THE ST. JOE COMPANY logo

THE ST. JOE COMPANY

314 Marks
Corp.
First Filed:Apr 17, 1998Latest Filed:Jan 9, 2026Address:130 Richard Jackson Blvd., Suite 200, Panama City Beach, FL 32407

Portfolio Overview

Registered
120(38%)
Pending
9(3%)
Dead
185(59%)
Previous
4

Top Classes

Class 36
Insurance, Financial Services & Real Estate
70(22%)
Class 41
Education and Entertainment
67(21%)
Class 37
Construction and Repair
61(19%)

TTAB Proceedings

Total Proceedings
28
As Plaintiff
22(79%)
As Defendant
6(21%)

Top Firms

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302
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9
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1

Trademark Activity Timeline(1998 – 2026)

Trademark Portfolio

318 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
WATERSOUND
WATERSOUND
Service Mark
Word
PENDING
Owner:
Serial:99586342
Filed:Jan 9, 2026
Classes:35
Goods & Services
Class 035: Advertising services
CAMP CREEK
CAMP CREEK
Trademark
Word
PENDING
Owner:
Serial:99552324
Filed:Dec 17, 2025
Classes:25
Goods & Services
Class 025: Shirts; Sweaters; Sweat shirts
WATERSOUND CLUB
WATERSOUND CLUB
Trademark
Word
PENDING
Owner:
Serial:99552321
Filed:Dec 17, 2025
Classes:25
Goods & Services
Class 025: Shirts; Sweatshirts; Sweaters; Headwear; Visors being headwear; Caps being headwear
WRE RELAX, YOU'RE HOME
WRE RELAX, YOU'RE HOME
Service Mark
Stylized
PENDING
Owner:
Serial:99397038
Filed:Sep 17, 2025
Classes:36
Goods & Services
Class 036: Real estate listing; Providing real estate listings and real estate information via a website; Providing information in the field of real estate; Real estate agency services; Real estate brokerage services
PIER PARK CITY CENTER
PIER PARK CITY CENTER
Service Mark
Combined
PENDING
Owner:
Serial:99263650
Filed:Jul 2, 2025
Classes:36
Goods & Services
Providing shopping center services to consumers in one location so as to offer access to a variety of stores with consumer products and services; Real estate management; Shopping center services, namely, rental of shopping center space; Real estate management services relating to shopping centers; No claim is made to the exclusive right to use CITY CENTER, apart from the mark as shown.
FISH OUT OF WATER
FISH OUT OF WATER
Service Mark
Combined
REGISTERED
Owner:
Serial:99247148
Filed:Jun 23, 2025
Classes:43
Registration:8117532
Registered:Jan 27, 2026
Goods & Services
Restaurant services
PIER PARK CITY CENTER
PIER PARK CITY CENTER
Service Mark
Word
PENDING
Owner:
Serial:99191942
Filed:May 19, 2025
Classes:36
Goods & Services
Providing shopping center services to consumers in one location so as to offer access to a variety of stores with consumer products and services; Real estate management; Shopping center services, namely, rental of shopping center space; Real estate management services relating to shopping centers; CITY CENTER
NO ORDINARY JOE
NO ORDINARY JOE
Service Mark
Word
REGISTERED
Owner:
Serial:99008220
Filed:Jan 17, 2025
Classes:36
Registration:7949986
Registered:Sep 16, 2025
Goods & Services
Providing educational scholarships
ST JOE
ST JOE
Service Mark
Combined
REGISTERED
Owner:
Serial:98957584
Filed:Jan 13, 2025
Classes:36
Registration:7948049
Registered:Sep 16, 2025
Goods & Services
Providing grants to nonprofit organizations; Providing educational scholarships
ST JOE
ST JOE
Service Mark
Word
REGISTERED
Owner:
Serial:98957591
