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L'OREAL USA S/D, INC. Trademark Portfolio

L'OREAL USA S/D, INC. owns 1,591 live USPTO trademarks across 10 Nice classes. Earliest filing: 1959-09-28; most recent: 2026-05-05.

Portfolio Summary

L'Oréal USA's portfolio reflects a dominant, single-category brand house with nearly 90% of filings concentrated in Class 3 (cosmetics). The secondary filings in Classes 35, 5, 41, and 44 indicate deliberate extensions into retail services, professional/medical aesthetics, and educational programming—consistent with a beauty conglomerate protecting the full consumer journey from product to point-of-sale to salon services. The zero-filing timeline is a data artifact; this entity almost certainly inherited the bulk of its portfolio through corporate consolidation and assignment chains from L'Oréal parent entities and acquired brands, rather than filing directly. The 66-year filing span combined with no visible annual filings confirms this is a

Portfolio Overview

Total Marks1949
Live Marks1591
Registered1206
Pending385
Earliest Filing1959-09-28
Latest Filing2026-05-05

Top Classes

Class 003 (Cosmetics), Class 035 (Advertising & Business), Class 005 (Pharmaceuticals), Class 041 (Education & Entertainment), Class 021 (Housewares), Class 009 (Electronics & Software), Class 044 (Medical Services), Class 042 (Software & IT), Class 031 (Agriculture), Class 016 (Paper Goods)

Recently Registered Marks

Recently Filed Applications

Top Marks

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