SECURIAN FINANCIAL GROUP, INC. logo

SECURIAN FINANCIAL GROUP, INC.

64 Marks
Corp.
First Filed:Jul 7, 1998Latest Filed:Apr 17, 2026Address:400 Robert Street North, St. Paul, MN 55101, US

Portfolio Overview

Top Classes

Class 36
Insurance, Financial Services & Real Estate
49(77%)
Class 35
Advertising, Business Services & Retail
10(16%)
Class 41
Education and Entertainment
8(13%)

TTAB Proceedings

Total Proceedings
8
As Plaintiff
4(50%)
As Defendant
4(50%)

Top Firms

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Trademark Activity Timeline(1998 – 2026)

Trademark Portfolio

64 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
FLEXTECH
FLEXTECH
Service Mark
Word
PENDING
Owner:
Serial:99771477
Filed:Apr 17, 2026
Classes:36, 42
Description: Class 36: Insurance services, namely, underwriting, administration, and servicing of specialty insurance products
Class 42: Software as a service (SaaS) featuring software for enabling the integration of insurance and protection products into third-party digital platforms; Providing temporary use of non-downloadable software for embedding insurance offerings into customer purchase, lending, and application processes
SECURIANONE
SECURIANONE
Service Mark
Word
PENDING
Owner:
Serial:99487406
Filed:Nov 10, 2025
Classes:36, 41, 42
Description: Class 36: Providing an online portal featuring information in the field of insurance and employee benefits
Class 41: Providing online educational resources in the field of insurance and employee benefits
Class 42: Providing temporary use of non-downloadable software for use in enrolling in insurance and employee benefit programs, submitting benefit claims, and accessing insurance and benefits information; Providing online non-downloadable chatbot software for customer support in the field of insurance and employee benefits
ACCUMULINK
ACCUMULINK
Service Mark
Word
PENDING
Owner:
Serial:98606134
Filed:Jun 18, 2024
Classes:36
Description: Financial services, namely, provision of annuities
LEGACY ACCOUNT
LEGACY ACCOUNT
Service Mark
Word
REGISTERED
Owner:
Serial:98301780
Filed:Dec 6, 2023
Classes:36
Registration:7648907
Registered:Jan 14, 2025
Description: Maintaining accounts of assets comprised of payments from life insurance or annuity benefits
SECURIAN FINANCIAL'S LEGACY ACCOUNT
SECURIAN FINANCIAL'S LEGACY ACCOUNT
Service Mark
Word
ABANDONED
Owner:
Serial:98292645
Filed:Nov 30, 2023
Classes:36
COVERAGE CONNECTOR
COVERAGE CONNECTOR
Service Mark
Word
REGISTERED
Owner:
Serial:97290415
Filed:Mar 1, 2022
Classes:36, 41
Registration:7305870
Registered:Feb 13, 2024
Description: Class 36: Providing insurance and insurance benefit information; financial advising and consulting services; financial advising and consulting services, namely, the creation of personalized investment programs focused on long-term financial goals; providing an interactive website featuring personal investment and insurance benefit information
Class 41: Educational services, namely, providing reports and educational materials relating to insurance benefit information
SECURECARE
SECURECARE
Service Mark
Word
REGISTERED
Owner:
Serial:90674542
Filed:Apr 27, 2021
Classes:36
Registration:6862310
Registered:Oct 4, 2022
Description: Insurance, brokerage and underwriting services, namely, underwriting, issuance and administration of hybrid life and long-term care policies
LIFEBENEFITS
LIFEBENEFITS
Service Mark
Word
REGISTERED
Owner:
Serial:90655660
Filed:Apr 19, 2021
Classes:36
Registration:7209854
Registered:Nov 7, 2023
Description: Providing an internet website portal offering information in the field of financial services
PEP CONNECT
PEP CONNECT
Service Mark
Word
REGISTERED
Owner:
Serial:90612552
Filed:Mar 30, 2021
Classes:36
Registration:6741200
Registered:May 24, 2022
Description: Financial administration of retirement plans
TOTAL LOSS DEFENSE
TOTAL LOSS DEFENSE
Service Mark
Word
REGISTERED
Owner:
Serial:90473811
Filed:Jan 19, 2021
Classes:36
Registration:6950775
Registered:Jan 10, 2023
Description: Issuance, brokerage and underwriting of property insurance
