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Address
First Use Date
Feb 25, 2019
Filing Date
Apr 3, 2018
Registration Date
Oct 22, 2019
Goods
The mark consists of the curved word "CERVEZA" in stylized red font with white and gray shading appearing above the word "MODELO" in stylized blue font outlined with white and gray shading; beneath the word "MODELO" is a design consisting of two concentric circles outlined in blue with a white background; the center of the circle is blue and contains a red and gray lion on an inverted red triangle and superimposed in front of the triangle is a brown and gray barrel; within the space created by the concentric circles is the wording "CERVECERIA MODELO" in stylized blue font in the top half and the term "MEXICO" in stylized blue font in the bottom half; a stylized depiction of two brown lions, each standing on their hind legs appears on either side of the concentric circle design, each leaning against the concentric circle design; the lions are shown standing on a brown ribbon that stretches underneath; at the center of the ribbon is the number "1925" in stylized dark brown font with a dark brown wheat stalk appearing on either side; behind the wording "CERVEZA" and "MODELO" is the image of a wreath made of two stalks of gray wheat; within the wreath, partially obscured, is an image of a gray building with a flag at the top; beneath the ribbon is the word "CHELADA" in stylized white font with gray specks appearing on the word; below the word "CHELADA" are the words "LIMON Y SAL" in stylized white font; within the letter "O" in the word "LIMON" is a depiction of a light green lemon sliced in half; above the letter "O" in the word "LIMON" is a stylized light green accent mark shaped like a droplet; the bottom half of the mark appears on a green background and transitions to a white background starting at the ribbon and lion designs.
The color(s) red, green, brown, dark brown, white, blue, gray and light green is/are claimed as a feature of the mark.
"CERVEZA", "CERVECERIA", "MEXICO", "LIMON Y SAL", "CHELADA" AND "1925"
How often are these words disclaimed in Class 32?
The English translation of "CERVEZA", "MODELO", "CERVECERIA" and "LIMON Y SAL" in the mark is "BEER", "MODEL", "BREWERY" and "LEMON AND SALT". The wording "CHELADA" has no meaning in a foreign language.
CERVEZA MODELO CERVECERIA MODELO MEXICO NINETEEN TWENTY FIVE CHELADA LIMON Y SAL
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