L'OREAL USA S/D, INC. logo

L'OREAL USA S/D, INC.

1,984 Marks
First Filed:Sep 28, 1959Latest Filed:Jun 24, 2026Address:10 Hudson Yards, New York, NY 10001, US

Portfolio Overview

Previous
17

Top Classes

Class 3
Cosmetics & Cleaning Products
1,753(88%)
Class 35
Advertising, Business Services & Retail
126(6%)
Class 5
Pharmaceuticals
68(3%)

TTAB Proceedings

Total Proceedings
66
As Plaintiff
63(95%)
As Defendant
3(5%)

Top Firms

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Trademark Activity Timeline(1981 – 2026)

Trademark Portfolio

2,001 results

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Filed
Registered
Last Activity
UD
UD
Trademark
Word
PENDING
Owner:
Serial:99903391
Filed:Jun 24, 2026
Classes:16
Description: Cosmetic pencil sharpeners
BOOSTER HAIR SERUM
BOOSTER HAIR SERUM
Trademark
Word
PENDING
Owner:
Serial:99899830
Filed:Jun 23, 2026
Classes:3
Description: Hair care preparations
COLOSSAL OVERLOAD
COLOSSAL OVERLOAD
Trademark
Word
PENDING
Owner:
Serial:99899700
Filed:Jun 23, 2026
Classes:3
Description: Cosmetics
EXTREME LENGTH BOOSTER HAIR SERUM
EXTREME LENGTH BOOSTER HAIR SERUM
Trademark
Word
PENDING
Owner:
Serial:99899828
Filed:Jun 23, 2026
Classes:3
Description: Hair care preparations
EXTREME LENGTH SUPER DETANGLER
EXTREME LENGTH SUPER DETANGLER
Trademark
Word
PENDING
Owner:
Serial:99899832
Filed:Jun 23, 2026
Classes:3
Description: Hair care preparations
FACE WRAPPER
FACE WRAPPER
Trademark
Word
PENDING
Owner:
Serial:99900449
Filed:Jun 23, 2026
Classes:3
Description: Makeup setting sprays; Make-up primer
POWERFUL LIFT CONCENTRATED CREAM
POWERFUL LIFT CONCENTRATED CREAM
Trademark
Word
PENDING
Owner:
Serial:99899897
Filed:Jun 23, 2026
Classes:3
Description: Non-medicated skin care preparations
STARTOPIA
STARTOPIA
Trademark
Word
PENDING
Owner:
Serial:99897268
Filed:Jun 22, 2026
Classes:3
Description: Cosmetics
SKY MAYBELLINE NEW YORK SERUM
SKY MAYBELLINE NEW YORK SERUM
Trademark
Stylized
PENDING
Owner:
Serial:99894820
Filed:Jun 19, 2026
Classes:3
Description: Eye makeup preparations
SKY SERUM
SKY SERUM
Trademark
Stylized
PENDING
Owner:
Serial:99894818
Filed:Jun 19, 2026
Classes:3
Description: Eye makeup preparations
CURL GEL-ATO
CURL GEL-ATO
Trademark
Word
PENDING
Owner:
Serial:99892679
Filed:Jun 18, 2026
Classes:3
Description: Hair care preparations
HYDRA SOURCE CICA SLEEP
HYDRA SOURCE CICA SLEEP
Trademark
Word
PENDING
Owner:
Serial:99887362
Filed:Jun 16, 2026
Classes:3
Description: Hair care preparations
MILKY MELT
MILKY MELT
Trademark
Word
PENDING
Owner:
Serial:99887438
Filed:Jun 16, 2026
Classes:3
Description: Fragrance layering balm
MOCHA LOCA
MOCHA LOCA
Trademark
Word
PENDING
Owner:
Serial:99887366
Filed:Jun 16, 2026
Classes:3
Description: Fragrance layering balm
TROPI-COLADA
TROPI-COLADA
Trademark
Word
PENDING
Owner:
Serial:99887370
Filed:Jun 16, 2026
Classes:3
Description: Fragrance layering balm
CRUSH FLUSH
CRUSH FLUSH
Trademark
Word
PENDING
Owner:
Serial:99885370
Filed:Jun 15, 2026
Classes:3
Description: Lipstick; Lip gloss
DRIPPIN' VANILLA
DRIPPIN' VANILLA
Trademark
Word
PENDING
Owner:
Serial:99885870
Filed:Jun 15, 2026
Classes:3
Description: Non-medicated skin care preparations
ESSIE CARE ALL-IN-ONE
ESSIE CARE ALL-IN-ONE
Trademark
Word
PENDING
Owner:
Serial:99885719
Filed:Jun 15, 2026
Classes:3
Description: Nail care preparations
ESSIE CARE STAY LONGER
