L'OREAL USA S/D, INC. logo

L'OREAL USA S/D, INC.

1,870 Marks
Corp.
First Filed:Sep 28, 1959Latest Filed:Mar 12, 2026Address:10 Hudson Yards, New York, NY 10001, US

Portfolio Overview

Registered
1,163(62%)
Pending
367(20%)
Dead
340(18%)
Previous
17

Top Classes

Class 3
Cosmetics & Cleaning Products
1,645(88%)
Class 35
Advertising, Business Services & Retail
130(7%)
Class 5
Pharmaceuticals
64(3%)

TTAB Proceedings

Total Proceedings
59
As Plaintiff
56(95%)
As Defendant
3(5%)

Top Firms

No firm data

Trademark Activity Timeline(1981 – 2026)

Trademark Portfolio

1,887 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
ALL HAIR TYPES. ALL HUMANS.
PENDING
Owner:
Serial:99704880
Filed:Mar 16, 2026
Classes:3
MIDNIGHT SNACK
MIDNIGHT SNACK
Trademark
Word
PENDING
Owner:
Serial:99700878
Filed:Mar 13, 2026
Classes:3
CC+ BETTER POWDER
CC+ BETTER POWDER
Trademark
Word
PENDING
Owner:
Serial:99698163
Filed:Mar 12, 2026
Classes:3
LIP BLADER
LIP BLADER
Trademark
Word
PENDING
Owner:
Serial:99698169
Filed:Mar 12, 2026
Classes:3
FRIZZ DISMISS SUPRA-SMOOTH
PENDING
Owner:
Serial:99695521
Filed:Mar 11, 2026
Classes:3
MAYBELLINE NEW YORK SERUM LIPSTICK THE BLOOMS
Owner:
Serial:99695525
Filed:Mar 11, 2026
Classes:3
SERUM LIPSTICK THE BLOOMS
PENDING
Owner:
Serial:99695524
Filed:Mar 11, 2026
Classes:3
SUPRA-SMOOTH MOLECULAR TECHNOLOGY
Owner:
Serial:99695517
Filed:Mar 11, 2026
Classes:3
CRUMBLER
CRUMBLER
Trademark
Word
PENDING
Owner:
Serial:99685436
Filed:Mar 5, 2026
Classes:3
IV CRUMBLER
IV CRUMBLER
Trademark
Word
PENDING
Owner:
Serial:99685430
Filed:Mar 5, 2026
Classes:3
POCKET ROCKET
POCKET ROCKET
Trademark
Word
PENDING
Owner:
Serial:99685131
Filed:Mar 5, 2026
Classes:3
WONDER SNATCH PEARLZ
PENDING
Owner:
Serial:99685427
Filed:Mar 5, 2026
Classes:3
FAT OIL LIP SERUM
FAT OIL LIP SERUM
Trademark
Word
PENDING
Owner:
Serial:99677740
Filed:Mar 2, 2026
Classes:3
COSMIC SPRAY
COSMIC SPRAY
Trademark
Word
PENDING
Owner:
Serial:99669583
Filed:Feb 25, 2026
Classes:3
Goods & Services
Class 003: Makeup setting sprays
ELECTROLYTE DRIP
ELECTROLYTE DRIP
Trademark
Word
PENDING
Owner:
Serial:99669528
Filed:Feb 25, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
MICRO-SPHERE VEIL
MICRO-SPHERE VEIL
Trademark
Word
PENDING
Owner:
Serial:99669584
Filed:Feb 25, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
AMPRA VOLUMIZING MACRO HA SERUM
Owner:
Serial:99667827
Filed:Feb 24, 2026
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations
COLLAGEN PEPTIDE ARMOUR
PENDING
Owner:
Serial:99667913
Filed:Feb 24, 2026
Classes:3
Goods & Services
Class 003: Face and body moisturizer
FAT OIL HONEY
FAT OIL HONEY
Trademark
Word
PENDING
Owner:
Serial:99667979
Filed:Feb 24, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
BROW PEEL OFF TATTOO
PENDING
Owner:
Serial:99665378
Filed:Feb 23, 2026
Classes:3
Goods & Services
Class 003: Eyebrow cosmetics
ROOT TAKEOFF
ROOT TAKEOFF
Trademark
Word
PENDING
Owner:
Serial:99665381
Filed:Feb 23, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
SUPER STAY FOGGY MATTE MOUSSE
PENDING
Owner:
Serial:99665990
Filed:Feb 23, 2026
Classes:3
Goods & Services
Class 003: Make-up preparations
PLUMPZILLA
PLUMPZILLA
Trademark
Word
PENDING
