THE VITA COCO COMPANY, INC. logo

THE VITA COCO COMPANY, INC.

30 Marks
Corp.
First Filed:Mar 25, 2008Latest Filed:Oct 1, 2025Address:250 Park Avenue South, 7th Floor, New York, NY 11702

Portfolio Overview

Registered
12(40%)
Pending
11(37%)
Dead
7(23%)

Top Classes

Class 32
Beer & Non-Alcoholic Beverages
24(80%)
Class 35
Advertising, Business Services & Retail
4(13%)
Class 41
Education and Entertainment
3(10%)

TTAB Proceedings

Total Proceedings
8
As Plaintiff
5(63%)
As Defendant
3(38%)

Top Firms

Schroeder Law PC(Oct 2025)
30

Trademark Activity Timeline(2008 – 2025)

Trademark Portfolio

30 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
PURETEIN PROTEIN WATER
PURETEIN PROTEIN WATER
Trademark
Word
ITU
PENDING
Owner:
Serial:99424296
Filed:Oct 1, 2025
Classes:32
Goods & Services
Class 032: Protein-enriched water beverages
MASCOT LOVE: WHERE ICONS CATCH FEELINGS
MASCOT LOVE: WHERE ICONS CATCH FEELINGS
Service Mark
Word
PENDING
Owner:
Serial:99345760
Filed:Aug 19, 2025
Classes:41
Goods & Services
Class 041: Entertainment services, namely, providing ongoing webisodes featuring a cast of iconic brand mascots in a tropical romance parody series via a global computer network
COCO CRUSH
COCO CRUSH
Trademark
Word
ITU
PENDING
Owner:
Serial:99291505
Filed:Jul 18, 2025
Classes:32
Goods & Services
Flavored enhanced water
COCO CABANA
COCO CABANA
Trademark
Word
ITU
PENDING
Owner:
Serial:99171004
Filed:May 6, 2025
Classes:32
Goods & Services
No claim is made to the exclusive right to use COCO, apart from the mark as shown.; Coconut water-based beverages
THERE'S A BETTER FITNESS FUEL
THERE'S A BETTER FITNESS FUEL
Trademark
Word
ITU
PENDING
Owner:
Serial:99108857
Filed:Mar 28, 2025
Classes:32
Goods & Services
Coconut water-based beverages
POWER LIFT
POWER LIFT
Trademark
Word
ITU
PENDING
Owner:
Serial:98777333
Filed:Sep 30, 2024
Classes:32
Goods & Services
Sports drinks
POWERLIFT
POWERLIFT
Trademark
Word
ITU
PENDING
Owner:
Serial:98777309
Filed:Sep 30, 2024
Classes:32
Goods & Services
Sports drinks
COCO CREATIONS
COCO CREATIONS
Trademark
Word
ITU
PENDING
Owner:
Serial:98385286
Filed:Jan 31, 2024
Classes:30, 32
Goods & Services
Coconut flour; coconut sugar; "COCO"; Coconut water; non-alcoholic coconut water-based beverages; coconut-based non-alcoholic drinks not being milk substitutes
MOO-LESS MILK
MOO-LESS MILK
Trademark
Word
ITU
PENDING
Owner:
Serial:98322247
Filed:Dec 19, 2023
Classes:29
Goods & Services
Coconut milk-based beverages; "MILK"
MAJOR LEAGUE HYDRATION
MAJOR LEAGUE HYDRATION
Trademark
Word
ITU
PENDING
Owner:
Serial:98304047
Filed:Dec 7, 2023
Classes:32
Goods & Services
"HYDRATION"; Non-alcoholic coconut water-based beverages
VITA COCO TREATS
VITA COCO TREATS
Trademark
Word
REGISTERED
Owner:
Serial:98204154
Filed:Sep 29, 2023
Classes:32
Registration:7616090
Registered:Dec 17, 2024
Goods & Services
Class 032: Coconut-based drinks
COCONUT+
COCONUT+
Service Mark
Word
ITU
PENDING
Owner:
Serial:97926897
Filed:May 9, 2023
Classes:35
Goods & Services
Business administration of consumer loyalty programs
HARDER WORKING HYDRATION.
HARDER WORKING HYDRATION.
Trademark
Word
REGISTERED
Owner:
Serial:97330784
Filed:Mar 25, 2022
Classes:32
Registration:7663301
Registered:Jan 21, 2025
Goods & Services
"HYDRATION"; Sports drinks
COCO CABANA
COCO CABANA
Trademark
Word
ABANDONED
Owner:
Serial:97278525
Filed:Feb 22, 2022
Classes:32
Goods & Services
"COCO"; Coconut water-based beverages
THE HANGOVER SHOP
THE HANGOVER SHOP
Service Mark
Word
ABANDONED
Owner:
Serial:97081204
Filed:Oct 19, 2021
Classes:35
Goods & Services
"SHOP"
COCO CRUSH
COCO CRUSH
Trademark
Word
ABANDONED
Owner:
Serial:90897372
Filed:Aug 23, 2021
Classes:32
Goods & Services
"COCO"; Flavored enhanced water
PWR LIFT
PWR LIFT
Trademark
Word
REGISTERED
Owner:
Serial:90649132
Filed:Apr 15, 2021
Classes:32
Registration:6914050
