BLACKHAWK NETWORK, INC.

Class 035: Promoting the goods and services of others and providing customer loyalty services for others by providing an incentive awards program for customers and employees through the management, validation, fulfillment and processing of redemption-based promotions in the nature of rebate programs, gift-with-purchase programs, incentive promotions, and incentive award programs; providing administrative processing services of product rebates via a global computer network; stored value services, namely, providing incentive award programs for customers and employees through the distribution of prepaid purchase cards for the purpose of promoting and rewarding loyalty; business management of customer loyalty programs in which prepaid purchase cards are issued; providing customer loyalty services in the field of prepaid cards, namely, providing card balance and related information services for loyalty, commercial, promotional and advertising purposes; promoting the reward, promotion, incentive, loyalty and engagement of others through the administration of incentive award programs using gift cards, rebate cards, membership cards, and loyalty cards; promoting employee, distributor, and customer reward and recognition, sales incentive, costs savings, and loyalty, frequency, rebate, and affinity programs for others, through the administering and conducting of incentive award programs involving the issuance of prepaid purchase cards, gift cards, merchandise, digital payments and checks, for the purpose of promoting and rewarding loyalty; marketing services in the fields of consumer, employee, loyalty and sales incentive award programs, namely, providing customized communication programs in the nature of loyalty promotions, web promotions, mobile promotions, and promotional communications; providing an Internet website portal featuring promotion of self-service consumer, employee, loyalty, and sales reward products and communication programs

Developing customized software platforms for others, namely, white label software for providing and facilitating personalized customer loyalty and incentive awards programs, for allowing businesses to offer rewards and incentives to their customers, and for allowing consumers to track, manage, and redeem rewards points

Sales promotion services; Promoting the goods and services of others; Promoting the sale of goods and services of others by offering discounts on stored value cards and conducting promotional contests; On-line retail store services featuring stored value cards

Sales promotion services; Promoting the goods and services of others; Promoting the sale of goods and services of others by offering discounts on stored value cards and conducting promotional contests; On-line retail store services featuring stored value cards

Retail display unit devices and accessories for holding stored value products to prevent the removal of multiple products at once

Magnetically encoded stored value cards, namely, gift cards and charge cards; downloadable gift cards for digital delivery; downloadable gift cards, vouchers, and other stored value cards in electronic form

Magnetically encoded stored value cards, namely, gift cards and charge cards

Magnetically encoded stored value cards, namely, gift cards and charge cards; downloadable gift cards for digital delivery; downloadable gift cards, vouchers, and other stored value cards in electronic form

Downloadable printable gift certificates and gift vouchers; downloadable electronic vouchers; magnetically encoded gift cards; downloadable software in the nature of a mobile application for use of gift certificates, gift vouchers, electronic vouchers and magnetically encoded gift cards

Providing temporary use of on-line non-downloadable computer software for the detection, prevention, mitigation and management of online fraud, and for prepaid card fraud detection; Software as a service (SAAS) featuring software for financial account protection, secure commercial transactions, and detection, prevention, mitigation and management of online fraud and prepaid card fraud; Software as a service (SAAS) featuring software for electronically monitoring, detecting and reporting suspicious and abnormal patterns of on-line transaction activity indicating theft, fraud, or other criminal activity, and providing authentication services in e-commerce transactions; Electronic monitoring of prepaid card activity to detect fraud via the internet

Customer services, namely, responding to customers inquiries for others in the field of prepaid cards, namely, providing card balance, card activation, transaction history, activity reporting, alerts, and related information via telephone or other electronic means; providing a website featuring information in the nature of commercial financial transaction data, account management, financial reporting, accounting features and related reference information

Customer services, namely, responding to customers inquiries for others in the field of prepaid cards, namely, providing card balance, card activation, transaction history, activity reporting, alerts, and related information via telephone or other electronic means; providing a website featuring information in the nature of commercial financial transaction data, account management, financial reporting, accounting features and related reference information; "CARD"

