FRITO-LAY NORTH AMERICA, INC. logo

FRITO-LAY NORTH AMERICA, INC.

1,593 Marks
Corp.
First Filed:Mar 17, 1906Latest Filed:Mar 10, 2026Address:7701 Legacy Drive, Plano, TX 75024, US

Portfolio Overview

Registered
412(26%)
Pending
80(5%)
Dead
1,101(69%)
Previous
8

Top Classes

Class 30
Staple Foods
899(56%)
Class 29
Meats and Processed Foods
727(46%)
Class 41
Education and Entertainment
31(2%)

TTAB Proceedings

Total Proceedings
495
As Plaintiff
434(88%)
As Defendant
61(12%)

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2
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2

Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

1,601 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
HEAD2HEAD
HEAD2HEAD
Trademark
Word
PENDING
Owner:
Serial:99694040
Filed:Mar 10, 2026
Classes:30
TOSTITOS
TOSTITOS
Trademark
Word
PENDING
Owner:
Serial:99638516
Filed:Feb 6, 2026
Classes:29
Goods & Services
Class 029: Guacamole
CRUJITOS
CRUJITOS
Trademark
Stylized
PENDING
Owner:
Serial:99634051
Filed:Feb 4, 2026
Classes:30
Goods & Services
Class 030: Corn-based snack foods
DILL-IGHTFULLY CHEESY HEAT
DILL-IGHTFULLY CHEESY HEAT
Trademark
Word
PENDING
Owner:
Serial:99611478
Filed:Jan 23, 2026
Classes:30
Goods & Services
Class 030: Corn-based snack foods
MUNCHIES
MUNCHIES
Trademark
Word
PENDING
Owner:
Serial:99606026
Filed:Jan 21, 2026
Classes:30
Goods & Services
Class 030: Corn-based snack foods; Multigrain-based snack foods; Pretzels; Crackers
THE FLAVOR OF FEAR
THE FLAVOR OF FEAR
Trademark
Word
PENDING
Owner:
Serial:99606089
Filed:Jan 21, 2026
Classes:30
Goods & Services
Class 030: Corn-based snack foods
FLAMIN' COOL
FLAMIN' COOL
Trademark
Word
PENDING
Owner:
Serial:99585736
Filed:Jan 9, 2026
Classes:30
Goods & Services
Class 030: Corn-based snack foods
TOSTITOS
TOSTITOS
Trademark
Combined
PENDING
Owner:
Serial:99564109
Filed:Dec 23, 2025
Classes:29, 30
Goods & Services
Class 029: Dairy-based dips; Class 030: Corn-based snack foods; Tortilla chips; Salsa; Salsa con queso
SWEET PHANTOM HEAT
SWEET PHANTOM HEAT
Trademark
Word
PENDING
Owner:
Serial:99548534
Filed:Dec 15, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
CRISPY TOPPERS
CRISPY TOPPERS
Trademark
Word
PENDING
Owner:
Serial:99527890
Filed:Dec 3, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
TWISTED QUESO
TWISTED QUESO
Trademark
Word
PENDING
Owner:
Serial:99527897
Filed:Dec 3, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
SWEETOS
SWEETOS
Trademark
Word
PENDING
Owner:
Serial:99483534
Filed:Nov 7, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
FLAVOR MATCH
FLAVOR MATCH
Trademark
Word
PENDING
Owner:
Serial:99426882
Filed:Oct 3, 2025
Classes:29
Goods & Services
Class 029: Potato-based snack foods
JOYFULLY SIMPLE
JOYFULLY SIMPLE
Trademark
Word
PENDING
Owner:
Serial:99426889
Filed:Oct 3, 2025
Classes:29
Goods & Services
Class 029: Potato-based snack foods
WHAT JOY TASTES LIKE
WHAT JOY TASTES LIKE
Trademark
Word
PENDING
Owner:
Serial:99426885
Filed:Oct 3, 2025
Classes:29
Goods & Services
Class 029: Potato-based snack foods
PUFFED TO PERFECTION
PUFFED TO PERFECTION
Trademark
Word
PENDING
Owner:
Serial:99418605
Filed:Sep 29, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
