Description: Digital media, namely, collectibles, downloadable multimedia files containing artwork relating to marketing for an alcoholic beverage brand, authenticated by non-fungible tokens (NFTs); computer software, namely, NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music relating to marketing for an alcoholic beverage brand authenticated by non-fungible tokens (NFTs) using blockchain technology; digital tokens used with blockchain technology to represent a collectible item, namely, downloadable collectible art, downloadable photographs, downloadable visual images and downloadable music, for data storage, and for limiting access to content authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable computer game software relating to virtual goods, namely, beverages, branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags, all for use in online virtual worlds and all relating to an alcoholic beverage brand; downloadable computer software relating to an alcoholic beverage brand for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable mobile application software for ordering non-alcoholic and alcoholic beverages; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network | Retail store services and online retail store services in relation to physical and downloadable virtual goods, namely, non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use online; provision of an online marketplace for buyers and sellers of downloadable digital non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens (NFTs) | Entertainment services, namely, providing on-line, non-downloadable digital elements in the nature of non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags for use in virtual environments created for entertainment purposes; entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances, art exhibition services and social entertainment events; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; hosting of virtual events in the metaverse and virtual worlds for social entertainment purposes; providing online, non-downloadable digital animated and nonanimated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes
