e.l.f. Cosmetics, Inc. logo

e.l.f. Cosmetics, Inc.

124 Live Marks
135 on record
Corp.
First Filed:Aug 25, 2003Latest Filed:Nov 4, 2026Address:601 12th Street, 14th Floor, Oakland, CA 94607, US

Portfolio Overview

Previous
3

Top Classes

Class 3
Cosmetics & Cleaning Products
116(86%)
Class 21
Kitchen Utensils & Household Containers
10(7%)
Class 5
Pharmaceuticals
8(6%)

TTAB Proceedings

Proceedings
71
As Plaintiff
69(97%)
As Defendant
2(3%)
Extensions of Time
15

Top Firms

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Trademark Activity Timeline(2003 – 2026)

Trademark Portfolio

138 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
FADE AND EVADE
FADE AND EVADE
Trademark
Word
PENDING
Owner:
Serial:50200760
Filed:Nov 4, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Non-medicated skin serums; Beauty serums
OMBRÉ & OUT
OMBRÉ & OUT
Trademark
Word
PENDING
Owner:
Serial:50184809
Filed:Oct 27, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Blush
BRUSH STROKE OF GENIUS
BRUSH STROKE OF GENIUS
Trademark
Word
PENDING
Owner:
Serial:50159755
Filed:Oct 13, 2026
Classes:3
Description: Cosmetics; Eyeliners; Liquid eyeliners
STAY TWISTED
STAY TWISTED
Trademark
Word
PENDING
Owner:
Serial:50159751
Filed:Oct 13, 2026
Classes:3
Description: Hair care preparations; Hair curling preparations
UP FOR IT
UP FOR IT
Trademark
Word
PENDING
Owner:
Serial:50149535
Filed:Oct 7, 2026
Classes:3
Description: Cosmetic preparations for hair care; Hair care preparations
AIR HUG
AIR HUG
Trademark
Word
PENDING
Owner:
Serial:50102076
Filed:Sep 10, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Blush
WHAT THE JELLY
WHAT THE JELLY
Trademark
Word
PENDING
Owner:
Serial:50102070
Filed:Sep 10, 2026
Classes:3
Description: Cosmetics; Perfumes in solid form
SUBLIME LINE
SUBLIME LINE
Trademark
Word
PENDING
Owner:
Serial:50079091
Filed:Aug 28, 2026
Classes:3
Description: Cosmetics; Non-medicated lip care preparations; Cosmetic pencils for lips
AIR PUTTY
AIR PUTTY
Trademark
Word
PENDING
Owner:
Serial:50036666
Filed:Aug 6, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Make-up primers
VOLUME CHECK MOUSSE BOOST
VOLUME CHECK MOUSSE BOOST
Trademark
Word
PENDING
Owner:
Serial:50023997
Filed:Jul 30, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Hair mousse
SHEER FOR IT
SHEER FOR IT
Trademark
Word
REGISTERED
Owner:
Serial:50012110
Filed:Jul 24, 2026
Classes:3
Registration:8507854
Registered:Oct 20, 2026
Description: Cosmetics; Non-medicated skin care preparations; Lip tints; Skin tints; Blush; Coloring preparations for cosmetic purposes
HYPER SWIPE
HYPER SWIPE
Trademark
Word
PENDING
Owner:
Serial:50010733
Filed:Jul 23, 2026
Classes:3
Description: Cosmetics; Non-medicated lip care preparations; Lip gloss
SO OVER THIS ZIT
SO OVER THIS ZIT
Trademark
Word
PENDING
Owner:
Serial:99943231
Filed:Jul 15, 2026
Classes:3
Description: Patches containing non-medicated skin care preparations
STICK IT TO DARK SPOTS
STICK IT TO DARK SPOTS
Trademark
Word
PENDING
Owner:
Serial:99943220
Filed:Jul 15, 2026
Classes:3
Description: Non-medicated skin care preparations; Patches containing non-medicated skin care preparations
STUN IN THE SUN
STUN IN THE SUN
Trademark
Word
PENDING
Owner:
Serial:99943213
Filed:Jul 15, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Lip balm
BOUNCY LIP & CHEEK BLENDER
BOUNCY LIP & CHEEK BLENDER
Trademark
Word
PENDING
Owner:
Serial:99918561
Filed:Jul 2, 2026
Classes:21
Description: Dual ended silicone blending tool for makeup for use on face and cheek; Applicator sticks for applying make-up
BIGGER BITE
BIGGER BITE
Trademark
Word
PENDING
Owner:
Serial:99914828
Filed:Jun 30, 2026
Classes:3
Description: Cosmetics; Eyeshadow
ZERO DISTANCE. E.L.F.
ZERO DISTANCE. E.L.F.
Service Mark
Combined
PENDING
Owner:
Serial:99886583
Filed:Jun 15, 2026
Classes:44
Description: Providing beauty care information; Providing information about beauty via social media websites; Providing news and information in the field of personal beauty
