SNYDER'S-LANCE, INC. logo

SNYDER'S-LANCE, INC.

130 Marks
Corp.
First Filed:Oct 16, 1944Latest Filed:Aug 18, 2025Address:One Campbell Place, Camden, NJ 08103

Portfolio Overview

Registered
79(61%)
Pending
4(3%)
Dead
47(36%)
Previous
10

Top Classes

Class 30
Staple Foods
84(65%)
Class 29
Meats and Processed Foods
47(36%)
Class 9
Electronics, Software & Scientific Equipment
2(2%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
2(40%)
As Defendant
3(60%)

Top Firms

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121
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7
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7
Debevoise & Plimpton LLP(Sep 2016)
4
Michael Best & Friedrich LLP(Feb 1999)
1

Trademark Activity Timeline(1981 – 2025)

Trademark Portfolio

140 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
SNYDER'S OF HANOVER SINCE 1909
SNYDER'S OF HANOVER SINCE 1909
Trademark
Unknown
PENDING
Owner:
Serial:99344003
Filed:Aug 18, 2025
Classes:30
Goods & Services
Class 030: Chocolate covered pretzels; Grain-based snack foods; Pretzels; Puffed corn snacks; Snack mix consisting primarily of crackers, pretzels and/or popped popcorn
SNAPS
SNAPS
Trademark
Word
PENDING
Owner:
Serial:99007963
Filed:Jan 17, 2025
Classes:30
Goods & Services
Pretzels
ALL THE FLAVOR ALL THE FEELS
ALL THE FLAVOR ALL THE FEELS
Trademark
Word
REGISTERED
Owner:
Serial:98616148
Filed:Jun 24, 2024
Classes:29, 30
Registration:8088643
Registered:Dec 30, 2025
Goods & Services
Crackers and pretzel crackers; pretzels; bakery items, namely, bread, rolls and buns; cookies; cakes; pastries; tortilla chips; Potato chips
FIRST DOWN AND DELICIOUS
FIRST DOWN AND DELICIOUS
Trademark
Word
REGISTERED
Owner:
Serial:98616150
Filed:Jun 24, 2024
Classes:29, 30
Registration:7996627
Registered:Oct 21, 2025
Goods & Services
Crackers and pretzel crackers; pretzels; bakery items, namely, bread, rolls and buns; cookies; cakes; pastries; tortilla chips; Potato chips
SNYDER'S OF HANOVER POP'EMS
SNYDER'S OF HANOVER POP'EMS
Trademark
Word
ABANDONED
Owner:
Serial:98489740
Filed:Apr 8, 2024
Classes:30
SERVE A SNACK DOWN
SERVE A SNACK DOWN
Trademark
Word
ABANDONED
Owner:
Serial:98385369
Filed:Jan 31, 2024
Classes:29, 30
Goods & Services
Multigrain-based snack foods, namely, flavored multigrain chips; Snack food products, namely, tortilla chips; corn-based snack foods; corn chips; Pretzels; Chocolate covered pretzels; Pretzel crackers and pretzel snacks; Grain-based snack foods; Snack foods, namely, crackers and cracker sandwiches, cookies and cookie sandwiches, cakes; Bakery products; Potato chips; potato crisps and potato-based snack foods
STAR
STAR
Trademark
Combined
PENDING
Owner:
Serial:98369646
Filed:Jan 22, 2024
Classes:9, 42
Goods & Services
Downloadable computer application software for use by independent distributors to track performance, sales, ordering trends, and promotions; Providing an interactive web site featuring technology that enables independent distributors to track performance, sales, ordering trends, and promotions
