R.L. POLK & CO.

"PREDICTOR"

"LEAD SCORING"

"PURCHASE PREDICTOR"

"VEHICLE LAUNCH PROGRAM"

"TOTAL MARKET PREDICTOR"

Class 035: Advertising services, namely, research, preparation, and distribution of direct mail copy and promotional offerings; market research services, namely, research, preparation, and distribution of demographic and statistical market research surveys; market analysis services; data processing; database management and compilation services including generating reports from computerized databases; compilation and integration of demographic and statistical data; business management consulting services

Class 042: Computer programming, computer consulting services, in the field of analyzing automotive sales data and computer software design for others; application service provider (ASP) services featuring web-based software and user manuals for use in analyzing automotive sales data

Application service provider (ASP) featuring web-based software and user manual designed to assist in the registration and tracking of commercial vehicles traveling through multiple jurisdictions

business marketing and consulting services, namely, market research and analysis in the automotive industry; assisting commercial vehicle manufacturers, distributors and dealers to understand their customer base; data processing and database compilation services; "COMMERCIAL LOYALTY"

Training services in the use and operation of specialized software, databases and computers; Computer software for use in collecting, compiling, maintaining, interpreting, and managing business, marketing, and demographic information, market research, and computer databases; software for use in transmitting data and operating communications networks; Electronic storage of business and consumer statistical and demographic data; Non-fiction books, instruction and teaching manuals in the field of business and marketing, printed matter, namely, printed data compilations, printed reports generated from computerized databases, and printed reports in the fields of business and marketing; Business marketing and consulting services, namely, the research, preparation and distribution of demographic and statistical market research surveys; market analysis services; data processing; computerized database management and the compilation of statistical data; computer services, namely, providing online information in the field of business and consumer statistical and demographic data; licensing of computer software; "AUTOMOTIVE"; Computer programming for others in connection with specialized software programs and computerized databases

Business marketing and consulting services, namely, market research and analysis in the automotive industry, helping automotive dealers identify credit-worthy prospective purchasers, and development of mailing lists pertaining thereto

Class 035: Providing an online web site for consumers and professionals featuring automobile and motor vehicle consumer information, namely selection, availability, pricing, quotations, comparisons, sales, warranties, repair and maintenance, parts, customization and services information; providing automotive and vehicular consumer and product information via a global computer network relating to vehicles for sale, valuation of vehicles for purchasers, consumers, wholesalers and retail dealers, specification and performance reviews of vehicles for purchasers, consumers, wholesalers and retail dealers, availability of vehicle parts and accessories for interested consumers, wholesalers and retail dealers, and automotive trade information and general automotive industry news; providing advertising, marketing and promotion services to others, namely the dissemination of advertising for others, promoting the goods and services of others through the distribution of online advertisements, providing a website wherein users can link to the websites of the merchants and providing print, radio and television advertising, incentive awards, and cross-promotion and referral programs; E-commerce services, namely providing on-line retail store services in the field of automobiles and motor vehicles; automobile and motor vehicle dealerships referral services provided locally, remotely and over the Internet and via computer and data communications networks; Class 042: Computer software design for others; computer consultation; maintenance of computer software; maintenance and updating of computer software and computer services, namely, creating, maintaining and hosting web sites for a global computer network for others for the purpose of advertising automobiles and other vehicles for sale or lease, providing automotive-related services and providing general information and specifications about automobiles and other vehicles, and parts, accessories and services for automobiles and other vehicles; providing electronic and computer based product research in the field of automobiles and motor vehicles

Compilation of data in the form of books, reports providing comprehensive high-tech consumer data upon customer request

Database comprising information of high- tech consumers and businesses; Data processing; data compilation in the nature of high-tech consumer, business, and consumer research; market analysis services and market research

DATABASE comprising information of consumers and businesses

Market Research Services

Training services pertaining to the use and operation of computer databases; Printed materials, namely, reports and data compilations pertaining to the fields of business and marketing; Data processing; data compilation in the nature of business and consumer research; market analysis services and market research; Generating custom printed reports from computerized database

computer software containing databases comprising information on consumers who have requested that they be excluded from receiving direct mailings stored on digital media; computer programs used to compile, manipulate and access databases comprising information on consumers who have requested that they be excluded from receiving direct mailings

printed matter

computer hardware; computer software for market research and analysis, business applications, database management and database access; computer databases stored on digital media in the field of business, market research and analysis; computer databases comprising statistical compilations stored on digital media; computer databases comprising mailing lists stored on digital media; printed materials, namely, reports of statistical compilations and mailing lists; market research and analysis services, namely, conducting, disseminating and evaluating consumer surveys for others, compiling marketing and consumer information into computerized databases, providing market research, market reports, analyses and other information useful for marketing; survey services, namely, conducting, disseminating and evaluating consumer surveys to the general public; providing information in the field of market research and analysis via a computer network

computer services, namely, providing, creating and manipulating databases comprising consumer mailing lists used for marketing purposes and information regarding consumers who have requested that their mailing address be included or excluded from the mailing list; market research and analysis services and consultation related thereto; compiling computerized databases comprising marketing and consumer information; providing market research information, analyses and other information relating to marketing

magazines, newspapers, newsletters and periodicals relating to topics of general interest to businesses

non-metal trophies

computer databases on computer readable media, magnetic disks, magnetic tapes, CD ROMs, containing information about customer loyalty in the fields of motor vehicles, consumer durable goods, retail store services, motor vehicle after market goods, financial services and healthcare services; computer software used for access to databases, database management, and statistical analysis concerning consumer loyalty in the fields of motor vehicles, consumer loyalty in the fields of motor vehicles, consumer durable goods, retail store services, motor vehicle after market goods, financial services and healthcare services