Registered:Nov 29, 2022
Goods & Services
Sports drinks
PWR LFT
PWR LFT
Trademark
Word
ABANDONED
Owner:
Serial:90518883
Filed:Feb 8, 2021
Classes:32
COCO CRUSH
COCO CRUSH
Trademark
Word
ABANDONED
Owner:
Serial:90145753
Filed:Aug 28, 2020
Classes:32
Goods & Services
"COCO"
EVERWATER
EVERWATER
Trademark
Word
ABANDONED
Owner:
Serial:88844169
Filed:Mar 23, 2020
Classes:32
FARMERS ORGANIC
FARMERS ORGANIC
Trademark
Word
REGISTERED
Owner:
Serial:88802069
Filed:Feb 19, 2020
Classes:32
Registration:6330044
Registered:Apr 20, 2021
Goods & Services
Class 032: Organic coconut water-based beverages
COCO CREATIONS
COCO CREATIONS
Trademark
Word
ABANDONED
Owner:
Serial:88541271
Filed:Jul 26, 2019
Classes:30
Goods & Services
"COCO"
EVER & EVER
EVER & EVER
Trademark
Word
REGISTERED
Owner:
Serial:88325720
Filed:Mar 5, 2019
Classes:32
Registration:6234433
Registered:Dec 29, 2020
Goods & Services
Bottled water; sparkling water
IMPOSSIBLE TO HATE
IMPOSSIBLE TO HATE
Trademark
Word
REGISTERED
Owner:
Serial:88304774
Filed:Feb 17, 2019
Classes:32
Registration:5910424
Registered:Nov 12, 2019
Goods & Services
Coconut water; coconut water-based beverages; sparkling water; flavored enhanced water; sports drinks
GIVE, GROW, GUIDE
GIVE, GROW, GUIDE
Trademark
Word
REGISTERED
Owner:
Serial:87180551
Filed:Sep 22, 2016
Classes:32, 35, 36, +2
Registration:6096661
Registered:Jul 7, 2020
Goods & Services
Charitable services, namely, providing school supplies to children in need; Charitable services, namely, granting funds to build schools in developing counties, providing educational scholarships to students in need, and providing investment of funds to entrepreneurs in developing counties; Charitable services, namely, organizing and developing projects that aim to improve the lives of underprivileged and impoverished people, promoting public environmental awareness, and promoting sustainable farming by providing administration of a program that provides agricultural equipment and materials to farmers; Charitable services, namely, promoting sustainable farming, namely, providing seeds and seedlings for planting, providing R and D resources in the nature of agricultural advice, and providing information in the field of sustainable farming; Coconut water-based beverages
VITA COCO PROJECT
VITA COCO PROJECT
Trademark
Combined
REGISTERED
Owner:
Serial:87180542
Filed:Sep 22, 2016
Classes:32, 35, 36, +2
Registration:6153469
Registered:Sep 15, 2020
Goods & Services
"COCO" FOR INTERNATIONAL CLASSES 3, 29 AND 32 AND "PROJECT" FOR INTERNATIONAL CLASSES 35, 36, 41, AND 44
EAT IT - WEAR IT - SWEAR BY IT
EAT IT - WEAR IT - SWEAR BY IT
Trademark
Word
REGISTERED
Owner:
Serial:86793057
Filed:Oct 20, 2015
Classes:29
Registration:4955975
Registered:May 10, 2016
Goods & Services
Coconut oil
VITA COCO
VITA COCO
Trademark
Word
REGISTERED
Owner:
Serial:85023978
Filed:Apr 27, 2010
Classes:32
Registration:4050150
Registered:Nov 1, 2011
Goods & Services
Class 032: Non-alcoholic drinks, namely, energy drinks and sports drinks; [ fruit drinks and fruit juices; ] coconut water; coconut-based beverages [; non-alcoholic fruit extracts; essences used for making non-alcoholic beverages; non-alcoholic cocktails ]
VITA COCO
VITA COCO
Trademark
Combined
REGISTERED
Owner:
Serial:85024016
Filed:Apr 27, 2010
Classes:32
Registration:4050151
Registered:Nov 1, 2011
Goods & Services
Class 032: Non-alcoholic drinks, namely, energy drinks and sports drinks; fruit drinks and fruit juices; coconut water; coconut water-based beverages; coconut-based beverages; non-alcoholic fruit extracts; essences for the preparation of beverages; non-alcoholic cocktails
VITA COCO
VITA COCO
Trademark
Word
REGISTERED
Owner:
Serial:77431332
Filed:Mar 25, 2008
Classes:32
Registration:3553239
Registered:Dec 30, 2008
Goods & Services
COCO

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