STAR SALES TECHNOLOGY APPLICATION RESOURCE
STAR SALES TECHNOLOGY APPLICATION RESOURCE
Trademark
Combined
PENDING
Owner:
Serial:98369644
Filed:Jan 22, 2024
Classes:9, 42
Goods & Services
Downloadable computer application software for use by independent distributors to track performance, sales, ordering trends, and promotions; "SALES TECHNOLOGY APPLICATION RESOURCE; Providing an interactive web site featuring technology that enables independent distributors to track performance, sales, ordering trends, and promotions
SNACK UNITED
SNACK UNITED
Trademark
Word
REGISTERED
Owner:
Serial:98359720
Filed:Jan 16, 2024
Classes:29, 30
Registration:7986837
Registered:Oct 14, 2025
Goods & Services
Crackers, pretzels, cracker sandwiches, pretzel crackers, popcorn, tortilla chips; Potato chips; processed nuts; "SNACK"
97123241
97123241
Trademark
Design
REGISTERED
Owner:
Serial:97123241
Filed:Nov 12, 2021
Classes:30
Registration:6977506
Registered:Feb 14, 2023
Goods & Services
Pretzel crackers; pretzel snacks
SNACK FACTORY PRETZEL CRISPS
SNACK FACTORY PRETZEL CRISPS
Trademark
Word
REGISTERED
Owner:
Serial:97123239
Filed:Nov 12, 2021
Classes:30
Registration:6971697
Registered:Feb 7, 2023
Goods & Services
"SNACK" AND "PRETZEL CRISPS"
A SNACK THAT DEMANDS YOUR FULL ATTENTION
A SNACK THAT DEMANDS YOUR FULL ATTENTION
Trademark
Word
ABANDONED
Owner:
Serial:90557448
Filed:Mar 3, 2021
Classes:30
ANYTIME IS TOM'S TIME
ANYTIME IS TOM'S TIME
Trademark
Word
REGISTERED
Owner:
Serial:90390191
Filed:Dec 17, 2020
Classes:29
Registration:6508085
Registered:Oct 5, 2021
Goods & Services
Pork rinds; Potato chips | Corn-based snack foods; Tortilla chips
EXTRA IN A GOOD WAY
EXTRA IN A GOOD WAY
Trademark
Word
ABANDONED
Owner:
Serial:90106439
Filed:Aug 11, 2020
Classes:29
EXTRA THICK. EXTRA FLAVORFUL. EXTRA IN A GOOD WAY
EXTRA THICK. EXTRA FLAVORFUL. EXTRA IN A GOOD WAY
Trademark
Word
ABANDONED
Owner:
Serial:90106448
Filed:Aug 11, 2020
Classes:29
Goods & Services
"EXTRA THICK. EXTRA FLAVORFUL"
CAPE COD LIGHTHOUSE
CAPE COD LIGHTHOUSE
Trademark
Word
ABANDONED
Owner:
Serial:90046708
Filed:Jul 10, 2020
Classes:29
LIGHTHOUSE
LIGHTHOUSE
Trademark
Word
ABANDONED
Owner:
Serial:90046697
Filed:Jul 10, 2020
Classes:29
BEAT THE HEAT RED PEPPER
BEAT THE HEAT RED PEPPER
Trademark
Word
REGISTERED
Owner:
Serial:90025801
Filed:Jun 29, 2020
Classes:30
Registration:6442745
Registered:Aug 3, 2021
Goods & Services
"RED PEPPER"
DANGLE THE CARROT
DANGLE THE CARROT
Trademark
Word
REGISTERED
Owner:
Serial:90025809
Filed:Jun 29, 2020
Classes:30
Registration:6442746
Registered:Aug 3, 2021
Goods & Services
Tortilla chips
LANCE
LANCE
Trademark
Combined
REGISTERED
Owner:
Serial:88821098
Filed:Mar 4, 2020
Classes:29
Registration:6925375
Registered:Dec 13, 2022
Goods & Services
Processed nuts; processed sunflower seeds | Popcorn; candy; crackers; cracker sandwiches; cookies; cookie sandwiches
88726738
88726738
Trademark
Design
REGISTERED
Owner:
Serial:88726738
