AMERICAN ATHLETIC CONFERENCE

Class 025: Tops as clothing; Bottoms as clothing; Headwear; Footwear; Bandanas; Wristbands as clothing; Class 035: Promoting sports competitions and events of others; Association services, namely, promoting the interests of its member universities and athletes; Promoting the goods and services of others; Marketing services; Advertising services; Class 038: Information transmission services via digital networks; Class 041: Arranging and conducting of sports events; Providing information relating to sports and sporting events; Production of radio and television programs

Arranging and conducting of sports events; Providing information relating to sports and sporting events; Providing information and news in the field of current events relating to sports, sporting events, and athletes; Production of radio and television programs; Providing online non-downloadable images of sports, sporting events, and athletes; Providing online non-downloadable visual and audio recordings featuring sports, sporting events, and athletes; Downloadable software in the nature of a mobile application for providing news, information, and multimedia content relating to sports, sporting events, and athletes; Downloadable electronic publications in the nature of articles, programs, guides, and record books in the field of sports, sporting events, and athletes; Information transmission services via digital networks; Tops as clothing; Bottoms as clothing; Headwear; Promoting sports competitions and events of others; Association services, namely, promoting the interests of its member universities and athletes; Promoting the goods and services of others; Promotional sponsorship of universities and athletes; Marketing services; Advertising services; Online retail store services featuring a wide variety of consumer goods; Providing on-line web directory services featuring hyperlinks to the websites of others

Arranging and conducting of sports events; Providing information relating to sports and sporting events; Production of radio and television programs; Downloadable software in the nature of a mobile application for providing news, information, and multimedia content relating to sports and sporting events; Downloadable electronic publications in the nature of articles, programs, guides, and record books in the field of sports; Information transmission services via digital networks; Tops as clothing; Bottoms as clothing; Headwear; Promoting sports competitions and events of others; Association services, namely, promoting the interests of its member universities and athletes; Promoting the goods and services of others; Marketing services; Advertising services

Class 035: Advertising, promotion, and marketing services in the nature of promoting collegiate athletes for the purposes of generating name, image and likeness (NIL) opportunities; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, and photo opportunities in connection with name, image and likeness (NIL) of collegiate athletes; Name, image and likeness (NIL) marketing and business consulting services for collegiate athletes; Brand development services for collegiate athletes; Endorsement services, namely, promoting the services of collegiate athletes; Business services in the nature of talent agent services for collegiate athletes, in particular arranging promotional sponsorship and affiliation contracts; Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with third parties being collegiate sports organizations by means of sponsorship relationships; Promoting the interests of collegiate sports; Promoting collegiate sports by means of public advocacy; Promotion in the nature of advertising of sporting and cultural activities; Business consulting services; Promoting the goods and services of others by arranging sponsors to affiliate their goods and services with the services of third parties being intercollegiate athletic events, specifically, games, contests, exhibitions and tournaments by means of sponsorship relationships; Promoting the services of others, namely, promoting intercollegiate athletic events, games, contests, exhibitions and tournaments for others and consulting services with respect thereto; Advertising, promotion and marketing services; Sponsorship search consultancy services; Class 041: Education and entertainment services in the nature of collegiate sports games and exhibitions; Providing collegiate sports and entertainment information via the Internet or a commercial on-line computer service or by cable, satellite, television and radio; Arranging and conducting athletic competitions, namely, professional football collegiate sports games and exhibitions; Production of radio and television programs featuring collegiate sports; Presentation of live shows featuring collegiate sports games, collegiate sports exhibitions, and collegiate sports competitions; Organizing collegiate sports and cultural events; Providing sports and entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and radio; Arranging and conducting athletic competitions, namely, collegiate sports games and exhibitions; Entertainment services, namely production of collegiate sports and collegiate sports-related television programs and distribution by means of television broadcasting, cable transmission, satellite transmission and via the Internet

