THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA logo

THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA

179 Marks
Corp.
First Filed:Aug 11, 2000Latest Filed:Jan 9, 2026Address:10 Hudson Yards, New York, NY 10001

Portfolio Overview

Registered
66(37%)
Pending
6(3%)
Dead
107(60%)
Previous
15

Top Classes

Class 36
Insurance, Financial Services & Real Estate
152(85%)
Class 35
Advertising, Business Services & Retail
18(10%)
Class 9
Electronics, Software & Scientific Equipment
7(4%)

TTAB Proceedings

Total Proceedings
175
As Plaintiff
172(98%)
As Defendant
3(2%)

Top Firms

Frankfurt Kurnit Klein & Sel...(Jan 2026)
104
Fross Zelnick Lehrman & Ziss...(Aug 2017)
50
Winston & Strawn LLP(Feb 2009)
34
LOEB & LOEB LLP(Apr 2015)
5

Trademark Activity Timeline(2000 – 2026)

Trademark Portfolio

194 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
GUARDIAN WEALTH PARTNERS
GUARDIAN WEALTH PARTNERS
Service Mark
Word
PENDING
Owner:
Serial:99586789
Filed:Jan 9, 2026
Classes:36
Goods & Services
Class 036: Money management and investment advisory services in the financial field; brokerage services, agency trading services, investment research services, and consulting services relating to the sale of mutual funds, stocks, bonds and other investments to institutions and the general public.
GUARDIAN WEALTH
GUARDIAN WEALTH
Service Mark
Word
PENDING
Owner:
Serial:99557171
Filed:Dec 19, 2025
Classes:36
Goods & Services
Class 036: Money management and investment advisory services in the financial field; brokerage services, agency trading services, investment research services, and consulting services relating to the sale of mutual funds, stocks, bonds and other investments to institutions and the general public.
THE GUARDIAN
THE GUARDIAN
Service Mark
Word
PENDING
Owner:
Serial:99287104
Filed:Jul 16, 2025
Classes:36
Goods & Services
Reinsurance underwriting
PARK AVENUE, A WEALTH MANAGEMENT COMPANY
Owner:
Serial:98374954
Filed:Jan 25, 2024
Classes:36
Goods & Services
Financial management, namely, money management; investment advisory services in the financial field; investment brokerage, agencies or brokerage for trading of securities, mutual funds, stocks and bonds, financial investment research services, financial consulting services regarding the sale of securities, mutual funds, stocks and bonds to institutions and the general public.; WEALTH MANAGEMENT COMPANY
CHAMPIONS OF WELL-BEING
CHAMPIONS OF WELL-BEING
Service Mark
Word
PENDING
Owner:
Serial:98373895
Filed:Jan 24, 2024
Classes:35
Goods & Services
Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable individuals to increase their physical, mental and financial well-being
EVERYDAY CHAMPIONS OF WELL-BEING
PENDING
Owner:
Serial:98373903
Filed:Jan 24, 2024
Classes:35
Goods & Services
Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable individuals to increase their physical, mental and financial well-being
GUARDIAN MARKETPERFORM
GUARDIAN MARKETPERFORM
Service Mark
Word
REGISTERED
Owner:
Serial:98269519
Filed:Nov 14, 2023
Classes:36
Registration:7717202
Registered:Mar 4, 2025
Goods & Services
annuity underwriting and administration; "MARKET PERFORM"
GUARDIAN MARKETPERFORM INDEX LINKED ANNUITY
Owner:
Serial:98040825
Filed:Jun 13, 2023
Classes:36
Goods & Services
annuity underwriting and administration; "MARKET PERFORM INDEX LINKED ANNUITY"
GUARDIANWELL
GUARDIANWELL
Service Mark
Word
REGISTERED
Owner:
Serial:97748191
Filed:Jan 10, 2023
Classes:35, 36, 42
Registration:7827569
Registered:Jun 10, 2025
Goods & Services
Providing group benefits and employee benefit services, namely, administration of employee benefit plans concerning insurance and finance; Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management, namely, financial asset management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via a global computer network; Business management and administration of a network of financial, insurance, investment, retirement and annuity advisors and agents; Operating on-line marketplaces featuring benefits, insurance and wellness-type services; providing online non-downloadable software platforms for purchasing benefits, insurance and wellness-type services, from a marketplace of service providers