Filed:Dec 13, 2019
Classes:29
Registration:6173130
Registered:Oct 13, 2020
Goods & Services
Potato chips
CHEERS TO CHEDDAR JALAPENO
CHEERS TO CHEDDAR JALAPENO
Trademark
Word
ABANDONED
Owner:
Serial:88692594
Filed:Nov 14, 2019
Classes:29
CHILL & DILL
CHILL & DILL
Trademark
Word
ABANDONED
Owner:
Serial:88692600
Filed:Nov 14, 2019
Classes:29
Goods & Services
"DILL"
LANCE TO THE RESCUE
LANCE TO THE RESCUE
Trademark
Word
ABANDONED
Owner:
Serial:88680733
Filed:Nov 5, 2019
Classes:29
SHUR GOOD
SHUR GOOD
Trademark
Word
REGISTERED
Owner:
Serial:88628470
Filed:Sep 24, 2019
Classes:30
Registration:6151087
Registered:Sep 15, 2020
Goods & Services
Crackers; Pretzels
CRUNCH'EM. CRACK'EM. DIP'EM. STACK'EM.
CRUNCH'EM. CRACK'EM. DIP'EM. STACK'EM.
Trademark
Word
REGISTERED
Owner:
Serial:88456749
Filed:Jun 3, 2019
Classes:30
Registration:5937397
Registered:Dec 17, 2019
Goods & Services
Pretzel crackers
LAID-BACK BARBEQUE
LAID-BACK BARBEQUE
Trademark
Word
REGISTERED
Owner:
Serial:88381102
Filed:Apr 11, 2019
Classes:29
Registration:6030750
Registered:Apr 7, 2020
Goods & Services
Potato chips; "BARBEQUE"
SIMPLE AS SEA SALT
SIMPLE AS SEA SALT
Trademark
Word
REGISTERED
Owner:
Serial:88381111
Filed:Apr 11, 2019
Classes:29
Registration:6030751
Registered:Apr 7, 2020
Goods & Services
Potato chips
WHEN YOUR HAND'S IN THE BAG, YOUR HEAD'S IN THE CAPE
WHEN YOUR HAND'S IN THE BAG, YOUR HEAD'S IN THE CAPE
Trademark
Word
ABANDONED
Owner:
Serial:88307032
Filed:Feb 19, 2019
Classes:29
NO SMALL FLAVORS. NO SMALL POTATOES.
NO SMALL FLAVORS. NO SMALL POTATOES.
Trademark
Word
ABANDONED
Owner:
Serial:88298991
Filed:Feb 12, 2019
Classes:29
UNAPOLOGETICALLY DELICIOUS.
UNAPOLOGETICALLY DELICIOUS.
Trademark
Word
REGISTERED
Owner:
Serial:88116211
Filed:Sep 13, 2018
Classes:30
Registration:5797938
Registered:Jul 9, 2019
Goods & Services
Biscuits; Cookies
DRIZZLERS
DRIZZLERS
Trademark
Word
REGISTERED
Owner:
Serial:87936516
Filed:May 25, 2018
Classes:30
Registration:5858388
Registered:Sep 10, 2019
Goods & Services
Pretzel crackers flavored with chocolate and caramel
PACKED WITH LOVE
PACKED WITH LOVE
Trademark
Word
CANCELLED
Owner:
Serial:87922062
Filed:May 15, 2018
Classes:29, 30
Registration:5622810
Registered:Dec 4, 2018
Goods & Services
Snack foods, namely, crackers, and cracker sandwiches, cookies, and cookie sandwiches; pretzels; Potato chips
LATE JULY
LATE JULY
Trademark
Word
REGISTERED
Owner:
Serial:87830120
Filed:Mar 12, 2018
Classes:30
Registration:5729479
Registered:Apr 16, 2019
Goods & Services
Popcorn; salsa
EMERALD
EMERALD
Trademark
Word
CANCELLED
Owner:
Serial:87726566
Filed:Dec 19, 2017
Classes:30
Registration:5519522
Registered:Jul 17, 2018
Goods & Services
Trail mix or blend of mix consisting primarily of granola, and also including dried fruit, chocolate, processed nuts, mini-marshmallows, graham cracker pieces and espresso beans
CAPE COD WAVES
CAPE COD WAVES
Trademark
Word
REGISTERED
Owner:
Serial:87536067
Filed:Jul 20, 2017
Classes:29
Registration:5571750
Registered:Sep 25, 2018
