AADVANTAGE LOYALTY IP LTD.

Class 039: Air transport of passengers, cargo, and freight; packaging and storage of goods; transportation of freight by air; shipping of goods; courier services; parcel delivery services; pickup and delivery of goods and packages; logistics services in the nature of arranging transportation of goods; provision of information on transportation, shipping, and delivery of passengers, cargo, and freight by air; provision of consultancy and advisory services in the field of transportation, shipping, and delivery of passengers, cargo, and freight by air; transportation logistics services, namely, arranging the transportation of goods for others; air freight shipping services; providing information relating to transportation and delivery services; providing online information relating to shipment tracking; providing an online computer database featuring information on travel; providing a website in the field of travel, namely, for managing travel itineraries; supply chain logistics and reverse logistics services, namely, pickup, transportation, and delivery of goods; goods warehousing; merchandise packaging for others; coordinating transportation, shipping, and delivery services of parcel containers and goods of others; Pick-up, transportation, and delivery of documents, packaging, and goods of others by land and by air; providing real-time information regarding the location and status of shipments; packaging goods for shipment; packaging of articles for transport; delivery services, namely, shipping and delivery of general consumer goods of others

Class 035: Online retail store services, featuring consumer goods and gift cards of others that may be purchased using loyalty points or miles earned through a loyalty program; providing an online marketplace for buyers and sellers of goods and gift cards of others using loyalty program miles as consideration; administration of customer loyalty program that allows members to redeem accumulated reward points or miles for merchandise and gift items; Class 036: Financial transaction services, namely, facilitating and processing the exchange, redemption, and transfer of loyalty program points or miles for goods and gift cards; providing information regarding the value and redemption of loyalty program points or miles; electronic transfer of loyalty program points or miles between user accounts

Class 035: Advertising; providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for online purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; administration of loyalty programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; administration of frequent flyer programs; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; promotion of special events; membership club services in the nature of providing incentives, discounts, and awards to members in the field of travel and transportation; providing membership club services, namely, providing members access to and use of office equipment and machinery for business meetings; administration of invitation-only status programs and exclusive membership benefits; administration and management of guest access passes and lounge passes for members; operation of membership programs providing bundled travel benefits, elite status, bonus miles and loyalty points; providing office equipment, machinery and a professional support staff to assist in the conducting of office business and conferences; Class 036: Financial services, namely, providing stored value accounts in an electronic environment; issuance of credit cards; issuing of tokens of value; issuing of stored value cards; issuing of prepaid payment cards; processing of electronic payments; electronic commerce payment service that enables consumers to use loyalty points, reward points, and miles; provision of credit card services connected with loyalty programs; providing membership club services namely, providing members access to and use of work space for business meetings; travel insurance; issuance of charge cards; charge card services; issuing and processing of electronic travel account cards and payments; issuance and redemption of electronic travel credits and vouchers; Class 039: Transport; passenger baggage checking and handling services; passenger ticketing, check-in, and boarding services for air travelers; escorting of travelers; personalized transportation services, namely, private car services, providing travel reservation services for others, namely, making reservations and bookings for travel; air transportation reservation services for others; vehicle reservation services for rental of or sharing of vehicles for others; cruise reservation services for others; vacation reservation services, namely, coordinating travel arrangements for individuals; chauffeur services; Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing transport reservation services, air transportation reservation services, vehicle reservation services, cruise reservation services, ride share rental reservation services, limo rental reservation services, airport transfer reservation services; providing information in the field of travel; transportation and transit of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; transportation services, namely, checking of baggage; booking of checked baggage, transport upgrades, airport transit lounge facility access, and seats for travel; providing air transportation services, namely, seat selection services, carry-on baggage transport services, priority airline passenger boarding services, air transportation service upgrades; providing an online computer database featuring information on travel; premium baggage checking and handling services; booking and providing ancillary travel services, namely, making reservations for transportation in the nature of seat selection; providing professional support staff to assist in the management of travel plans; Class 041: Travel services, namely, providing headphones on aircraft for use for entertainment purpose; providing in-flight and airport lounge entertainment services, namely, providing non-downloadable movies, non-downloadable audio and audio programs featuring podcasts in the fields of music, current events, news, pop culture, politics, history, sports, and comedy, non-downloadable music, documentaries, and music videos, non-downloadable live and recorded television news shows, non-downloadable video and online games, non-downloadable fiction e-books on a variety of topics; non-downloadable non-fiction e-books on a variety of topics; non-downloadable fiction audio books on a variety of topics; non-downloadable television programs in the field of children's entertainment, and non-downloadable news articles and information in the field of sports; entertainment services in the nature of organizing, arranging and hosting social and cultural entertainment events and sporting events; entertainment services, namely, live music concerts; arranging and conducting of concerts; ticket reservation and booking services for entertainment and sports events; Class 043: Vacation reservation services, namely, making reservations for hotel rooms for travelers, making reservations for resort hotels and lodging; Providing food and beverage services in conjunction with providing facilities in the form of a private club for conducting business, meetings and conferences; providing food and beverage lounge facilities, conference room facilities, and amenities, namely, food, drink, catering, and restaurant; providing conference rooms; providing conference room facilities; food and drink catering; cafe services; restaurant services; bar services; providing food and drink services; providing hotel reservation services; provision of general purpose facilities for conducting business, meetings and conferences; restaurant and bar reservation services; providing membership club services, namely, providing club members food and drink in airports, and conference rooms; providing airport lounge facilities for providing food and drink; restaurant services, namely, providing of food and drink in airports and on aircraft; providing an online computer database featuring information about temporary lodging and accommodations; In-flight food and beverage services being providing in-flight meal services in an airplane; providing airport lounges; airport lounge services; issuance, validation, and management of lounge access passes and guest access passes for airport lounges; Class 045: Personal services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; providing priority access to airline passenger security services; personal concierge services for others; personal shopper services; co-ordination of personalized airport escorts from curb to gate and upon arrival