Digital materials, namely, downloadable multimedia files, text files, [ alerts, and MP3 files ] featuring information in the field of sports; downloadable electronic publications, namely, event programs, [ preseason preview guides, newsletters, ] media guides, and programs featuring information in the field of college sports | [ Printed event programs and media guides featuring information in the field of college sports ] | Shirts, [ sweatshirts, jackets, knit shirts, polo shirts, ] t-shirts, [ coats ] and headwear

ENTERTAINMENT SERVICES, NAMELY, PRESENTING AND COORDINATING THE PRESENTATION OF COLLEGIATE FOOTBALL, BASKETBALL, BASEBALL, SOFTBALL, CROSS COUNTRY RUNNING, GOLF, SOCCER, TRACK AND FIELD AND VOLLEYBALL EVENTS, COMPETITIONS AND CONTESTS; PROVIDING INFORMATION, NEWS AND SCORES IN THE FIELD OF COLLEGIATE SPORTS; PRODUCTION AND DISTRIBUTION OF TELEVISION PROGRAMS FEATURING SPORTS, SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET AND VIA WIRELESS COMMUNICATION DEVICES, CELL PHONES, COMPUTERS AND WIRELESS HANDHELDS; PROVIDING INFORMATION IN THE FIELD OF COLLEGE SPORTS, COLLEGE SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET; NON-DOWNLOADABLE ELECTRONIC PUBLICATIONS IN THE NATURE OF EVENT PROGRAMS, [ PRESEASON PREVIEW GUIDES, MEDIA GUIDES ] AND PROGRAMS FEATURING INFORMATION IN THE FIELD OF COLLEGE SPORTS; STREAMING OF AUDIO AND VIDEO MATERIAL VIA THE INTERNET AND WIRELESS DEVICES; ELECTRONIC DELIVERY OF IMAGES AND PHOTOS VIA INTERNET AND WIRELESS DEVICES; TELECOMMUNICATION SERVICES, NAMELY, ELECTRONIC TRANSMISSION OF ALERT FEEDS VIA THE INTERNET FOR SPORTING EVENTS AND NEWS; ASSOCIATION SERVICES, NAMELY, PROMOTING THE INTERESTS OF MEMBER INSTITUTIONS PARTICIPATING IN VARIOUS COLLEGIATE SPORTING EVENTS

"AMERICAN"

"AMERICAN ATHLETIC CONFERENCE" IN CLASSES 9, 35, 38 AND 41 AND "AMERICAN" AS TO THE GOODS IDENTIFIED IN CLASS 25

"AMERICAN"

DIGITAL MATERIALS, namely, DOWNLOADABLE MULTIMEDIA FILES, TEXT FILES, [ ALERTS AND RICH SITE SUMMARY (RSS) NEWS FEEDS, ] FEATURING INFORMATION IN THE FIELD OF SPORTS; DOWNLOADABLE ELECTRONIC PUBLICATIONS, namely, EVENT PROGRAMS, PRESEASON PREVIEW GUIDES, [ NEWSLETTERS, ] MEDIA GUIDES, AND PROGRAMS FEATURING INFORMATION IN THE FIELD OF COLLEGE SPORTS | [ SHIRTS, SWEATPANTS, SWEATSHIRTS, KNIT SHIRTS, POLO SHIRTS AND T-SHIRTS ALL SOLD, PROVIDED OR DISTRIBUTED IN CONNECTION WITH COLLEGIATE SPORT CONFERENCES, EVENTS, AND TEAMS ] | ASSOCIATION SERVICES, NAMELY, PROMOTING THE INTERESTS OF MEMBER INSTITUTIONS PARTICIPATING IN VARIOUS COLLEGIATE SPORTING EVENTS | STREAMING OF AUDIO AND VIDEO MATERIAL VIA THE INTERNET AND WIRELESS DEVICES; ELECTRONIC DELIVERY OF IMAGES AND PHOTOS VIA INTERNET AND WIRELESS DEVICES; TELECOMMUNICATION SERVICES, NAMELY, ELECTRONIC TRANSMISSION OF ALERT FEEDS VIA THE INTERNET FOR SPORTING EVENTS AND NEWS

