THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA

Class 036: Providing counseling and consulting in the field of healthcare insurance benefits and supplemental health benefits; Providing health insurance information; Providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; Insurance administration; Administration of employee benefit plans concerning insurance and finance.

Class 036: Money management and investment advisory services in the financial field; brokerage services, agency trading services, investment research services, and consulting services relating to the sale of mutual funds, stocks, bonds and other investments to institutions and the general public.

Class 036: Money management and investment advisory services in the financial field; brokerage services, agency trading services, investment research services, and consulting services relating to the sale of mutual funds, stocks, bonds and other investments to institutions and the general public.

Reinsurance underwriting

Financial management, namely, money management; investment advisory services in the financial field; investment brokerage, agencies or brokerage for trading of securities, mutual funds, stocks and bonds, financial investment research services, financial consulting services regarding the sale of securities, mutual funds, stocks and bonds to institutions and the general public.; WEALTH MANAGEMENT COMPANY

Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable individuals to increase their physical, mental and financial well-being

Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable individuals to increase their physical, mental and financial well-being

annuity underwriting and administration; "MARKET PERFORM"

annuity underwriting and administration; "MARKET PERFORM INDEX LINKED ANNUITY"

Providing group benefits and employee benefit services, namely, administration of employee benefit plans concerning insurance and finance; Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management, namely, financial asset management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via a global computer network; Business management and administration of a network of financial, insurance, investment, retirement and annuity advisors and agents; Operating on-line marketplaces featuring benefits, insurance and wellness-type services; providing online non-downloadable software platforms for purchasing benefits, insurance and wellness-type services, from a marketplace of service providers

Insurance administration; Insurance agency services; insurance underwriting in the fields of life, accident, and fire; health insurance underwriting; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or on-line means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

A web-based reporting tool, namely, providing online non-downloadable software for reporting on insurance coverage and benefits, none of the foregoing involving journalistic reporting or news reporting

Financial services delivered, rendered, accessed and provided through digital or on-line means and platforms, including through mobile apps, websites and social media platforms, namely, insurance underwriting in the fields of accidental and critical illness insurance; insurance and financial information and consulting services; providing insurance services, financial services and investment services, namely, accidental and critical illness insurance underwriting services and financial planning and investment advisory services

Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs

Dental health insurance underwriting and administration

Class 036: Organizing, managing, and administering a preferred provider program in the field of dental services

Class 036: Dental health insurance underwriting and administration

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Providing insurance, financial and investment services, namely, providing group and individual dental insurance and related dental insurance underwriting services

Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services, insurance administration, financial analysis and consultation, insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; financial money management services; investment fund management; retirement investment management; providing information in the fields of insurance, financial and investment services via a global computer network; managing advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

PROVIDING INSURANCE, FINANCIAL AND INVESTMENT SERVICES, namely, GROUP AND INDIVIDUAL LIFE, DISABILITY, ACCIDENT, CRITICAL CARE, PET, VISION, HOSPITAL INDEMNITY, AND DENTAL INSURANCE UNDERWRITING SERVICES; RETIREMENT PLANNING SERVICES, namely, FINANCIAL PLANNING FOR RETIREMENT; RETIREMENT INVESTMENT FUND MANAGEMENT; ACTUARIAL SERVICES; INSURANCE ADMINISTRATION; FINANCIAL ANALYSIS AND CONSULTATION; FINANCIAL ASSET MANAGEMENT; ANNUITY UNDERWRITING AND ADMINISTRATION; INSURANCE AND SECURITIES BROKERAGE; ADMINISTRATION OF EMPLOYEE BENEFIT PLANS CONCERNING INSURANCE AND FINANCE; FIDUCIARY REPRESENTATIVE SERVICES; ELECTRONIC FUNDS TRANSFERS; INVESTMENT ADVICE; INVESTMENT MANAGEMENT; FINANCIAL MONEY MANAGEMENT SERVICES; INVESTMENT FUND MANAGEMENT; RETIREMENT INVESTMENT MANAGEMENT; PROVIDING INFORMATION IN THE FIELDS OF INSURANCE, FINANCIAL, AND INVESTMENT SERVICES VIA A GLOBAL COMPUTER NETWORK; MANAGING, ADVISING ON AND ADMINISTERING A NETWORK OF FINANCIAL, INSURANCE, INVESTMENT, RETIREMENT AND ANNUITY ADVISORS AND AGENTS

Providing and administering group benefits and employee benefit services concerning insurance; providing and administering benefit services relating to individual coverage health reimbursement arrangement (ICHRA) and a qualified small employer health reimbursement arrangement (QSEHRA); insurance, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services

