ACUITY, A MUTUAL INSURANCE COMPANY logo

ACUITY, A MUTUAL INSURANCE COMPANY

38 Marks
Corp.
First Filed:Jul 27, 1987Latest Filed:Oct 10, 2025Address:2800 S. Taylor Dr., Sheboygan, WI 53081

Portfolio Overview

Registered
16(42%)
Pending
4(11%)
Dead
18(47%)
Previous
3

Top Classes

Class 36
Insurance, Financial Services & Real Estate
35(92%)
Class 41
Education and Entertainment
9(24%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
1(20%)
As Defendant
4(80%)

Top Firms

Foley & Lardner LLP(Oct 2025)
35
WHYTE HIRSCHBOECK DUDEK SC(Mar 2013)
6

Trademark Activity Timeline(1987 – 2025)

Trademark Portfolio

41 results

(current & previous marks)

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Filed
Registered
Last Activity
LEADING YOUR TOMORROW WITH HEART
PENDING
Owner:
Serial:99437524
Filed:Oct 10, 2025
Classes:36, 41
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; Insurance consultation; Insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
LEADING YOUR TOMORROW.
LEADING YOUR TOMORROW.
Service Mark
Word
PENDING
Owner:
Serial:99347034
Filed:Aug 20, 2025
Classes:36, 41
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; Insurance consultation; Insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
LEADING YOUR TOMORROW. TOGETHER WITH HEART.
Owner:
Serial:99347011
Filed:Aug 20, 2025
Classes:36, 41
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; Insurance consultation; Insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
TOGETHER WITH HEART.
TOGETHER WITH HEART.
Service Mark
Word
PENDING
Owner:
Serial:99347051
Filed:Aug 20, 2025
Classes:36, 41
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; Insurance consultation; Insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
REBUILDING SHATTERED LIVES
REGISTERED
Owner:
Serial:90088929
Filed:Aug 3, 2020
Classes:36
Registration:6640383
Registered:Feb 8, 2022
Goods & Services
Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
WHOLEHEARTEDLY FOR YOU
WHOLEHEARTEDLY FOR YOU
Service Mark
Word
REGISTERED
Owner:
Serial:88943500
Filed:Jun 2, 2020
Classes:36
Registration:6640155
Registered:Feb 8, 2022
Goods & Services
Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
ABUZZ
ABUZZ
Service Mark
Combined
REGISTERED
Owner:
Serial:88937073
Filed:May 28, 2020
Classes:36
Registration:6640140
Registered:Feb 8, 2022
Goods & Services
Insurance agency services
ABUZZ INSURANCE AGENCY
ABUZZ INSURANCE AGENCY
Service Mark
Combined
REGISTERED
Owner:
Serial:88937098
Filed:May 28, 2020
Classes:36
Registration:6640141
Registered:Feb 8, 2022
Goods & Services
"INSURANCE AGENCY"
ABUZZ INSURANCE
ABUZZ INSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:88468626
Filed:Jun 11, 2019
Classes:36
Registration:6608858
Registered:Jan 4, 2022
Goods & Services
Class 036: insurance agency services
ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE
Owner:
Serial:87180856
Filed:Sep 23, 2016
Classes:36, 41
Registration:5476304
Registered:May 22, 2018
Goods & Services
Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage; Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; "EMPLOYEES", "AGENTS", CUSTOMERS", AND "INSURANCE"
ACUITY
ACUITY
Service Mark
Combined
REGISTERED
Owner:
Serial:87086463
Filed:Jun 28, 2016
Classes:36
Registration:5444023
Registered:Apr 10, 2018
Goods & Services
Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance | Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
ACUITY INSURANCE
ACUITY INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:87081896
Filed:Jun 23, 2016
Classes:36, 41
Registration:5444016
Registered:Apr 10, 2018
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring insurance information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker's compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance; Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
ACHIEVE INSURANCE CLARITY. ACHIEVE TOTAL ACUITY.
Owner:
Serial:87023323
Filed:May 3, 2016
Classes:36
Registration:5210761
Registered:May 23, 2017
ACHIEVE INSURANCE CLARITY
ABANDONED
Owner:
Serial:87008053
