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HOTALING & CO., LLC Trademark Portfolio

HOTALING & CO., LLC owns 19 live USPTO trademarks across 4 Nice classes. Earliest filing: 1995-07-11; most recent: 2021-09-16.

Portfolio Summary

## Strategic Briefing: Hotaling & Co., LLC

Hotaling & Co. operates as a focused spirits-industry brand house, with the overwhelming concentration in Class 033 revealing a company built around a curated portfolio of whiskey, gin, or other distilled spirits brands rather than a diversified consumer goods play. The supplementary filings in Classes 035, 040, and 041 suggest expansion into brand experience and distillery tourism — retail services, custom distilling/barrel treatment, and entertainment or educational programming — consistent with the trend among craft and heritage spirits producers to monetize the full brand ecosystem beyond the bottle.

The 26-year filing span paired with only 26 marks indicates deliberate, selective trademark strategy rather than aggressive portfol

Portfolio Overview

Total Marks26
Live Marks19
Registered19
Pending0
Earliest Filing1995-07-11
Latest Filing2021-09-16

Top Classes

Class 033 (Wines & Spirits), Class 035 (Advertising & Business), Class 040 (Material Treatment), Class 041 (Education & Entertainment)

Recently Registered Marks

Recently Filed Applications

Top Marks

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