Filed:Jan 13, 2025
Classes:36
Registration:7948052
Registered:Sep 16, 2025
Goods & Services
Providing grants to nonprofit organizations; Providing educational scholarships
WATERSOUND CLUB
WATERSOUND CLUB
Service Mark
Word
PENDING
Owner:
Serial:98606122
Filed:Jun 18, 2024
Classes:41
Goods & Services
Conducting fitness and personal training classes; personal trainer services; CLUB
WATERSOUND CURRENTS
WATERSOUND CURRENTS
Trademark
Word
REGISTERED
Owner:
Serial:98201395
Filed:Sep 28, 2023
Classes:9
Registration:7548628
Registered:Oct 29, 2024
Goods & Services
Downloadable electronic newsletters featuring community and cultural events and information | Providing information related to community and cultural events
WATERSOUND CLUB
WATERSOUND CLUB
Service Mark
Word
REGISTERED
Owner:
Serial:98195878
Filed:Sep 25, 2023
Classes:43
Registration:7495104
Registered:Sep 3, 2024
Goods & Services
Class 043: Restaurant and bar services
WATERCOLOR
WATERCOLOR
Trademark
Word
REGISTERED
Owner:
Serial:98184107
Filed:Sep 18, 2023
Classes:33
Registration:7591613
Registered:Dec 3, 2024
Goods & Services
Wine
WATERSOUND LIFESTYLE
REGISTERED
Owner:
Serial:98184033
Filed:Sep 18, 2023
Classes:16, 41
Registration:7499823
Registered:Sep 10, 2024
Goods & Services
Class 016: Printed magazines featuring community and cultural events and information; Class 041: Providing on-line non-downloadable general feature magazines; providing on-line non-downloadable magazines featuring cultural and community information and events
PIER PARK
PIER PARK
Service Mark
Word
PENDING
Owner:
Serial:97729098
Filed:Dec 22, 2022
Classes:36, 43
Goods & Services
Real estate time sharing; Vacation time sharing, namely, time-share property management services; "PARK"; Vacation time sharing, namely, rental of vacation accommodations
WATERSOUND ORIGINS CROSSINGS
REGISTERED
Owner:
Serial:97648734
Filed:Oct 26, 2022
Classes:36
Registration:7093581
Registered:Jun 27, 2023
Goods & Services
Management of apartments; Rental of apartments in an apartment community | Providing facilities for recreation activities
WATERSOUND
WATERSOUND
Service Mark
Word
PENDING
Owner:
Serial:97596770
Filed:Sep 19, 2022
Classes:35, 37, 39
Goods & Services
Rental of electric motorized golf carts; Repair and maintenance of electric golf carts; Retail store services featuring electric golf carts
CAMP CREEK INN
CAMP CREEK INN
Service Mark
Word
ABANDONED
Owner:
Serial:97585050
Filed:Sep 9, 2022
Classes:43
Goods & Services
"INN"
CAMP CREEK INN
CAMP CREEK INN
Service Mark
Word
ABANDONED
Owner:
Serial:97584803
Filed:Sep 9, 2022
Classes:41
Goods & Services
"INN"
WATERSOUND
WATERSOUND
Service Mark
Combined
REGISTERED
Owner:
Serial:97570903
Filed:Aug 30, 2022
Classes:37
Registration:7093505
Registered:Jun 27, 2023
Goods & Services
Land development services, namely, planning and laying out of residential and/or commercial communities; Real estate development; Real estate site selection
PIER PARK CROSSINGS
PIER PARK CROSSINGS
Service Mark
Word
REGISTERED
Owner:
Serial:97535072
Filed:Aug 4, 2022
Classes:36, 41
Registration:7093450
Registered:Jun 27, 2023
Goods & Services
Class 036: Management of apartments; Rental of apartments in an apartment community; Class 041: Providing facilities for recreation activities
WATERSOUND CLUB
WATERSOUND CLUB
Service Mark
Word
REGISTERED
Owner:
Serial:97472343
Filed:Jun 23, 2022
Classes:35, 41, 43, +1
