Point of View, Inc. logo

Point of View, Inc.

31 Live Marks
41 on record
Corp.
First Filed:Mar 10, 1975Latest Filed:Oct 6, 2026Address:245 Fifth Avenue, 11th Floor, New York, NY 10016, US

Portfolio Overview

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1

Top Classes

Class 3
Cosmetics & Cleaning Products
31(76%)
Class 25
Clothing, Footwear & Headgear
6(15%)
Class 9
Electronics, Software & Scientific Equipment
4(10%)

TTAB Proceedings

No litigation activity

Top Firms

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Trademark Activity Timeline(1982 – 2026)

Trademark Portfolio

42 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
COVER IT
COVER IT
Trademark
Word
PENDING
Owner:
Serial:50146134
Filed:Oct 6, 2026
Classes:3
Description: Cosmetics
FILTER IT
FILTER IT
Trademark
Word
PENDING
Owner:
Serial:50146119
Filed:Oct 6, 2026
Classes:3
Description: Foundation
HYDROCOLLOID TECHNOLOGY
HYDROCOLLOID TECHNOLOGY
Trademark
Word
PENDING
Owner:
Serial:50024688
Filed:Jul 31, 2026
Classes:3
Description: Chemical compounds sold as components of cosmetics; Ingredients sold as an integral component of cosmetics, namely, cosmetic ingredient complex composed of film formers, sodium hyaluronate and elastomer network sold as an integral component of non-medicated skin care preparations
PATCH IT
PATCH IT
Trademark
Word
PENDING
Owner:
Serial:50024607
Filed:Jul 31, 2026
Classes:3
Description: Cosmetics
SKINMEND BLEND COMPLEX
SKINMEND BLEND COMPLEX
Trademark
Word
PENDING
Owner:
Serial:50024701
Filed:Jul 31, 2026
Classes:3
Description: Chemical compounds sold as components of cosmetics; Ingredients sold as an integral component of cosmetics, namely, cosmetic ingredient complex composed of vitamins, peptides and ginseng root extract sold as an integral component of non-medicated skin care preparations
BLUR IT
BLUR IT
Trademark
Word
PENDING
Owner:
Serial:99707048
Filed:Mar 17, 2026
Classes:3
Description: Cosmetics
CHILL IT
CHILL IT
Trademark
Word
PENDING
Owner:
Serial:99707029
Filed:Mar 17, 2026
Classes:3
Description: Non-medicated skin care preparations
SNATCH IT
SNATCH IT
Trademark
Word
PENDING
Owner:
Serial:99707085
Filed:Mar 17, 2026
Classes:3
Description: Non-medicated skin care preparations
SPACKLE IT
SPACKLE IT
Trademark
Word
PENDING
Owner:
Serial:99707039
Filed:Mar 17, 2026
Classes:3
Description: Cosmetics
TRACE IT
TRACE IT
Trademark
Word
PENDING
Owner:
Serial:99707063
Filed:Mar 17, 2026
Classes:3
Description: Cosmetics
AMP IT
AMP IT
Trademark
Word
REGISTERED
Owner:
Serial:99573156
Filed:Dec 31, 2025
Classes:3
Registration:8214832
Registered:Apr 14, 2026
Description: Non-medicated lip care preparations
DRENCH IT
DRENCH IT
Trademark
Word
REGISTERED
Owner:
Serial:99573110
Filed:Dec 31, 2025
Classes:3
Registration:8214829
Registered:Apr 14, 2026
Description: Non-medicated skin care preparations
DRIP IT
DRIP IT
Trademark
Word
REGISTERED
Owner:
Serial:99573136
Filed:Dec 31, 2025
Classes:3
Registration:8214831
Registered:Apr 14, 2026
Description: Non-medicated skin care preparations
GLAZE IT
GLAZE IT
Trademark
Word
REGISTERED
Owner:
Serial:99573101
Filed:Dec 31, 2025
Classes:3
Registration:8214828
Registered:Apr 14, 2026
Description: Make-up primer
WHIP IT
WHIP IT
Trademark
Word
REGISTERED
Owner:
Serial:99573123
Filed:Dec 31, 2025
Classes:3
Registration:8214830
Registered:Apr 14, 2026
Description: Non-medicated skin care preparations
POINT OF VIEW
POINT OF VIEW
Service Mark
Word
REGISTERED
Owner:
Serial:99382343
Filed:Sep 9, 2025
Classes:41
Registration:8145424
Registered:Feb 17, 2026
