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Address
First Use Date
Dec 31, 2019
Filing Date
Sep 13, 2019
Registration Date
Feb 7, 2023
Goods
Services
The mark consists of a cross design in the color blue with the Vitruvian Man symbol superimposed upon it in the color white, and a shield design in the color blue with the Staff of Aesculapius symbol superimposed upon it in the color white surrounded by a white outline of a shield, with the words "BlueCross" and "BlueShield" in the color black, to the right of the designs. The word "BlueCross" appears above the word "BlueShield". A gray horizontal line appears beneath the designs and the wording "BlueShield". The wording "THE HEALTH OF AMERICA" appears in the color dark blue beneath the gray horizontal line.
The color(s) blue, dark blue, white, black, and gray is/are claimed as a feature of the mark.
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