Registration:7508618
Registered:Sep 17, 2024
Goods & Services
Class 035: Special event planning for business meeting purposes; providing facilities for business meetings; Class 041: Party and wedding reception planning, coordination and consultation services; wedding photography services; special event planning for social and entertainment purposes; Class 043: Rental of banquet and social function facilities for special occasions, namely, weddings, anniversaries, business and private events; providing banquet and social function facilities for special occasions; catering services; providing social meeting, banquet and social function facilities; Class 045: Providing facilities for wedding ceremonies; wedding chapel services
WATERSOUND
WATERSOUND
Service Mark
Word
REGISTERED
Owner:
Serial:97400554
Filed:May 9, 2022
Classes:35, 43
Registration:7844772
Registered:Jun 24, 2025
Goods & Services
Providing independent living residences and independent living amenities facilities
WATERSOUND BEACH
WATERSOUND BEACH
Service Mark
Word
REGISTERED
Owner:
Serial:97312528
Filed:Mar 15, 2022
Classes:35
Registration:6949902
Registered:Jan 10, 2023
Goods & Services
Online and retail store services featuring a wide variety of consumer goods and gifts; online and retail store services featuring clothing, jewelry, household goods, pet accessories, fashion accessories and drinkware
ST JOE
ST JOE
Service Mark
Combined
REGISTERED
Owner:
Serial:97310983
Filed:Mar 14, 2022
Classes:36
Registration:7508409
Registered:Sep 17, 2024
Goods & Services
Medical real estate management services; medical real estate leasing services
ST JOE
ST JOE
Service Mark
Combined
REGISTERED
Owner:
Serial:97977310
Filed:Mar 14, 2022
Classes:37
Registration:7324217
Registered:Mar 5, 2024
Goods & Services
Real estate development of medical facilities
WATER SOUND BEACH
WATER SOUND BEACH
Service Mark
Combined
REGISTERED
Owner:
Serial:97311223
Filed:Mar 14, 2022
Classes:35
Registration:6949899
Registered:Jan 10, 2023
Goods & Services
Online and retail store services featuring a wide variety of consumer goods and gifts; online and retail store services featuring clothing, jewelry, household goods, pet accessories, fashion accessories and drinkware
JOE
JOE
Service Mark
Word
REGISTERED
Owner:
Serial:97307848
Filed:Mar 11, 2022
Classes:37
Registration:8052543
Registered:Dec 2, 2025
Goods & Services
Real estate development of medical facilities
JOE
JOE
Service Mark
Word
REGISTERED
Owner:
Serial:97978640
Filed:Mar 11, 2022
Classes:36
Registration:7517779
Registered:Sep 24, 2024
Goods & Services
Medical real estate management services; medical real estate leasing services
ST. JOE
ST. JOE
Service Mark
Word
REGISTERED
Owner:
Serial:97307688
Filed:Mar 11, 2022
Classes:36, 37
Registration:7819473
Registered:Jun 3, 2025
Goods & Services
Real estate development of medical facilities; Medical real estate management services; medical real estate leasing services
WATERCOLOR STORE
WATERCOLOR STORE
Service Mark
Combined
REGISTERED
Owner:
Serial:97298160
Filed:Mar 7, 2022
Classes:35
Registration:7313072
Registered:Feb 27, 2024
Goods & Services
Class 035: Online and retail store services featuring a wide variety of consumer goods and gifts; online and retail store services featuring clothing, jewelry, household goods, skin care products, pet accessories, fashion accessories and drinkware
CAMP CREEK
CAMP CREEK
