BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
RegisteredCombined Mark
•
Ownership
BC
Owner Name
Type: Organization / Non-profit Corporation
Address
225 North Michigan Avenue
Chicago, IL 60601
Critical Dates
First Use Date
Dec 31, 2019
Filing Date
Sep 13, 2019
Registration Date
Feb 7, 2023
Mark Descriptions
Goods
Class 9
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare
Services
Class 38
Telecommunication services, namely, transmission of podcasts
Class 35
Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy
Class 41
Educational services, namely, conducting programs, conferences, in-person educational forums, seminars, classes, workshops, town hall meetings in the nature of in-person educational forums, and listening sessions in the nature of in-person educational forums all in the fields of health, wellness, and healthcare...
Class 44
Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare
Mark Elements
Text Mark
BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
Category
Trademark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description
The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line.
Color Details
The color(s) blue, dark blue, white, black, and gray is/are claimed as a feature of the mark.
Design Search Codes
02.01.02
Men depicted as shadows or silhouettes of men02.01.31
Men, stylized, including men depicted in caricature form02.01.32
Astronauts (men)03.21.01
Caduceus24.01.02
Shields or crests with figurative elements contained therein or superimposed thereon24.13.02
Cross, Greek (equal sides)26.01.01
Circle carrier borders and background fields26.17.05
Bands, horizontalData source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
Change Address or Representation Form CAR | Feb 2, 2024 | Incoming | TICRS | 1 | XML | |
Notice of Registration-Notice NOTRG(8 KB) | Feb 7, 2023 | Outgoing | CMS | 1 | PDF | |
Registration Certificate ORC(370 KB) | Feb 7, 2023 | Outgoing | CMS | 1 | PDF | |
TRAM Snapshot of App at Pub for Oppostn (Part 1) PST | Jan 6, 2023 | TRAM Snapshot | TICRS | 2 | XML | |
TRAM Snapshot of App at Pub for Oppostn (Part 2) PST | Jan 6, 2023 | TRAM Snapshot | TICRS | 2 | JPEG | |
Notice of Acceptance of Statement of Use ASU | Jan 6, 2023 | Outgoing | TICRS | 1 | XML | |
ITU Unit Action (Part 1) IUA | Nov 30, 2022 | TRAM Snapshot | TICRS | 2 | XML | |
ITU Unit Action (Part 2) IUA | Nov 30, 2022 | TRAM Snapshot | TICRS | 2 | JPEG | |
ITU Unit Action (Part 1) IUA | Mar 29, 2022 | TRAM Snapshot | TICRS | 2 | XML | |
ITU Unit Action (Part 2) IUA | Mar 29, 2022 | TRAM Snapshot | TICRS | 2 | JPEG | |
ITU Extension Approval AER | Mar 29, 2022 | Outgoing | TICRS | 1 | XML | |
Statement of Use (Part 1) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | XML | |
Statement of Use (Part 2) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 3) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 4) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 5) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 6) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 7) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 8) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 9) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 10) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 11) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 12) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 13) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG | |
Statement of Use (Part 14) SOU | Mar 22, 2022 | Incoming | TICRS | 18 | JPEG |
AI AssessmentCached Mar 12, 2026, 06:13 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The mark BLUECROSS BLUESHIELD THE HEALTH OF AMERICA is a design mark featuring a blue cross with a white Vitruvian Man, a blue shield with a white Staff of Aesculapius outlined in white, black wording "BlueCross" over "BlueShield", a gray horizontal line, and dark blue wording "THE HEALTH OF AMERICA" below; "THE HEALTH OF AMERICA" and the Staff of Aesculapius are disclaimed. It covers downloadable reports, articles, infographics, and podcasts in class 009; public advocacy in class 035; podcast transmission in class 038; educational programs, seminars, and non-downloadable videos in class 041; and health information services in class 044, all related to health, wellness, and healthcare, with first use December 31, 2019. The mark is owned by Blue Cross and Blue Shield Association, an Illinois non-profit corporation. It is registered on the Principal Register since February 7, 2023.
Recent Activity
Filed September 13, 2019, the application faced a non-final office action in December 2019, followed by an examiner's amendment and approval in June 2020, leading to publication for opposition July 28, 2020, and issuance of a Notice of Allowance September 22, 2020. After multiple statement of use extensions, the statement of use was accepted January 5, 2023, resulting in registration February 7, 2023; the owner address and attorney of record changed February 2, 2024.
USPTO
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