REAL POTATOES. REAL FLAVOR. REAL JOY.
REAL POTATOES. REAL FLAVOR. REAL JOY.
Trademark
Word
PENDING
Owner:
Serial:99400816
Filed:Sep 18, 2025
Classes:29
Goods & Services
Class 029: Potato-based snack foods
JOY REWARDS
JOY REWARDS
Service Mark
Word
PENDING
Owner:
Serial:99392879
Filed:Sep 15, 2025
Classes:35
Goods & Services
Class 035: Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing consumer information via a website
TRADITION MATTERS
TRADITION MATTERS
Trademark
Word
PENDING
Owner:
Serial:99325118
Filed:Aug 7, 2025
Classes:30
Goods & Services
Class 030: Corn-based snack foods
PIPERS
PIPERS
Trademark
Word
PENDING
Owner:
Serial:99310467
Filed:Jul 30, 2025
Classes:29
Goods & Services
Potato-based snack foods; Vegetable-based snack foods
TASTE THE JOY OF FLAVOR
TASTE THE JOY OF FLAVOR
Trademark
Word
PENDING
Owner:
Serial:99311219
Filed:Jul 30, 2025
Classes:29
Goods & Services
Potato-based snack foods; Potato chips
FLAVOR SWAP
FLAVOR SWAP
Trademark
Word
PENDING
Owner:
Serial:99286689
Filed:Jul 16, 2025
Classes:30
Goods & Services
Corn-based snack foods
ROULETTE
ROULETTE
Trademark
Word
PENDING
Owner:
Serial:99260110
Filed:Jun 30, 2025
Classes:30
Goods & Services
Corn-based snack foods
CRACKER JACK
CRACKER JACK
Service Mark
Word
REGISTERED
Owner:
Serial:99256465
Filed:Jun 27, 2025
Classes:41
Registration:8126630
Registered:Feb 3, 2026
Goods & Services
Entertainment services, namely, providing temporary use of non-downloadable computer games
PRIZE INSIDE
PRIZE INSIDE
Service Mark
Word
REGISTERED
Owner:
Serial:99257099
Filed:Jun 27, 2025
Classes:41
Registration:8013922
Registered:Nov 4, 2025
Goods & Services
Entertainment services, namely, providing temporary use of non-downloadable computer games
SIMPLY NKD
SIMPLY NKD
Trademark
Word
PENDING
Owner:
Serial:99250664
Filed:Jun 24, 2025
Classes:30
Goods & Services
Corn-based snack foods
LAY'S
LAY'S
Trademark
Combined
PENDING
Owner:
Serial:99189321
Filed:May 16, 2025
Classes:29
Goods & Services
Potato-based snack foods
LAY'S
LAY'S
Trademark
Combined
PENDING
Owner:
Serial:99189329
Filed:May 16, 2025
Classes:29
Goods & Services
Potato-based snack foods
NATU CHIPS
NATU CHIPS
Trademark
Combined
REGISTERED
Owner:
Serial:99189679
Filed:May 16, 2025
Classes:29
Registration:8069176
Registered:Dec 16, 2025
Goods & Services
Fruit-based snack food; Plantain chips
DORITOS LOADED
DORITOS LOADED
Trademark
Word
PENDING
Owner:
Serial:99185118
Filed:May 14, 2025
Classes:30
Goods & Services
Corn-based snack foods
PAKE-TAXO
PAKE-TAXO
Trademark
Word
PENDING
Owner:
Serial:99172264
Filed:May 6, 2025
Classes:30
Goods & Services
Corn-based snack foods; Tortilla chips; Cheese-flavored corn snacks; Corn chips
WIN THE SNACKTIME BATTLE
WIN THE SNACKTIME BATTLE
Trademark
Word
PENDING
Owner:
Serial:99151888
Filed:Apr 23, 2025
Classes:29, 30
Goods & Services
Corn-based snack foods; Potato-based snack foods
DORITOS TRIANGLE TRACKER
DORITOS TRIANGLE TRACKER
Service Mark
Word
PENDING
Owner:
Serial:99070637
Filed:Mar 6, 2025
Classes:41
Goods & Services
Entertainment services, namely, conducting contests; Providing non-downloadable videos in the field of entertainment via a website; "TRIANGLE"
FRITOS HOOPS
FRITOS HOOPS
Trademark
Word
PENDING
Owner:
