L'OREAL USA S/D, INC. Trademark Portfolio
L'OREAL USA S/D, INC. owns 1,591 live USPTO trademarks across 10 Nice classes. Earliest filing: 1959-09-28; most recent: 2026-05-05.
Portfolio Summary
L'Oréal USA's portfolio reflects a dominant, single-category brand house with nearly 90% of filings concentrated in Class 3 (cosmetics). The secondary filings in Classes 35, 5, 41, and 44 indicate deliberate extensions into retail services, professional/medical aesthetics, and educational programming—consistent with a beauty conglomerate protecting the full consumer journey from product to point-of-sale to salon services. The zero-filing timeline is a data artifact; this entity almost certainly inherited the bulk of its portfolio through corporate consolidation and assignment chains from L'Oréal parent entities and acquired brands, rather than filing directly. The 66-year filing span combined with no visible annual filings confirms this is a
Portfolio Overview
| Total Marks | 1949 |
|---|---|
| Live Marks | 1591 |
| Registered | 1206 |
| Pending | 385 |
| Earliest Filing | 1959-09-28 |
| Latest Filing | 2026-05-05 |
Top Classes
Class 003 (Cosmetics), Class 035 (Advertising & Business), Class 005 (Pharmaceuticals), Class 041 (Education & Entertainment), Class 021 (Housewares), Class 009 (Electronics & Software), Class 044 (Medical Services), Class 042 (Software & IT), Class 031 (Agriculture), Class 016 (Paper Goods)
Recently Registered Marks
- THAYERS SLAYERS — registered 2026-05-12
- FACE BOND — registered 2026-05-12
- LIFTER — registered 2026-05-12
- TUNES TO THE PEOPLE — registered 2026-05-05
- IT · DEVELOPED WITH DERMATOLOGISTS · APPROVED BY MAKEUP EXPERTS — registered 2026-04-28
Recently Filed Applications
- DROP THE FRIZZ — filed 2026-05-12 (Pending)
- COMFY PLUMP — filed 2026-05-12 (Pending)
- PREMIUM PLAYER — filed 2026-05-12 (Pending)
- SCALPCEUTICALS — filed 2026-05-08 (Pending)
- ESSIE CARE — filed 2026-05-05 (Pending)
Top Marks
- THAYERS SLAYERS — Registered
- LIFTER — Registered
- FACE BOND — Registered
- TUNES TO THE PEOPLE — Registered
- IT · DEVELOPED WITH DERMATOLOGISTS · APPROVED BY MAKEUP EXPERTS — Registered
- THE GLOW IS MINE FEAT. SUPERFOOD CLEANSER — Registered
- NYX PROFESSIONAL MAKEUP ACCESS — Registered
- YOUTHSCREEN — Registered
- BETTER CONNECT — Registered
- LIP LINGERIE — Registered
- PROTECT YOU(TH) — Registered
- FAT CHEEKS — Registered
- BROW CORP. — Registered
- COLOSSAL BUBBLE — Registered
- 24/7 GLAZE-ON SHADOW — Registered
- SUPER SYNC EXTRA — Registered
- BEST OF BETTER — Registered
- A.G.E. INTERRUPTER ULTRA SERUM — Registered
- SOCOLOR ULTRA BLONDE — Registered
- TONAL CONTROL BLONDEMAX — Registered
- NAKED GLOSS — Registered
- FULL RESCUE — Registered
- GROUND YOURSELF IN CALM — Registered
- BETTER CONNECT — Registered
- + + — Registered
- LIP I.V. — Registered
- CRAZY LIFT — Registered
- GENTLY EFFECTIVE ACNE-TREATING CLEANSING PASTE — Registered
- CARE FOR ALL BY CERAVE DEVELOPED WITH DERMATOLOGISTS — Registered
- FAT CHEEKS — Registered
- PRO FORMULAS — Registered
- BALANCING AIR FOAM CLEANSER — Registered
- CHILLZ — Registered
- NAKED SHAPED — Registered
- BIOLAGE PROFESSIONAL HAIR SPA — Registered
- TONE SMART — Registered
- Trademark 99284567 — Registered
- PRO-OXIDE — Registered
- ADVANCED RGN-6 — Registered
- Trademark 99230987 — Registered
- Trademark 99230984 — Registered
- TATTOO STUDIO DIP INK — Registered
- SMUSHY — Registered
- · THE BRIGHT SIDE · IS THE RIGHT SIDE — Registered
- PLANET MATRIX — Registered
- 100% RECYCLED PLASTIC THIS BOTTLE AND CAP WERE MADE WITH 100% RECYCLED PLASTIC — Registered
- NATURAL REMEDIES SINCE 1847 — Registered
- DO IT ALL RADIANT CONCEALER — Registered
- THE TEXTURE OF CHANGE — Registered
- ITDERMA — Registered