TARGET PRO
TARGET PRO
Service Mark
Word
REGISTERED
Owner:
Serial:88712026
Filed:Dec 2, 2019
Classes:36
Registration:6487008
Registered:Sep 14, 2021
Description: Financial planning and investment advisory services
HELPING ACHIEVE YOUR PLAN'S FULL POTENTIAL
HELPING ACHIEVE YOUR PLAN'S FULL POTENTIAL
Service Mark
Word
REGISTERED
Owner:
Serial:88514561
Filed:Jul 15, 2019
Classes:36
Registration:6471579
Registered:Aug 31, 2021
Description: Providing insurance and insurance benefit information; financial advising and consulting services; providing reports featuring group investment and insurance benefit information
SECURE INSIGHTS
SECURE INSIGHTS
Service Mark
Word
REGISTERED
Owner:
Serial:88514558
Filed:Jul 15, 2019
Classes:36
Registration:6471578
Registered:Aug 31, 2021
Description: Providing insurance and insurance benefit information; financial advising and consulting services; providing reports featuring group investment and insurance benefit information
SECURELINK
SECURELINK
Service Mark
Word
REGISTERED
Owner:
Serial:88429279
Filed:May 14, 2019
Classes:36
Registration:6083142
Registered:Jun 23, 2020
Description: Brokerage and underwriting of annuities; insurance administration
BENEFIT SCOUT
BENEFIT SCOUT
Service Mark
Word
REGISTERED
Owner:
Serial:88046539
Filed:Jul 20, 2018
Classes:36, 41
Registration:6008710
Registered:Mar 10, 2020
Description: Educational services, namely, providing online quizzes and online assessments in the field of insurance and finances; Providing insurance and insurance benefit information; financial advising and consulting services; financial advising and consulting services, namely, the creation of personalized investment programs focused on long-term financial goals; providing an interactive website featuring personal investment and insurance benefit information; "BENEFIT"
87908167
87908167
Service Mark
Design
REGISTERED
Owner:
Serial:87908167
Filed:May 4, 2018
Classes:35, 36, 41
Registration:5927561
Registered:Dec 3, 2019
Description: Business services in the nature of managing and administering a network of financial, insurance, investment, retirement and annuity advisors and agents; administering member financial benefits programs, namely, organizing a network of discounted membership programs through which members receive discounts on goods and services of others through use of a membership card
SECURIAN ASSET MANAGEMENT
SECURIAN ASSET MANAGEMENT
Service Mark
Word
REGISTERED
Owner:
Serial:87890318
Filed:Apr 24, 2018
Classes:36
Registration:5717678
Registered:Apr 2, 2019
Description: Mutual fund advisory services, investment advisory services and financial asset management services; Origination and servicing of commercial mortgages and other commercial loans; "ASSET MANAGEMENT"
MEPCONNECT
MEPCONNECT
Service Mark
Word
CANCELLED
Owner:
Serial:87832132
Filed:Mar 13, 2018
Classes:36
Registration:5629541
Registered:Dec 11, 2018
Description: Financial administration of retirement plans
BALANCED GROWTH ACCUMULATOR
BALANCED GROWTH ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:87766381
Filed:Jan 23, 2018
Classes:36
Registration:5658161
Registered:Jan 15, 2019
Description: Insurance services, namely, underwriting, issuing and administration of life insurance
READYPLAN
READYPLAN
Service Mark
Word
CANCELLED
Owner:
Serial:87750361
Filed:Jan 10, 2018
Classes:36
Registration:5693187
Registered:Mar 5, 2019
Description: Financial administration and investment management of retirement plans
SECURIAN
SECURIAN
Service Mark
Combined
ABANDONED
Owner:
Serial:87742175
Filed:Jan 3, 2018
Classes:35
SECURIAN FINANCIAL
SECURIAN FINANCIAL
Service Mark
Combined
ABANDONED
Owner:
Serial:87742172
Filed:Jan 3, 2018
Classes:35
Description: "FINANCIAL"
SECURIAN
SECURIAN
Service Mark
Combined
REGISTERED
Owner:
Serial:87978393
Filed:Oct 31, 2017
Classes:35, 36
Registration:5608737
Registered:Nov 13, 2018
