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Address
First Use Date
Feb 27, 2017
Filing Date
Feb 7, 2018
Registration Date
Oct 9, 2018
Goods
The mark consists of the stylized word "CERVEZA" curved at the top. Beneath is the stylized word "MODELO" and beneath "MODELO" is a design consisting of two concentric circles. In the center of the circles is a lion on an inverted triangle and superimposed in front of the triangle is a barrel. Within the space created by the concentric circles is the wording "CERVECERIA MODELO" in the top half and the term "MEXICO" appears at the base. A stylized depiction of two lions, each standing on their hind legs appears on both sides of the concentric circle design, each leaning against the design. The lions are shown standing on a ribbon that stretches across the mark. At the center of the ribbon is the stylized number "1925" with a stalk of wheat on either side. Behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of wheat. Within the wreath, partially obscured, is an image of a building with a flag at the top. Beneath the ribbon is the stylized word "CHELADA" and below "CHELADA" are the stylized words "TAMARINDO PICANTE", stacked. The "O" in "TAMARINDO" contains a pepper design, and "RI" in "TAMARINDO" is underlined.
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