TOTAL Trademark
TOTAL is a USPTO trademark filed by Colgate-Palmolive Company. Status: Pending.
Prosecution Summary
**Trademark Summary** The **TOTAL** design mark features the word "Total" in gold text encircled by a three-quarter ring transitioning from orange to red, indigo, blue, and green, with surrounding wavy lines in yellow to green; colors red, blue, green, indigo, orange, yellow, and gold are claimed. It covers toothpaste and non-medicated mouthwashes in International Class 003 (first use January 2025) and toothbrushes in International Class 021 (first use September 2024). Owned by **Colgate-Palmolive Company**, a Delaware corporation based in New York, New York, the application is pending with a **non-final Office action** issued requiring applicant response. It claims priority from prior U.S. registrations 1928463, 2142102, and 6091849. **Recent Activity** Filed on September 16, 2025, t
Trademark Facts
| Mark | TOTAL |
|---|---|
| Serial Number | 99395240 |
| Status | Pending |
| Filing Date | 2025-09-16 |
| Mark Type | Combined |
| Nice Classes | 003 (Cosmetics), 021 (Housewares) |
| Owner | Colgate-Palmolive Company |
| Attorney of Record | Halle Markus |
| Prosecution Events | 8 |
| Latest Event | CNRT on 2026-02-13 |
Goods & Services
Class 003: Toothpaste; Non-medicated mouthwashes; Class 021: Toothbrushes
Recent Prosecution Activity
| Date | Document | Type |
|---|---|---|
| 2026-02-13 | Notice of Non-Final Office Action | NFO |
| 2026-02-13 | Non-Final Action | NFIN |
| 2026-02-12 | XSearch Search Summary | XSS |
| 2026-02-09 | Notice of Design Search Code Emailed | EDS |
| 2025-09-16 | Application | APP |
USPTO Refusals on Record
- unacceptable_specimen