(Based on intent to use): Reservation and booking services for recreational and leisure events and activities, namely, guided helicopter tours, guided cruise tours, guided boat tours, guided rail tours, guided tours in rental cars and other motorized vehicles, guided bicycle tours, guided excursion tours, and guided adventure activity tours; Entertainment services in the nature of organizing, arranging and hosting social and cultural entertainment events and sporting events; Entertainment, namely, live music concerts; Arranging and conducting of concerts; providing in-flight and airport lounge entertainment services, namely, providing movies, audio and audio programs, music, documentaries, music videos, news and information in the field of sports, live and recorded television programs, e-books, audio books, tablets, video and online games, and children's programming; ( Based on use in commerce): Providing travel agency services, namely, providing transportation reservation services, air transportation reservation services , vehicle reservation services, cruise reservation services , ride share rental reservation services, limo rental and reservation services, airport transfer reservation services; arranging and booking of transport via helicopters; arranging and booking of cruises, boats, rail, rental cars and other motorized vehicles and bicycles; arranging and booking transport for excursions, expeditions and sightseeing tours; providing information in the field of travel; transportation and transit of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; airport services featuring transit lounge and shower facilities for passengers; booking of checked baggage, travel upgrades, airport lounge facility access, and seats for travel; providing air transportation services namely, seat selection services, carry-on baggage transport services, priority airline passenger boarding services, in-flight headphones, air transportation service upgrades; providing access to transit lounge facilities for passengers, including shower facilities; providing access to transit lounge facilities for passengers; airport services featuring transit lounge facilities for passengers, including shower facilities; airport services featuring transit lounges for passengers; (Based on intent to use): Providing internet access; (Based on intent to use): Laundry services; lavatory system services, namely, aircraft lavatory repair and maintenance and waste removal services; (Based on intent to use): Financial services, namely, providing stored value accounts in an electronic environment; financial exchange of virtual currency; arranging of travel insurance; (Based on use in commerce): Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for online purchase of a company's merchandise, services and travel services; (Based on use in commerce): Priority airline passenger security services; ( Based on use in commerce): Providing conference rooms; providing conference room facilities; food and drink catering; Café services; Restaurant services; Bar services; providing food and drink services; Providing hotel reservation services; provision of general-purpose facilities for conducting business, meetings and conferences; restaurant and bar reservation services; in-flight food and beverage services being providing in-flight meal services in an airplane