Service Mark
Word
REGISTERED
Owner:
Serial:97267062
Filed:Feb 15, 2022
Classes:43
Registration:7489487
Registered:Aug 27, 2024
Goods & Services
Hotel accommodation services; resort hotel accommodation services
WATERCOLOR
WATERCOLOR
Service Mark
Word
REGISTERED
Owner:
Serial:97211433
Filed:Jan 10, 2022
Classes:43
Registration:6949704
Registered:Jan 10, 2023
Goods & Services
Restaurant and bar services
WATERSOUND INN
WATERSOUND INN
Service Mark
Word
REGISTERED
Owner:
Serial:97206178
Filed:Jan 6, 2022
Classes:43
Registration:6746900
Registered:May 31, 2022
Goods & Services
Class 043: Hotel accommodation services; Resort hotel accommodation services
WATERCOLOR
WATERCOLOR
Service Mark
Word
REGISTERED
Owner:
Serial:97191542
Filed:Dec 27, 2021
Classes:35
Registration:7350006
Registered:Apr 9, 2024
Goods & Services
Online and retail store services featuring a wide variety of consumer goods and gifts; online and retail store services featuring clothing, jewelry, household goods, skin care products, pet accessories, fashion accessories and drinkware
BREAKFAST POINT
BREAKFAST POINT
Service Mark
Word
REGISTERED
Owner:
Serial:97159495
Filed:Dec 7, 2021
Classes:44
Registration:7128391
Registered:Aug 1, 2023
Goods & Services
Emergency room medical services; physician services
WATERSOUND
WATERSOUND
Service Mark
Word
ABANDONED
Owner:
Serial:97158104
Filed:Dec 6, 2021
Classes:35
RUN WATERSOUND
RUN WATERSOUND
Trademark
Word
REGISTERED
Owner:
Serial:97085458
Filed:Oct 21, 2021
Classes:14
Registration:7724486
Registered:Mar 11, 2025
Goods & Services
Medals for use as awards; "RUN"
RUN WATERSOUND
RUN WATERSOUND
Trademark
Word
REGISTERED
Owner:
Serial:97086214
Filed:Oct 21, 2021
Classes:25
Registration:7724487
Registered:Mar 11, 2025
Goods & Services
Shirts; "RUN"
RUN WATERSOUND
RUN WATERSOUND
Service Mark
Word
REGISTERED
Owner:
Serial:97085335
Filed:Oct 21, 2021
Classes:41
Registration:6944868
Registered:Jan 3, 2023
Goods & Services
Class 041: Organizing and conducting athletic events, film festivals; organizing community cultural, arts, and sporting events
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Combined
REGISTERED
Owner:
Serial:97035538
Filed:Sep 20, 2021
Classes:41
Registration:7122696
Registered:Jul 25, 2023
Goods & Services
Providing facilities for recreation activities
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Combined
REGISTERED
Owner:
Serial:97035375
Filed:Sep 20, 2021
Classes:37
Registration:6944810
Registered:Jan 3, 2023
Goods & Services
Land development services, namely, planning and laying out of residential and/or commercial communities; Real estate development; Real estate site selection
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Combined
REGISTERED
Owner:
Serial:97033130
Filed:Sep 17, 2021
Classes:36
Registration:7225585
Registered:Nov 21, 2023
Goods & Services
Real estate management services
WATERSOUND VILLAS
WATERSOUND VILLAS
Service Mark
Word
ABANDONED
Owner:
Serial:90860453
Filed:Aug 2, 2021
Classes:37
WATERSOUND VILLAS
WATERSOUND VILLAS
Service Mark
Word
ABANDONED
Owner:
Serial:90857530
Filed:Jul 30, 2021
Classes:36
WATERSOUND ORIGINS
WATERSOUND ORIGINS
Service Mark
Word
ABANDONED
Owner:
Serial:90855456
Filed:Jul 29, 2021
Classes:35
PIER PARK CITY CENTER
PIER PARK CITY CENTER
Service Mark
Combined
REGISTERED
Owner:
Serial:90844514
Filed:Jul 23, 2021
Classes:36
Registration:7940422
Registered:Sep 9, 2025