Description: Providing on-line tutorial videos in the field of cosmetics and make-up application, not downloadable; Entertainment services, namely, providing a web site featuring photographic, audio, video and prose presentations featuring makeup tutorials, information about beauty products and techniques, and lifestyle commentary; Education services, namely, providing courses, classes, trainings, workshops, and non-downloadable instructional videos in the field of skin care and cosmetics and make-up application, skincare, make-up and cosmetic products, and distribution of course and educational materials in connection therewith
POV
POV
Service Mark
Word
PENDING
Owner:
Serial:99382329
Filed:Sep 9, 2025
Classes:41
Description: Providing on-line tutorial videos in the field of cosmetics and make-up application, not downloadable; Educational services, namely, providing courses, classes, trainings, workshops, and non-downloadable instructional videos in the fields of skin care and cosmetics and make-up application, skincare, makeup and cosmetic products, and distribution of course and educational materials in connection therewith; Entertainment services, namely, providing a web site featuring photographic, audio, video and prose presentations featuring makeup tutorials, information about beauty products and techniques, and lifestyle commentary
SNATCH IT TECHNOLOGY
SNATCH IT TECHNOLOGY
Trademark
Word
PENDING
Owner:
Serial:99382353
Filed:Sep 9, 2025
Classes:3
Description: Chemicals sold as components of cosmetics; Cosmetic ingredient complex composed of ceramides, peptides and sodium DNA sold as an integral component of non-medicated skincare preparations
BRONTOUR
BRONTOUR
Trademark
Word
ABANDONED
Owner:
Serial:99181865
Filed:May 13, 2025
Classes:3
Description: Cosmetics; Make-up
POV.
POV.
Trademark
Stylized
PENDING
Owner:
Serial:99089753
Filed:Mar 18, 2025
Classes:3
Description: Cosmetics; Make-up; Non-medicated skin care preparations
2X FERMENTVITAL COMPLEX
2X FERMENTVITAL COMPLEX
Trademark
Word
REGISTERED
Owner:
Serial:98714550
Filed:Aug 23, 2024
Classes:3
Registration:8357291
Registered:Jul 21, 2026
Description: Chemical compounds sold as components of cosmetics; Ingredients sold as an integral component of cosmetics.
ALCHEM MIST TECHNOLOGY
ALCHEM MIST TECHNOLOGY
Trademark
Word
ABANDONED
Owner:
Serial:98714584
Filed:Aug 23, 2024
Classes:3
Description: Chemical compounds sold as components of cosmetics; Ingredients sold as an integral component of cosmetics.
BARRIERBOLSTER TECHNOLOGY
BARRIERBOLSTER TECHNOLOGY
Trademark
Word
PENDING
Owner:
Serial:98714632
Filed:Aug 23, 2024
Classes:3
Description: Chemicals sold as components of cosmetics; Cosmetic ingredient complex composed of ectoin, shea butter and glycerin sold as integral components of non-medicated skin care preparations
ELASTIN GLOW TECHNOLOGY
ELASTIN GLOW TECHNOLOGY
Trademark
Word
REGISTERED
Owner:
Serial:98714645
Filed:Aug 23, 2024
Classes:3
Registration:8381829
Registered:Aug 4, 2026
Description: Chemicals sold as components of cosmetics; Cosmetic ingredient complex composed of mango butter, shea butter, cupuacu butter, argan oil, and hyaluronic filling spheres sold as an integral component of non-medicated skincare preparations
GRIPPING GLAZE TECHNOLOGY
GRIPPING GLAZE TECHNOLOGY
Trademark
Word
REGISTERED
Owner:
Serial:98714565
Filed:Aug 23, 2024
Classes:3
Registration:8276092
Registered:May 26, 2026
Description: Chemical compounds sold as components of cosmetics; Ingredients sold as an integral component of cosmetics, namely, cosmetic ingredient complex composed of vitamins, humectants, water-soluble polymers, and naturally-occurring organic compounds sold as an integral component of non-medicated skincare preparations
HYDRARESERVOIR TECHNOLOGY
HYDRARESERVOIR TECHNOLOGY
Trademark
Word
PENDING
Owner:
Serial:98714616
Filed:Aug 23, 2024
Classes:3