Serial:99070466
Filed:Mar 6, 2025
Classes:30
Goods & Services
Corn-based snack foods
ONE POP AT A TIME!
ONE POP AT A TIME!
Trademark
Word
REGISTERED
Owner:
Serial:99070245
Filed:Mar 6, 2025
Classes:29
Registration:8092387
Registered:Jan 6, 2026
Goods & Services
Vegetable-based snack food; Potato-based snack foods
TASTE THE NIGHT
TASTE THE NIGHT
Trademark
Word
REGISTERED
Owner:
Serial:99070628
Filed:Mar 6, 2025
Classes:30
Registration:7836234
Registered:Jun 17, 2025
Goods & Services
Corn-based snack foods
ROLD GOLD
ROLD GOLD
Trademark
Combined
REGISTERED
Owner:
Serial:99066173
Filed:Mar 4, 2025
Classes:30
Registration:7836230
Registered:Jun 17, 2025
Goods & Services
Pretzels
FUNYUNS
FUNYUNS
Trademark
Stylized
PENDING
Owner:
Serial:99038979
Filed:Feb 12, 2025
Classes:29, 30
Goods & Services
Corn-based snack foods; Potato-based snack foods; Meat-based snack foods
FUNYUNS
FUNYUNS
Trademark
Stylized
PENDING
Owner:
Serial:99031162
Filed:Feb 6, 2025
Classes:29
Goods & Services
Potato-based snack foods; Meat-based snack foods
FUNYUNS
FUNYUNS
Trademark
Word
PENDING
Owner:
Serial:99020871
Filed:Jan 28, 2025
Classes:29
Goods & Services
Meat-based snack foods; Potato-based snack foods
MERCADO BY TOSTITOS
MERCADO BY TOSTITOS
Trademark
Word
PENDING
Owner:
Serial:98942568
Filed:Jan 7, 2025
Classes:29, 30
Goods & Services
Tortilla shells; Corn-based snack foods; Rice; Salsa; Tostadas; Prepared meals consisting primarily of pasta or rice; Taco seasonings; Tortillas; Taco sauce; Processed beans; Dairy-based dips; Cheese dips
TOSTITOS MERCADO
TOSTITOS MERCADO
Trademark
Word
PENDING
Owner:
Serial:98942309
Filed:Jan 7, 2025
Classes:29, 30
Goods & Services
Tortilla shells; Corn-based snack foods; Rice; Prepared meals consisting primarily of pasta or rice; Salsa; Tostadas; Taco seasonings; Tortillas; Taco sauce; Processed beans; Dairy-based dips; Cheese dips; "MERCADO"
DORITOS BOLD CREATIVE FUTURES
DORITOS BOLD CREATIVE FUTURES
Service Mark
Word
PENDING
Owner:
Serial:98886339
Filed:Dec 5, 2024
Classes:41
Goods & Services
Educational services, namely, conducting programs for mentoring creative leaders through hands-on experience, real-world projects in the field of media, design and content creation
DORITOS GOLDEN SRIRACHA
DORITOS GOLDEN SRIRACHA
Trademark
Word
REGISTERED
Owner:
Serial:98886807
Filed:Dec 5, 2024
Classes:30
Registration:7882363
Registered:Aug 5, 2025
Goods & Services
Corn-based snack foods; "GOLDEN SRIRACHA"
TRICK OR TREATOS
TRICK OR TREATOS
Trademark
Word
PENDING
Owner:
Serial:98887806
Filed:Dec 5, 2024
Classes:30
Goods & Services
Corn-based snack foods
ARTISAN RECIPES BY TOSTITOS
ARTISAN RECIPES BY TOSTITOS
Trademark
Word
PENDING
Owner:
Serial:98861778
Filed:Nov 19, 2024
Classes:29, 30
Goods & Services
Salsa; Corn-based snack foods; Dips; "ARTISAN RECIPES"
NEW RESOLUTIONS BIG REWARDS
NEW RESOLUTIONS BIG REWARDS
Trademark
Word
PENDING
Owner:
Serial:98835356
Filed:Nov 4, 2024
Classes:29, 30
Goods & Services
Corn-based snack foods; Multigrain-based snack foods; Potato-based snack foods
SPRING SNACK-VENTURES
SPRING SNACK-VENTURES
Trademark
Word
PENDING
Owner:
Serial:98832530
Filed:Nov 1, 2024
Classes:29, 30
Goods & Services