ESSIE CARE STAY LONGER
Trademark
Word
PENDING
Owner:
Serial:99885718
Filed:Jun 15, 2026
Classes:3
Description: Nail care preparations
QUICK SHAPER
QUICK SHAPER
Trademark
Word
PENDING
Owner:
Serial:99885373
Filed:Jun 15, 2026
Classes:3
Description: Eyebrow cosmetics
TRIPLE DIP
TRIPLE DIP
Trademark
Word
PENDING
Owner:
Serial:99885715
Filed:Jun 15, 2026
Classes:3
Description: Cosmetics
BITE MY PEACH
BITE MY PEACH
Trademark
Word
PENDING
Owner:
Serial:99859671
Filed:Jun 2, 2026
Classes:3
Description: Hair and body fragrances
BIG PLUMPER
BIG PLUMPER
Trademark
Word
PENDING
Owner:
Serial:99856896
Filed:Jun 1, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations
FLAKE BREAK
FLAKE BREAK
Trademark
Word
PENDING
Owner:
Serial:99857125
Filed:Jun 1, 2026
Classes:3
Description: Hair care preparations
FULL OF SECRETS
FULL OF SECRETS
Trademark
Word
PENDING
Owner:
Serial:99856891
Filed:Jun 1, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations
TATTOO FACE SHAPER
TATTOO FACE SHAPER
Trademark
Word
PENDING
Owner:
Serial:99856889
Filed:Jun 1, 2026
Classes:3
Description: Make-up preparations
SERVIN’ CITRUS
SERVIN’ CITRUS
Trademark
Word
PENDING
Owner:
Serial:99832850
Filed:May 19, 2026
Classes:3
Description: Non-medicated skin care preparations
BABY LIPS CANDY POWDER
BABY LIPS CANDY POWDER
Trademark
Word
PENDING
Owner:
Serial:99830457
Filed:May 18, 2026
Classes:3
Description: Cosmetics; Lip gloss; Lip tints; Lip balm; Non-medicated lip care preparations
CANDY POWDER
CANDY POWDER
Trademark
Word
PENDING
Owner:
Serial:99830454
Filed:May 18, 2026
Classes:3
Description: Cosmetics; Lip gloss; Lip tints; Lip balm; Non-medicated lip care preparations
HI-SHINE SERUM LIPSTICK
HI-SHINE SERUM LIPSTICK
Trademark
Word
PENDING
Owner:
Serial:99830461
Filed:May 18, 2026
Classes:3
Description: Lipstick
PLUMP IT FULL
PLUMP IT FULL
Trademark
Word
PENDING
Owner:
Serial:99824031
Filed:May 14, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations
COMFY PLUMP
COMFY PLUMP
Trademark
Word
PENDING
Owner:
Serial:99817525
Filed:May 12, 2026
Classes:3
Description: Cosmetics
DROP THE FRIZZ
DROP THE FRIZZ
Trademark
Word
PENDING
Owner:
Serial:99818387
Filed:May 12, 2026
Classes:3
Description: Hair care preparations
PREMIUM PLAYER
PREMIUM PLAYER
Trademark
Word
PENDING
Owner:
Serial:99818395
Filed:May 12, 2026
Classes:3
Description: Cosmetics
SCALPCEUTICALS
SCALPCEUTICALS
Trademark
Word
PENDING
Owner:
Serial:99812232
Filed:May 8, 2026
Classes:3, 5
Description: Class 3: Non-medicated hair care and scalp care preparations; non-medicated skincare preparations for the scalp
Class 5: Medicated hair care and scalp care preparations; medicated skincare preparations for the scalp
CARAMELT MAMI
CARAMELT MAMI
Trademark
Word
PENDING
Owner:
Serial:99804765
Filed:May 5, 2026
Classes:3
Description: Body oil; Body butter
ESSIE CARE
ESSIE CARE
Trademark
Word
PENDING
Owner:
Serial:99804239
Filed:May 5, 2026
Classes:3
Description: Nail care preparations
ESSIE CARE GEL SETTER
ESSIE CARE GEL SETTER
Trademark
Word
PENDING
Owner:
Serial:99804243
Filed:May 5, 2026
Classes:3
Description: Nail care preparations
ESSIE CARE TO THE RESCUE
ESSIE CARE TO THE RESCUE
Trademark
Word
PENDING
Owner:
Serial:99804240
Filed:May 5, 2026
Classes:3
Description: Nail care preparations
FAT BREW
FAT BREW
Trademark
Word
PENDING
Owner:
Serial:99804329
Filed:May 5, 2026
Classes:3
