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PGA SERVICE CORPORATION

48 Marks
Corp.
First Filed:Dec 22, 1994Latest Filed:Jul 6, 2023Address:Suite 510, Nashville, TN 37214

Portfolio Overview

Registered
22(46%)
Pending
6(13%)
Dead
20(42%)

Top Classes

Class 36
Insurance, Financial Services & Real Estate
39(81%)
Class 9
Electronics, Software & Scientific Equipment
4(8%)
Class 35
Advertising, Business Services & Retail
4(8%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
2(40%)
As Defendant
3(60%)

Top Firms

Foley & Lardner LLP(Jul 2023)
29
WALLER LANSDEN DORTCH & DAVI...(Jan 2023)
15

Trademark Activity Timeline(1994 – 2025)

Trademark Portfolio

48 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
THE GENERAL SOUND STUDIO
THE GENERAL SOUND STUDIO
Service Mark
Combined
REGISTERED
Owner:
Serial:98072955
Filed:Jul 6, 2023
Classes:41
Registration:7860330
Registered:Jul 8, 2025
Goods & Services
mobile recording studio services; audio recording and audio production services; recording studio and mobile recording studio services; multimedia entertainment services in the nature of recording, production and post-production services in the field of music; "SOUND STUDIO"
THE GENERAL SOUND STUDIO
THE GENERAL SOUND STUDIO
Service Mark
Word
REGISTERED
Owner:
Serial:98048674
Filed:Jun 19, 2023
Classes:41
Registration:7860296
Registered:Jul 8, 2025
Goods & Services
mobile recording studio services; audio recording and audio production services; recording studio and mobile recording studio services; multimedia entertainment services in the nature of recording, production and post-production services in the field of music; "SOUND STUDIO"
97893278
97893278
Service Mark
Design
REGISTERED
Owner:
Serial:97893278
Filed:Apr 18, 2023
Classes:36
Registration:7271803
Registered:Jan 9, 2024
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
97893275
97893275
Service Mark
Design
REGISTERED
Owner:
Serial:97893275
Filed:Apr 18, 2023
Classes:36
Registration:7220276
Registered:Nov 14, 2023
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
97889388
97889388
Service Mark
Design
REGISTERED
Owner:
Serial:97889388
Filed:Apr 14, 2023
Classes:36
Registration:7220275
Registered:Nov 14, 2023
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
THE GENERAL GIVES YOU A BREAK WHEN YOU NEED IT
THE GENERAL GIVES YOU A BREAK WHEN YOU NEED IT
Service Mark
Word
REGISTERED
Owner:
Serial:97772066
Filed:Jan 29, 2023
Classes:36
Registration:7271790
Registered:Jan 9, 2024
Goods & Services
insurance underwriting in the field of automobile insurance; insurance underwriting in the field of personal lines insurance; insurance agency and insurance brokerage services in the fields of automobile insurance and personal lines insurance
WE GIVE YOU A BREAK WHEN YOU NEED IT
WE GIVE YOU A BREAK WHEN YOU NEED IT
Service Mark
Word
ABANDONED
Owner:
Serial:97772065
Filed:Jan 29, 2023
Classes:36
WE'LL GIVE YOU A BREAK WHEN YOU NEED IT
WE'LL GIVE YOU A BREAK WHEN YOU NEED IT
Service Mark
Word
ABANDONED
Owner:
Serial:97772064
Filed:Jan 29, 2023
Classes:36
THE GENERAL
THE GENERAL
Service Mark
Combined
REGISTERED
Owner:
Serial:97720371
Filed:Dec 16, 2022
Classes:36
Registration:7244747
Registered:Dec 12, 2023
Goods & Services
underwriting insurance; insurance agency and insurance brokerage services in the field of insurance
THE GENERAL INSURANCE
THE GENERAL INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:97720370
Filed:Dec 16, 2022
Classes:36
Registration:7232331
Registered:Nov 28, 2023
Goods & Services