Providing ancillary air transportation services, namely, providing headphones on aircraft for entertainment purposes; Providing inflight and airport lounge entertainment and educational services, namely, providing online and non-downloadable movies, audio podcasts, music, documentaries, television series, audio books, video and online games, and children's programming; Air transport of passengers, cargo, and freight; Providing travel agency services, namely, providing travel reservation services, air transportation reservation services, vehicle reservation services, cruise reservation services, ride share rental services, limo rental and reservation services, and airport transfer reservation services; Arranging and booking helicopters, cruises, boats, rail, rental cars and other motorized vehicles, and bicycles; Arranging and booking transport for excursions, expeditions and sightseeing tours; Providing information in the field of travel; Transportation and transit of passengers' luggage; Providing information concerning passengers' luggage in transit and delivery; Air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; Airport services featuring transit lounge and shower facilities for passengers; Booking for checked baggage; Airport baggage check-in services; Travel upgrades being ticket upgrades; Travel upgrades being booking upgrades; Airport lounge facility access for passengers; Providing seats for travel; Providing ancillary air transportation services, namely, booking of seats, seat selection services, upgrading of seats, carry-on baggage transport services, and priority airline passenger boarding services; Providing access to transit lounge facilities for passengers, namely, airport services featuring lounge facilities for passengers, including shower facilities; Providing internet access; Laundry services; Financial services, namely, providing stored value accounts in an electronic environment; financial exchange of virtual currency; Issuance of credit cards; Electronic commerce payment service that enables consumers to use loyalty points, reward points, and miles as a form of payment; arranging of travel insurance; Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for online purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; customer incentive, loyalty, discount, and award programs featuring information on and access to special events offered to members; promotion of special events; Priority airline passenger security services; "BUSINESS"; Providing conference rooms; Providing conference room facilities; Food and drink catering; Café services; Restaurant services; Bar services; Providing food and drink services; Providing hotel reservation services for others; Provision of general-purpose facilities for conducting business, meetings, and conferences; Restaurant and bar reservation services; Inflight food and beverage services being providing inflight meal services in an airplane

providing travel agency services, namely, providing travel reservation services, vehicle reservation services, ride share rental services, limo rental and reservation services, airport transfer reservation services; arranging and booking rental cars and other motorized vehicles; providing information in the field of travel; Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; promotion of special events; "CARS"

providing travel agency services, namely, providing travel reservation services, cruise reservation services, arranging and booking cruises, making reservations and bookings for transportation by boats; providing information in the field of travel; Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; customer incentive, loyalty, discount, and award programs featuring information on and access to special events in conjunction with cruises offered to members; promotion of special events; "CRUISES"

Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; customer incentive, loyalty, discount, and award programs featuring information on and access to special events that include culinary experiences offered to members; promotion of special events; "DINING"; Food and drink catering; Café services; Restaurant services; Bar services; providing food and drink services; restaurant and bar reservation services

Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; promotion of special events

Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; customer incentive, loyalty, discount, and award programs featuring information on and access to special events that include hotel accommodation offered to members; promotion of special events; "HOTELS"; Providing conference rooms; providing conference room facilities; food and drink catering; Café services; Restaurant services; Bar services; providing food and drink services; Providing hotel reservation services for others; provision of general-purpose facilities for conducting business, meetings and conferences; restaurant and bar reservation services

promoting the goods and services of others by means of a referral link website and incentive awards program, whereby the referral link website features promotional referral links to third-party web sites, and whereby loyalty points are awarded for redeeming promotions from the third parties; "ESHOPPING"

