TRADITIONAL BREWING HERITAGE SINCE 1775

Registered
Combined Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

PB

Owner Name

Type: Organization / Limited Liability Company

Address

711 Broadway, Floor 6
San Antonio, TX 78215

Critical Dates

First Use Date

Dec 31, 1999

Filing Date

Jan 12, 2022

Registration Date

Feb 13, 2024

Mark Descriptions

Goods

Class 32
Beer

Mark Elements

Text Mark
TRADITIONAL BREWING HERITAGE SINCE 1775
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description

The mark consists of a lion holding a staff and scroll, the lion contained within the oval which includes the words "TRADITIONAL BREWING HERITAGE" crossed by a swirled ribbon which includes the words "SINCE 1775", with wheat sheaves and hop leaves on either side of the oval.

Design Search Codes
03.01.02
Lions shown with shields, seals, or with other heraldic styles or symbols
03.01.21
Stylized felines, including cats of any size
05.03.08
More than one leaf, including scattered leaves, bunches of leaves not attached to branches
05.07.02
Grain plants other than corn or grass
05.13.25
Bales of hay or straw
09.01.04
Bows, decorative
10.03.02
Canes, walking
20.03.02
Foil, aluminum (rolls)
20.03.10
Alcohol bottle labels
26.03.17
Concentric ovals
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Dec 31, 1999

Filing Date

Jan 12, 2022

Publication Date

May 2, 2023

Registration Date

Feb 13, 2024

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 07:32 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark is a stylized design featuring a lion holding a staff and scroll within an oval containing the words TRADITIONAL BREWING HERITAGE SINCE 1775, flanked by wheat sheaves and hop leaves; portions "TRADITIONAL BREWING" and "SINCE 1775" are disclaimed. It covers beer in International Class 032, with first use and use in commerce since December 31, 1999. The mark is registered on the Principal Register since February 13, 2024 (Reg. No. 7305730), owned by Pabst Brewing Company, LLC, a Delaware limited liability company now located at 711 Broadway, Floor 6, San Antonio, Texas.

Recent Activity

Filed January 12, 2022 (Serial No. 97215337), the application overcame a non-final office action with a response on March 23, 2023, was published for opposition May 2, 2023, and proceeded to registration after Statement of Use filing and acceptance in December 2023-January 2024. Recent updates include owner address and attorney changes on January 7, 2025, plus a security interest assignment to JPMorgan Chase Bank, N.A. recorded January 10, 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 07:32 AM

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