Description: Educational and entertainment services, namely, developing, creating, producing, editing, and distributing multimedia entertainment content in the nature of athletic and fitness activities and athletic lifestyle content; arranging, organizing, conducting, and hosting an array of athletic and sports activities, product info sessions, classes, events, and competitions; providing training in the fields of sports and fitness; providing an online marketplace featuring blogs, articles, photos, videos, and games in the fields of athletic and fitness activities and athletic lifestyle content; providing online digital publications in the nature of articles and newsletters featuring topics in the fields of athletic and fitness activities and athletic lifestyle content; Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use in virtual environments; organizing, conducting and hosting events, exhibitions, expositions, sporting events, trainings, and conferences for commercial purposes in virtual worlds; virtual tracks, trails, parks, and recreational facilities for athletics and sports activities and events in virtual worlds; Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online and in online virtual worlds; downloadable multimedia file containing artwork, text, audio, and video relating to athletic and sporting activities and events authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing artwork, text, audio, and video relating to the Brooks brand authenticated by non-fungible tokens (NFTs); ); downloadable multimedia file containing artwork, text, audio, and video relating to footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals, awards, accessories, authenticated by non-fungible tokens (NFTs);downloadable image files containing footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories authenticated by non-fungible tokens (NFTs); digital sports collectibles, namely, downloadable multimedia files authenticated by non-fungible tokens (NFTs), containing text, graphics, images, artwork or audio relating to sports; downloadable software for enabling users to view, purchase, sell, and exchange non-fungible tokens (NFTs); Customer loyalty services and customer membership club services, for commercial, promotional and/or advertising purposes; online retail store services featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, and accessories; pop-up retail store services featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, and accessories; providing consumer product information and related updates in the field of athletic activities; providing recognition and incentives by the way of games, contests, and prizes; retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online; online retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories; provision of an online marketplace for buyers and sellers of downloadable multimedia files authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers and sellers of downloadable digital goods authenticated by non-fungible tokens (NFTs); on-line retail store services featuring physical and virtual merchandise; on-line retail store services featuring digital stickers, digital trading cards and digital collectibles; Custom design of footwear, footwear accessories, apparel, apparel accessories, bags, and headwear based on personal selections made by the customer