Corn-based snack foods; Multigrain-based snack foods; Pork rinds; Potato-based snack foods
MADE FOR DIPPING
MADE FOR DIPPING
Trademark
Word
PENDING
Owner:
Serial:98829123
Filed:Oct 30, 2024
Classes:29, 30
Goods & Services
Salsa; Corn-based snack foods; Dips
DORITOS TWISTED QUESO
DORITOS TWISTED QUESO
Trademark
Word
ABANDONED
Owner:
Serial:98818285
Filed:Oct 24, 2024
Classes:30
Goods & Services
Corn-based snack foods; "QUESO"
DON’T FORGET THE CHIPS & DIPS
DON’T FORGET THE CHIPS & DIPS
Trademark
Word
REGISTERED
Owner:
Serial:98771602
Filed:Sep 26, 2024
Classes:29, 30
Registration:7842217
Registered:Jun 24, 2025
Goods & Services
Corn-based snack foods; Salsa; Potato-based snack foods; Snack dips
CHEETOS STARS
CHEETOS STARS
Trademark
Word
PENDING
Owner:
Serial:98764937
Filed:Sep 23, 2024
Classes:30
Goods & Services
Corn-based snack foods; "STARS"
SUMMERTIME RANCH
SUMMERTIME RANCH
Trademark
Word
ABANDONED
Owner:
Serial:98764935
Filed:Sep 23, 2024
Classes:30
Goods & Services
Corn-based snack foods
SIMPLY
SIMPLY
Trademark
Combined
PENDING
Owner:
Serial:98747968
Filed:Sep 12, 2024
Classes:29, 30
Goods & Services
Pasta; Salsa; Cheese-flavored corn snacks; Corn-based snack foods; Packaged meal kits consisting primarily of pasta or rice; Tortilla chips; Potato-based snack foods; Vegetable-based snack foods
TOSTITOS ARTISAN RECIPES
TOSTITOS ARTISAN RECIPES
Trademark
Word
PENDING
Owner:
Serial:98732486
Filed:Sep 4, 2024
Classes:30
Goods & Services
Corn-based snack foods; Tortilla chips; "ARTISAN RECIPES"
KURKURE
KURKURE
Trademark
Combined
PENDING
Owner:
Serial:98721238
Filed:Aug 28, 2024
Classes:30
Goods & Services
Corn-based snack foods; "KURKURE"
TOSTITOS CANTINA
TOSTITOS CANTINA
Trademark
Word
PENDING
Owner:
Serial:98721515
Filed:Aug 28, 2024
Classes:29, 30
Goods & Services
Rice; Salsa; Tortillas; Tostadas; Corn-based snack foods; Taco sauce; Taco seasonings; Tortilla shells; Prepared meals consisting primarily of pasta or rice; Cheese dips; Dairy-based dips; Processed beans
FUN YOU FEEL GOOD ABOUT
FUN YOU FEEL GOOD ABOUT
Trademark
Word
REGISTERED
Owner:
Serial:98685081
Filed:Aug 6, 2024
Classes:29, 30
Registration:8070714
Registered:Dec 16, 2025
Goods & Services
Pasta; Cheese-flavored corn snacks; Corn-based snack foods; Packaged meal kits consisting primarily of pasta or rice; Tortilla chips; Potato-based snack foods; Vegetable-based snack foods
FLAVORFUL TWISTY CRUNCHY
FLAVORFUL TWISTY CRUNCHY
Trademark
Word
REGISTERED
Owner:
Serial:98631598
Filed:Jul 3, 2024
Classes:30
Registration:7626510
Registered:Dec 24, 2024
Goods & Services
"FLAVORFUL" and "CRUNCHY"
THE OFFICIAL COOKIE OF SANTA CLAUS
THE OFFICIAL COOKIE OF SANTA CLAUS
Trademark
Word
PENDING
Owner:
Serial:98629330
Filed:Jul 2, 2024
Classes:30
Goods & Services
Cookies
HOPPIN' CHEESE BALLS
HOPPIN' CHEESE BALLS
Trademark
Word
PENDING
Owner:
Serial:98627172
Filed:Jul 1, 2024
Classes:30
Goods & Services
Corn-based snack foods with cheese flavor; CHEESE BALLS
SNOWY CHEESE BALLS
SNOWY CHEESE BALLS
Trademark
Word
REGISTERED
Owner:
Serial:98626906
Filed:Jul 1, 2024
Classes:30
Registration:7878076
Registered:Aug 5, 2025
Goods & Services
Corn-based snack foods; CHEESE BALLS
LATE NIGHT
LATE NIGHT
Trademark
Word
REGISTERED
Owner:
Serial:98612364