Owner:
Serial:99660731
Filed:Feb 19, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
BLEPHOSHOT EYE
BLEPHOSHOT EYE
Trademark
Word
PENDING
Owner:
Serial:99656474
Filed:Feb 17, 2026
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations
BUTTER MELT ‘N SET
PENDING
Owner:
Serial:99652158
Filed:Feb 13, 2026
Classes:3
Goods & Services
Class 003: Makeup finishing spray
COZY PLUMP
COZY PLUMP
Trademark
Word
PENDING
Owner:
Serial:99647543
Filed:Feb 11, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
BE++ERTECH
BE++ERTECH
Trademark
Combined
PENDING
Owner:
Serial:99633269
Filed:Feb 4, 2026
Classes:3, 5
Goods & Services
Class 003: Non-medicated skin care preparations; Class 005: Medicated skin care preparations
BE++ERTECH
BE++ERTECH
Trademark
Stylized
PENDING
Owner:
Serial:99633266
Filed:Feb 4, 2026
Classes:3, 5
Goods & Services
Class 003: Non-medicated skin care preparations; Class 005: Medicated skin care preparations
FOGGY MATTE MOUSSE
FOGGY MATTE MOUSSE
Trademark
Word
PENDING
Owner:
Serial:99633471
Filed:Feb 4, 2026
Classes:3
Goods & Services
Class 003: Make-up preparations
SUPERSTAY FOGGY MATTE MOUSSE
PENDING
Owner:
Serial:99633473
Filed:Feb 4, 2026
Classes:3
Goods & Services
Class 003: Make-up preparations
MOISTURE MAMA
MOISTURE MAMA
Trademark
Word
PENDING
Owner:
Serial:99631672
Filed:Feb 3, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
MNY
MNY
Trademark
Stylized
PENDING
Owner:
Serial:99621838
Filed:Jan 29, 2026
Classes:3
CLEANSE BETTER.
CLEANSE BETTER.
Trademark
Word
PENDING
Owner:
Serial:99605998
Filed:Jan 21, 2026
Classes:3
Goods & Services
Class 003: Facial washes; Make-up remover
CLEANSE DEEPER. CLEANSE GREATER. CLEANSE BETTER.
Owner:
Serial:99605999
Filed:Jan 21, 2026
Classes:3
Goods & Services
Class 003: Facial washes; Make-up remover
LOVER JELLIES
LOVER JELLIES
Trademark
Word
PENDING
Owner:
Serial:99606111
Filed:Jan 21, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
CONTROL SLEEK MASK
CONTROL SLEEK MASK
Trademark
Word
PENDING
Owner:
Serial:99598493
Filed:Jan 16, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
KIEHL'S LIP BALM #1
KIEHL'S LIP BALM #1
Trademark
Word
PENDING
Owner:
Serial:99599495
Filed:Jan 16, 2026
Classes:3
Goods & Services
Class 003: Non-medicated lip balm
POWDERED WIG
POWDERED WIG
Trademark
Word
PENDING
Owner:
Serial:99599498
Filed:Jan 16, 2026
Classes:3
Goods & Services
Class 003: Hair coloring preparations
GLITTER GRINDER
GLITTER GRINDER
Trademark
Word
PENDING
Owner:
Serial:99596690
Filed:Jan 15, 2026
Classes:3
FRIZZ DISMISS UNDER CONTROL
PENDING
Owner:
Serial:99594120
Filed:Jan 14, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
UNDER CONTROL
UNDER CONTROL
Trademark
Word
PENDING
Owner:
Serial:99594122
Filed:Jan 14, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
RETINOID BRIGHT SHOT
PENDING
Owner:
Serial:99589153
Filed:Jan 12, 2026
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations
CHROME MELTS
CHROME MELTS
Trademark
Word
PENDING
Owner:
Serial:99583807
Filed:Jan 8, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
COSMIC GOO
COSMIC GOO
Trademark
Word
PENDING
Owner:
Serial:99583810
Filed:Jan 8, 2026
Classes:3
Goods & Services
Class 003: Make-up primer