G
G
Service Mark
Combined
REGISTERED
Owner:
Serial:97707700
Filed:Dec 7, 2022
Classes:36
Registration:7267433
Registered:Jan 9, 2024
Goods & Services
Insurance administration; Insurance agency services; insurance underwriting in the fields of life, accident, and fire; health insurance underwriting; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or on-line means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
GUARDIAN INSIGHTS
GUARDIAN INSIGHTS
Service Mark
Word
REGISTERED
Owner:
Serial:97572762
Filed:Aug 31, 2022
Classes:42
Registration:7508758
Registered:Sep 17, 2024
Goods & Services
A web-based reporting tool, namely, providing online non-downloadable software for reporting on insurance coverage and benefits, none of the foregoing involving journalistic reporting or news reporting
GIGSHIELD
GIGSHIELD
Service Mark
Word
REGISTERED
Owner:
Serial:97532279
Filed:Aug 3, 2022
Classes:36
Registration:7580803
Registered:Nov 26, 2024
Goods & Services
Financial services delivered, rendered, accessed and provided through digital or on-line means and platforms, including through mobile apps, websites and social media platforms, namely, insurance underwriting in the fields of accidental and critical illness insurance; insurance and financial information and consulting services; providing insurance services, financial services and investment services, namely, accidental and critical illness insurance underwriting services and financial planning and investment advisory services
MIND, BODY, AND WALLET
MIND, BODY, AND WALLET
Service Mark
Word
REGISTERED
Owner:
Serial:97384527
Filed:Apr 27, 2022
Classes:35
Registration:7160902
Registered:Sep 12, 2023
Goods & Services
Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs
DIMINISHING DEDUCTIBLE
DIMINISHING DEDUCTIBLE
Service Mark
Word
REGISTERED
Owner:
Serial:97285306
Filed:Feb 25, 2022
Classes:36
Registration:7264607
Registered:Jan 2, 2024
Goods & Services
Dental health insurance underwriting and administration
GUARDIAN LOCAL ELITE
GUARDIAN LOCAL ELITE
Service Mark
Word
REGISTERED
Owner:
Serial:97285445
Filed:Feb 25, 2022
Classes:36
Registration:7323541
Registered:Mar 5, 2024
Goods & Services
Class 036: Organizing, managing, and administering a preferred provider program in the field of dental services
PREVENTIVE PERKS
PREVENTIVE PERKS
Service Mark
Word
REGISTERED
Owner:
Serial:97285296
Filed:Feb 25, 2022
Classes:36
Registration:7317043
Registered:Feb 27, 2024
Goods & Services
Class 036: Dental health insurance underwriting and administration
BEHIND EVERY BRIGHT FUTURE IS A GUARDIAN
Owner:
Serial:97283252
Filed:Feb 24, 2022
Classes:36
Registration:8069787
Registered:Dec 16, 2025
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
BEHIND EVERY COMEBACK IS A GUARDIAN
REGISTERED
Owner:
Serial:97283254
Filed:Feb 24, 2022
Classes:36
Registration:8069788
Registered:Dec 16, 2025
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
BEHIND EVERY DREAM JOB IS A GUARDIAN
ABANDONED
Owner:
Serial:97283256
Filed:Feb 24, 2022
Classes:36
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
BEHIND EVERY FINANCIAL GOAL IS A GUARDIAN
Owner:
Serial:97283259
Filed:Feb 24, 2022
Classes:36
BEHIND EVERY SMALL BUSINESS IS A GUARDIAN
Owner:
Serial:97283251
Filed:Feb 24, 2022
Classes:36
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
BEHIND EVERY FAMILY LEGACY IS A GUARDIAN
Owner:
Serial:97205288
Filed:Jan 6, 2022
Classes:36
Registration:8069778
Registered:Dec 16, 2025
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
BEHIND EVERY HEALTHY SMILE IS A GUARDIAN
Owner:
Serial:97205280
Filed:Jan 6, 2022
