services with regulatory agencies, fee-based financial planning programs and support, marketing support, technology support; providing office support staff services for fee-based financial planning programs; business administration and management, namely, administration of insurance licensing for states and security registration broker-dealer firms and advisors | Financial services, namely, securities broker-dealer services, fee-based financial planning programs, financial and investment advisory programs for independent financial professionals, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments; insurance services, namely, insurance brokerages and insurance agency services

Financial services, namely, investment management and investment research

Financial investment services, namely, stock brokerage services provided via the Internet

"COMPANY"

Class 036: Financial services in the nature of providing a multi-functional intranet site, for use exclusively by investment adviser representatives, to facilitate the processing of managed accounts by providing generation of investment proposals, managing financial portfolio accounts, rebalancing portfolios, and maintaining information associated with financial accounts

Class 036: providing retail securities brokerage, investment advisory and insurance producer services in the nature of insurance brokerage, agency and agent services to customers of banks, thrifts and credit unions through registered representatives

"FINANCIAL GROUP"

financial services, namely, automated sweep-account services enabling customers to transfer deposit account funds to an investment account

security brokerage services; "SECURITIES"

Class 036: Investment advisory services, financial planning and investment management, fee-based financial planning programs; investment portfolio analysis, namely, financial investment analysis and research; advice relating to investments

Class 035: Business management services, in connection with financial services and investment services, including but not limited to, business management services in connection with the following services: clearing and trading for investment transactions, estate planning, research and due diligence on investment strategies, and companies, offerors and intermediaries and their products, broker-dealer liaison services with regulatory agencies, fee-based financial planning programs and support, marketing support, technology support; providing office support staff services for fee-based financial planning programs; business administration and management, namely, administration of insurance licensing for states and security registration broker-dealer firms and advisors; Class 036: Financial services, namely, securities broker-dealer services, fee-based financial planning programs, financial and investment advisory programs for independent financial professionals, financial consultation; investment services, namely, investment management, investment portfolio analysis, advice relating to investments; insurance services, namely, insurance brokerages and insurance agency services