Goods & Services
Potato chips
RETHINK YOUR PITA!
RETHINK YOUR PITA!
Trademark
Word
CANCELLED
Owner:
Serial:87368550
Filed:Mar 13, 2017
Classes:30
Registration:5301048
Registered:Oct 3, 2017
RETHINK YOUR TORTILLA!
RETHINK YOUR TORTILLA!
Trademark
Word
CANCELLED
Owner:
Serial:87368491
Filed:Mar 13, 2017
Classes:30
Registration:5261297
Registered:Aug 8, 2017
TOASTY
TOASTY
Trademark
Word
REGISTERED
Owner:
Serial:87300717
Filed:Jan 13, 2017
Classes:30
Registration:5275951
Registered:Aug 29, 2017
Goods & Services
Cracker sandwiches having a peanut butter filling
POP SECRET POPFETTI
POP SECRET POPFETTI
Trademark
Word
CANCELLED
Owner:
Serial:87291561
Filed:Jan 6, 2017
Classes:30
Registration:5303471
Registered:Oct 3, 2017
TATER TRACKER
TATER TRACKER
Trademark
Word
REGISTERED
Owner:
Serial:87262508
Filed:Dec 8, 2016
Classes:29
Registration:5498702
Registered:Jun 19, 2018
Goods & Services
Class 029: Potato chips
THE NEW FAN FAVORITES
THE NEW FAN FAVORITES
Trademark
Word
CANCELLED
Owner:
Serial:87213036
Filed:Oct 24, 2016
Classes:29, 30
Registration:5633424
Registered:Dec 18, 2018
Goods & Services
Cheese flavored puffed corn snacks; cookies; corn-based snack foods; crackers; extruded corn snacks; grain-based snack foods; popped popcorn; pretzel chips; pretzels; tortilla chips; Potato chips; processed nuts; seasoned nuts; shelled nuts
AMERICA'S BAKERY SINCE 1909 SNYDER'S OFHANOVER "WHOLEY CHEESE!" CRISPY BAKED CRACKERS
AMERICA'S BAKERY SINCE 1909 SNYDER'S OFHANOVER "WHOLEY CHEESE!" CRISPY BAKED CRACKERS
Trademark
Combined
CANCELLED
Owner:
Serial:87201224
Filed:Oct 12, 2016
Classes:30
Registration:5633417
Registered:Dec 18, 2018
Goods & Services
Crackers; "CHEESE" AND "CRISPY BAKED CRACKERS"
PREMIUM POPCORN POP·SECRET WE DO BUTTER BETTER.
PREMIUM POPCORN POP·SECRET WE DO BUTTER BETTER.
Trademark
Combined
ABANDONED
Owner:
Serial:87193912
Filed:Oct 5, 2016
Classes:30
Goods & Services
"PREMIUM POPCORN"
PRETZEL CRISPS
PRETZEL CRISPS
Trademark
Stylized
ABANDONED
Owner:
Serial:87189995
Filed:Sep 30, 2016
Classes:30
Goods & Services
"PRETZEL"
PRETZEL CRISPS
PRETZEL CRISPS
Trademark
Word
ABANDONED
Owner:
Serial:87189983
Filed:Sep 30, 2016
Classes:30
Goods & Services
"PRETZEL"
PRETZEL CRISPS
PRETZEL CRISPS
Trademark
Word
ABANDONED
Owner:
Serial:87181950
Filed:Sep 23, 2016
Classes:30
Goods & Services
"PRETZEL"
PRETZEL CRISPS
PRETZEL CRISPS
Trademark
Word
ABANDONED
Owner:
Serial:87181961
Filed:Sep 23, 2016
Classes:30
Goods & Services
"PRETZEL"
CANTINA DIPPERS
CANTINA DIPPERS
Trademark
Word
REGISTERED
Owner:
Serial:87091426
Filed:Jul 1, 2016
Classes:30
Registration:5710146
Registered:Mar 26, 2019
Goods & Services
Corn-based snack foods; Tortilla chips; "DIPPERS"
POWERBREAK
POWERBREAK
Trademark
Word
CANCELLED
Owner:
Serial:87091391
Filed:Jul 1, 2016
Classes:30
Registration:5297716
Registered:Sep 26, 2017
THE NO DRIP CHIP
THE NO DRIP CHIP
Trademark
Word
REGISTERED
Owner:
Serial:87091433
Filed:Jul 1, 2016
Classes:30
Registration:5703678
Registered:Mar 19, 2019
