AMERICAN EXPRESS MARKETING & DEVELOPMENT CORPORATION Trademark Portfolio
AMERICAN EXPRESS MARKETING & DEVELOPMENT CORPORATION owns 249 live USPTO trademarks across 10 Nice classes. Earliest filing: 1964-02-27; most recent: 2026-05-05.
Portfolio Summary
American Express Marketing Development Corp.’s trademark activity reflects a classic “brand ecosystem steward” approach rather than a narrow product-mark strategy. The concentration in Classes 036 and 035 is expected for a financial services enterprise, but the significant presence in travel (Class 039), entertainment and lifestyle services (Class 041), hospitality (Class 043), and personal services (Class 045) reveals how aggressively American Express has treated its marks as platforms for a broader membership and lifestyle ecosystem. This pattern aligns with the company’s long-standing positioning of the AmEx brand as a premium services umbrella rather than simply a payments mark, with filings supporting travel, concierge, media, and digital engagement services that reinforce cardholder
Portfolio Overview
| Total Marks | 1033 |
|---|---|
| Live Marks | 249 |
| Registered | 181 |
| Pending | 68 |
| Earliest Filing | 1964-02-27 |
| Latest Filing | 2026-05-05 |
Top Classes
Class 036 (Financial Services), Class 035 (Advertising & Business), Class 041 (Education & Entertainment), Class 039 (Transportation), Class 009 (Electronics & Software), Class 042 (Software & IT), Class 043 (Restaurant & Hotel), Class 045 (Legal Services), Class 016 (Paper Goods), Class 038 (Telecommunications)
Recently Registered Marks
- Trademark 90862191 — registered 2026-02-24
- AMEX ENABLED — registered 2025-10-21
- AMEX — registered 2025-08-26
- AMEX OFFERS — registered 2025-08-19
- AMEX OFFERS — registered 2025-08-19
Recently Filed Applications
- FLIGHT CANCEL GUARD — filed 2026-05-05 (Pending)
- ROOAM TAB — filed 2026-04-30 (Pending)
- ROOAM PAY — filed 2026-04-29 (Pending)
- AMERICAN EXPRESS AGENTIC COMMERCE EXPERIENCES — filed 2026-04-13 (Pending)
- ACE — filed 2026-04-13 (Pending)
Top Marks
- Trademark 90862191 — Registered
- AMEX ENABLED — Registered
- AMEX — Registered
- AMEX OFFERS — Registered
- AMEX OFFERS — Registered
- STORY OF MY SONG — Registered
- AMEX EXPERIENCES — Registered
- CENTURION NEW YORK — Registered
- AM EX VENTURES — Registered
- AMEX VENTURES — Registered
- ADVERTISING POWERED BY MEMBERSHIP — Registered
- EVENTS WITH AMEX — Registered
- SPENDSMART — Registered
- MORE MACHINE — Registered
- CREDITSECURE — Registered
- THE AMERICAN EXPRESS — Registered
- Trademark 97377101 — Registered
- AM EX — Registered
- POWERFUL BACKING — Registered
- TRIP CANCEL GUARD — Registered
- POWERFUL BACKING — Registered
- BUILT TO LAST AMEX — Registered
- KABBAGE FUNDING — Registered
- SAVOR & SOUL — Registered
- AMERICAN EXPRESS GLOBAL PAY — Registered
- KABBAGE PAYMENTS — Registered
- AMEX TRENDEX — Registered
- AMERICAN EXPRESS TRAVEL — Registered
- KABBAGE — Registered
- EXPLORE TOCK — Registered
- AMERICAN EXPRESS — Registered
- AMERICAN EXPRESS ONE AP — Registered
- Trademark 90975770 — Registered
- MYCREDIT GUIDE — Registered
- AMEX — Registered
- AMEX — Registered
- AMEX SEND & SPLIT — Registered
- AMEX SPLIT — Registered
- AMEX SEND — Registered
- AMERICAN EXPRESS — Registered
- SEND & SPLIT — Registered
- MEMBER SINCE — Registered
- AMEX 360 CONNECT — Registered
- AMERICAN EXPRESS NATIONAL BANK — Registered
- AM EX — Registered
- EXPLORE TOCK — Registered
- STATUS BOOST — Registered
- MILES HEADSTART — Registered
- AMERICAN EXPRESS — Registered
- THE LEGEND AWARDS — Registered