Classes:36
Registration:7122965
Registered:Jul 25, 2023
Goods & Services
Providing insurance, financial and investment services, namely, providing group and individual dental insurance and related dental insurance underwriting services
BEHIND EVERY _______ IS A GUARDIAN
ABANDONED
Owner:
Serial:97205294
Filed:Jan 6, 2022
Classes:36
Goods & Services
Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
INSPIRE WELL-BEING AT YOUR COMPANY
ABANDONED
Owner:
Serial:97109045
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING FOR OUR CLIENTS
ABANDONED
Owner:
Serial:97108053
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING FOR OUR COLLEAGUES
ABANDONED
Owner:
Serial:97108044
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING FOR OUR MEMBERS
ABANDONED
Owner:
Serial:97109029
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING FOR OUR PROVIDERS
ABANDONED
Owner:
Serial:97109036
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING IN OUR COMMUNITIES
ABANDONED
Owner:
Serial:97109058
Filed:Nov 4, 2021
Classes:36
INSPIRE WELL-BEING
INSPIRE WELL-BEING
Service Mark
Word
REGISTERED
Owner:
Serial:97106347
Filed:Nov 3, 2021
Classes:36
Registration:7063507
Registered:May 23, 2023
Goods & Services
PROVIDING INSURANCE, FINANCIAL AND INVESTMENT SERVICES, namely, GROUP AND INDIVIDUAL LIFE, DISABILITY, ACCIDENT, CRITICAL CARE, PET, VISION, HOSPITAL INDEMNITY, AND DENTAL INSURANCE UNDERWRITING SERVICES; RETIREMENT PLANNING SERVICES, namely, FINANCIAL PLANNING FOR RETIREMENT; RETIREMENT INVESTMENT FUND MANAGEMENT; ACTUARIAL SERVICES; INSURANCE ADMINISTRATION; FINANCIAL ANALYSIS AND CONSULTATION; FINANCIAL ASSET MANAGEMENT; ANNUITY UNDERWRITING AND ADMINISTRATION; INSURANCE AND SECURITIES BROKERAGE; ADMINISTRATION OF EMPLOYEE BENEFIT PLANS CONCERNING INSURANCE AND FINANCE; FIDUCIARY REPRESENTATIVE SERVICES; ELECTRONIC FUNDS TRANSFERS; INVESTMENT ADVICE; INVESTMENT MANAGEMENT; FINANCIAL MONEY MANAGEMENT SERVICES; INVESTMENT FUND MANAGEMENT; RETIREMENT INVESTMENT MANAGEMENT; PROVIDING INFORMATION IN THE FIELDS OF INSURANCE, FINANCIAL, AND INVESTMENT SERVICES VIA A GLOBAL COMPUTER NETWORK; MANAGING, ADVISING ON AND ADMINISTERING A NETWORK OF FINANCIAL, INSURANCE, INVESTMENT, RETIREMENT AND ANNUITY ADVISORS AND AGENTS
INSPIRE WELLBEING
INSPIRE WELLBEING
Service Mark
Word
ABANDONED
Owner:
Serial:97106359
Filed:Nov 3, 2021
Classes:36
INSPIRE A LEGACY OF WELLBEING
ABANDONED
Owner:
Serial:97077111
Filed:Oct 15, 2021
Classes:36
IT'S IN US
IT'S IN US
Service Mark
Word
ABANDONED
Owner:
Serial:97064203
Filed:Oct 7, 2021
Classes:36
BENWORKS
BENWORKS
Service Mark
Word
REGISTERED
Owner:
Serial:97001172
Filed:Aug 30, 2021
Classes:36
Registration:7001872
Registered:Mar 14, 2023
Goods & Services
Providing and administering group benefits and employee benefit services concerning insurance; providing and administering benefit services relating to individual coverage health reimbursement arrangement (ICHRA) and a qualified small employer health reimbursement arrangement (QSEHRA); insurance, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services
EARLY SMILES
EARLY SMILES
Service Mark
Word
REGISTERED
Owner:
Serial:90907042
Filed:Aug 27, 2021
Classes:36
Registration:7032237
Registered:Apr 18, 2023
Goods & Services
Dental health insurance administration in the nature of providing group and individual dental plans in the field of pediatric dentistry
PARK AVENUE INVESTMENT ADVISORY
REGISTERED
Owner:
Serial:90547409
Filed:Feb 25, 2021
Classes:36
Registration:6860575
Registered:Sep 27, 2022
Goods & Services
"INVESTMENT ADVISORY"
G GUARDIAN STRATEGIC ADVISORS
G GUARDIAN STRATEGIC ADVISORS
Service Mark
Stylized
ABANDONED
Owner:
Serial:90232703
Filed:Oct 2, 2020
Classes:36
Goods & Services
"STRATEGIC ADVISORS"
GUARDIAN ABSENCE COMPREHENSIVE
REGISTERED
Owner:
Serial:90191513
Filed:Sep 18, 2020
Classes:35
Registration:6821834
Registered:Aug 16, 2022
Goods & Services