Filed:Jun 21, 2024
Classes:30
Registration:7552561
Registered:Oct 29, 2024
Goods & Services
Corn-based snack foods
SNOWGLOBES
SNOWGLOBES
Trademark
Word
ABANDONED
Owner:
Serial:98480210
Filed:Apr 2, 2024
Classes:30
Goods & Services
Corn-based snack foods
DO US A FLAVOR
DO US A FLAVOR
Trademark
Word
REGISTERED
Owner:
Serial:98458615
Filed:Mar 20, 2024
Classes:29
Registration:8070438
Registered:Dec 16, 2025
Goods & Services
Potato-based snack foods
F
F
Trademark
Stylized
REGISTERED
Owner:
Serial:98440312
Filed:Mar 8, 2024
Classes:30
Registration:8015250
Registered:Nov 4, 2025
Goods & Services
Corn-based snack foods
FLAVORS FOR DAYS
FLAVORS FOR DAYS
Trademark
Word
REGISTERED
Owner:
Serial:98440965
Filed:Mar 8, 2024
Classes:29
Registration:7552512
Registered:Oct 29, 2024
Goods & Services
Potato-based snack foods
G
G
Trademark
Combined
PENDING
Owner:
Serial:98440185
Filed:Mar 8, 2024
Classes:30
Goods & Services
Cookies
DORITOS BLAZE
DORITOS BLAZE
Trademark
Word
PENDING
Owner:
Serial:98421666
Filed:Feb 26, 2024
Classes:30
Goods & Services
Corn-based snack foods
MINIS
MINIS
Trademark
Stylized
REGISTERED
Owner:
Serial:98388031
Filed:Feb 2, 2024
Classes:30
Registration:7682712
Registered:Feb 4, 2025
Goods & Services
Cheese-flavored puffed corn snacks; Corn-based snack foods; Multigrain-based snack foods; Puffed corn snacks
DORITOS DINAMITA
DORITOS DINAMITA
Trademark
Combined
REGISTERED
Owner:
Serial:98387208
Filed:Feb 1, 2024
Classes:30
Registration:7641603
Registered:Jan 7, 2025
Goods & Services
Corn-based snack foods; Tortilla chips
DORITOS DINAMITA STICKS
DORITOS DINAMITA STICKS
Trademark
Combined
ABANDONED
Owner:
Serial:98387142
Filed:Feb 1, 2024
Classes:30
JACKED
JACKED
Trademark
Word
PENDING
Owner:
Serial:98384663
Filed:Jan 31, 2024
Classes:30
Goods & Services
Corn-based snack foods; Tortilla chips
THE FUN'S INSIDE
THE FUN'S INSIDE
Trademark
Word
REGISTERED
Owner:
Serial:98343665
Filed:Jan 5, 2024
Classes:29, 30
Registration:7908234
Registered:Aug 19, 2025
Goods & Services
Corn-based snack foods; Potato-based snack foods
GRANDMA'S BAKIN' LOVE SINCE 1914
GRANDMA'S BAKIN' LOVE SINCE 1914
Trademark
Combined
REGISTERED
Owner:
Serial:98313451
Filed:Dec 13, 2023
Classes:30
Registration:7639543
Registered:Jan 7, 2025
Goods & Services
Cookies; SINCE 1914
SAY HELLO TO SWICY
SAY HELLO TO SWICY
Trademark
Word
REGISTERED
Owner:
Serial:98302929
Filed:Dec 7, 2023
Classes:29
Registration:7551393
Registered:Oct 29, 2024
Goods & Services
Potato-based snack foods
SWICY
SWICY
Trademark
Word
ABANDONED
Owner:
Serial:98302149
Filed:Dec 6, 2023
Classes:29
NO ONE POTATOES LIKE LAY'S
NO ONE POTATOES LIKE LAY'S
Trademark
Word
ABANDONED
Owner:
Serial:98290261
Filed:Nov 29, 2023
Classes:29
Goods & Services
Potato-based snack foods
EAT BRIGHT
EAT BRIGHT
Trademark
Word
REGISTERED
Owner:
Serial:98270142
Filed:Nov 14, 2023
Classes:30
Registration:7941237
Registered:Sep 9, 2025
Goods & Services
Multigrain-based snack foods
FLAVOR THAT HITS HOME
FLAVOR THAT HITS HOME
Trademark
Word
REGISTERED
Owner:
Serial:98268931
Filed:Nov 14, 2023
Classes:29
Registration:7883821
Registered:Aug 5, 2025
Goods & Services
Potato-based snack foods

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