BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
RegisteredCombined Mark
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Ownership
BC
Address
225 N. Michigan Ave., Chicago
IL 60601
Critical Dates
First Use Date
Dec 31, 2019
Filing Date
Sep 13, 2019
Registration Date
Feb 7, 2023
Mark Descriptions
Goods
Class 9
Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare
Services
Class 35
Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy
Class 38
Telecommunication services, namely, transmission of podcasts
Class 41
Educational services, namely, conducting programs, conferences, in-person educational forums, seminars, classes, workshops, town hall meetings in the nature of in-person educational forums, and listening sessions in the nature of in-person educational forums all in the fields of health, wellness, and healthcare...
Class 44
Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare
Mark Elements
Text Mark
BLUECROSS BLUESHIELD THE HEALTH OF AMERICA
Category
Trademark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description
The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line.
Design Search Codes
02.01.02
Men depicted as shadows or silhouettes of men02.01.31
Men, stylized, including men depicted in caricature form02.01.32
Astronauts (men)03.21.01
Caduceus24.01.02
Shields or crests with figurative elements contained therein or superimposed thereon24.13.02
Cross, Greek (equal sides)26.01.01
Circle carrier borders and background fields26.17.05
Bands, horizontalColor Details
The color(s) blue, dark blue, white, black, and gray is/are claimed as a feature of the mark.
Disclaimer
"THE HEALTH OF AMERICA" AND THE STAFF OF AESCULAPIUS SYMBOL
How often is THE HEALTH OF AMERICA disclaimed in Classes 9, 35, 38, 41, 44?
Trademark Timeline
Filing Date
First Use
Publication Date
Registration Date
USPTO Records
No documents found for this trademark.