"ABSENCE COMPREHENSIVE"
GUARDIAN ABSENCE SOLUTIONS
REGISTERED
Owner:
Serial:90191540
Filed:Sep 18, 2020
Classes:35
Registration:6798534
Registered:Jul 19, 2022
Goods & Services
"ABSENCE SOLUTIONS"
THE GUARDIAN INVESTOR VARIABLE ANNUITY B SERIES
Owner:
Serial:88817721
Filed:Mar 2, 2020
Classes:36
Registration:6351541
Registered:May 18, 2021
Goods & Services
"INVESTOR VARIABLE ANNUITY B SERIES"
GUARDIAN INVESTOR PROFREEDOM
REGISTERED
Owner:
Serial:88352492
Filed:Mar 22, 2019
Classes:36
Registration:6040158
Registered:Apr 28, 2020
Goods & Services
Underwriting and administering an annuity insurance plan; "INVESTOR"
GUARDIAN INVESTOR PROSERIES
REGISTERED
Owner:
Serial:88352467
Filed:Mar 22, 2019
Classes:36
Registration:6045251
Registered:May 5, 2020
Goods & Services
Underwriting and administering an annuity insurance plan; "INVESTOR"
GUARDIAN INVESTOR PROSTRATEGIES
REGISTERED
Owner:
Serial:88352480
Filed:Mar 22, 2019
Classes:36
Registration:6045252
Registered:May 5, 2020
Goods & Services
Underwriting and administering an annuity insurance plan; "INVESTOR"
G GUARDIAN
G GUARDIAN
Service Mark
Stylized
REGISTERED
Owner:
Serial:88144927
Filed:Oct 5, 2018
Classes:36
Registration:5739848
Registered:Apr 30, 2019
Goods & Services
Insurance administration; insurance agency services; insurance underwriting in the fields of life, accident, and fire; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; investment advice; investment management; money management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or online means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
G GUARDIAN
G GUARDIAN
Service Mark
Combined
REGISTERED
Owner:
Serial:88144976
Filed:Oct 5, 2018
Classes:36
Registration:5739849
Registered:Apr 30, 2019
Goods & Services
Insurance administration; insurance agency services; insurance underwriting in the fields of life, accident, and fire; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; investment advice; investment management; money management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or online means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
GUARDIANS OF THE SMILE
GUARDIANS OF THE SMILE
Service Mark
Word
CANCELLED
Owner:
Serial:88117589
Filed:Sep 14, 2018
Classes:41
Registration:5697410
Registered:Mar 12, 2019
Goods & Services
Education in the nature of providing workshops for children, teens and young adults in the field of oral hygiene
G THE GUARDIAN NETWORK
G THE GUARDIAN NETWORK
Service Mark
Stylized
REGISTERED
Owner:
Serial:88103631
Filed:Sep 4, 2018
Classes:36
Registration:6240215
Registered:Jan 5, 2021
Goods & Services
Class 036: Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via a global computer network; managing, advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
VESTWISE
VESTWISE
Service Mark
Word
REGISTERED
Owner:
Serial:88072546
Filed:Aug 9, 2018
Classes:36
Registration:6943622
Registered:Jan 3, 2023
Goods & Services
Money management and investment advisory services in the financial field; financial investment brokerage services; electronic financial trading services; investment research services; electronic financial trading services; providing financial information and financial planning and investment advisory services on-line, through the internet and through computer and mobile communications networks
GUARDIAN DENTAL ADVANTAGE
REGISTERED
Owner:
Serial:88044514
Filed:Jul 19, 2018
Classes:36
Registration:5696410
Registered:Mar 12, 2019
Goods & Services
Dental health insurance underwriting and administration; "DENTAL"
G
G
Service Mark
Combined
REGISTERED
Owner:
Serial:87799567
Filed:Feb 15, 2018
Classes:36
Registration:5711223
Registered:Mar 26, 2019
Goods & Services
Insurance administration; Insurance agency services; insurance underwriting in the fields of life, accident, and fire; health insurance underwriting; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or on-line means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents
GIGSURANCE
GIGSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:87780769
Filed:Feb 1, 2018
Classes:36
Registration:6583777
Registered:Dec 7, 2021
Goods & Services
Financial services delivered, rendered, accessed and provided through digital or on-line means and platforms, including through mobile apps, websites and social media platforms, namely, insurance underwriting in the fields of dental, accidental, critical illness and pet insurance; insurance and financial information and consulting services; providing insurance, financial and investment services, namely, group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, agent and broker assisted purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services
LIVING CONFIDENTLY
LIVING CONFIDENTLY
Service Mark
Word
CANCELLED
Owner:
Serial:87750216
Filed:Jan 10, 2018
Classes:36
Registration:5568936
Registered:Sep 25, 2018
Goods & Services
Providing financial information accessible online through a website in the fields of financial planning and consulting services, personal finances in the nature of budget planning, insurance, investment and estate planning, retirement planning, college and education funding planning, insurance planning, business finances and entrepreneurial financial planning, risk management analysis, cash flow planning, and estate planning; providing financial planning tools in the nature of on-line financial calculators and on-line questionnaires to help users with financial planning; Providing financial information and financial advisory services; Financial planning and investment advisory services through the administration of surveys, tests and quizzes administered on-line through a website; financial services, namely, providing information on investment options available for retirement planning, including annuities and life insurance products; providing information on estate and charitable trust planning; financial investment analysis and financial research services; financial portfolio management and analysis services; providing information on portfolio planning and investment planning; providing commentary on financial markets, financial news, investment and insurance products and retirement and wealth management strategies
GUARDIAN DIRECT
GUARDIAN DIRECT
Service Mark
Word
CANCELLED
Owner:
Serial:87980899
Filed:Aug 28, 2017
Classes:36
Registration:5795813
Registered:Jul 2, 2019
Goods & Services
Class 036: Providing insurance, namely, individual vision insurance underwriting services
GUARDIAN DIRECT
GUARDIAN DIRECT
Service Mark
Word
REGISTERED
Owner:
Serial:87978569
Filed:Aug 28, 2017
Classes:36
Registration:5619239
Registered:Nov 27, 2018
Goods & Services
Providing insurance services, namely, individual accident, critical care, pet, hospital indemnity, and dental insurance underwriting services; insurance administration; insurance brokerage; providing information in the field of insurance services via a global computer network; "DIRECT"
GUARDIAN DIRECT
GUARDIAN DIRECT
Service Mark
Word
ABANDONED
Owner:
Serial:87585836
Filed:Aug 28, 2017
Classes:36
Goods & Services
"DIRECT"
GUARDIAN INVESTOR PROSTRATEGIES
ABANDONED
Owner:
Serial:87329077
Filed:Feb 8, 2017
Classes:36
PROFREEDOM
PROFREEDOM
Service Mark
Word
ABANDONED
Owner:
Serial:87329060
Filed:Feb 8, 2017
Classes:36
PROSERIES
PROSERIES
Service Mark
Word
ABANDONED
Owner:
Serial:87329067
Filed:Feb 8, 2017
Classes:36
87207497
87207497
Service Mark
Design
ABANDONED
Owner:
Serial:87207497
Filed:Oct 18, 2016
Classes:36
GUARDIAN
GUARDIAN
Service Mark
Combined
ABANDONED
Owner:
Serial:87188125
Filed:Sep 29, 2016
Classes:36
THE LIVING BALANCE SHEET
THE LIVING BALANCE SHEET
Service Mark
Word
ABANDONED
Owner:
Serial:87105322
Filed:Jul 15, 2016
Classes:42
MONEY MANAGEMENT FOR LIFE
CANCELLED
Owner:
Serial:87079144
Filed:Jun 21, 2016
Classes:41
Registration:5268960