air transport of passengers; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others, and arranging, and booking transportation for tour packages and vacation-related travel and transportation-related reservations for others, namely, arranging and booking helicopters, cruises, boats, rail, rental cars and other motorized vehicles, bicycles, transport for excursions, transport for adventure activities and transport for eco-tourism; providing information in the field of travel; issuance of credit cards through a licensee; electronic commerce payment service that enables customers to use loyalty points, reward points and miles to make online purchases, in whole or in part, of goods and services; electronic commerce payment service that enables customers to use loyalty points, reward points, and miles; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program, whereby credits are earned or awarded based on purchases made by members which can then be redeemed for merchandise, services and travel; provision, organization, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer, earning and redemption of credits earned or awarded based on purchases made by members; providing incentive awards program through issuance and processing of credits of value to customers; developing and marketing vacation-related travel packages and transportation packages for others, namely, helicopter, cruise, boat, rail, rental cars and other motorized vehicles, bicycles, excursions, adventure activities

air transport of passengers; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and developing, arranging, marketing and booking tour packages and vacation-related travel and transportation-related reservations for others, namely, helicopters, cruises, boats, rail, rental cars and other motorized vehicles, bicycles, excursions, adventure activities and eco-tourism; providing information in the field of travel; issuance of credit cards through a licensee; electronic commerce payment service that enables customers to use loyalty points, reward points and miles to make online purchases, in whole or in part, of goods and services; electronic commerce payment service that enables customers to use loyalty points, reward points, and miles; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program, whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events; providing incentive awards program through issuance and processing of points of value to customers; providing incentive awards programs through issuance and processing of award miles of value to customers

air transport of passengers; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and developing, arranging, marketing and booking tour packages and vacation-related travel and transportation-related reservations for others, namely, helicopters, cruises, boats, rail, rental cars and other motorized vehicles, bicycles, excursions, adventure activities and eco-tourism; providing information in the field of travel; issuance of credit cards through a licensee; electronic commerce payment service that enables customers to use loyalty points, reward points and miles to make online purchases, in whole or in part, of goods and services; electronic commerce payment service that enables customers to use loyalty points, reward points, and miles; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program, whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events; providing incentive awards program through issuance and processing of points of value to customers; providing incentive awards programs through issuance and processing of award miles of value to customers

Issuance of points of value; issuance of award miles of value; Issuance of credit cards through a licensee; Electronic commerce payment service that enables consumers to use loyalty points, reward points and miles to make online purchases, in whole or in part, of goods and services; Electronic commerce payment service that enables consumers to use loyalty points, reward points, and miles; Promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, gift cards, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events of others

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and vacation reservation services in the nature of coordinating travel arrangements for individuals and groups; providing information in the field of travel; ground support services in the field of air transportation, namely, transfer and transport of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; airport services featuring transit lounge facilities for passengers; booking and providing ancillary travel services, namely, making reservations in the nature of seat selection; airport ramp services, namely, transfer of checked baggage to aircraft; airport ramp services, namely, transfer of carry-on baggage to aircraft; airline services, namely, providing priority boarding for customers, and access to airport lounge facilities; Promoting goods and services of others by means of a loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, gift cards, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; provision, organization, operation, and administration of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, operation, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events of others; Facilitating expedited passenger screening, namely, providing priority access to airline passenger and baggage security screening

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and vacation reservation services in the nature of coordinating travel arrangements for individuals and groups; providing information in the field of travel; ground support services in the field of air transportation, namely, transfer and transport of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; airport services featuring transit lounge facilities for passengers; booking and providing ancillary travel services, namely, making reservations in the nature of seat selection; airport ramp services, namely, transfer of checked baggage to aircraft; airport ramp services, namely, transfer of carry-on baggage to aircraft; airline services, namely, providing priority boarding for customers, and access to airport lounge facilities; Promoting goods and services of others by means of a loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, gift cards, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; provision, organization, operation, and administration of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, operation, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events of others; Facilitating expedited passenger screening, namely, providing priority access to airline passenger and baggage security screening