Description: Chemicals sold as components of cosmetics; Cosmetic ingredient complex composed of squalane, glycerin and panthenol sold as an integral component of non-medicated skincare preparations
MEGAMIRRORED MOLECULAR COMPLEX
MEGAMIRRORED MOLECULAR COMPLEX
Trademark
Word
REGISTERED
Owner:
Serial:98714664
Filed:Aug 23, 2024
Classes:3
Registration:8381830
Registered:Aug 4, 2026
Description: Chemicals sold as components of cosmetics; Cosmetic ingredient complex composed of panthenol, niacinamide and hyaluronic acid sold as an integral component of non-medicated skincare preparations
POINT OF VIEW
POINT OF VIEW
Trademark
Word
REGISTERED
Owner:
Serial:98458998
Filed:Mar 20, 2024
Classes:3
Registration:8356682
Registered:Jul 21, 2026
Description: Cosmetics; Make-up
POINT OF VIEW
POINT OF VIEW
Trademark
Word
REGISTERED
Owner:
Serial:98977267
Filed:Mar 20, 2024
Classes:3
Registration:8180661
Registered:Mar 17, 2026
Description: Non-medicated skin care preparations
POINT OF VIEW BEAUTY
POINT OF VIEW BEAUTY
Trademark
Word
PENDING
Owner:
Serial:98459032
Filed:Mar 20, 2024
Classes:3
Description: Cosmetics; Make-up; Non-medicated skin care preparations
P.O.V.
P.O.V.
Trademark
Word
PENDING
Owner:
Serial:98458973
Filed:Mar 20, 2024
Classes:3
Description: Non-medicated skin care preparations
POV
POV
Trademark
Word
REGISTERED
Owner:
Serial:98978513
Filed:Mar 20, 2024
Classes:3
Registration:8358931
Registered:Jul 21, 2026
Description: Cosmetics; Make-up
P.O.V. BEAUTY
P.O.V. BEAUTY
Trademark
Word
PENDING
Owner:
Serial:98458991
Filed:Mar 20, 2024
Classes:3
Description: Cosmetics; Make-up; Non-medicated skin care preparations
WIZZBANG GAMES
WIZZBANG GAMES
Trademark
Word
ABANDONED
Owner:
Serial:78426307
Filed:May 27, 2004
Classes:9
Description: "GAMES"
MOTIONOCITY
MOTIONOCITY
Trademark
Word
CANCELLED
Owner:
Serial:78245091
Filed:May 2, 2003
Classes:9
Registration:2919950
Registered:Jan 18, 2005
75733599
75733599
Trademark
Design
CANCELLED
Owner:
Serial:75733599
Filed:Jun 21, 1999
Classes:9, 25
Registration:2610149
Registered:Aug 20, 2002
Description: COMPUTER GAME SOFTWARE AND INSTRUCTIONAL MANUALS SOLD AS A UNIT; CLOTHING, NAMELY T-SHIRTS, SWEATSHIRTS, HATS, BLOUSES, JACKETS, PANTS, UNDERGARMENTS, SOCKS AND SWEATERS
DEUCE
DEUCE
Trademark
Word
ABANDONED
Owner:
Serial:75732939
Filed:Jun 21, 1999
Classes:9, 25
Description: COMPUTER SOFTWARE FEATURING GAMES; CLOTHING, NAMELY T-SHIRTS, SWEATSHIRTS, HATS, BLOUSES, JACKETS, PANTS, UNDERGARMENTS, SOCKS AND SWEATERS
PAUL TREVER
PAUL TREVER
Trademark
Word
ABANDONED
Owner:
Serial:73365967
Filed:May 24, 1982
Classes:25
Description: WOMEN'S DRESSES, COATS, SKIRTS, BLOUSES,KNIT BLOUISES AND SLACKS
POV
POV
Trademark
Word
CANCELLED
Owner:
Serial:73365966
Filed:May 24, 1982
Classes:25
Registration:1250452
Registered:Sep 6, 1983
Description: Women's Dresses, Coats, Jackets, Skirts, Shirts, Blouses, Sweaters, Slacks, Pants, Suits, Beachwear, Rainwear, Neckwear and Belts
COURTNEY
COURTNEY
Trademark
Word
ABANDONED
Owner:
Serial:73363649
Filed:May 10, 1982
Classes:25
Description: WOMEN'S DRESSES, COATS, JACKETS, SKIRTS,SHIRTS, BLOUSES, SWEATERS, SLACKS, PANTS, SUITS, BEACHWEAR, RAINWEAR, NECKWEAR AND BELTS
ERNST ENGEL
ERNST ENGEL
Trademark
Word
EXPIRED
Owner:
Serial:73046283
Filed:Mar 10, 1975
Classes:25
Registration:1063927
Registered:Apr 19, 1977
Description: MEN'S AND WOMEN'S COATS, JACKETS, SKIRTS, SWEATERS, SLACKS, PANTS, SUITS AND RAINWEAR
POINT OF VIEW
POINT OF VIEW
Trademark
Word
Previous
EXPIRED
Owner:
Serial:72394698
Filed:Jun 14, 1971
Classes:25, 39
Registration:0940540
Registered:Aug 8, 1972
Description: WOMEN'S DRESSES, COATS, SLACKS, SKIRTS, PANTS, SUITS, JACKETS, SWEATERS, SHIRTS, BLOUSES, BEACHWEAR, NECKWEAR, RAINWEAR, AND BELTS