Goods & Services
Corn-based snack foods; Tortilla chips; "CHIP"
SEASIDE POP
SEASIDE POP
Trademark
Word
CANCELLED
Owner:
Serial:86741019
Filed:Aug 28, 2015
Classes:30
Registration:5046803
Registered:Sep 20, 2016
Goods & Services
"POP"
UPROOTED
UPROOTED
Trademark
Word
CANCELLED
Owner:
Serial:86723927
Filed:Aug 13, 2015
Classes:29
Registration:5233196
Registered:Jun 27, 2017
SNYDER'S LANCE SNACKING IS OUR PASSION
SNYDER'S LANCE SNACKING IS OUR PASSION
Trademark
Combined
CANCELLED
Owner:
Serial:86538531
Filed:Feb 18, 2015
Classes:30
Registration:4868363
Registered:Dec 8, 2015
THIS IS HOW WE SANDWICH
THIS IS HOW WE SANDWICH
Trademark
Word
CANCELLED
Owner:
Serial:86467835
Filed:Dec 1, 2014
Classes:30
Registration:5115057
Registered:Jan 3, 2017
BOWTIES
BOWTIES
Trademark
Word
CANCELLED
Owner:
Serial:86452106
Filed:Nov 12, 2014
Classes:30
Registration:5013601
Registered:Aug 2, 2016
CAPE COD
CAPE COD
Trademark
Word
CANCELLED
Owner:
Serial:86451741
Filed:Nov 12, 2014
Classes:30
Registration:4896364
Registered:Feb 2, 2016
EATSMART SNACKS
EATSMART SNACKS
Trademark
Combined
REGISTERED
Owner:
Serial:86451696
Filed:Nov 12, 2014
Classes:29, 30
Registration:4748092
Registered:Jun 2, 2015
Goods & Services
[ Cheese flavored puffed corn snacks; ] Corn-based snack foods; [ Grain-based snack foods; ] Tortilla chips; Potato-based snack foods; Vegetable-based snack foods; "SNACKS"
SNACKING IS OUR PASSION
SNACKING IS OUR PASSION
Trademark
Word
CANCELLED
Owner:
Serial:86405686
Filed:Sep 25, 2014
Classes:30
Registration:4875462
Registered:Dec 22, 2015
SNYDER'S LANCE SNACKING IS OUR PASSION
SNYDER'S LANCE SNACKING IS OUR PASSION
Trademark
Word
CANCELLED
Owner:
Serial:86405677
Filed:Sep 25, 2014
Classes:30
Registration:4875461
Registered:Dec 22, 2015
KETTLE BRAND
KETTLE BRAND
Trademark
Word
REGISTERED
Owner:
Serial:86975998
Filed:Sep 10, 2014
Classes:29, 30
Registration:4741180
Registered:May 19, 2015
Goods & Services
[ Popcorn; unpopped popcorn; corn-based snack foods; corn chips ]; Vegetable crisps and chips; [ frozen potatoes; frozen vegetables; preserved, frozen, and cooked vegetables; ] potato crisps and chips; potato-based snack foods; "BRAND"
DISCOVER THE PRETZELBILITIES
DISCOVER THE PRETZELBILITIES
Trademark
Word
CANCELLED
Owner:
Serial:86365845
Filed:Aug 13, 2014
Classes:30
Registration:4801015
Registered:Aug 25, 2015
LATE JULY
LATE JULY
Trademark
Word
REGISTERED
Owner:
Serial:86343639
Filed:Jul 21, 2014
Classes:30
Registration:5469902
Registered:May 15, 2018
Goods & Services
Snack food products, namely, tortilla chips
SNYDER'S OF HANOVER PRETZEL POPPERS
SNYDER'S OF HANOVER PRETZEL POPPERS
Trademark
Word
CANCELLED
Owner:
Serial:86314509
Filed:Jun 19, 2014
Classes:30
Registration:4809802
Registered:Sep 8, 2015
Goods & Services
"PRETZEL"
QUICK STARTS
QUICK STARTS
Trademark
Word
CANCELLED
Owner:
Serial:86299149
Filed:Jun 3, 2014
Classes:30
Registration:4828110
Registered:Oct 6, 2015
THE BETWEEN SNACK
THE BETWEEN SNACK
Trademark
Word
CANCELLED
Owner:
Serial:86279339