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services for others, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and vacation reservation services in the nature of coordinating travel arrangements for individuals and groups; providing information in the field of travel; ground support services in the field of air transportation, namely, transfer and transport of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; airport services featuring transit lounge facilities for passengers; booking and providing ancillary travel services, namely, making reservations in the nature of seat selection; airport ramp services, namely, transfer of checked baggage to aircraft; airport ramp services, namely, transfer of carry-on baggage to aircraft, airline services, namely, providing priority boarding for customers, and access to airport lounge facilities; Promoting goods and services of others by means of a loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; promoting goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, gift cards, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; provision, organization, operation, and administration of a loyalty program, a discount program, a promotional program and an incentive awards program whereby points are earned for purchases made via credit cards which can be redeemed for merchandise, services and travel; provision, organization, operation, and administration of loyalty, discount, promotional, and incentive award programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members; customer incentive loyalty, discount, and reward programs featuring information on and access to special events offered to members; promotion of special events of others; Facilitating expedited passenger screening, namely, providing priority access to airline passenger and baggage security screening

issuance of credit cards through a licensee

Promoting the sale and continued use of credit card accounts through the administration of incentive award programs, namely, programs wherein the monetary amounts paid for purchases with credit card accounts are rounded up to the nearest dollar and the additional change is used by consumers to purchase additional airline miles at an accelerated rate

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services for others, namely, coordinating travel arrangements for individuals and groups, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and vacation travel reservation services, namely, coordinating vacation travel arrangements for individuals and groups by means of a loyalty and an incentive rewards program; providing bonus flights for frequent travelers by means of a loyalty, a discount and an incentive award program; Promoting the goods and services of others by means of a loyalty, a discount program and an incentive awards program whereby purchase points are awarded for purchases made by vendor subscribers or travel made conducted by member subscribers which can then be redeemed for merchandise and travel; providing a loyalty, a discount and an incentive award program for customers that provide bonus flights for frequent travelers

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services for others, namely, coordinating travel arrangements for individuals and groups, air transportation reservation services for others, vehicle reservation services for others, cruise reservation services for others and vacation travel reservation services, namely, coordinating vacation travel arrangements for individuals and groups by means of a loyalty and an incentive rewards program; providing bonus flights for frequent travelers by means of a loyalty, a discount and an incentive award program; Promoting the goods and services of others by means of a loyalty, a discount program and an incentive awards program whereby purchase points are awarded for purchases made by vendor subscribers or travel made conducted by member subscribers which can then be redeemed for merchandise and travel; providing a loyalty, a discount and an incentive award program for customers that provide bonus flights for frequent travelers

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel reservation services, namely, coordinating travel arrangements for individuals, providing air transportation reservation services, providing cruise reservation services, and providing vacation reservation services, namely, coordinating vacation travel arrangements for individuals, by means of an incentive rewards program; Sales promotion; promoting the goods and services of others by means of loyalty program, discount program, and an incentive awards program whereby purchase points are earned or awarded for purchases made from vendor subscribers or travel conducted by member subscribers which can then be redeemed for merchandise and travel; retail store services featuring gift cards and private club membership services; promoting the goods and services of others by means of providing an on-line shopping mall with links to the retail web sites of others in the field of books, computers, software, office supplies, consumer electronics, music, sporting and recreational equipment, gifts, travel items, apparel, jewelry, health and beauty, toys, travel, home and garden-related items, and general retail merchandise; Providing food and beverage services for others and hotel accommodation services for others by means of an incentive rewards program, namely, providing hotel accommodation reservation services for others and providing restaurant reservation services for others

Transportation of passengers by air, namely, providing a program of bonus flights for frequent travelers

Transportation of passengers by air, namely, providing a program of bonus flights for frequent travelers

"VACATION" and "AWARDS"

transportation of passengers by air, namely, providing a program of bonus flights for frequent travelers; "EXECUTIVE"

providing air transporation services featuring a program of bonus flights for frequent travelers; promoting the goods and services of others by means of an incentive awards programs, whereby purchase points are awarded for purchase made from vendor subscribers, which can then be redeemed for merchandise and travel

providing travel, lodging and frequent flyer account balance information via automated voice response

air transportation services; namely, providing a program of bonus flights for frequent travelers