RANCHERO Trademark

Prosecution Summary

Trademark Summary
The standard character mark RANCHERO (translating to "rancher") covers motor vehicles including automobiles, trucks, vans, sport utility vehicles and structural parts, electric cars, pick-up trucks, and electric passenger automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts in International Class 012, with additional U.S. classes 019, 021, 023, 031, 035, and 044. A final refusal was issued on February 10, 2026, as the applicant has not satisfied or overcome prior requirements and refusals; options include requesting reconsideration or appealing to the TTAB. Ford Motor Company of Dearborn, Michigan, owns the application (Serial No. 99320314), filed on an intent-to-use basis and claiming prior U.S. Registration No. 2075947.

Trademark Facts

Goods & Services

Class 012: Motor vehicles, namely, automobiles, trucks, vans, sport utility vehicles and structural parts therefor; Electric cars; Automobiles; Pick-up trucks; Electric vehicles, namely, electric passenger automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts

Recent Prosecution Activity

USPTO Refusals on Record

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