underwriting insurance; insurance agency and insurance brokerage services in the field of insurance; "INSURANCE"
THE GENERAL GIVES YOU A BREAK
THE GENERAL GIVES YOU A BREAK
Service Mark
Word
REGISTERED
Owner:
Serial:97546060
Filed:Aug 12, 2022
Classes:36
Registration:7271491
Registered:Jan 9, 2024
Goods & Services
insurance underwriting in the field of automobile insurance; insurance underwriting in the field of personal lines insurance; insurance agency and insurance brokerage services in the fields of automobile insurance and personal lines insurance
WE GIVE YOU A BREAK
WE GIVE YOU A BREAK
Service Mark
Word
ITU
PENDING
Owner:
Serial:97546057
Filed:Aug 12, 2022
Classes:36
Goods & Services
insurance underwriting in the field of automobile insurance; insurance underwriting in the field of personal lines insurance; insurance agency and insurance brokerage services in the fields of automobile insurance and personal lines insurance
WE'LL GIVE YOU A BREAK
WE'LL GIVE YOU A BREAK
Service Mark
Word
ITU
PENDING
Owner:
Serial:97546055
Filed:Aug 12, 2022
Classes:36
Goods & Services
insurance underwriting in the field of automobile insurance; insurance underwriting in the field of personal lines insurance; insurance agency and insurance brokerage services in the fields of automobile insurance and personal lines insurance
G
G
Trademark
Combined
REGISTERED
Owner:
Serial:97530119
Filed:Aug 2, 2022
Classes:9
Registration:7995257
Registered:Oct 21, 2025
Goods & Services
Downloadable computer application software for mobile phones, portable computer devices and handheld computers, namely, software that enables personal automobile insured motorists to obtain discounts on products and services related to safe driving
G
G
Trademark
Combined
ABANDONED
Owner:
Serial:97530686
Filed:Aug 2, 2022
Classes:9
G MYDRIVE BY THE GENERAL
G MYDRIVE BY THE GENERAL
Trademark
Combined
ITU
PENDING
Owner:
Serial:97530123
Filed:Aug 2, 2022
Classes:9
Goods & Services
Downloadable computer application software for mobile phones, portable computer devices and handheld computers, namely, software that enables personal automobile insured motorists to obtain discounts on products and services related to safe driving
G MYDRIVE BY THE GENERAL
G MYDRIVE BY THE GENERAL
Service Mark
Combined
REGISTERED
Owner:
Serial:97530122
Filed:Aug 2, 2022
Classes:36
Registration:7995258
Registered:Oct 21, 2025
Goods & Services
insurance underwriting in the field of personal automobiles
G MYDRIVE BY THE GENERAL
G MYDRIVE BY THE GENERAL
Service Mark
Combined
ITU
PENDING
Owner:
Serial:97530121
Filed:Aug 2, 2022
Classes:36
Goods & Services
insurance underwriting in the field of personal automobiles
G MYDRIVE BY THE GENERAL
G MYDRIVE BY THE GENERAL
Trademark
Combined
ITU
PENDING
Owner:
Serial:97530120
Filed:Aug 2, 2022
Classes:9
Goods & Services
Downloadable computer application software for mobile phones, portable computer devices and handheld computers, namely, software that enables personal automobile insured motorists to obtain discounts on products and services related to safe driving
5-STAR REPAIR PROGRAM
5-STAR REPAIR PROGRAM
Service Mark
Word
REGISTERED
Owner:
Serial:97371897
Filed:Apr 20, 2022
Classes:35
Registration:7219975
Registered:Nov 14, 2023
Goods & Services
Administration of an automobile insurance customer loyalty program which provides assistance in securing expedited repair and monitoring the repair of damaged vehicles and assistance in securing temporary use of a substitute vehicle; "REPAIR PROGRAM"
THE GENERAL'S 5-STAR REPAIR PROGRAM
THE GENERAL'S 5-STAR REPAIR PROGRAM
Service Mark