ZERO DISTANCE
ZERO DISTANCE
Service Mark
Word
REGISTERED
Owner:
Serial:99880762
Filed:Jun 11, 2026
Classes:44
Registration:8439041
Registered:Sep 15, 2026
Description: Providing beauty care information; Providing information about beauty via social media websites; Providing news and information in the field of personal beauty
COCONUTTY
COCONUTTY
Trademark
Word
PENDING
Owner:
Serial:99866579
Filed:Jun 4, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Skin bronzer
DEW CHILL
DEW CHILL
Trademark
Word
PENDING
Owner:
Serial:99866552
Filed:Jun 4, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Eye make-up
LIT-ERAL ICON
LIT-ERAL ICON
Trademark
Word
PENDING
Owner:
Serial:99866561
Filed:Jun 4, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Highlighter make-up; none of the foregoing including hair products or hair care products
ONE & STUN SHADOW STICK
ONE & STUN SHADOW STICK
Trademark
Word
PENDING
Owner:
Serial:99866568
Filed:Jun 4, 2026
Classes:3
Description: Cosmetics; Eye shadow
HALO! IT'S UBE
HALO! IT'S UBE
Trademark
Word
PENDING
Owner:
Serial:99840561
Filed:May 22, 2026
Classes:3, 5
Description: Class 3: Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer
Class 5: Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations
WATERMELON FOR SHORE
WATERMELON FOR SHORE
Trademark
Word
PENDING
Owner:
Serial:99840575
Filed:May 22, 2026
Classes:3, 5
Description: Class 3: Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer
Class 5: Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations
CURLED FAMOUS
CURLED FAMOUS
Trademark
Word
PENDING
Owner:
Serial:99836634
Filed:May 20, 2026
Classes:3
Description: Hair care preparations; Curl defining preparations
MAXX SET BROW GEL
MAXX SET BROW GEL
Trademark
Word
PENDING
Owner:
Serial:99836601
Filed:May 20, 2026
Classes:3
Description: Cosmetics; Eyebrow cosmetics; Eyebrow gel
MILK & CREAM SKIN BARRIER TEAM
MILK & CREAM SKIN BARRIER TEAM
Trademark
Word
PENDING
Owner:
Serial:99836619
Filed:May 20, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Skin toners; Facial cream
BIG BOUNCER CURL FOAM
BIG BOUNCER CURL FOAM
Trademark
Word
PENDING
Owner:
Serial:99831138
Filed:May 18, 2026
Classes:3
Description: Hair care preparations; Curl defining preparations; Styling foam for hair
DEWASIS
DEWASIS
Trademark
Word
PENDING
Owner:
Serial:99831182
Filed:May 18, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Skin moisturizer; Non-medicated skin toners; Non-medicated lip care preparations
HIGH GLOSS HEROES
HIGH GLOSS HEROES
Trademark
Word
PENDING
Owner:
Serial:99831165
Filed:May 18, 2026
Classes:3
Description: Hair care preparations
PEPSTARS LIP TRIO
PEPSTARS LIP TRIO
Trademark
Word
PENDING
Owner:
Serial:99831196
Filed:May 18, 2026
Classes:3
Description: Cosmetics; Non-medicated lip care preparations
TOUSLEMAKER
TOUSLEMAKER
Trademark
Word
PENDING
Owner:
Serial:99831227
Filed:May 18, 2026
Classes:3
Description: Hair care preparations; Styling sprays for creating hair texture
BRINY BLENDER
BRINY BLENDER
Trademark
Word
PENDING
Owner:
Serial:99816856
Filed:May 11, 2026
Classes:21
Description: Sponges used for applying make-up
CAMO SECRET HIDING POT
CAMO SECRET HIDING POT
Trademark
Word
PENDING
Owner:
Serial:99816867
Filed:May 11, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Facial concealer
SOFT BEAM BODY CREAM
SOFT BEAM BODY CREAM
Trademark
Word
PENDING
Owner:
Serial:99810608
Filed:May 7, 2026
Classes:3
Description: Non-medicated skin care preparations; Body cream; Cosmetic body care preparations, namely, body creams; Body butter
VELVET SLICK
VELVET SLICK
Trademark
Word
PENDING
Owner:
Serial:99810581
Filed:May 7, 2026
Classes:3
Description: Cosmetics; Make-up; Lipstick
JELLY MIST AFTERSOOTHER
JELLY MIST AFTERSOOTHER
Trademark
Word
PENDING
Owner:
Serial:99793218
Filed:Apr 28, 2026
Classes:3
Description: Non-medicated skin care preparations; After sun moisturisers; After-sun gels; After-sun oils; Tanning and after-sun milks, gels, and oils; Non-medicated skin care preparation, namely, body mist; Face mists being non-medicated skin care preparations