Goods & Services
Real estate management; "CITY CENTER"
PIER PARK CITY CENTER
PIER PARK CITY CENTER
Service Mark
Word
ABANDONED
Owner:
Serial:90827580
Filed:Jul 14, 2021
Classes:36
Goods & Services
Real estate management; shopping center services, namely, rental of shopping center space; shopping center services, namely, real estate management services making available to consumers in one location access to a variety of stores offering a variety of consumer products and services; "CITY CENTER"
WATERSOUND FOUNTAINS
WATERSOUND FOUNTAINS
Service Mark
Word
ABANDONED
Owner:
Serial:90825598
Filed:Jul 13, 2021
Classes:35
WATERSOUND BEACH CLUB
WATERSOUND BEACH CLUB
Service Mark
Word
REGISTERED
Owner:
Serial:90788267
Filed:Jun 22, 2021
Classes:41
Registration:6746453
Registered:May 31, 2022
Goods & Services
"BEACH CLUB"
WATERSOUND GUEST HOUSE
WATERSOUND GUEST HOUSE
Service Mark
Word
ABANDONED
Owner:
Serial:90735195
Filed:May 26, 2021
Classes:43
WATERSOUND CLUB
WATERSOUND CLUB
Service Mark
Word
REGISTERED
Owner:
Serial:90724088
Filed:May 20, 2021
Classes:41
Registration:6944462
Registered:Jan 3, 2023
Goods & Services
Class 041: Providing facilities for recreation activities; Golf club services; Providing recreation facilities in the nature of beach and swimming pool facilities for participating members of a membership club
WATERSOUND CLUB
WATERSOUND CLUB
Service Mark
Word
REGISTERED
Owner:
Serial:90723944
Filed:May 20, 2021
Classes:35
Registration:7013368
Registered:Mar 28, 2023
Goods & Services
Class 035: Business administration of a membership program to provide program members with access to participating recreational, club, and resort facilities
WATERSOUND
WATERSOUND
Service Mark
Word
REGISTERED
Owner:
Serial:90702173
Filed:May 11, 2021
Classes:36
Registration:6937515
Registered:Dec 27, 2022
Goods & Services
Real estate management services; leasing of real estate; real estate management services in connection with retail shopping centers and office buildings; shopping center services, namely, rental of shopping center space
WATERSOUND BEACH HOUSE
WATERSOUND BEACH HOUSE
Service Mark
Word
ABANDONED
Owner:
Serial:90683610
Filed:Apr 30, 2021
Classes:43
Goods & Services
"BEACH HOUSE"
WATERCOLOR EXECUTIVE SUITES
REGISTERED
Owner:
Serial:90491563
Filed:Jan 27, 2021
Classes:36
Registration:6790872
Registered:Jul 12, 2022
Goods & Services
"EXECUTIVE SUITES"
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Word
REGISTERED
Owner:
Serial:90397955
Filed:Dec 21, 2020
Classes:36
Registration:7249788
Registered:Dec 19, 2023
Goods & Services
Real estate management services
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Word
REGISTERED
Owner:
Serial:90398086
Filed:Dec 21, 2020
Classes:37
Registration:6981117
Registered:Feb 14, 2023
Goods & Services
Land development services, namely, planning and laying out of residential and/or commercial communities; Real estate development; Real estate site selection
WATERSOUND CAMP CREEK
WATERSOUND CAMP CREEK
Service Mark
Word
REGISTERED
Owner:
Serial:90398207
Filed:Dec 21, 2020
Classes:41
Registration:7127772
Registered:Aug 1, 2023
Goods & Services
Providing facilities for recreation activities
WATERSOUND CLOSINGS & ESCROW
ABANDONED
Owner:
Serial:90397689
Filed:Dec 21, 2020
Classes:36
WATERSOUND CLOSINGS & ESCROW
ABANDONED
Owner:
Serial:90397742
Filed:Dec 21, 2020
Classes:45
Goods & Services
"CLOSINGS & ESCROW"
