L'OREAL USA CREATIVE, INC.
L'OREAL USA CREATIVE, INC. is a NEW YORK, NEW YORK-based trademark practice with 4,800 USPTO filings on file, 1,672 of which are currently live. The firm has represented 88 distinct trademark owners — a concentrated practice with deep portfolios per client at roughly 54.5 marks per client. In TTAB practice, the firm has handled 396 proceedings, more often as plaintiff (286) than defendant (112). 7 attorneys have appeared at the firm — 1 focused on prosecution, 3 on TTAB matters, 1 working across both areas.
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Editorial deep dives on prosecution strategy, TTAB, and brand portfolios
Introducing GleanMark
Eleven years as a CFO, a trademark fight over my own company name, and the tool I wished existed. GleanMark is live.
Buc-ee's Isn't Suing Over Its Name. It's Claiming the Cartoon Animal.
We pulled all 33 trademark oppositions Buc-ee's has filed. The word "beaver" keeps disappearing from them — and what replaces it is far broader than anyone has reported.
July Trademark Filings Reach Second-Highest Level in 11 Years
July produced 57,863 U.S. trademark applications, the second-highest July in the 11-year series and just 364 applications short of the July 2019 record.