Word
REGISTERED
Owner:
Serial:97371859
Filed:Apr 20, 2022
Classes:35
Registration:7128677
Registered:Aug 1, 2023
Goods & Services
administration of an automobile insurance customer loyalty program which provides assistance in securing expedited repair and monitoring the repair of damaged vehicles and assistance in securing temporary use of a substitute vehicle; "REPAIR PROGRAM"
5-STAR REPAIR PROGRAM LIFETIME GUARANTEE THE GENERAL
5-STAR REPAIR PROGRAM LIFETIME GUARANTEE THE GENERAL
Service Mark
Combined
REGISTERED
Owner:
Serial:97310499
Filed:Mar 14, 2022
Classes:35
Registration:7147018
Registered:Aug 22, 2023
Goods & Services
administration of an automobile insurance customer loyalty program which provides assistance in securing expedited repair and monitoring the repair of damaged vehicles and assistance in securing temporary use of a substitute vehicle; "REPAIR PROGRAM" AND "LIFETIME GUARANTEE"
MYDRIVE
MYDRIVE
Service Mark
Word
ITU
PENDING
Owner:
Serial:97295132
Filed:Mar 4, 2022
Classes:35, 36
Goods & Services
insurance underwriting in the field of personal automobiles; administration of a program for enabling personal automobile insured motorists to obtain discounts on products and services related to safe driving
FOR A GREAT LOW RATE, AND NEARLY 60 YEARS OF QUALITY COVERAGE, GO WITH THE GENERAL
FOR A GREAT LOW RATE, AND NEARLY 60 YEARS OF QUALITY COVERAGE, GO WITH THE GENERAL
Service Mark
Word
REGISTERED
Owner:
Serial:90837414
Filed:Jul 20, 2021
Classes:36
Registration:6812834
Registered:Aug 9, 2022
Goods & Services
insurance underwriting in the field of automobile insurance; insurance agency and insurance brokerage services
FOR A GREAT LOW RATE, AND NEARLY 60 YEARS OF QUALITY COVERAGE, MAKE THE RIGHT CALL AND GO WITH THE GENERAL
FOR A GREAT LOW RATE, AND NEARLY 60 YEARS OF QUALITY COVERAGE, MAKE THE RIGHT CALL AND GO WITH THE GENERAL
Service Mark
Word
REGISTERED
Owner:
Serial:90837874
Filed:Jul 20, 2021
Classes:36
Registration:6812868
Registered:Aug 9, 2022
Goods & Services
insurance underwriting in the field of automobile insurance; insurance agency and insurance brokerage services
THE GENERAL ADMISSION
THE GENERAL ADMISSION
Service Mark
Word
REGISTERED
Owner:
Serial:88490337
Filed:Jun 26, 2019
Classes:36
Registration:6143062
Registered:Sep 1, 2020
Goods & Services
underwriting insurance; insurance agency and insurance brokerage services
THE GENERAL'S ADMISSION
THE GENERAL'S ADMISSION
Service Mark
Word
ABANDONED
Owner:
Serial:88490327
Filed:Jun 26, 2019
Classes:36
THE GENERAL - MORE THAN JUST AUTO
THE GENERAL - MORE THAN JUST AUTO
Service Mark
Word
CANCELLED
Owner:
Serial:87575197
Filed:Aug 18, 2017
Classes:36
Registration:5531709
Registered:Jul 31, 2018
Goods & Services
Insurance brokerage services
LET THE GENERAL MAKE LIFE EASIER
LET THE GENERAL MAKE LIFE EASIER
Service Mark
Word
CANCELLED
Owner:
Serial:87349210
Filed:Feb 24, 2017
Classes:36
Registration:5366348
Registered:Dec 26, 2017
MAKE LIFE EASIER
MAKE LIFE EASIER
Service Mark
Word
CANCELLED
Owner:
Serial:87349217
Filed:Feb 24, 2017
Classes:36
Registration:5493196
Registered:Jun 12, 2018
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the fields of automobile insurance
87195165
87195165
Service Mark
Design
REGISTERED
Owner:
Serial:87195165
Filed:Oct 6, 2016
Classes:36
Registration:5199761
Registered:May 9, 2017
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the fields of automobile insurance
RIDE WITH THE GENERAL
RIDE WITH THE GENERAL
Service Mark
Word
CANCELLED
Owner:
Serial:86961572
Filed:Apr 1, 2016
Classes:36
Registration:5111342