Filed:May 13, 2014
Classes:30
Registration:4749452
Registered:Jun 2, 2015
Goods & Services
"SNACK"
REFUEL & RE-ENERGIZE
REFUEL & RE-ENERGIZE
Trademark
Word
CANCELLED
Owner:
Serial:86254596
Filed:Apr 17, 2014
Classes:29
Registration:4749354
Registered:Jun 2, 2015
Goods & Services
Processed nuts; Seasoned nuts; Shelled nuts
ALL-STAR SNACK MIX
ALL-STAR SNACK MIX
Trademark
Word
CANCELLED
Owner:
Serial:86198947
Filed:Feb 20, 2014
Classes:29
Registration:4749058
Registered:Jun 2, 2015
Goods & Services
"SNACK MIX"
86188836
86188836
Trademark
Design
CANCELLED
Owner:
Serial:86188836
Filed:Feb 10, 2014
Classes:30
Registration:4725031
Registered:Apr 21, 2015
BOLDS FUEL YOU!
BOLDS FUEL YOU!
Trademark
Word
CANCELLED
Owner:
Serial:86111403
Filed:Nov 6, 2013
Classes:30
Registration:4679787
Registered:Jan 27, 2015
SNYDER'S OF HANOVER DELIGHTS
SNYDER'S OF HANOVER DELIGHTS
Trademark
Word
CANCELLED
Owner:
Serial:86075755
Filed:Sep 26, 2013
Classes:30
Registration:4603077
Registered:Sep 9, 2014
TASTE HOW GREAT A PRETZEL CAN BE.
TASTE HOW GREAT A PRETZEL CAN BE.
Trademark
Word
REGISTERED
Owner:
Serial:86003894
Filed:Jul 8, 2013
Classes:30
Registration:4484712
Registered:Feb 18, 2014
Goods & Services
Pretzels
SNYDER'S OF HANOVER
SNYDER'S OF HANOVER
Trademark
Word
REGISTERED
Owner:
Serial:85959293
Filed:Jun 13, 2013
Classes:29
Registration:4487706
Registered:Feb 25, 2014
Goods & Services
[ Potato-based snack foods; Vegetable-based snack foods ] | Chocolate covered pretzels; [ Corn-based snack foods; ] Grain-based snack foods; Pretzels [ ; Tortilla chips ]
HOW DO YOU DUNK YOUR D'ORO?
HOW DO YOU DUNK YOUR D'ORO?
Trademark
Word
REGISTERED
Owner:
Serial:85957448
Filed:Jun 12, 2013
Classes:30
Registration:4594065
Registered:Aug 26, 2014
Goods & Services
Biscotti; Breadsticks; Cookies
GOODNESS BAKED IN
GOODNESS BAKED IN
Trademark
Word
REGISTERED
Owner:
Serial:85671812
Filed:Jul 9, 2012
Classes:30
Registration:4397505
Registered:Sep 3, 2013
Goods & Services
Crackers
NIP CHEE
NIP CHEE
Trademark
Word
CANCELLED
Owner:
Serial:85662919
Filed:Jun 27, 2012
Classes:30
Registration:4291844
Registered:Feb 19, 2013
HOME OF RIDICULOUSLY GOOD CHIPS
HOME OF RIDICULOUSLY GOOD CHIPS
Trademark
Word
REGISTERED
Owner:
Serial:85538535
Filed:Feb 9, 2012
Classes:29
Registration:4343488
Registered:May 28, 2013
Goods & Services
Potato chips
WHAT A COOKIE SHOULD BE
WHAT A COOKIE SHOULD BE
Trademark
Word
REGISTERED
Owner:
Serial:85366200
Filed:Jul 8, 2011
Classes:30
Registration:4305959
Registered:Mar 19, 2013
Goods & Services
Cookies
STELLA D'ORO AND COFFEE
STELLA D'ORO AND COFFEE
Trademark
Combined
REGISTERED
Owner:
Serial:85331326
Filed:May 26, 2011
Classes:30
Registration:4192872
Registered:Aug 21, 2012
Goods & Services
Class 030: Cookies
ARCHWAY HOMESTYLE COOKIES
ARCHWAY HOMESTYLE COOKIES
Trademark
Combined
REGISTERED
Owner:
Serial:85305104
Filed:Apr 26, 2011
Classes:30
Registration:4068734
Registered:Dec 6, 2011
Goods & Services
"HOMESTYLE COOKIES"

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