Registered:Aug 22, 2017
WEALTH STEPS
WEALTH STEPS
Service Mark
Word
REGISTERED
Owner:
Serial:87024787
Filed:May 4, 2016
Classes:36
Registration:5064389
Registered:Oct 18, 2016
Goods & Services
Class 036: Providing online information and websites featuring information in the field of personal financial management
THINK AHEAD. ACT NOW
THINK AHEAD. ACT NOW
Service Mark
Word
CANCELLED
Owner:
Serial:87009529
Filed:Apr 21, 2016
Classes:36
Registration:5088548
Registered:Nov 22, 2016
WEALTH STEPS 4 LIFE
WEALTH STEPS 4 LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:86921143
Filed:Feb 26, 2016
Classes:36
Goods & Services
"WEALTH"
GUARDIAN EDGE
GUARDIAN EDGE
Service Mark
Word
REGISTERED
Owner:
Serial:86722288
Filed:Aug 12, 2015
Classes:36
Registration:5115437
Registered:Jan 3, 2017
Goods & Services
Financial administration of retirement plans; financial retirement plan consulting; financial planning for retirement; individual retirement account services; providing a website that allows investors to manage retirement accounts; Providing a website featuring information the field of finance, financial investments, and the financial aspects of retirement
INCOMECONNECT CALCULATOR
INCOMECONNECT CALCULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:86609464
Filed:Apr 24, 2015
Classes:36
Goods & Services
"CALCULATOR"
PREMIER ACCESS
PREMIER ACCESS
Service Mark
Word
REGISTERED
Owner:
Serial:86598499
Filed:Apr 15, 2015
Classes:36, 44
Registration:4891922
Registered:Jan 26, 2016
Goods & Services
Insurance for pre-paid dental care, dental and optical insurance claims processing and administration and dental and optical insurance administration and underwriting; Dentistry, optometrist, Ophthalmology, and optical services
THE NEXT NOW
THE NEXT NOW
Service Mark
Word
REGISTERED
Owner:
Serial:86389043
Filed:Sep 9, 2014
Classes:36
Registration:4871641
Registered:Dec 15, 2015
Goods & Services
Financial administration and management of employee pension plans; annuity services, namely, account and investment administration and the underwriting, issuance, investment and distribution of annuity funds; financial services, namely, investment advice, investment management, investment consultation, investment of funds for others, financial planning, and providing financial and insurance information
START SOMETHING MEANINGFUL
REGISTERED
Owner:
Serial:86319285
Filed:Jun 24, 2014
Classes:35
Registration:4824931
Registered:Oct 6, 2015
Goods & Services
Career planning services; career advancement consultation in the financial field
BE MEANINGFUL
BE MEANINGFUL
Service Mark
Word
CANCELLED
Owner:
Serial:86287858
Filed:May 21, 2014
Classes:35
Registration:4914455
Registered:Mar 8, 2016
WORKLIFEMATTERS
WORKLIFEMATTERS
Service Mark
Word
ABANDONED
Owner:
Serial:86269176
Filed:May 1, 2014
Classes:35
G
G
Service Mark
Combined
CANCELLED
Owner:
Serial:86179136
Filed:Jan 29, 2014
Classes:36
Registration:4726206
Registered:Apr 28, 2015
G
G
Service Mark
Combined
CANCELLED
Owner:
Serial:86179127
Filed:Jan 29, 2014
Classes:36
Registration:4887540
Registered:Jan 19, 2016
MYPORTFOLIOMATTERS
MYPORTFOLIOMATTERS
Service Mark
Word
CANCELLED
Owner:
Serial:86130045
Filed:Nov 26, 2013
Classes:36
Registration:4989040
Registered:Jun 28, 2016
MYSOLUTIONMATTERS
MYSOLUTIONMATTERS
Service Mark
Word
ABANDONED
Owner:
Serial:86130053
Filed:Nov 26, 2013
Classes:36
MYCASHMATTERS
MYCASHMATTERS
Service Mark
Word
CANCELLED
Owner:
Serial:86124472
Filed:Nov 20, 2013
Classes:36
Registration:4778021
Registered:Jul 21, 2015
BENEFITS KICKSTART
BENEFITS KICKSTART
Service Mark
Word
CANCELLED
Owner:
Serial:86101818
Filed:Oct 25, 2013
Classes:36
Registration:4559399
Registered:Jul 1, 2014
Goods & Services
"BENEFITS"
GUARDIANWORKS
GUARDIANWORKS
Service Mark
Word
CANCELLED
Owner:
Serial:86051349
Filed:Aug 29, 2013
Classes:36
Registration:4682653
Registered:Feb 3, 2015

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