Description: Brokerage and underwriting of mutual funds and annuities; issuance, brokerage and underwriting of property, casualty, life, health and disability insurance; insurance administration; insurance claims adjustment services; financial administration of retirement plans; financial planning and investment advisory services; Business services in the nature of managing and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
SECURIAN
SECURIAN
Service Mark
Combined
ABANDONED
Owner:
Serial:87666249
Filed:Oct 31, 2017
Classes:41
SECURIAN FINANCIAL
SECURIAN FINANCIAL
Service Mark
Combined
ABANDONED
Owner:
Serial:87666243
Filed:Oct 31, 2017
Classes:41
Description: "FINANCIAL"
SECURIAN FINANCIAL
SECURIAN FINANCIAL
Service Mark
Combined
REGISTERED
Owner:
Serial:87978394
Filed:Oct 31, 2017
Classes:35, 36
Registration:5608738
Registered:Nov 13, 2018
Description: Brokerage and underwriting of mutual funds and annuities; issuance, brokerage and underwriting of property, casualty, life, health and disability insurance; insurance administration; insurance claims adjustment services; financial administration of retirement plans; financial planning and investment advisory services; Business services in the nature of managing and administering a network of financial, insurance, investment, retirement and annuity advisors and agents; "FINANCIAL"
FINANCIAL WELLNESS 360
FINANCIAL WELLNESS 360
Service Mark
Word
REGISTERED
Owner:
Serial:87573151
Filed:Aug 17, 2017
Classes:41
Registration:5807468
Registered:Jul 16, 2019
Description: Educational services, namely, providing seminars for employers to offer employees at worksites relating to personal finances and distribution of training materials in the nature of seminar workbooks in connection therewith; educational services, namely, providing online materials in the nature of non-downloadable articles and workbooks for employers to offer employees through a secure electronic online system relating to personal finances; "FINANCIAL WELLNESS"
AIMME
AIMME
Trademark
Word
CANCELLED
Owner:
Serial:87391927
Filed:Mar 30, 2017
Classes:9
Registration:5470967
Registered:May 15, 2018
87374250
87374250
Trademark
Design
CANCELLED
Owner:
Serial:87374250
Filed:Mar 16, 2017
Classes:9
Registration:5470880
Registered:May 15, 2018
WRITEFIT UNDERWRITING
WRITEFIT UNDERWRITING
Service Mark
Word
ABANDONED
Owner:
Serial:87214521
Filed:Oct 25, 2016
Classes:36
Description: "UNDERWRITING"
ELLIE
ELLIE
Service Mark
Word
CANCELLED
Owner:
Serial:87184235
Filed:Sep 27, 2016
Classes:36
Registration:5240046
Registered:Jul 11, 2017
SECURIAN ONE
SECURIAN ONE
Service Mark
Word
REGISTERED
Owner:
Serial:87089035
Filed:Jun 30, 2016
Classes:36
Registration:5201706
Registered:May 9, 2017
Description: Financial planning and investment advisory services; tax management and advisory services
SECURE TRADITION WHOLE LIFE
SECURE TRADITION WHOLE LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:86912107
Filed:Feb 18, 2016
Classes:36
Registration:5324606
Registered:Oct 31, 2017
Description: Administration and underwriting of life insurance
CARESHIELD
CARESHIELD
Service Mark
Word
REGISTERED
Owner:
Serial:86815499
Filed:Nov 10, 2015
Classes:36
Registration:5120838
Registered:Jan 10, 2017
Description: Insurance services, namely, underwriting and administration of universal life insurance
SECURIAN
SECURIAN
Service Mark
Word
REGISTERED
Owner:
Serial:86596402
Filed:Apr 14, 2015
Classes:35
Registration:4831953
Registered:Oct 13, 2015
Description: Providing a network of financial, insurance, investment, retirement and annuity advisors and agents; managing and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
SECURIAN
SECURIAN
Service Mark
Word
REGISTERED
Owner:
Serial:86547148
Filed:Feb 26, 2015
Classes:41
Registration:4899466
Registered:Feb 9, 2016
Description: Entertainment venue services, namely, the operation of cultural, stadium and theatre venues
YOU MATTER. PLAN ACCORDINGLY.
YOU MATTER. PLAN ACCORDINGLY.
Service Mark
Word
CANCELLED
Owner:
Serial:86318626
Filed:Jun 24, 2014
Classes:36
Registration:4680073
Registered:Jan 27, 2015
Description: Underwriting and brokerage of critical illness insurance
VUL DEFENDER
VUL DEFENDER
Service Mark
Word
