Description: Class 9: Downloadable data files and data sets in the field of retail consumer data; downloadable data sets in the field of retail consumer data, namely, location, visitation, transaction, and advertising performance data; downloadable data sets, namely, audience segmentation data; digital media display networks comprised of electronic display screens, digital signage hardware, media players, and content management controllers for use in shopping centers; electronic display panels for digital advertising and promotional content in shopping centers; interactive digital kiosks comprising touchscreen displays, computers, and network connectivity hardware for advertising, wayfinding, and consumer engagement in shopping malls
Class 35: Advertising, marketing, promotional, media planning, media buying, and media placement services for others; operating a retail media network and commerce media platform for advertisers, brands, retailers, merchants, and service providers; dissemination of advertising for others through digital, mobile, online, social media, retail, in-store, out-of-home, digital out-of-home, experiential, sponsorship, and location-based advertising channels; audience development, audience targeting, customer acquisition, customer engagement, and customer relationship marketing services; administration of advertising, marketing, sponsorship, and promotional programs for others; providing advertising campaign management, optimization, and activation services; providing consumer analytics, audience analytics, market research, market intelligence, consumer behavior information, visitation analytics, advertising measurement, attribution measurement, marketing performance measurement, and business data analysis for advertising and marketing purposes; business consulting services relating to advertising, marketing, retail media networks, commerce media, audience activation, consumer engagement, and advertising effectiveness; advertising services, namely, promoting the goods and services of others via on-site display advertising at retail shopping centers and off-site digital media advertising; administration of an advertising program for merchants at retail shopping centers whereby merchants are provided consumer behavior data to utilize in creating and customizing media advertising plans; providing audience segmentation services for advertising and marketing purposes; providing curated and modeled audience segments for use in targeted advertising campaigns; facilitating the selection and activation of audience segments across digital advertising platforms; digital advertising services
Class 42: Providing temporary use of online non-downloadable software for advertising and marketing campaign planning, management, activation, delivery, optimization, measurement, reporting, and analysis; providing temporary use of online non-downloadable software for audience segmentation, audience targeting, consumer analytics, consumer insights, attribution measurement, visitation analytics, advertising effectiveness measurement, and marketing performance analysis; software as a service (SaaS) services featuring software for collecting, analyzing, visualizing, managing, and reporting consumer, audience, location, visitation, transaction, and advertising performance data; providing online platforms featuring technology for managing retail media network and commerce media advertising campaigns; providing temporary use of online, non-downloadable software programs for merchants at retail shopping centers for accessing consumer data to utilize in creating and customizing media advertising plans
