KANTAR UK LIMITED

Advertising services; promotional services; marketing services; media research services in the fields of consumer advertising response and effectiveness, and the evaluation and optimization of advertising creative for business purposes and consultancy relating thereto; business and business management services; social media strategy services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; production of advertising matter and commercials; creation of advertising campaigns; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; customer relationship management services; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; digital and online advertising and marketing services; interactive marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services; event marketing; promotion of prize draws, competitions and customer incentives; business data analysis services; opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; marketing studies; trend analysis services for advertising performance across ads over time; statistical analysis and compilation; data processing; segmentation and profiling of market data; data collection and sampling for advertising research studies; compiling of information into databases; management of databases; market research and market analysis; consumer research; consumer response analysis; automated market research; services of an online market research provider; market research database management; market research by means of a computer database; benchmarking services for advertising assessment purposes; conducting, processing and analysing qualitative and quantitative business and marketing research and public opinion survey data; preparing business, market research and public opinion survey statistical reports; providing a computerised online interactive database for business, market research and public opinion surveys of subscribers featuring survey data and analyses; brand testing; preparation of marketing surveys; conducting market surveys; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network; Design services; computer (program/software) design and development; editing services for computer programs; research and development of new products for others (product development); design (creation) and development of market research tools; creation of virtual and interactive images; software design and development, computer programming services, hosting of computer sites (web sites); platform as a service [PaaS]; software as a service; platforms for artificial intelligence as software as a service [SaaS]; application service provider (ASP); application service provider (ASP) services, namely, hosting computer software applications of others; cloud computing; cloud hosting provider services; creating, maintaining and hosting an automated self-service website, portal or platform featuring a directory of market research panels and online software tools for paying users; providing market research software as a service tools via an interactive online website, portal or platform; creating, maintaining and hosting a website, portal or platform featuring technology for designing, conducting and managing online, offline and mobile surveys, polls and other feedback and data collection activities; software as a service [SaaS] featuring online non-downloadable software for organization and management of focus groups, panel groups and online opinion poll and opinion panel participants; software as a service [SaaS] featuring online non-downloadable software for market research services and tools provided online via a portal enabling users to define target audiences, tailor, customise and conduct surveys, monitor and upload to social media, upload product information, upload test materials, creatives and marketing content and obtain consumer and business feedback, opinions, validation, analysis, statistical data and marketing strategy advice in connection therewith; design and development of computer software; updating and maintenance of computer software; installation of computer software and computer programs; development of systems for the storage of data; rental of computer software; services of an application service provider, namely, installation, electronic storage, rental, and maintenance of application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; computerised data storage services information, research and consultancy services relating to the aforesaid; provision of information relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network

Class 009: Downloadable computer software for data processing; downloadable computer software applications for data processing; computer programs in the nature of downloadable software for data processing; data processing equipment and computers; downloadable computer software for the transmission of information; downloadable software for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; downloadable computer software and computer software applications for the analysis of website traffic and targeting based on user behaviour; downloadable computer software for obtaining and analysing search data and managing search advertisements for others on a global computer network; downloadable computer software and computer software applications which enables users to organise and conduct meetings, events and interactive discussions via the internet and communication networks; downloadable computer software and computer software applications for sending and receiving electronic messages, photographs, images, multimedia content, data, text, audio, videos via the Internet and via communication networks; downloadable computer software and computer software applications which allow users to create and publish their own content, images, videos and audio via the Internet and communication networks; downloadable computer software and computer software applications in the field of marketing and marketing surveys; downloadable artificial intelligence software for use in market research and data analytics; downloadable computer software for collecting, organising, managing, modifying, transmitting, sharing and storing data and information; electronic data storage apparatus, namely blank tapes for storage of computer data; telecommunications and communications apparatus and instruments, namely automatic switching apparatus; image processing apparatus and instruments; photographic apparatus and instruments, namely cameras; computer hardware; downloadable electronic publications, namely magazines, books, periodicals, brochures, manuals and reports provided online from computer databases, the Internet or other electronic networks in the field of marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels; downloadable data, text, audio, graphic images or video provided from computer databases, the internet or other electronic networks; apparatus for downloading electronic data files featuring marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels, multimedia files containing text relating to marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels, audio recordings featuring marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels, graphic image files containing marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels, or video files containing marketing, advertising, market research, consumer behaviour, audience reach, demographics, opinion polling, media buying and placement, brand value and retail channels, from computer databases, the Internet or other electronic networks; Class 035: Business research in the field of advertising media and consultation services relating thereto; planning, buying and negotiating advertising and media space and time; advertising, promotional and marketing services; business information and business management services; advisory and consultation services in the field of advertising and business and providing advertising for others online over a global computer information network; publicity agency services; production of advertising matter and commercials; public relations services; market research and market analysis; research and business information services relating to business, advertising and marketing; statistical analysis and compilation; opinion polling services; business administration; compilation of advertisements for use as web pages on a global computer network; and providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; digital and online advertising services; the placement of advertising in the media for others; organization of promotional campaigns and related consultancy services; data processing services; market analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network

market research services relating to modelling, monitoring, tracking and evaluation of products of others; brand evaluation; brand tracking; brand modelling

pretesting television advertising either as finished films or in animatic form