Dental health insurance administration in the nature of providing group and individual dental plans in the field of pediatric dentistry

Class 036: Money management and investment advisory services in the financial field; agency services for the trading of financial securities; financial investment research services; financial planning services; and financial consulting services relating to the sale of mutual funds, stocks, bonds and other investments to institutions and the general public

"STRATEGIC ADVISORS"

Class 035: Business management; providing human resources services for others, namely, administering employee leave and absence benefits; business information services, namely, tracking, compiling and reporting workforce absence data for business purposes; providing an Internet website portal in the field of human resources data

Class 035: Business management; providing human resources services for others, namely, administering employee leave and absence benefits; business information services, namely, tracking, compiling and reporting workforce absence data for business purposes; providing an Internet website portal in the field of human resources data

Class 036: Underwriting services, namely, underwriting variable annuities

Underwriting and administering an annuity insurance plan; "INVESTOR"

Underwriting and administering an annuity insurance plan; "INVESTOR"

Underwriting and administering an annuity insurance plan; "INVESTOR"

Insurance administration; insurance agency services; insurance underwriting in the fields of life, accident, and fire; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; investment advice; investment management; money management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or online means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Insurance administration; insurance agency services; insurance underwriting in the fields of life, accident, and fire; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; investment advice; investment management; money management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or online means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Education in the nature of providing workshops for children, teens and young adults in the field of oral hygiene

Class 036: Providing insurance, financial and investment services, namely, group and individual life, disability, accident, critical care, pet, vision, hospital indemnity, and dental insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement investment fund management; actuarial services; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance and securities brokerage; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via a global computer network; managing, advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Money management and investment advisory services in the financial field; financial investment brokerage services; electronic financial trading services; investment research services; electronic financial trading services; providing financial information and financial planning and investment advisory services on-line, through the internet and through computer and mobile communications networks

Dental health insurance underwriting and administration; "DENTAL"

Insurance administration; Insurance agency services; insurance underwriting in the fields of life, accident, and fire; health insurance underwriting; dental health insurance underwriting; financial and investment services, namely, financial planning and investment advisory services; group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, assisting in the purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services via digital or on-line means and platforms, including through mobile apps, websites and social media platforms; insurance underwriting in the fields of dental, accidental, critical illness and pet insurance provided through digital or on-line means and platforms, including mobile apps, websites and social media platforms; advising on and administering a network of financial, insurance, investment, retirement and annuity advisors and agents

Financial services delivered, rendered, accessed and provided through digital or on-line means and platforms, including through mobile apps, websites and social media platforms, namely, insurance underwriting in the fields of dental, accidental, critical illness and pet insurance; insurance and financial information and consulting services; providing insurance, financial and investment services, namely, group and individual life and disability insurance underwriting services; retirement planning services, namely, financial planning for retirement; retirement fund management; insurance administration; financial analysis and consultation; financial asset management; annuity underwriting and administration; insurance brokerage; insurance agency and brokerage services, namely, agent and broker assisted purchase and sale of insurance and insurance products; administration of employee benefit plans concerning insurance and finance; fiduciary representative services; electronic funds transfers; investment advice; investment management; money management; investment fund management; retirement investment management; providing information in the fields of insurance, financial, and investment services

Providing financial information accessible online through a website in the fields of financial planning and consulting services, personal finances in the nature of budget planning, insurance, investment and estate planning, retirement planning, college and education funding planning, insurance planning, business finances and entrepreneurial financial planning, risk management analysis, cash flow planning, and estate planning; providing financial planning tools in the nature of on-line financial calculators and on-line questionnaires to help users with financial planning; Providing financial information and financial advisory services; Financial planning and investment advisory services through the administration of surveys, tests and quizzes administered on-line through a website; financial services, namely, providing information on investment options available for retirement planning, including annuities and life insurance products; providing information on estate and charitable trust planning; financial investment analysis and financial research services; financial portfolio management and analysis services; providing information on portfolio planning and investment planning; providing commentary on financial markets, financial news, investment and insurance products and retirement and wealth management strategies

Class 036: Providing insurance, namely, individual vision insurance underwriting services

Providing insurance services, namely, individual accident, critical care, pet, hospital indemnity, and dental insurance underwriting services; insurance administration; insurance brokerage; providing information in the field of insurance services via a global computer network; "DIRECT"

"DIRECT"

Class 036: Providing online information and websites featuring information in the field of personal financial management

"WEALTH"

Financial administration of retirement plans; financial retirement plan consulting; financial planning for retirement; individual retirement account services; providing a website that allows investors to manage retirement accounts; Providing a website featuring information the field of finance, financial investments, and the financial aspects of retirement

"CALCULATOR"