Customer services, namely, responding to customers inquiries for others in the field of prepaid cards, namely, providing card balance, card activation, transaction history, activity reporting, alerts, and related information via telephone or other electronic means; providing a website featuring information in the nature of commercial financial transaction data, account management, financial reporting, accounting features and related reference information

issuing stored value cards

Magnetically encoded stored value cards, namely, gift cards

issuing stored value cards, namely, prepaid debit cards and gift cards; organizing and conducting incentive reward programs to promote the sale of stored value cards; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; registration services for electronic payment cards, financial stored value cards, purchase cards and gift vouchers; stored value prepaid card services, namely, processing electronic payments made through stored value cards and gift cards

Issuing stored value payment cards; issuing gift certificates and electronic gift certificates; issuing pre-paid vouchers for payment of goods and services of others; providing on-line stored value accounts in an electronic environment

promoting the sale of gift cards, prepaid debit cards, incentive cards, financial services cards and prepaid telecommunication cards and products of others through the distribution of printed materials and promotional contests; Promoting the goods of others by issuing coupons and rebates, namely, providing electronic coupons and rebates for the goods of others; Promoting the goods and services of others and providing customer loyalty services for others by providing an incentive awards program for customers and employees through the management, validation, fulfillment and processing of redemption-based promotions in the nature of rebate programs, gift-with-purchase programs, points-based incentive promotions, incentive award programs, and refer-a-friend promotions; providing administrative processing services of product rebates via a global computer network; providing incentive award programs for customers and employees through the distribution of prepaid purchase cards for the purpose of promoting and rewarding loyalty; business management of customer loyalty programs in which prepaid purchase cards are issued; providing administration of a customer loyalty program in the field of prepaid cards, namely, providing promotional card balance and related loyalty card information services for loyalty, commercial, promotional, and advertising purposes; promoting the reward, promotion, incentive, loyalty and engagement of others, namely, promoting the sale of goods and services of others through the administration of incentive award programs using gift cards, rebate cards, membership cards, and loyalty cards; promoting employee, distributor, and customer reward and recognition, sales incentive, costs savings, and loyalty, frequency, rebate, and affinity programs for others, through the administering and conducting of incentive award programs involving the issuance of prepaid purchase cards, gift cards, merchandise, digital payments and checks, for the purpose of promoting and rewarding loyalty; marketing services in the fields of consumer, employee, loyalty and sales incentive award programs, namely, providing customized communication programs in the nature of loyalty advertising and promotional services, web advertising and promotional services, mobile advertising and promotional services; providing an Internet website portal featuring advertising and promotion of self-service consumer, employee, loyalty, and sales reward products and communication programs | issuance of prepaid gift cards, debit cards, credit cards and remittance cards being stored value cards; issuing of pre-paid vouchers for payment of goods and services of others; providing electronic processing of stored value card transactions and providing electronic payments via a global computer network; financial services, namely, providing on-line stored value accounts in an electronic environment; processing electronic payments for electronic stored value prepaid cards and issuing electronic stored value prepaid cards via consumers' emails, mobile devices, electronic wallets and other accounts allowing access to electronic stored value prepaid cards; financial services, namely, stored value prepaid card services in the nature of processing electronic payments made through prepaid cards, processing digital currency payments to third parties, electronic credit card and debit card transaction processing and providing on-line stored value accounts in an electronic environment; issuing stored value cards for use as electronic travel tickets; providing rebates at participating establishments of others through use of a membership card; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce; Electronic payment services involving electronic processing and subsequent transmission of electronic payments to transfer value and value equivalents, namely, cash, points, minutes, and credits, to prepaid cards or mobile devices or accounts from other prepaid cards or mobile devices or accounts; facilitating cash withdrawals from and cash deposits to plastic cards, other access devices or accounts in the nature of electronic processing and subsequent transmission of cash withdrawals and cash deposits