Filed:Apr 20, 2016
Classes:36
ACHIEVE TOTAL ACUITY
ACHIEVE TOTAL ACUITY
Service Mark
Word
CANCELLED
Owner:
Serial:87008058
Filed:Apr 20, 2016
Classes:36
Registration:5324842
Registered:Oct 31, 2017
ACUITY INSURANCE
ACUITY INSURANCE
Service Mark
Combined
ABANDONED
Owner:
Serial:87008064
Filed:Apr 20, 2016
Classes:36
Goods & Services
"INSURANCE"
SIMPLY ACUITY
SIMPLY ACUITY
Service Mark
Combined
ABANDONED
Owner:
Serial:86773551
Filed:Sep 30, 2015
Classes:41
SIMPLY ACUITY
SIMPLY ACUITY
Service Mark
Word
ABANDONED
Owner:
Serial:86751839
Filed:Sep 9, 2015
Classes:41
ACUITY OUR FOCUS IS YOU
ACUITY OUR FOCUS IS YOU
Service Mark
Combined
CANCELLED
Owner:
Serial:86545725
Filed:Feb 25, 2015
Classes:36
Registration:4826915
Registered:Oct 6, 2015
ACUITY-OUR FOCUS IS YOU
ACUITY-OUR FOCUS IS YOU
Service Mark
Word
ABANDONED
Owner:
Serial:86545720
Filed:Feb 25, 2015
Classes:36
ACUITY'S FOCUS IS YOU
ACUITY'S FOCUS IS YOU
Service Mark
Word
ABANDONED
Owner:
Serial:86545713
Filed:Feb 25, 2015
Classes:36
OUR FOCUS IS YOU
OUR FOCUS IS YOU
Service Mark
Word
REGISTERED
Owner:
Serial:86545705
Filed:Feb 25, 2015
Classes:36
Registration:4994215
Registered:Jul 5, 2016
Goods & Services
insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, [ surety, ] worker's compensation, glass, crime, fidelity, [ accident and health, ] marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance subrogation and salvage
ACUITY DASH
ACUITY DASH
Service Mark
Word
CANCELLED
Owner:
Serial:85878860
Filed:Mar 18, 2013
Classes:36
Registration:4822512
Registered:Sep 29, 2015
Goods & Services
"DASH"
ACUITY SCHOOL BELLS
ACUITY SCHOOL BELLS
Service Mark
Word
ABANDONED
Owner:
Serial:85878877
Filed:Mar 18, 2013
Classes:36
ACUITY U
ACUITY U
Service Mark
Word
REGISTERED
Owner:
Serial:85878887
Filed:Mar 18, 2013
Classes:36
Registration:5068938
Registered:Oct 25, 2016
Goods & Services
Class 036: Providing a website featuring information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, surety, worker's compensation, glass, crime, fidelity, accident and health, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance
ACUITY U
ACUITY U
Service mark
Word
REGISTERED
Owner:
Serial:85981925
Filed:Mar 18, 2013
Classes:41
Registration:4664454
Registered:Dec 30, 2014
Goods & Services
Class 041: Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage
ACUITY BANK
ACUITY BANK
Service Mark
Word
CANCELLED
Owner:
Serial:78619257
Filed:Apr 28, 2005
Classes:36
Registration:3156846
Registered:Oct 17, 2006
Goods & Services
"BANK"
FOR ALL THAT MATTERS
FOR ALL THAT MATTERS
Service Mark
Word
CANCELLED
Owner:
Serial:76599128
Filed:Jun 24, 2004
Classes:36
Registration:2975548
Registered:Jul 26, 2005
Goods & Services
Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, worker's compensation, glass, crime, fidelity, accident and health, marine, recreational vehicle, boiler and machinery, farm, malpractice, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage
PROTECTING AND ENHANCING YOUR WELL-BEING
Owner:
Serial:76226100
Filed:Mar 16, 2001
Classes:36
Registration:2725263
Registered:Jun 10, 2003
Goods & Services
Class 036: Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, worker's compensation, glass, crime, fidelity, accident and health, marine, recreational vehicle, boiler and machinery, farm, malpractice, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage
ACUITY
ACUITY
Service Mark
Combined
REGISTERED
Owner:
Serial:76164505
Filed:Nov 13, 2000
Classes:36
Registration:2727706
Registered:Jun 17, 2003
Goods & Services
Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, surety, worker's compensation, glass, crime, fidelity, accident and health, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage
ACUITY
ACUITY
Service Mark
Word
CANCELLED
Owner:
Serial:76975118
Filed:Jun 13, 2000
Classes:36
Registration:2854828
Registered:Jun 15, 2004
ACUITY
ACUITY
Service Mark
Word
REGISTERED
Owner:
Serial:76070037
Filed:Jun 13, 2000
Classes:36
Registration:2860542
Registered:Jul 6, 2004
Goods & Services