REGISTERED
Owner:
Serial:86250408
Filed:Apr 11, 2014
Classes:36
Registration:4796238
Registered:Aug 18, 2015
Description: Insurance underwriting in the field of variable universal life insurance and insurance administration services in the field of variable universal life insurance; "VUL"
THE MUNICIPAL POOL
THE MUNICIPAL POOL
Service Mark
Word
REGISTERED
Owner:
Serial:86076696
Filed:Sep 27, 2013
Classes:36
Registration:4494993
Registered:Mar 11, 2014
Description: Insurance services, namely, underwriting, issuance and administration of group life, disability, dental, and vision insurance, and long term care insurance plans
SECURIAN SIGNATURE SERIES
SECURIAN SIGNATURE SERIES
Service Mark
Word
CANCELLED
Owner:
Serial:86025894
Filed:Aug 1, 2013
Classes:36
Registration:4587332
Registered:Aug 19, 2014
Description: Financial administration of retirement plans; "SERIES"
WHERE CULTURE AND CAPABILITIES MEET
WHERE CULTURE AND CAPABILITIES MEET
Service Mark
Word
CANCELLED
Owner:
Serial:85459084
Filed:Oct 28, 2011
Classes:35
Registration:4164418
Registered:Jun 26, 2012
TARGETAGE
TARGETAGE
Service Mark
Word
REGISTERED
Owner:
Serial:85340773
Filed:Jun 8, 2011
Classes:36
Registration:4307433
Registered:Mar 26, 2013
Description: Financial planning and investment advisory services
SECURIAN ADVISOR CHOICE
SECURIAN ADVISOR CHOICE
Service Mark
Word
ABANDONED
Owner:
Serial:85235969
Filed:Feb 7, 2011
Classes:36
FIDUCIARY CLARITY
FIDUCIARY CLARITY
Service Mark
Word
CANCELLED
Owner:
Serial:85140118
Filed:Sep 28, 2010
Classes:36
Registration:4047951
Registered:Nov 1, 2011
Description: "FIDUCIARY"
THE SECURIAN ADVANTAGE
THE SECURIAN ADVANTAGE
Service Mark
Word
ABANDONED
Owner:
Serial:85062898
Filed:Jun 15, 2010
Classes:35
WHERE CULTURE AND CAPABILITIES MEET
WHERE CULTURE AND CAPABILITIES MEET
Service Mark
Word
ABANDONED
Owner:
Serial:85062897
Filed:Jun 15, 2010
Classes:35
RETIREMENT GPS - KEEPING YOUR DREAMS ON COURSE
RETIREMENT GPS - KEEPING YOUR DREAMS ON COURSE
Service Mark
Word
CANCELLED
Owner:
Serial:77663669
Filed:Feb 4, 2009
Classes:35
Registration:3829124
Registered:Aug 3, 2010
Description: "RETIREMENT"
INTEGRITY LONG TERM CARE INSURANCE LTCI FROM MINNESOTA LIFE INSURANCE COMPANY
INTEGRITY LONG TERM CARE INSURANCE LTCI FROM MINNESOTA LIFE INSURANCE COMPANY
Service Mark
Word
ABANDONED
Owner:
Serial:77617919
Filed:Nov 19, 2008
Classes:36
Description: "LONG TERM CARE INSURANCE LTCI FROM" AND "LIFE INSURANCE COMPANY"
INCOMETODAY!
INCOMETODAY!
Service Mark
Word
REGISTERED
Owner:
Serial:77417976
Filed:Mar 10, 2008
Classes:36
Registration:3620542
Registered:May 12, 2009
Description: Annuity underwriting; investment management of and distribution of annuities; issuance and administration of annuities
CUSTOMQUOTE
CUSTOMQUOTE
Service Mark
Word
CANCELLED
Owner:
Serial:77401917
Filed:Feb 20, 2008
Classes:36
Registration:3492519
Registered:Aug 26, 2008
SECURE CHILD PHOTO ID SYSTEM
SECURE CHILD PHOTO ID SYSTEM
Trademark
Combined
CANCELLED
Owner:
Serial:77379437
Filed:Jan 24, 2008
Classes:16
Registration:3582396
Registered:Mar 3, 2009
Description: "PHOTO ID SYSTEM"
EXPERIENCE MORE!
EXPERIENCE MORE!
Service Mark
Word
CANCELLED
Owner:
Serial:77297003
Filed:Oct 5, 2007
Classes:36
Registration:3444648
Registered:Jun 10, 2008
FINANCIAL SECURITY FOR THE LONG RUN
FINANCIAL SECURITY FOR THE LONG RUN
Service Mark
Word
REGISTERED
Owner:
Serial:77296904
Filed:Oct 5, 2007
Classes:36
Registration:3466331
Registered:Jul 15, 2008
Description: Brokerage and underwriting of mutual funds, annuities and insurance; insurance, brokerage and underwriting services, namely, property, casualty, life, health and disability insurance, insurance administration, insurance claims adjustment services
PRESTIGE EXECUTIVE VARIABLE LIFE
PRESTIGE EXECUTIVE VARIABLE LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:78582670
Filed:Mar 8, 2005
Classes:36
Description: "VARIABLE LIFE"
PLAN ON US
PLAN ON US
Service Mark
Word
CANCELLED
Owner:
Serial:76561342
Filed:Nov 21, 2003
Classes:36
Registration:2954360
Registered:May 24, 2005