marketing research and analysis services; providing market research studies to motor vehicle manufacturers; researching and preparing customer loyalty studies for use by others

computer hardware and software for use in business marketing, and associated user manuals provided therewith

computer software in the field of marketing and consumer research that provides a compilation of consumer data and user manuals sold as unit; "PC"

computer software for accessing online data base system for use in the motor vehicle and commerical trade or industry, and manuals provided as a unit; books, directories and data compilations pertaining to computer data bases and computer programs relating to motor vehicle and commercial trailer registrations; direct mail advertising and marketing services in the field of motor vehicle and commercial trailer registration; business and market research services in the field of motor vehicle and commercial trailer registration data by means of computer data bases; and data processing and data base compilation services in the field of motor vehicle and commercial trailer registration data; "TRUCKING INDUSTRY"; generating custom printed reports from computerized data bases in the motor vehicle and commercial trailer field

computer software and user manual, sold as a unit, for use in identifying the type of restraint system found in a particular vehicle

computer software and user manual sold as a unit for identifying and generating vehicle descriptions; "PC"

computer software and user manual sold as a unit, for verifying vehicle identification numbers, generating vehicle descriptions, and assigning insurance rating symbols to vehicles; "PC"

computer software and user manual sold as a unit for identifying and generating vehicle descriptions

computer software and user manual sold as a unit for providing detailed information describing a motor vehicle

computer software and user manual, sold as a unit, for verifying vehicle identification numbers, generating vehicle descriptions, and assigning insurance rating symbols to vehicles

computer software and user manual sold as a unit designed to assist in registration and tracking commercial vehicles travelling through multiple jurisdictions

computer software and user manual sold as a unit for calculating registration fees for commercial fleet vehicles travelling through multiple jurisdictions

periodic newsletter regarding diet, nutrition and health; "NUTRITION"

computer software and user manual sold as a unit for developing and creating customized lists which identify potential customers in a variety of fields

computer program which provides information regarding retail site location and store network planning

leasing access time to an on-line computer database, containing demographic information on residences and businesses in the United States; namely, names, addresses, and telephone numbers

providing access time to an on-line computer database of information containing distinctive characteristics of vehicle purchasers

"VEHICLE" and "PROFILE"; providing access time to an on-line computer database of information regarding automobiles located in the United States and Canada

computer software and user manual sold as a unit which provides information regarding automobiles located in the United States and Canada; customized summary reports regarding automobiles located in the United States and Canada; "VEHICLE POPULATION PROFILE"

computer software and user manual sold as a unit, which provides information regarding automobiles located in the United States and Canada; marketing services; namely, providing customized summary reports regarding automobiles located in the United States and Canada

providing access time to an on-line computer database of information regarding automobiles located in the United States and Canada

printed publication; namely, a reference book which provides financial information of banks located worldwide; "WORLD BANKING PROFILE"

education and training pertaining to the use and operation of computer software, computer databases and computers for use in the field of vehicle registration information; computer software for on-line database system in the field of vehicle registration information; books, printed directories and data compilations pertaining to vehicle registrations, computer databases and computer software; data compilation and processing and computer information storage and retrieval in the field of vehicle registration information; leasing access time to a computer database in the field of vehicle registration information featuring a capability to generate printed reports therefrom

training services in the use and operation of specialized software, databases and computers; computer software for use in the field of on-line database system designed specifically for the trucking industry; books, directories and compilations of data pertaining to truck registrations, computer databases and computer programs therefor; [business and market research preparation services in the field of truck registration data by means of compiled computer data bases; and data processing and database compilation services in the field of truck registration data]; [printing services in the field of data base compilation in the trucking industry]

training services in the use and operation of specialized software, databases and computers; computer software for use in the field of on-line database system designed specifically for the trucking industry; books, directories and compilations of data pertaining to truck registrations, computer databases and computer programs therefor; business and market research preparation services in the field of truck registration data by means of compiled computer databases; and data processing and database compilation services in the field of truck registration data; "TRUCKING INDUSTRY"; generating custom printed reports from computerized databases in the trucking field

[ training services in the use and operation of specialized software, databases and computers ]; [ custom manufacture of novelty advertising articles;, namely, calendars, product samples and other novelty advertising items ]; [ computer hardware; computer software and instructional program manuals sold as a unit for use in the field of business and market research preparation services ]; [ warehouse and shipping services ]; [ books, directories and reports of statistical compilations, mailing lists, computer databases and computer programs therefore and graphic art work ]; advertising services; namely, research and preparation of direct mail copy and promotional offerings, demographic and statistical market research surveys, market analysis services, data processing and database compilation services; [ printing and grahic art services ]

training services in the use and operation of specialized software, databases and computers; computer software for use in the field of on-line registration database systems; books, directories and compilations of data pertaining to vehicle registrations, computer databases and computer programs therefor; database compilation services featuring business graphic and mapping of vehicle registration data, processing and research and preparation of reports for business; [printing services]

FURNISHING STATISTICS REGARDING MOTOR VEHICLE REGISTRATIONS IN THE VARIOUS STATES, SAID STATISTICS BEING COMPILED ON AN INDIVIDUAL BASIS TO MEET THE NEEDS OF VARIOUS CLIENTS

printed matter, namely, compilations of demographic information; "CITY DIRECTORY"

market research services in the field of marketing and consumer research that provide a compilation of consumer data

periodic newsletter relating to matters of interest to a dog owner

computer software program and user manual sold as a unit, which provides information of residents and businesses in the United States

marketing services; namely, providing customized summary reports which identify distinctive characteristics of vehicle purchasers

periodical newsletter regarding cats