SLEEK STAR
SLEEK STAR
Trademark
Word
PENDING
Owner:
Serial:99584408
Filed:Jan 8, 2026
Classes:3
Goods & Services
Class 003: Hair care preparations
CARBOLOAD
CARBOLOAD
Trademark
Word
PENDING
Owner:
Serial:99579989
Filed:Jan 6, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
COURTSHIP
COURTSHIP
Trademark
Word
PENDING
Owner:
Serial:99579376
Filed:Jan 6, 2026
Classes:3
Goods & Services
Class 003: Hair coloring preparations
HELLO LIFT
HELLO LIFT
Trademark
Word
PENDING
Owner:
Serial:99579374
Filed:Jan 6, 2026
Classes:3
Goods & Services
Class 003: Cosmetics; Make-up; Non-medicated skin care preparations
POWDER WIG
POWDER WIG
Trademark
Word
PENDING
Owner:
Serial:99579378
Filed:Jan 6, 2026
Classes:3
Goods & Services
Class 003: Hair coloring preparations
SPONGE CAKE
SPONGE CAKE
Trademark
Word
PENDING
Owner:
Serial:99579991
Filed:Jan 6, 2026
Classes:3
Goods & Services
Class 003: Hair coloring preparations
FLEX SEAL
FLEX SEAL
Trademark
Word
PENDING
Owner:
Serial:99578395
Filed:Jan 5, 2026
Classes:3
Goods & Services
Class 003: Make-up preparations; a combination of ingredients used as an integral component of make-up preparations
MICRO-FILLING CONCEALER
PENDING
Owner:
Serial:99578391
Filed:Jan 5, 2026
Classes:3
Goods & Services
Class 003: Cosmetics
SWEAT SET
SWEAT SET
Trademark
Word
PENDING
Owner:
Serial:99578397
Filed:Jan 5, 2026
Classes:3
Goods & Services
Class 003: Make-up preparations
SUNBETTER
SUNBETTER
Trademark
Word
PENDING
Owner:
Serial:99557639
Filed:Dec 19, 2025
Classes:3
Goods & Services
Class 003: Sunscreen
EXO-VESICLE TECHNOLOGY
PENDING
Owner:
Serial:99547680
Filed:Dec 15, 2025
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations; a combination of ingredients used as an integral component of non-medicated skin care preparations
SMUSHY BLUR
SMUSHY BLUR
Trademark
Word
PENDING
Owner:
Serial:99548734
Filed:Dec 15, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
LIGHT BURST TXA ESSENCE
PENDING
Owner:
Serial:99542104
Filed:Dec 11, 2025
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations
FREEZE DRY
FREEZE DRY
Trademark
Word
PENDING
Owner:
Serial:99530318
Filed:Dec 4, 2025
Classes:3
Goods & Services
Class 003: Nail care preparations
1CC* COLLASHOT PLUMP SERUM
PENDING
Owner:
Serial:99527861
Filed:Dec 3, 2025
Classes:3
Goods & Services
Class 003: Non-medicated skin care preparations
CASHMERE DRY SHAMPOO
PENDING
Owner:
Serial:99527219
Filed:Dec 3, 2025
Classes:3
Goods & Services
Class 003: Hair care preparations
LACTO-CREATINE
LACTO-CREATINE
Trademark
Word
PENDING
Owner:
Serial:99527862
Filed:Dec 3, 2025
Classes:3
Goods & Services
Class 003: Non-medicated skincare preparations and ingredient complex sold as an integral part of non-medicated skincare preparations
THE DAILY DERM
THE DAILY DERM
Service Mark
Word
PENDING
Owner:
Serial:99523282
Filed:Dec 1, 2025
Classes:41
Goods & Services
Class 041: Online educational videos in the fields of dermatology and skincare, skin protection, skin care products, and skin care education
PUREOLOGY PROFESSIONAL COLOR CARE
PENDING
Owner:
Serial:99514987
Filed:Nov 25, 2025
Classes:3
Goods & Services
Class 003: Hair cleaning preparations; Hair care preparations; Hair styling preparations