Description: Financial services, namely administration of retirement plans
SECURIAN
SECURIAN
Service Mark
Combined
REGISTERED
Owner:
Serial:76237233
Filed:Apr 9, 2001
Classes:36
Registration:2637004
Registered:Oct 15, 2002
Description: Brokerage and underwriting of mutual funds, annuities and insurance; insurance, brokerage and underwriting services, namely property, casualty, life, health and disability insurance, insurance administration, insurance claims adjustment services; [ member financial benefits program, namely organizing a network of discounted membership programs through which members receive discounts on goods and services of others through use of a membership card ]
SECURIAN
SECURIAN
Service Mark
Word
REGISTERED
Owner:
Serial:76237521
Filed:Apr 9, 2001
Classes:36
Registration:2637008
Registered:Oct 15, 2002
Description: Brokerage and underwriting of mutual funds, annuities and insurance; insurance, brokerage and underwriting services, namely property, casualty, life, health and disability insurance, insurance administration, insurance claims adjustment services; member financial benefits program, namely organizing a network of discounted membership programs through which members receive discounts on goods and services of others through use of a membership card
SECURIAN FINANCIAL NETWORK
SECURIAN FINANCIAL NETWORK
Service Mark
Word
CANCELLED
Owner:
Serial:76237520
Filed:Apr 9, 2001
Classes:36
Registration:2637007
Registered:Oct 15, 2002
Description: Insurance, brokerage and underwriting services, namely [property, casualty], life, health and disability insurance, insurance administration, [insurance claims adjustment services; member financial benefits program, namely organizing a network of discounted membership programs through which members receive discounts on goods and services of others through use of a membership card]; "FINANCIAL NETWORK"
SECURIAN FINANCIAL SERVICES
SECURIAN FINANCIAL SERVICES
Service Mark
Word
REGISTERED
Owner:
Serial:76237519
Filed:Apr 9, 2001
Classes:36
Registration:2637006
Registered:Oct 15, 2002
Description: Brokerage and underwriting of mutual funds, annuities and insurance; "FINANCIAL SERVICES"
CUSTOMQUOTE
CUSTOMQUOTE
Service Mark
Word
REGISTERED
Owner:
Serial:76064805
Filed:Jun 5, 2000
Classes:36
Registration:2551291
Registered:Mar 19, 2002
Description: Insurance consultation and insurance premium quotations in the fields of [ auto, homeowners', ] life [ , and renters' ] insurance coverages
INSIGHTS & STRATEGIES
INSIGHTS & STRATEGIES
Trademark
Combined
CANCELLED
Owner:
Serial:75627207
Filed:Jan 25, 1999
Classes:16
Registration:2432739
Registered:Mar 6, 2001
Description: Newsletters concerning insurance, investments, financial planning and estate planning issues; "STRATEGIES"
HOMEPLUS
HOMEPLUS
Service Mark
Word
CANCELLED
Owner:
Serial:75604766
Filed:Dec 14, 1998
Classes:36
Registration:2594668
Registered:Jul 16, 2002
Description: LIFE, HEALTH AND DISABILITY INSURANCE SERVICES, NAMELY, INSURANCE ADMINISTRATION, INSURANCE BROKERAGE, AND CLAIMS ADJUSTMENT[ ; MEMBER FINANCIAL BENEFITS PROGRAM, NAMELY ORGANIZING A NETWORK OF DISCOUNTED MEMBERSHIP PROGRAMS THROUGH WHICH MEMBERS RECEIVE DISCOUNTS ON THE GOODS AND INSURANCE SERVICES OF OTHERS THROUGH USE OF A MEMBERSHIP CARD ]
MINNESOTA LIFE
MINNESOTA LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:75515332
Filed:Jul 8, 1998
Classes:36
Registration:2462139
Registered:Jun 19, 2001
Description: Underwriting insurance in the fields of life and health insurance and annuities; "LIFE"
MINNESOTA MUTUAL COMPANIES
MINNESOTA MUTUAL COMPANIES
Service Mark
Word
REGISTERED
Owner:
Serial:75514537
Filed:Jul 7, 1998
Classes:36
Registration:2460035
Registered:Jun 12, 2001
Description: Insurance and financial institution holding company services, namely providing common ownership, common financial control and reporting of several financial and insurance institutions; engaging in related financial services, insurance services, and other financial activities of a finance and insurance holding company; "MUTUAL COMPANIES"