promoting the sale of gift cards, prepaid debit cards, incentive cards, financial services cards and prepaid telecommunication cards and products of others through the distribution of printed materials and promotional contests; Promoting the goods of others by issuing coupons and rebates, namely, providing electronic coupons and rebates for the goods of others; Promoting the goods and services of others and providing customer loyalty services for others by providing an incentive awards program for customers and employees through the management, validation, fulfillment and processing of redemption-based promotions in the nature of rebate programs, gift-with-purchase programs, points-based incentive promotions, incentive award programs, and refer-a-friend promotions; providing administrative processing services of product rebates via a global computer network; providing incentive award programs for customers and employees through the distribution of prepaid purchase cards for the purpose of promoting and rewarding loyalty; business management of customer loyalty programs in which prepaid purchase cards are issued; providing administration of a customer loyalty program in the field of prepaid cards, namely, providing promotional card balance and related loyalty card information services for loyalty, commercial, promotional, and advertising purposes; promoting the reward, promotion, incentive, loyalty and engagement of others, namely, promoting the sale of goods and services of others through the administration of incentive award programs using gift cards, rebate cards, membership cards, and loyalty cards; promoting employee, distributor, and customer reward and recognition, sales incentive, costs savings, and loyalty, frequency, rebate, and affinity programs for others, through the administering and conducting of incentive award programs involving the issuance of prepaid purchase cards, gift cards, merchandise, digital payments and checks, for the purpose of promoting and rewarding loyalty; marketing services in the fields of consumer, employee, loyalty and sales incentive award programs, namely, providing customized communication programs in the nature of loyalty advertising and promotional services, web advertising and promotional services, mobile advertising and promotional services; providing an Internet website portal featuring advertising and promotion of self-service consumer, employee, loyalty, and sales reward products and communication programs | issuance of prepaid gift cards, debit cards, credit cards and remittance cards being stored value cards; issuing of pre-paid vouchers for payment of goods and services of others; providing electronic processing of stored value card transactions and providing electronic payments via a global computer network; financial services, namely, providing on-line stored value accounts in an electronic environment; processing electronic payments for electronic stored value prepaid cards and issuing electronic stored value prepaid cards via consumers' emails, mobile devices, electronic wallets and other accounts allowing access to electronic stored value prepaid cards; financial services, namely, stored value prepaid card services in the nature of processing electronic payments made through prepaid cards, processing digital currency payments to third parties, electronic credit card and debit card transaction processing and providing on-line stored value accounts in an electronic environment; issuing stored value cards for use as electronic travel tickets; providing rebates at participating establishments of others through use of a membership card; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce; Electronic payment services involving electronic processing and subsequent transmission of electronic payments to transfer value and value equivalents, namely, cash, points, minutes, and credits, to prepaid cards or mobile devices or accounts from other prepaid cards or mobile devices or accounts; facilitating cash withdrawals from and cash deposits to plastic cards, other access devices or accounts in the nature of electronic processing and subsequent transmission of cash withdrawals and cash deposits

charitable services, namely, facilitating distribution of relief aid for government agencies and non-profit organizations via issuance of stored value cards

issuing pre-paid debit cards; issuing stored value cards; pre-paid purchase card services, namely, processing electronic payments made through prepaid cards

Promoting the sale of gift cards, prepaid debit cards, incentive cards, financial services cards and prepaid telephone cards of others; Promoting the sale of the services of others by providing online gift cards, prepaid debit cards, incentive cards, financial services cards, and prepaid telephone cards

"WALLET"

Promoting the goods of others by issuing coupons and rebates, namely, providing electronic coupons and rebates for the goods of others | Electronic stored value card services, namely, processing electronic payments for electronic stored value prepaid cards and issuing electronic stored value prepaid cards by transmitting the electronic stored value prepaid cards to consumers' emails, mobile devices, electronic wallets and other accounts allowing access to electronic stored value prepaid cards; financial services, namely, stored value prepaid card services in the nature of processing electronic payments made through prepaid cards, processing digital currency payments to third parties, electronic credit card and debit card transaction processing and providing on-line stored value accounts in an electronic environment; issuing stored value cards; issuing stored value cards for use as electronic travel tickets; issuing rebates, namely, providing rebates at participating establishments of others through use of a membership card; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce

Class 036: Issuance of prepaid gift cards, debit cards, credit cards and remittance cards being stored value cards; issuing stored value cards; issuing of vouchers for payment of goods and services of others; providing electronic processing of stored value card transactions and providing electronic payments via a global computer network; financial services, namely, providing on-line stored value accounts in an electronic environment

Issuing of stored value cards in the nature of gift cards redeemable at restaurants that are members of a pre-set network; "CARD"

"GAMING"

"GAMING"

Promotional services, namely, promoting the goods and services of others by means of providing stored value gift cards, namely, providing stored value gift cards where all or a portion of the proceeds directly support charitable causes

"GIFT CARDS"

Electronic payment services involving electronic processing and subsequent transmission of electronic payments to transfer value and value equivalents, namely, cash, points, minutes, and credits, to prepaid cards or mobile devices or accounts from other prepaid cards or mobile devices or accounts; financial services, namely, electronic funds transfer, value transfer and value equivalent transfer, namely, points, minutes, and credits to plastic cards, other access devices or accounts from other plastic cards, other access devices or accounts; financial services, namely, money transfer services, electronic funds transfer services, bill payment services, automated clearing house transaction processing services, processing digital currency payments to third parties, and electronic credit card and debit card transactions; facilitating cash withdrawals from and cash deposits to plastic cards, other access devices or accounts in the nature of electronic processing and subsequent transmission of cash withdrawals and cash deposits; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce

Electronic payment services involving electronic processing and subsequent transmission of electronic payments to transfer value and value equivalents, namely, cash, points, minutes, and credits, to prepaid cards or mobile devices or accounts from other prepaid cards or mobile devices or accounts; financial services, namely, electronic funds transfer, value transfer and value equivalent transfer, namely, points, minutes, and credits to plastic cards, other access devices or accounts from other plastic cards, other access devices or accounts; financial services, namely, money transfer services, electronic funds transfer services, bill payment services, automated clearing house transaction processing services, processing digital currency payments to third parties, and electronic credit card and debit card transactions; facilitating cash withdrawals from and cash deposits to plastic cards, other access devices or accounts in the nature of electronic processing and subsequent transmission of cash withdrawals and cash deposits; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce

Electronic payment services involving electronic processing and subsequent transmission of electronic payments to transfer value and value equivalents, namely, cash, points, minutes, and credits, to prepaid cards or mobile devices or accounts from other prepaid cards or mobile devices or accounts; financial services, namely, electronic funds transfer, value transfer and value equivalent transfer, namely, points, minutes, and credits to plastic cards, other access devices or accounts from other plastic cards, other access devices or accounts; financial services, namely, money transfer services, electronic funds transfer services, bill payment services, automated clearing house transaction processing services, processing digital currency payments to third parties, and electronic credit card and debit card transactions; facilitating cash withdrawals from and cash deposits to plastic cards, other access devices or accounts in the nature of electronic processing and subsequent transmission of cash withdrawals and cash deposits; value exchange services, namely, secure electronic cash transactions to facilitate electronic commerce

Magnetically encoded stored value cards, namely, gift cards and charge cards, none of the above for fundraising services

Providing on-line downloadable electronic newsletters in the field of shopping and gift card trends

Providing stored value services, namely, providing on-line stored value accounts in an electronic environment for wagering

Issuing stored value cards

"GAMER'S"

"GAMER"

issuing stored value cards

Providing services to enable the purchase of lottery entries at, and the issuance of lottery receipts at, retail checkout registers, namely, electronic cash transactions, credit card and debit card transaction processing services; Providing services to enable the purchase of lottery entries at, and the issuance of lottery receipts at, retail checkout registers, namely, platform as a service (PAAS) featuring computer software platforms for printing receipts