TAN ON DEMAND TANNING DROPS
TAN ON DEMAND TANNING DROPS
Trademark
Word
PENDING
Owner:
Serial:99793252
Filed:Apr 28, 2026
Classes:3
Description: Cosmetic tanning preparations; Sun-tanning preparations; Self-tanning preparations
TASTE OF TROMSØ
TASTE OF TROMSØ
Trademark
Word
PENDING
Owner:
Serial:99793176
Filed:Apr 28, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Body cream; Make-up kits comprised of body cream and fragrance mist
SWEETEN THE DILL
SWEETEN THE DILL
Trademark
Word
PENDING
Owner:
Serial:99790742
Filed:Apr 27, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations
XXLIPPIE
XXLIPPIE
Trademark
Word
PENDING
Owner:
Serial:99788509
Filed:Apr 27, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Cosmetics, namely, lip primer; Lip balm; Lip liner; Lip gloss; Lip tints; Lipstick
EXPRESSIONIST FULL VOLUME MASCARA
EXPRESSIONIST FULL VOLUME MASCARA
Trademark
Word
ABANDONED
Owner:
Serial:99787940
Filed:Apr 26, 2026
Classes:3
Description: Cosmetics; Mascara
GLOSSMOSIS
GLOSSMOSIS
Trademark
Word
PENDING
Owner:
Serial:99787928
Filed:Apr 26, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Hair masks
SHEEN IT ALL
SHEEN IT ALL
Trademark
Word
PENDING
Owner:
Serial:99787932
Filed:Apr 26, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Non-medicated hair mists
SHIMMER GLIMMER GLITTER HAIR STICK
SHIMMER GLIMMER GLITTER HAIR STICK
Trademark
Word
PENDING
Owner:
Serial:99787918
Filed:Apr 26, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Hair stick pomades; Hair glitter
GLASS SLICK SERUM STICK
GLASS SLICK SERUM STICK
Trademark
Word
PENDING
Owner:
Serial:99783192
Filed:Apr 23, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Non-medicated skin serums
BROW LIFT MAX SET GEL
BROW LIFT MAX SET GEL
Trademark
Word
PENDING
Owner:
Serial:99778827
Filed:Apr 21, 2026
Classes:3
Description: Cosmetics; Eyebrow cosmetics; Eyebrow gel
CAMO DOT POT
CAMO DOT POT
Trademark
Word
PENDING
Owner:
Serial:99775700
Filed:Apr 20, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Facial concealer
GINORMOUS PINK GRIP
GINORMOUS PINK GRIP
Trademark
Word
PENDING
Owner:
Serial:99775693
Filed:Apr 20, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Make-up primer
LOVE IS RIND
LOVE IS RIND
Trademark
Word
PENDING
Owner:
Serial:99775686
Filed:Apr 20, 2026
Classes:3, 5
Description: Class 3: Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer
Class 5: Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations
SHIMMER GLIMMER GLITTER STICK
SHIMMER GLIMMER GLITTER STICK
Trademark
Word
PENDING
Owner:
Serial:99775674
Filed:Apr 20, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Hair stick pomades; Hair glitter
SQUEEZE ME FLAVOR FLASHBACK
SQUEEZE ME FLAVOR FLASHBACK
Trademark
Word
PENDING
Owner:
Serial:99775661
Filed:Apr 20, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Lip balm
OUI LOVE PISTACHIO
OUI LOVE PISTACHIO
Trademark
Word
PENDING
Owner:
Serial:99769579
Filed:Apr 16, 2026
Classes:3, 5
Description: Class 3: Cosmetics; Non-medicated skin care preparations; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Face mists being non-medicated skin care preparations; Body oil; Lip stains; Skin care preparations, namely, body balm; Makeup setting sprays; Make-up primer
Class 5: Hand sanitizing preparations; Medicated skin care preparations; Acne treatment preparations
GLOW-VERACHIEVER
GLOW-VERACHIEVER
Trademark
Word
PENDING
Owner:
Serial:99764356
Filed:Apr 14, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Hair care preparations
POT OF HOLD
POT OF HOLD
Trademark
Word
PENDING
Owner:
Serial:99759292
Filed:Apr 12, 2026
Classes:3
Description: Hair care preparations; Hair pomades; Hair gels
POWDER SURGE
POWDER SURGE
Trademark
Word
PENDING
Owner:
Serial:99759317
Filed:Apr 12, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Make-up powder; Cosmetic powder
PRECISE TOUCH
PRECISE TOUCH
Trademark
Word
PENDING
Owner:
Serial:99759265
Filed:Apr 12, 2026
Classes:21
