IQOS START HERE Trademark
IQOS START HERE is a USPTO trademark filed by Philip Morris Products S.A.. Status: Pending.
Prosecution Summary
Trademark Summary
The mark IQOS START HERE is a stylized design featuring "IQOS" in black above "START HERE" in blue, with a blue triangular design above and a black line with blue chevron below; colors blue and black are claimed. It covers tobacco products, electronic cigarettes, oral vaporizers, tobacco sticks, devices for heating tobacco or substitutes for inhalation, liquid nicotine solutions, and cases for these items in International Class 034. Owned by Philip Morris Products S.A., a Swiss société anonyme, the application is on an intent-to-use basis with no notable issues.
Recent Activity
The application was filed on January 28, 2026, and entered as a new application the same day. A filing receipt was mailed on January 28, 2026, and it is now awaiting as
Trademark Facts
| Mark | IQOS START HERE |
|---|---|
| Serial Number | 99619449 |
| Status | Pending |
| Filing Date | 2026-01-28 |
| Mark Type | Combined |
| Nice Classes | 034 (Tobacco) |
| Owner | Philip Morris Products S.A. |
| Attorney of Record | Tamar Niv Bessinger |
| Prosecution Events | 2 |
| Latest Event | MAFR on 2026-01-28 |
Goods & Services
Class 034: Tobacco; tobacco substitutes; electronic cigarettes; oral vaporizers not for medical use; tobacco sticks, namely, a tobacco product of tubular shape consisting of a pre-portioned tobacco supply surrounded by a smokable encasing material; tobacco products for the purpose of being heated; devices for heating tobacco substitutes for the purpose of inhalation; devices for heating tobacco for the purpose of inhalation; liquid nicotine solutions for use in electronic cigarettes; cases and decorative covers for electronic cigarettes, oral vaporizing devices not for medical use, and devices for heating tobacco and tobacco substitutes for the purpose of inhalation