Providing services to enable the purchase of lottery entries at, and the issuance of lottery receipts at, retail checkout registers, namely, electronic cash transactions, credit card and debit card transaction processing services; "QUICKTICKET"; Providing services to enable the purchase of lottery entries at, and the issuance of lottery receipts at, retail checkout registers, namely, platform as a service (PAAS) featuring computer software platforms for printing receipts

Issuing stored value cards

Placing advertisements, brand identity advertising materials and promotional materials for others, including signage, point of sale displays, electronic point of sale displays and other in-store advertisements; Internet advertising, e-mail advertising; signage advertising, namely, advertising services using signage; outdoor advertising; Retail store services featuring stand-alone displays and displays on store shelves and online locations featuring gift cards, [ and incentive cards; ] product merchandising services for other featuring stand-alone displays and displays on store shelves featuring gift cards, [ and incentive cards; ] and promoting the sale of gift cards, [ and incentive cards; ] business merchandising display services for gift cards of others in the nature of providing various designs of display signage, kiosks, gift cards and gift card packaging; "GIFT CARD"

Debit card services; Issuing stored value cards; Pre-paid purchase card services, namely, processing electronic payments made through prepaid cards; Stored value card services

[ Issuing gift certificates, gift cards and gift vouchers of others which may then be redeemed for goods and services at spas, health spas, beauty salons, medical spas, resorts and hotels; ] providing an online commercial information directory featuring information about spas, health spas, beauty salons, and medical spas; promoting the goods and services of spas, health spas, beauty salons, medical spas; promoting the goods and services of others by providing a website featuring consumer information on spas, health spas, beauty salons, and medical spas, retail price-comparison information, consumer service reviews, links to the retail websites of others, and discount information; promoting the sale of goods and services of others through electronic couponing, promotions and discounts via a website [ ; Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of company's goods and services ]

Issuing stored value cards; "CARDS"

Business management of gift card programs of others; "B2B"

Downloadable printable gift certificates and gift vouchers; downloadable electronic vouchers; magnetically encoded gift cards; downloadable software in the nature of a mobile application for accessing online information in the fields of beauty, health, wellness, travel, vacation travel, spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; Downloadable software in the nature of a mobile application for scheduling and management of appointments for customers, management of employees schedules, creating reports, and creating and providing gift certificates, coupons and promotional specials | Arranging, conducting and promoting trade show exhibitions and business conferences in the fields of beauty, health, wellness, travel, vacation travel, spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; arranging and conducting marketing promotional events for others in the fields of beauty, health, wellness, travel, vacation travel, spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; issuing gift certificates, gift cards and gift vouchers of others which may then be redeemed for goods and services at spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; providing an online commercial information directory featuring information about spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; promoting the goods and services of spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; organizing promotional business to business and consumer events, namely, arranging and conducting special events for business and commercial purposes featuring discounts and special offers; promoting the goods and services spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs, namely, providing a web site featuring information on discounts and special offers; promoting the goods and services of others by providing a website featuring consumer information on spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs, retail price-comparison information, consumer service reviews, links to the retail websites of others, and discount information; promoting the sale of goods and services of others through electronic couponing, promotions and discounts via a website; business forecasting and analysis, namely, economic forecasting and analysis in the field of spas, health spas, beauty salons, medical spas, fitness studios, yoga studios, Pilates studios, life coaches, wellness practitioners, health clubs, gyms, martial arts studios, dance studios, resorts, hotels, alternative medicine practitioners, nutritional counselors and weight loss programs; conducting public opinion polls featuring readers' choice regarding goods and services; Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of company's goods and services

"DIGITAL"

"COMMERCE"

"DIRECT"

"INCENTIVE"

"MALL"

"LOYALTY"

"GIFT CARDS"

Issuing stored value cards

"GOLF"

Class 035: Promoting the sale of goods and services of others by awarding purchase points for credit card use; Class 036: Issuing stored value cards

Issuing stored value cards

Class 036: Issuing stored value cards