Description: Powder puffs
GET JELLY
GET JELLY
Trademark
Word
PENDING
Owner:
Serial:99752774
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Non-medicated lip care preparations; Lip tints
GLOW-VERTIME
GLOW-VERTIME
Trademark
Word
PENDING
Owner:
Serial:99752808
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Sun-tanning preparations; Sun-tanning oils and lotions
SUN GLEAM
SUN GLEAM
Trademark
Word
PENDING
Owner:
Serial:99752788
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Sun screen preparations; SPF sun block sprays
PIT CHECK
PIT CHECK
Trademark
Word
PENDING
Owner:
Serial:99750063
Filed:Apr 7, 2026
Classes:3
Description: Deodorant for personal use
SLEEK SHOW
SLEEK SHOW
Trademark
Word
PENDING
Owner:
Serial:99750037
Filed:Apr 7, 2026
Classes:21
Description: Hair brushes
WRAP SESSION
WRAP SESSION
Trademark
Word
PENDING
Owner:
Serial:99750094
Filed:Apr 7, 2026
Classes:24
Description: Turban towels for drying hair
STUNSCREEN
STUNSCREEN
Trademark
Word
PENDING
Owner:
Serial:99747734
Filed:Apr 6, 2026
Classes:3
Description: Non-medicated skin care preparations; Sunscreen; Sunscreen preparations
BRIGHT APPEEL
BRIGHT APPEEL
Trademark
Word
PENDING
Owner:
Serial:99743899
Filed:Apr 3, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations, namely, peel pads; Non-medicated exfoliating preparations for skin; Non-medicated skin care preparations
INVISI-STICK
INVISI-STICK
Trademark
Word
PENDING
Owner:
Serial:99743946
Filed:Apr 3, 2026
Classes:3
Description: Non-medicated skin care preparations; Sunscreen preparations; Sunscreen; Sunscreen sticks
ONE-MIST WONDER
ONE-MIST WONDER
Trademark
Word
PENDING
Owner:
Serial:99743873
Filed:Apr 3, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Makeup setting sprays
PEEL OF APPROVAL
PEEL OF APPROVAL
Trademark
Word
PENDING
Owner:
Serial:99743845
Filed:Apr 3, 2026
Classes:3
Description: Cosmetics; Non-medicated lip care preparations; Lip stains for cosmetic purposes
SHEER YOU GLOW
SHEER YOU GLOW
Trademark
Word
PENDING
Owner:
Serial:99743921
Filed:Apr 3, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Non-medicated lip care preparations; Lip balm; Lip tints
GLOWVERSIZED
GLOWVERSIZED
Trademark
Word
PENDING
Owner:
Serial:99702388
Filed:Mar 14, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Hair care preparations
BARRIER GOALS
BARRIER GOALS
Trademark
Word
REGISTERED
Owner:
Serial:99696241
Filed:Mar 11, 2026
Classes:3
Registration:8368236
Registered:Jul 28, 2026
Description: Cosmetics; Non-medicated skin care preparations; Moisturizing preparations for the skin; Facial cream; Skin cream; Face moisturizers
BARRIER GOALS
BARRIER GOALS
Trademark
Word
PENDING
Owner:
Serial:99696276
Filed:Mar 11, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Skin toners
ARCH-ITECT TWEEZERS
ARCH-ITECT TWEEZERS
Trademark
Word
PENDING
Owner:
Serial:99694697
Filed:Mar 10, 2026
Classes:8
Description: Tweezers; Hair-removing tweezers
CAMO SPOT POT
CAMO SPOT POT
Trademark
Word
PENDING
Owner:
Serial:99694689
Filed:Mar 10, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Facial concealer; Under-eye concealers
MICROMANIAC
MICROMANIAC
Trademark
Word
PENDING
Owner:
Serial:99694665
Filed:Mar 10, 2026
Classes:3
Description: Cosmetics; Liquid eyeliners
POUT FICTION
POUT FICTION
Trademark
Word
PENDING
Owner:
Serial:99694740
Filed:Mar 10, 2026
Classes:3
Description: Cosmetics; Cosmetics, namely, lip primer; Lip polisher; Lip balm; Lipstick; Lip liner; Lip glosses; Lip gloss and wands therefor sold as a unit; Non-medicated skin care preparations
SHADOWBOUNCE
SHADOWBOUNCE
Trademark
Word
PENDING
Owner:
Serial:99694680
Filed:Mar 10, 2026
Classes:3
Description: Cosmetics; Eye shadow
SILKY BODY CREAM
SILKY BODY CREAM
Trademark
Word
PENDING
Owner:
Serial:99694751
Filed:Mar 10, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations; Body creams
SLEEK STREAK SHINE KIT
SLEEK STREAK SHINE KIT
Trademark
Word
PENDING
Owner:
Serial:99694757
Filed:Mar 10, 2026
Classes:3
Description: Hair care preparations