SUPER STAY GLOW CUSHION
PENDING
Owner:
Serial:99509375
Filed:Nov 21, 2025
Classes:3
Goods & Services
Class 003: Make-up preparations
BETTER CONNECT
BETTER CONNECT
Trademark
Word
PENDING
Owner:
Serial:99504480
Filed:Nov 19, 2025
Classes:9
Goods & Services
Class 009: Downloadable software in the nature of a mobile application for order fulfillment services of non-medicated skincare preparations to program members
HELLO BROW
HELLO BROW
Trademark
Word
PENDING
Owner:
Serial:99504626
Filed:Nov 19, 2025
Classes:3
Goods & Services
Class 003: Eyebrow pen
WONDER BRIGHT
WONDER BRIGHT
Trademark
Word
PENDING
Owner:
Serial:99504625
Filed:Nov 19, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
FILL JOB
FILL JOB
Trademark
Word
PENDING
Owner:
Serial:99499840
Filed:Nov 17, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
BANANA BAE
BANANA BAE
Trademark
Word
PENDING
Owner:
Serial:99488601
Filed:Nov 10, 2025
Classes:3
Goods & Services
Class 003: Aromatic preparations, namely, body mist; Body butter; Body lotion; Body oil; Butt sheet mask
PERFORM DON’T CONFORM
PENDING
Owner:
Serial:99485955
Filed:Nov 9, 2025
Classes:3, 16, 21, +1
Goods & Services
Class 003: A full line of cosmetics and makeup preparations, fragrances, and beauty products being make-up palettes, eyeshadow, eyeliner, eyebrow cosmetics, mascara, foundation, concealers for skin, make-up primer, make-up setting spray, make-up setting powder, blush, skin bronzer, highlighter make-up, lipstick, lip liner, lip primer; Class 016: Cosmetic pencil sharpeners; Class 021: Make-up brushes; Class 035: Retail and online retail store services featuring cosmetics, makeup, fragrances, and beauty products
STAIN LOUD
STAIN LOUD
Trademark
Word
PENDING
Owner:
Serial:99483075
Filed:Nov 6, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
COZY HIGHLIGHTER
COZY HIGHLIGHTER
Trademark
Word
PENDING
Owner:
Serial:99470562
Filed:Oct 30, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
CLOUDTOPIA
CLOUDTOPIA
Trademark
Word
PENDING
Owner:
Serial:99469298
Filed:Oct 29, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
COZY BRONZER
COZY BRONZER
Trademark
Word
PENDING
Owner:
Serial:99468802
Filed:Oct 29, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
CLEAR DAILY SOOTHING UV DEFENSE
Owner:
Serial:99466270
Filed:Oct 28, 2025
Classes:3
Goods & Services
Class 003: Sunscreen preparations
CRYOBLUR
CRYOBLUR
Trademark
Word
PENDING
Owner:
Serial:99463837
Filed:Oct 27, 2025
Classes:3
Goods & Services
Class 003: Make-up preparations; Makeup setting sprays; Make-up primer
LIP LINGERIE
LIP LINGERIE
Trademark
Word
ABANDONED
Owner:
Serial:99464418
Filed:Oct 27, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
LIP LINGERIE
LIP LINGERIE
Trademark
Word
PENDING
Owner:
Serial:99461159
Filed:Oct 24, 2025
Classes:3
Goods & Services
Class 003: Cosmetics
RX-KTS
RX-KTS
Trademark
Word
PENDING
Owner:
Serial:99456877
Filed:Oct 22, 2025
Classes:3
Goods & Services
Class 003: Hair care preparations
CONTROL SLEEK
CONTROL SLEEK
Trademark
Word
PENDING
Owner:
Serial:99449391
Filed:Oct 17, 2025
Classes:3
Goods & Services
Class 003: Hair care preparations

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