WATERSOUND TITLE
WATERSOUND TITLE
Service Mark
Word
ABANDONED
Owner:
Serial:90397660
Filed:Dec 21, 2020
Classes:36
WATERSOUND TITLE
WATERSOUND TITLE
Service Mark
Word
ABANDONED
Owner:
Serial:90397791
Filed:Dec 21, 2020
Classes:45
Goods & Services
"TITLE"
WATERSOUND TITLE AGENCY
WATERSOUND TITLE AGENCY
Service Mark
Word
ABANDONED
Owner:
Serial:90397838
Filed:Dec 21, 2020
Classes:45
Goods & Services
"TITLE AGENCY"
WATERSOUND TITLE AGENCY
WATERSOUND TITLE AGENCY
Service Mark
Word
ABANDONED
Owner:
Serial:90397710
Filed:Dec 21, 2020
Classes:36
WATERSOUND
WATERSOUND
Service Mark
Word
ABANDONED
Owner:
Serial:90389805
Filed:Dec 17, 2020
Classes:45
WATERSOUND
WATERSOUND
Service Mark
Word
REGISTERED
Owner:
Serial:90389725
Filed:Dec 17, 2020
Classes:36
Registration:7019607
Registered:Apr 4, 2023
Goods & Services
Insurance agency and brokerage services | Real estate settlement and closing services, namely, title searching, examining titles, researching title discrepancies, and providing assistance in curing title defects
WATERSOUND INSURANCE
WATERSOUND INSURANCE
Service Mark
Word
ABANDONED
Owner:
Serial:90389880
Filed:Dec 17, 2020
Classes:36
Goods & Services
"INSURANCE"
WATERSOUND INSURANCE AGENCY
ABANDONED
Owner:
Serial:90390379
Filed:Dec 17, 2020
Classes:36
Goods & Services
"INSURANCE AGENCY"
WATERSOUND INSURANCE COMPANY
ABANDONED
Owner:
Serial:90389901
Filed:Dec 17, 2020
Classes:36
Goods & Services
"INSURANCE COMPANY"
WATERSOUND TOWN CENTER
WATERSOUND TOWN CENTER
Service Mark
Word
ABANDONED
Owner:
Serial:90199747
Filed:Sep 22, 2020
Classes:37
Goods & Services
"TOWN CENTER"
WATERSOUND TOWN CENTER
WATERSOUND TOWN CENTER
Service Mark
Word
ABANDONED
Owner:
Serial:90199488
Filed:Sep 22, 2020
Classes:36
Goods & Services
"TOWN CENTER"
ST. JOE HOSPITALITY
ST. JOE HOSPITALITY
Service Mark
Word
ABANDONED
Owner:
Serial:88714325
Filed:Dec 4, 2019
Classes:39
Goods & Services
"HOSPITALITY"
ST. JOE HOSPITALITY
ST. JOE HOSPITALITY
Service Mark
Word
REGISTERED
Owner:
Serial:88714869
Filed:Dec 4, 2019
Classes:43
Registration:6449603
Registered:Aug 10, 2021
Goods & Services
Class 043: Resort services, namely, hotel, bar and restaurant services; resort hotel services; food and drink catering
ST. JOE HOSPITALITY
ST. JOE HOSPITALITY
Service Mark
Word
REGISTERED
Owner:
Serial:88714748
Filed:Dec 4, 2019
Classes:41
Registration:6598458
Registered:Dec 21, 2021
Goods & Services
Class 041: Golf club services; beach club services, namely, providing a membership club with beach and pool swimming facilities and providing facilities for recreation activities
ST. JOE HOSPITALITY
ST. JOE HOSPITALITY
Service Mark
Word
REGISTERED
Owner:
Serial:88713372
Filed:Dec 3, 2019
Classes:35
Registration:6598456
Registered:Dec 21, 2021
Goods & Services
Class 035: Administration of a membership program allowing members to utilize recreational, club and resort amenities and facilities at particular participating clubs
PIER PARK
PIER PARK
Service Mark
Word
ABANDONED
Owner:
Serial:88481124
Filed:Jun 20, 2019
Classes:36
Goods & Services
"PARK"
WATER·SOUND
WATER·SOUND
Service Mark
Combined
ABANDONED
Owner:
Serial:88390291
Filed:Apr 17, 2019
Classes:35
BEACH COW
BEACH COW
Service Mark
Word
REGISTERED
Owner:
Serial:88258293
Filed:Jan 11, 2019
Classes:43
Registration:6434979
Registered:Jul 27, 2021
Goods & Services
Class 043: Restaurant and bar services

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