TRULY
RegisteredWord Mark
•
Ownership
BB
Owner Name
Type: Organization / Corporation
Address
1 Design Center Place, Suite 850
Boston, MA 02210
Critical Dates
First Use Date
May 1, 2020
Filing Date
Jan 20, 2023
Registration Date
Oct 22, 2024
Mark Descriptions
Goods
Class 33
Alcoholic beverages, except beer
Mark Elements
Text Mark
TRULY
Category
Trademark
Standard Characters
Yes
Color Claim
No
Related Registrations
5853233
TRULY HARD SELTZER
LIVE - REGISTERED
TrademarkWordOwner: BOSTON BEER CORPORATION
Status: SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
Record Details
Serial No.
88134717
Registration No.
5853233
Relation
Related registration
Important Dates
Filed
Sep 27, 2018
Registered
Sep 3, 2019
First Use
Dec 1, 2018
Goods & Services
Class 033
Alcoholic beverages, namely, hard seltzer; "HARD SELTZER"
6171299
TRULY
LIVE - REGISTERED
TrademarkWordOwner: BOSTON BEER CORPORATION
Status: REGISTERED
Record Details
Serial No.
88760155
Registration No.
6171299
Relation
Related registration
Important Dates
Filed
Jan 15, 2020
Registered
Oct 6, 2020
First Use
May 1, 2020
Goods & Services
Class 033
Hard seltzer
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
Notice of Registration Email ERO(29 KB) | Oct 22, 2024 | Unknown | CMS | 1 | XML | |
Registration Certificate ORC(336 KB) | Oct 22, 2024 | Outgoing | CMS | 1 | PDF | |
AAU Processing Complete (Part 1) APC(48 KB) | Sep 17, 2024 | Unknown | CMS | 2 | XML | |
AAU Processing Complete (Part 2) APC(48 KB) | Sep 17, 2024 | Unknown | CMS | 2 | PNG | |
Notice of Acceptance of SOU - E ESO(25 KB) | Sep 17, 2024 | Unknown | CMS | 1 | XML | |
Statement of Use (Part 1) SOU | Jul 15, 2024 | Incoming | TICRS | 3 | XML | |
Statement of Use (Part 2) SOU | Jul 15, 2024 | Incoming | TICRS | 3 | JPEG | |
Statement of Use (Part 3) SOU | Jul 15, 2024 | Incoming | TICRS | 3 | TIFF | |
Specimen SPE | Jul 15, 2024 | Specimens | TICRS | 1 | JPEG | |
Amendment and Mail Process Complete AMC(44 KB) | Jun 25, 2024 | Unknown | CMS | 1 | XML | |
Change Address or Representation Form CAR | Jun 24, 2024 | Incoming | TICRS | 1 | XML | |
Notice of Allowance ALW | Jan 16, 2024 | Outgoing | TICRS | 1 | XML | |
OG Publication Confirmation PB3 | Nov 21, 2023 | Outgoing | TICRS | 1 | XML | |
Notice of Publication NOP | Nov 1, 2023 | Outgoing | TICRS | 1 | XML | |
Notification Of Notice of Publication NON | Nov 1, 2023 | Outgoing | TICRS | 1 | XML | |
TRAM Snapshot of App at Pub for Oppostn (Part 1) PST | Oct 20, 2023 | TRAM Snapshot | TICRS | 2 | XML | |
TRAM Snapshot of App at Pub for Oppostn (Part 2) PST | Oct 20, 2023 | TRAM Snapshot | TICRS | 2 | JPEG | |
XSearch Search Summary XSS(2 KB) | Oct 18, 2023 | XSearch | CMS | 1 | PDF | |
Drawing DRW | Jan 20, 2023 | Drawing | TICRS | 1 | JPEG | |
TEAS Plus New Application (Part 1) FTK | Jan 20, 2023 | Application | TICRS | 2 | XML | |
TEAS Plus New Application (Part 2) FTK | Jan 20, 2023 | Application | TICRS | 2 | JPEG |
AI AssessmentCached Mar 12, 2026, 08:27 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
TRULY is a standard character mark owned by Boston Beer Corporation for alcoholic beverages, except beer in International Class 033. It claims prior registrations 5853233 and 6171299 and first use in commerce on May 1, 2020. The mark is registered on the Principal Register as of October 22, 2024.
Recent Activity
Filed January 20, 2023, the application was published for opposition November 21, 2023, and issued a Notice of Allowance January 16, 2024. Boston Beer Corporation filed a Statement of Use July 15, 2024, which was accepted September 17, 2024, leading to registration October 22, 2024.
USPTO
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