ENTERTAINMENT SERVICES, namely, PRESENTING AND COORDINATING THE PRESENTATION OF COLLEGIATE FOOTBALL, BASKETBALL, BASEBALL, SOFTBALL, CROSS COUNTRY RUNNING, GOLF, ROWING, SOCCER, SWIMMING, DIVING, TENNIS, LACROSSE, FIELD HOCKEY, TRACK AND FIELD AND VOLLEYBALL EVENTS, COMPETITIONS AND CONTESTS; PROVIDING INFORMATION, NEWS AND SCORES IN THE FIELD OF COLLEGIATE SPORTS; PRODUCTION AND DISTRIBUTION OF TELEVISION PROGRAMS FEATURING SPORTS, SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET AND VIA WIRELESS COMMUNICATION DEVICES, CELL PHONES, COMPUTERS AND WIRELESS HANDHELDS; PROVIDING INFORMATION IN THE FIELD OF COLLEGE SPORTS, COLLEGE SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET [; NON-DOWNLOADABLE ELECTRONIC PUBLICATIONS IN THE NATURE OF NEWSLETTERS, EVENT PROGRAMS, MEDIA GUIDES AND PROGRAMS FEATURING INFORMATION IN THE FIELD OF COLLEGE SPORTS ]

ENTERTAINMENT SERVICES, namely, PRESENTING AND COORDINATING THE PRESENTATION OF COLLEGIATE FOOTBALL, BASKETBALL, BASEBALL, SOFTBALL, CROSS COUNTRY RUNNING, GOLF, ROWING, SOCCER, SWIMMING, DIVING, TENNIS, LACROSSE, FIELD HOCKEY, TRACK AND FIELD AND VOLLEYBALL EVENTS, COMPETITIONS AND CONTESTS; PROVIDING INFORMATION, NEWS AND SCORES IN THE FIELD OF COLLEGIATE SPORTS; PRODUCTION AND DISTRIBUTION OF TELEVISION PROGRAMS FEATURING SPORTS, SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET AND VIA WIRELESS COMMUNICATION DEVICES, CELL PHONES, COMPUTERS AND WIRELESS HANDHELDS; PROVIDING INFORMATION IN THE FIELD OF COLLEGE SPORTS, COLLEGE SPORTS NEWS AND SPORTS PERSONALITIES VIA THE INTERNET [ ; NON-DOWNLOADABLE ELECTRONIC PUBLICATIONS IN THE NATURE OF EVENT PROGRAMS, MEDIA GUIDES AND PROGRAMS FEATURING INFORMATION IN THE FIELD OF COLLEGE SPORTS ]; DIGITAL MATERIALS, namely, DOWNLOADABLE MULTIMEDIA FILES, TEXT FILES [, ALERTS AND RICH SITE SUMMARY (RSS) NEWS FEEDS, ] FEATURING INFORMATION IN THE FIELD OF SPORTS; DOWNLOADABLE ELECTRONIC PUBLICATIONS, namely, EVENT PROGRAMS [ NEWSLETTERS, ] MEDIA GUIDES, AND PROGRAMS FEATURING INFORMATION IN THE FIELD OF COLLEGE SPORTS; STREAMING OF AUDIO AND VIDEO MATERIAL VIA THE INTERNET AND WIRELESS DEVICES; ELECTRONIC DELIVERY OF IMAGES AND PHOTOS VIA INTERNET AND WIRELESS DEVICES; TELECOMMUNICATION SERVICES, NAMELY, ELECTRONIC TRANSMISSION OF ALERT FEEDS VIA THE INTERNET FOR SPORTING EVENTS AND NEWS; SHIRTS, [ SWEATPANTS, ] SWEATSHIRTS, [ JACKETS, KNIT SHIRTS, POLO SHIRTS, ] T-SHIRTS, HEADWEAR; ASSOCIATION SERVICES, NAMELY, PROMOTING THE INTERESTS OF MEMBER INSTITUTIONS PARTICIPATING IN VARIOUS COLLEGIATE SPORTING EVENTS; "ATHLETIC CONFERENCE" AS TO THE GOODS AND SERVICES IDENTIFIED IN CLASS 9, 35, 38 AND 41