Description: Class 35: Advertising, marketing, and promotional services; online advertising and marketing services; targeted marketing services for others using data analytics; healthcare professional segmentation and profiling for commercial or marketing purposes for medical and pharmaceutical marketing campaigns; media planning and media buying services for others; placement and dissemination of advertisements for others via digital media and computer networks; programmatic advertising services; online advertising network services, namely, matching advertisers with digital media inventory; healthcare professional audience targeting and segmentation for commercial, advertising, and marketing purposes; profiling of healthcare professionals for commercial and marketing purposes; providing business information and business data concerning healthcare professionals, including healthcare professional identity, specialty, credentials, affiliations, contact information, practice characteristics, and other professional attributes; provision of business data in the form of healthcare professional marketing and contact lists; Business data analysis; computerized database management; compilation and systemization of information into computer databases; Analyzing and compiling business data; business research and data analysis services in the field of healthcare professional information; Analyzing and compiling data for measuring the performance of advertising campaigns; advertising campaign optimization services.
Class 42: Software as a service (SaaS) services featuring software for the compilation, systemization, management, enrichment, segmentation, analysis, and activation of healthcare professional business and marketing data; platform as a service (PaaS) featuring computer software platforms for healthcare professional audience identification, profiling, segmentation, targeting, advertising activation, campaign management, frequency management, and measurement; Cloud computing services featuring software for behavioral targeting, healthcare professional profiling, audience segmentation, and market research for healthcare and pharmaceutical marketing; providing online non-downloadable software utilizing algorithms for profiling, segmenting, and analyzing healthcare professionals for commercial, advertising, and marketing purposes; Providing online non-downloadable software for data processing and generating market intelligence in the field of healthcare professional analytics; providing online non-downloadable cloud-based software that enables users to aggregate, query, analyze, and visualize healthcare claims data, healthcare provider classification codes, healthcare professional attributes, and marketing data for business and marketing analysis