INSURANCE UNDERWRITING SERVICES AND INSURANCE CLAIMS APPRAISAL SERVICES, BOTH IN THE FIELDS OF AUTOMOBILE, MOTORCYCLE, PROPERTY, LIABILITY, CASUALTY, HOMEOWNERS, DWELLING, SURETY, WORKER'S COMPENSATION, GLASS, CRIME, FIDELITY, ACCIDENT AND HEALTH, MARINE, RECREATIONAL VEHICLE, BOILER AND MACHINERY, FARM, [MALPRACTICE,] EARTHQUAKE[,] * AND * FLOOD [ AND REINSURANCE; INSURANCE AGENCY SERVICES AND INSURANCE BROKERAGE SERVICES, BOTH IN THE FIELDS OF AUTOMOBILE, MOTORCYCLE, PROPERTY, LIABILITY, CASUALTY, HOMEOWNERS, DWELLING, SURETY, WORKER'S COMPENSATION, GLASS, CRIME, FIDELITY, ACCIDENT, MARINE, RECREATIONAL VEHICLE, CREDIT, LIFE, BOILER AND MACHINERY, FARM, MALPRACTICE, EARTHQUAKE, FLOOD AND HEALTH;] CLAIMS ADJUSTMENT SERVICES IN THE FIELD OF INSURANCE; INSURANCE CONSULTATION; INSURANCE SUBROGATION AND SALVAGE
GREATWAY
GREATWAY
Service Mark
Word
CANCELLED
Owner:
Serial:73687745
Filed:Oct 2, 1987
Classes:36
Registration:1496134
Registered:Jul 12, 1988
Goods & Services
Class 036: AUTOMOBILE INSURANCE UNDERWRITING SERVICES
BIS-PAK
BIS-PAK
Service Mark
Word
REGISTERED
Owner:
Serial:73679939
Filed:Aug 21, 1987
Classes:36
Registration:1487108
Registered:May 3, 1988
Goods & Services
Class 036: PROPERTY AND LIABILITY INSURANCE UNDERWRITING SERVICES
CYCLE-PAK
CYCLE-PAK
Service Mark
Word
CANCELLED
Owner:
Serial:73679879
Filed:Aug 21, 1987
Classes:36
Registration:1482694
Registered:Mar 29, 1988
Goods & Services
Class 036: MOTORCYCLE INSURANCE UNDERWRITING SERVICES
CYCLE-PAK II
CYCLE-PAK II
Service Mark
Word
CANCELLED
Owner:
Serial:73679877
Filed:Aug 21, 1987
Classes:36
Registration:1487104
Registered:May 3, 1988
Goods & Services
Class 036: MOTORCYCLE INSURANCE UNDERWRITING SERVICES
PER-PAK
PER-PAK
Service Mark
Word
REGISTERED
Owner:
Serial:73679936
Filed:Aug 21, 1987
Classes:36
Registration:1486469
Registered:Apr 26, 1988
Goods & Services
Class 036: AUTOMOBILE AND HOME INSURANCE UNDERWRITING SERVICES
ROAD AND RESIDENCE
ROAD AND RESIDENCE
Service Mark
Word
REGISTERED
Owner:
Serial:73674749
Filed:Jul 27, 1987
Classes:36
Registration:1481888
Registered:Mar 22, 1988
Goods & Services
Class 036: INSURANCE UNDERWRITING SERVICES
76384638
76384638
Service Mark
Design
Previous
CANCELLED
Owner:
Serial:76384638
Filed:Mar 19, 2002
Classes:36
Registration:2674825
Registered:Jan 14, 2003
Goods & Services
Insurance agency services and insurance brokerage services both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, surety, worker's compensation, glass, crime, fidelity, accident, accident and health, marine, recreational vehicle, credit, life, boiler and machinery, farm, malpractice, earthquake, flood and health; insurance claims appraisal services and claims adjustment services both in the fields of automobile, property, homeowners and farm; insurance consultation; brokerage of mutual funds, annuities and securities
WESTLAND INSURANCE SERVICES INC.
WESTLAND INSURANCE SERVICES INC.
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:76384639
Filed:Mar 19, 2002
Classes:36
Registration:2672044
Registered:Jan 7, 2003
Goods & Services
Insurance agency services and insurance brokerage services both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, dwelling, surety, worker's compensation, glass, crime, fidelity, accident, accident and health, marine, recreational vehicle, credit, life, boiler and machinery, farm, malpractice, earthquake, flood and health; insurance claims appraisal services and claims adjustment services both in the fields of automobile, property, homeowners and farm; insurance consultation; brokerage of mutual funds, annuities and securities; "INSURANCE SERVICES INC."
WESTLAND
WESTLAND
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:74480905
Filed:Jan 21, 1994
Classes:36
Registration:1949500
Registered:Jan 16, 1996
Goods & Services
insurance agency services in the fields of property, casualty, life, accident, health, marine and surety insurance; brokerage of mutual funds and annuities[ ; and savings and loan services ]

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