Description: Cosmetics
ACTIVATED TXA-C+
ACTIVATED TXA-C+
Trademark
Word
PENDING
Owner:
Serial:99802630
Filed:May 4, 2026
Classes:3
Description: Non-medicated skin care preparations; a combination of ingredients used as an integral component of non-medicated skin care preparations containing tranexamic acid and Vitamin C
GEL BY ESSIE
GEL BY ESSIE
Trademark
Word
PENDING
Owner:
Serial:99797823
Filed:Apr 30, 2026
Classes:3
Description: Nail polish
3D BUILDER
3D BUILDER
Trademark
Word
PENDING
Owner:
Serial:99794379
Filed:Apr 29, 2026
Classes:3
Description: Nail polish
COLOR OBSESSED
COLOR OBSESSED
Trademark
Word
PENDING
Owner:
Serial:99794838
Filed:Apr 29, 2026
Classes:3
Description: Hair care preparations and hair styling preparations for sale to and through professional hair salons and beauty supply stores
SUPERFOOD AIR-WHIP POLYPEPTIDE EXTREMOPHILE CREAM REPLENISH + FIRM
SUPERFOOD AIR-WHIP POLYPEPTIDE EXTREMOPHILE CREAM REPLENISH + FIRM
Trademark
Word
PENDING
Owner:
Serial:99794374
Filed:Apr 29, 2026
Classes:3
Description: Non-medicated skin care preparations
SUPERFOOD BODY CLEANSER
SUPERFOOD BODY CLEANSER
Trademark
Stylized
PENDING
Owner:
Serial:99794841
Filed:Apr 29, 2026
Classes:3
Description: Non-medicated skin care preparations
FULL RESCUE CLINICAL
FULL RESCUE CLINICAL
Trademark
Word
PENDING
Owner:
Serial:99789540
Filed:Apr 27, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Non-medicated hair treatment preparations for cosmetic purposes; Non-medicated scalp treatment preparations
SCALP SYNC CLINICAL
SCALP SYNC CLINICAL
Trademark
Word
PENDING
Owner:
Serial:99789545
Filed:Apr 27, 2026
Classes:3
Description: Hair care preparations; Hair styling preparations; Non-medicated hair treatment preparations for cosmetic purposes; Non-medicated scalp treatment preparations
IT DO IT ALL
IT DO IT ALL
Trademark
Combined
PENDING
Owner:
Serial:99781879
Filed:Apr 23, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations
IT DO IT ALL
IT DO IT ALL
Trademark
Combined
PENDING
Owner:
Serial:99781873
Filed:Apr 23, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations
IT DO IT ALL
IT DO IT ALL
Trademark
Combined
PENDING
Owner:
Serial:99781870
Filed:Apr 23, 2026
Classes:3
Description: Cosmetics; Non-medicated skin care preparations
24/7 LIQUID STICK CHROME
24/7 LIQUID STICK CHROME
Trademark
Word
PENDING
Owner:
Serial:99777931
Filed:Apr 21, 2026
Classes:3
Description: Cosmetics
CALENDULA PETAL-INFUSED CALMING MASK
CALENDULA PETAL-INFUSED CALMING MASK
Trademark
Word
PENDING
Owner:
Serial:99776579
Filed:Apr 21, 2026
Classes:3
Description: Non-medicated facial skincare preparations made in whole or in significant part of calendula and/or calendula petals
FULL COVERAGE MOISTURIZER
FULL COVERAGE MOISTURIZER
Trademark
Word
PENDING
Owner:
Serial:99777444
Filed:Apr 21, 2026
Classes:3
Description: Cosmetics and make-up; non-medicated skin care preparations
#BLONDEAF LIGHTENING MEDIUM
#BLONDEAF LIGHTENING MEDIUM
Trademark
Word
PENDING
Owner:
Serial:99764902
Filed:Apr 15, 2026
Classes:3
Description: Hair lighteners; Hair coloring preparations
FAT COCONUTS
FAT COCONUTS
Trademark
Word
PENDING
Owner:
Serial:99765082
Filed:Apr 15, 2026
Classes:3
Description: Sheet masks for breasts
BAKE ‘EM WONDER
BAKE ‘EM WONDER
Trademark
Word
PENDING
Owner:
Serial:99751728
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics; Make-up preparations
