HOTALING & CO., LLC Trademark Portfolio
HOTALING & CO., LLC owns 19 live USPTO trademarks across 4 Nice classes. Earliest filing: 1995-07-11; most recent: 2021-09-16.
Portfolio Summary
## Strategic Briefing: Hotaling & Co., LLC
Hotaling & Co. operates as a focused spirits-industry brand house, with the overwhelming concentration in Class 033 revealing a company built around a curated portfolio of whiskey, gin, or other distilled spirits brands rather than a diversified consumer goods play. The supplementary filings in Classes 035, 040, and 041 suggest expansion into brand experience and distillery tourism — retail services, custom distilling/barrel treatment, and entertainment or educational programming — consistent with the trend among craft and heritage spirits producers to monetize the full brand ecosystem beyond the bottle.
The 26-year filing span paired with only 26 marks indicates deliberate, selective trademark strategy rather than aggressive portfol
Portfolio Overview
| Total Marks | 26 |
|---|---|
| Live Marks | 19 |
| Registered | 19 |
| Pending | 0 |
| Earliest Filing | 1995-07-11 |
| Latest Filing | 2021-09-16 |
Top Classes
Class 033 (Wines & Spirits), Class 035 (Advertising & Business), Class 040 (Material Treatment), Class 041 (Education & Entertainment)
Recently Registered Marks
- LIKEMINDED SPIRITS — registered 2024-07-30
- LIVE LIFE UNFILTERED — registered 2022-05-24
- TEQUILA FIERO — registered 2021-03-16
- OLD KIRK — registered 2020-12-29
- MORE FIRSTS. LESS FEAR — registered 2020-11-03
Recently Filed Applications
- LIKEMINDED SPIRITS — filed 2021-09-16 (Registered)
- LIVE LIFE UNFILTERED — filed 2021-05-14 (Registered)
- MORE FIRSTS. LESS FEAR — filed 2019-11-26 (Registered)
- THE SPIRIT OF THE JOURNEY — filed 2019-10-13 (Registered)
- THE HORIZON — filed 2019-10-13 (Registered)
Top Marks
- LIKEMINDED SPIRITS — Registered
- LIVE LIFE UNFILTERED — Registered
- TEQUILA FIERO — Registered
- OLD KIRK — Registered
- MORE FIRSTS. LESS FEAR — Registered
- THE HORIZON — Registered
- THE SPIRIT OF THE JOURNEY — Registered
- JUNIPERO — Registered
- HOTALING & CO. — Registered
- A.P. HOTALING — Registered
- J.H. CUTTER — Registered
- EDUCATIONAL DRINKING — Cancelled
- HOPHEAD — Registered
- OLD POTRERO — Registered
- HOTALING — Registered
- HIRSCH — Registered
- HIRSCH SELECTION — Registered
- HIRSCH — Registered
- A. H. HIRSCH — Registered
- OLD POTRERO — Registered
- HOTALING & CO. — Abandoned
- HOTALING & CO. — Abandoned
- FIERO — Abandoned
- HOTALING DISTILLERY — Abandoned
- POTRERO DISTILLING COMPANY — Abandoned
- HOTALING INTERNATIONAL SPIRITS COMPANY — Abandoned