BORING BEFORE BRILLIANCE
RegisteredWord Mark
•
Ownership
TP
Owner Name
Type: Organization / Corporation
Address
Tower at PNC, 300 Fifth Avenue, Mail Stop: PT-PTWR-18-1
Pittsburgh, PA 15222
Critical Dates
First Use Date
May 19, 2024
Filing Date
Jun 18, 2024
Registration Date
Feb 24, 2026
Mark Descriptions
Services
Class 36
Banking services; financial services, namely, financial sponsorship of sports teams, sports athletes, and sporting events and exhibitions
Class 41
Entertainment services, namely, an ongoing video series featuring sports, sports teams, sports figures, and sporting events provided through webcasts, the Internet, and other digital media
Mark Elements
Text Mark
BORING BEFORE BRILLIANCE
Category
Service Mark
Standard Characters
Yes
Color Claim
No
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 04:04 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
BORING BEFORE BRILLIANCE is a service mark covering banking services and financial sponsorship of sports teams, athletes, and events in International Class 036, plus entertainment services featuring an ongoing video series on sports through webcasts and digital media in International Class 041. The mark is owned by The PNC Financial Services Group, Inc., a Pennsylvania corporation based in Pittsburgh. It is currently registered on the Principal Register with registration number 8153542 effective February 24, 2026, following conversion from an intent-to-use basis with first use in commerce on May 19, 2024 for both classes.
Recent Activity
Filed on June 18, 2024, the application faced a non-final office action on August 14, 2024, which was overcome by response on November 13, 2024, leading to approval and publication for opposition on December 24, 2024. A notice of allowance issued on February 18, 2025, followed by statement of use filing on June 17, 2025, acceptance, and registration on February 24, 2026.
USPTO
AI Analysis
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