SX SUPERCROSS
RegisteredCombined Mark
•
Ownership
FM
Owner Name
Type: Organization / Corporation
Address
8607 Westwood Center Dr., Suite 500
Vienna, VA 22182
Critical Dates
First Use Date
Jan 1, 2019
Filing Date
Feb 19, 2025
Registration Date
Dec 2, 2025
Mark Descriptions
Services
Class 38
Streaming of video, audio, and audiovisual material on the Internet; Audio and video broadcasting services over the Internet; Television broadcasting; Audio broadcasting; Video-on-demand transmission
Class 41
Entertainment services in the nature of creation, development, and production of television programming; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Providing online non-downloadable visual and audio recordings featuring motor sports events...
Mark Elements
Text Mark
SX SUPERCROSS
Category
Service Mark
Standard Characters
No
Color Claim
No
Drawing/Image Description
The mark consists of the stylized letters "SX" appearing above the stylized wording "SUPERCROSS", to the left of the "SX" appears the design of a motorcycle racer in silhouette superimposed on two parallelograms, with the "S" from "SX" cutting off the corner of one parallelogram which is shaded darker than the other.
Design Search Codes
02.01.02
Men depicted as shadows or silhouettes of men09.05.25
Batting helmets18.05.02
Mopeds26.13.02
Plain single or multiple line quadrilaterals26.13.13
Quadrilateral (two quadrilaterals)26.13.16
Quadrilaterals touching or intersecting26.13.21
Quadrilaterals that are completely or partially shadedData source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 11:35 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The SX SUPERCROSS service mark consists of stylized letters "SX" above the wording "SUPERCROSS", with a silhouette of a motorcycle racer superimposed on two parallelograms to the left of "SX". It covers streaming, broadcasting, and video-on-demand services in International Class 038, and entertainment services including production of television programming and online motor sports content in International Class 041, with first use in commerce in 2019. Feld Motor Sports, Inc., a Delaware corporation based in Vienna, Virginia, owns the mark, which is registered on the Principal Register (Reg. No. 8047145) as of December 2, 2025.
Recent Activity
Filed on February 19, 2025, the application received a non-final office action on August 4, 2025, and an examiner's amendment on September 18, 2025, before being approved and published for opposition on October 14, 2025. It proceeded to registration on December 2, 2025.
USPTO
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