BANKROLL BABE
BANKROLL BABE
Trademark
Word
PENDING
Owner:
Serial:99751880
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics
BIG STEPPER
BIG STEPPER
Trademark
Word
PENDING
Owner:
Serial:99751877
Filed:Apr 8, 2026
Classes:3
Description: Eyeshadow; Eyeshadow palettes
#BLONDEAF BOLD
#BLONDEAF BOLD
Trademark
Word
PENDING
Owner:
Serial:99751231
Filed:Apr 8, 2026
Classes:3
Description: Hair lighteners; Hair coloring preparations
#BLONDEAF LIGHT
#BLONDEAF LIGHT
Trademark
Word
PENDING
Owner:
Serial:99751217
Filed:Apr 8, 2026
Classes:3
Description: Hair lighteners; Hair coloring preparations
CASH GRABBER
CASH GRABBER
Trademark
Word
PENDING
Owner:
Serial:99751964
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics
DOLLAR DIVA
DOLLAR DIVA
Trademark
Word
PENDING
Owner:
Serial:99751958
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics
IT DO IT ALL BLUSH SERUM BALM
IT DO IT ALL BLUSH SERUM BALM
Trademark
Word
PENDING
Owner:
Serial:99750705
Filed:Apr 8, 2026
Classes:3
Description: Blush
IT DO IT ALL BRONZER SERUM BALM
IT DO IT ALL BRONZER SERUM BALM
Trademark
Word
PENDING
Owner:
Serial:99750707
Filed:Apr 8, 2026
Classes:3
Description: Skin bronzer
OVERCHARGED
OVERCHARGED
Trademark
Word
PENDING
Owner:
Serial:99751872
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics
OVERCHARGED MONEY MAGNET
OVERCHARGED MONEY MAGNET
Trademark
Word
PENDING
Owner:
Serial:99751957
Filed:Apr 8, 2026
Classes:3
Description: Cosmetics
FLASH CHROMES
FLASH CHROMES
Trademark
Word
PENDING
Owner:
Serial:99748510
Filed:Apr 7, 2026
Classes:3
Description: Nail polish
UNDER TUBE
UNDER TUBE
Trademark
Word
PENDING
Owner:
Serial:99748512
Filed:Apr 7, 2026
Classes:3
Description: Cosmetics
YOUTH SCULPT
YOUTH SCULPT
Service Mark
Word
PENDING
Owner:
Serial:99748153
Filed:Apr 7, 2026
Classes:41, 44
Description: Class 41: Educational services in the nature of hair coloring
Class 44: Hair coloring services
BABY LIPS KISSING BALM
BABY LIPS KISSING BALM
Trademark
Word
PENDING
Owner:
Serial:99738148
Filed:Apr 1, 2026
Classes:3
Description: Non-medicated lip balm
BIKINI BABE
BIKINI BABE
Trademark
Word
PENDING
Owner:
Serial:99738943
Filed:Apr 1, 2026
Classes:3
Description: Hair and body fragrances
BLONDEAF LIGHT
BLONDEAF LIGHT
Trademark
Word
PENDING
Owner:
Serial:99738903
Filed:Apr 1, 2026
Classes:3
Description: Hair coloring preparations
BROW ULTRA DUO
BROW ULTRA DUO
Trademark
Word
PENDING
Owner:
Serial:99738149
Filed:Apr 1, 2026
Classes:3
Description: Eyebrow cosmetics
CRUSHIN’ HARD
CRUSHIN’ HARD
Trademark
Word
PENDING
Owner:
Serial:99738950
Filed:Apr 1, 2026
Classes:3
Description: Hair and body fragrances
SWEET FEVER
SWEET FEVER
Trademark
Word
PENDING
Owner:
Serial:99738944
Filed:Apr 1, 2026
Classes:3
Description: Hair and body fragrances
TROPICAL TROUBLE
TROPICAL TROUBLE
Trademark
Word
PENDING
Owner:
Serial:99738946
Filed:Apr 1, 2026
Classes:3
Description: Hair and body fragrances
CRUSH ON YOU
CRUSH ON YOU
Trademark
Word
PENDING
Owner:
Serial:99733140
Filed:Mar 30, 2026
Classes:3
Description: Cosmetics
HARD TO RESIST GLOW
HARD TO RESIST GLOW
Trademark
Word
PENDING
Owner:
Serial:99733143
Filed:Mar 30, 2026
Classes:3
Description: Nail care preparations
SUPER STAY VINYL INK GLIMMER
SUPER STAY VINYL INK GLIMMER
Trademark
Word
PENDING
Owner:
Serial:99723929
Filed:Mar 25, 2026
Classes:3
Description: Cosmetics