Registered:Dec 27, 2016
THE GENERAL HOME PROGRAM
THE GENERAL HOME PROGRAM
Service Mark
Word
CANCELLED
Owner:
Serial:86544628
Filed:Feb 24, 2015
Classes:36
Registration:4858135
Registered:Nov 24, 2015
Goods & Services
"HOME PROGRAM"
THE GENERAL INSURANCE 5 STAR REPAIR PROGRAM
THE GENERAL INSURANCE 5 STAR REPAIR PROGRAM
Service Mark
Word
ABANDONED
Owner:
Serial:86544621
Filed:Feb 24, 2015
Classes:36
76716020
76716020
Service Mark
Design
CANCELLED
Owner:
Serial:76716020
Filed:Mar 19, 2014
Classes:36
Registration:4701736
Registered:Mar 17, 2015
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage service in the fields of automobile insurance
5 STAR REPAIR PROGRAM
5 STAR REPAIR PROGRAM
Service Mark
Word
ABANDONED
Owner:
Serial:76716019
Filed:Mar 19, 2014
Classes:36
76710343
76710343
Service Mark
Design
CANCELLED
Owner:
Serial:76710343
Filed:Jan 24, 2012
Classes:36
Registration:4196251
Registered:Aug 28, 2012
76710347
76710347
Service Mark
Design
CANCELLED
Owner:
Serial:76710347
Filed:Jan 24, 2012
Classes:36
Registration:4196252
Registered:Aug 28, 2012
76703526
76703526
Service Mark
Design
CANCELLED
Owner:
Serial:76703526
Filed:Jun 25, 2010
Classes:36
Registration:3915383
Registered:Feb 8, 2011
Goods & Services
Class 036: Underwriting automobile insurance; insurance agency and insurance brokerage services in the fields of automobile insurance
76647548
76647548
Service Mark
Design
CANCELLED
Owner:
Serial:76647548
Filed:Sep 27, 2005
Classes:36
Registration:3214542
Registered:Mar 6, 2007
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
76478883
76478883
Service Mark
Design
CANCELLED
Owner:
Serial:76478883
Filed:Dec 19, 2002
Classes:36
Registration:2866093
Registered:Jul 27, 2004
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
75783475
75783475
Service Mark
Design
CANCELLED
Owner:
Serial:75783475
Filed:Aug 24, 1999
Classes:36
Registration:2405847
Registered:Nov 21, 2000
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
1-888-GENERAL
1-888-GENERAL
Service Mark
Word
ABANDONED
Owner:
Serial:75783619
Filed:Aug 24, 1999
Classes:36
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the fields of automobile insurance
800-GENERAL
800-GENERAL
Service Mark
Word
REGISTERED
Owner:
Serial:75783487
Filed:Aug 24, 1999
Classes:36
Registration:2486732
Registered:Sep 11, 2001
Goods & Services
Underwriting automobile insurance ; insurance agency and insurance brokerage services in the fields of automobile insurance
AUTO INSURANCE FOR LESS "THE GENERAL" SAYS YES!
AUTO INSURANCE FOR LESS "THE GENERAL" SAYS YES!
Service Mark
Word
CANCELLED
Owner:
Serial:75783490
Filed:Aug 24, 1999
Classes:36
Registration:2445783
Registered:Apr 24, 2001
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
THE GENERAL
THE GENERAL
Service Mark
Combined
REGISTERED
Owner:
Serial:75783491
Filed:Aug 24, 1999
Classes:36
Registration:2410362
Registered:Dec 5, 2000
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance
THE GENERAL INSURANCE
THE GENERAL INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:75783492
Filed:Aug 24, 1999
Classes:36
Registration:2403857
Registered:Nov 14, 2000
Goods & Services
Underwriting automobile insurance; insurance agency and insurance brokerage services in the field of automobile insurance; " INSURANCE "
THE GENERAL
THE GENERAL
Service Mark
Word
REGISTERED
Owner:
Serial:74614336
Filed:Dec 22, 1994
Classes:36
Registration:1958636
Registered:Feb 27, 1996
Goods & Services
underwriting automobile insurance; insurance agency and insurance brokerage services in the fields of automobile insurance